Artane Strategic Plan 2013

ARTANE SCHOOL OF MUSIC Home of the Artane Band

STRATEGIC PLAN 2013 – 2016

n ARTANE SCHOOL OF MUSIC AND BAND

2 STRATEGIC PLAN 2013-2016

CONTENTS

Introductions 3

History and Background 6

Artane Mission Statement 7

Artane Today 8

Artane School of Music Activities 9

Highlights and Success Stories 11

What we heard during the Consultation Process 12

Methodology of the Planning Process 13

Strategic Priorities 14

Strategic Framework 14

Organisation Structure 15

1. Governance / Structures 16

2. Musical Activities 18

3. Finance and Fundraising 20

4. Facilities 22

5. Communications & Marketing 24

Implementing and Reviewing the Plan 26

Acknowledgments 27

STRATEGIC PLAN 2013-2016 3

Foreword by Chairman of Board of Management

On behalf of the Board of Management of the Artane School of Music it gives me great pleasure to present the Strategic Plan for the School for the years 2013 to 2016. Covering the headings of Governance and Structure, Finance and fundraising, Facilities, Musical Activities, Communications and Marketing, the Plan provides a blueprint for the future of the School that will build on its traditions, develop its activities and offer the highest standards of musical education and musicianship to the communities which it serves.

The Artane Band has, through its long involvement with the GAA on major national sporting occasions, become part of what is unique and symbolic of the Irish way of life. The school of music from which the Band now springs is dedicated to educating boys and girls from its North City catchment area in musicianship, carrying on the tradition started by the Christian Brothers in 1872. It is committed to musical excellence and is fortunate to have on its staff musicians and teachers of the highest calibre.

Like all successful organisations the Artane Band has had to adapt and change with the times, the most far reaching being the formation jointly by the Christian Brothers and the GAA in 1998 of the Artane School of Music Trust, under which the School of Music is now run.

This Strategic Plan represents the next step forward for the School. It has been developed through the joint efforts of the entire School community, trustees, board members, staff, parents, pupils, past pupils, band members and people with musical expertise. It is forward looking and challenging and is intended to bring this unique school to new levels of excellence, offering the best in musical education to its pupils.

We are fortunate to have on our staff and in our supporting community people with the energy, vision and volunteering spirit to implement the Artane School of Music Strategic Plan so that by the end of 2016 we will be able to say:

“The Artane School of Music is recognised as one of Ireland’s leading schools of music providing outstanding tuition and opportunities for development to students and has become recognised as a leading band in Ireland and overseas”.

Con HoganChairman, Board of Management

INTRODUCTIONS

STRATEGIC PLAN 2013-2016 54 STRATEGIC PLAN 2013-2016


Foreword by Bro. J. K. Mullan

The launch of this Strategic Plan 2013-2016 for the Artane School of Music marks another important stage in the ongoing development of the School of Music.

On a historical note the Artane Boys Band goes back to its foundation by the Christian Brothers in 1872 and the Band has had a close association with the GAA stretching back to 1886. At the present time the Christian Brothers and the GAA are joint Trustees of the Artane School of Music.

Since its establishment in 1998 the Artane School of Music has extended its range of musical activities and offers opportunities to boys and girls at primary and post-primary level s to learn the basic skills of musicianship both in theory and in instrumental practice. Over time as the young people progress they learn to perform in ensembles, the Beginners Band, the Junior Band, the Artane Band, quartets and quintets.

The students also take Theory Grades in Music and are offered classes in Junior and Leaving Certificate Music. Graduates of the School of Music can continue their involvement in music and public performances by joining the Artane Senior Band.

Under the direction of the Board of Management this Strategic Plan has been prepared by a Steering Group consisting of Board members, current staff, past-pupils, parents and representatives of the music world. This Steering Group consulted widely and held facilitated workshops that focused on planning for the future of the School of Music and developing a plan that builds on current strengths and identifies new possibilities for the School and its students for the years ahead.

The Strategic Plan is ambitious, comprehensive and attractively presented. It deals with essential elements and identifies priorities that any organisation looking to its future needs to attend to. It includes actions and targets with timelines for completion and highlights the importance of implementation and includes annual reviews of how the targets of the Plan are being achieved.

On behalf of the Christian Brothers I take this opportunity to thank the Board of Management and the Steering Group for their work in preparing this Strategic Plan and am mindful that they devote their time, energy and expertise to the School of Music on a voluntary basis. I wish them every success as they move ahead with the implementation of the Strategic Plan.

Bro. J. K. MullanEuropean Province Leader

INTRODUCTIONS


Foreword by Liam Ó Néill

Is cúis mhór áthais dom an deis seo a bheith a agam chun na focail seo a leanas a scríobh don plean tabhachtach seo.

It gives me great pleasure to pen these words in recognition of this most important strategic plan which aims to map out a healthy future for the Artane School of Music.

The Artane School of Music and the GAA are synonymous with each other. The sight of the famed blue and red tunics conjures up memories of big days at Croke Park – not least our All-Ireland finals.

To that end our relationship with such an outstanding organisation – one that mirrors many of the values we ourselves espouse – is one we value highly and one that extends far beyond the presence of Artane’s musicians on our big match days.

To build on the success of an organisation such as this a roadmap and a plan is imperative and this Strategic Plan clearly outlines where the Artane School of Music hopes to go over the course of the next three years.

The headings covered mean every aspect of your activity has been examined and planned for and this augurs well for the future direction of the School.

Not every organisation can lean on the tradition that underpins the Artane School of Music. It is one forged on the pursuit of musical excellence through education and the fruits of this approach are acknowledged and respected the length and breadth of the country.

Crucially your work focuses on the connection between young people and music and this is something that should not be overlooked.

I wish you every success with the implementation and roll out of this ambitious and carefully crafted plan and look forward to the GAA offering whatever assistance we can for many years to come.Rath Dé ar an obair,

Liam Ó NéillUachtarán Chumann Lúthchleas Gael

6 STRATEGIC PLAN 2013-2016

The Artane Boys Band was founded in 1872 by Brother Alphonsus Hoope, Superior of the Artane Industrial School, which had been

established three years earlier. They gave their first public performance on the grounds of the school for the Prince of Wales (Edward VII) two years later.

In 1886 the band accepted an invitation to play at the Whit Monday games of the fledgling Gaelic Athletic Association on June 14th at the North Circular Road grounds, and began an association which endures to the present day.

Two major episodes happened in 1969. On February 15th the band hall was burned to the ground destroying all of the uniforms, instruments and music. The band appeared on Irish television the following week, and offers of help flooded in from Ireland and abroad, allowing the band to continue. In June, the industrial school closed, and membership of the band was opened up to boys who lived locally, ensuring a seamless transition from school band to community band.

In 1988 the Artane Senior Band was formed by past members of the Artane Boys Band so that any one who graduated from the Artane Boys Band at 16 years of age could continue to be part of the Artane complex by joining the Artane Senior Band.

The band has toured the USA on seven occasions, as well as trips to Toronto, Canada, Moscow, and has also travelled extensively around both Ireland, and the UK. They have played for every President and Taoiseach (Prime Minister) of Ireland, as well as Presidents Kennedy, Nixon and Clinton of the USA. The Band are no strangers to royalty either, having played for Queen

Victoria, Edward VII, George V and most recently, on the occasion of the state visit to Ireland by Her Majesty Queen Elizabeth II and His Royal Highness, the Duke of Edinburgh to Croke Park. They have also shared a stage with performers such as Perry Como, Neil Diamond, U2, and James Last, as well as the Boston Pops Orchestra. More recently, the Artane Band was asked to open the Oxegen Festival with up and coming rock band, “The Brilliant Things”.

It is perhaps through their performances in Croke Park, the home of Gaelic Games, that the band is best known, although this makes up less than half their public performances throughout the year. Their scarlet and blue uniforms are considered to be an integral part of big match days and with the arrival of Soccer and Rugby international match days to Croke Park, the reputation of the Band has led to them being invited to join both the Army and Garda (Police) Bands as part of the formalities at these occasions.

From 1998 the Artane Boys Band evolved to become the Artane School of Music (ASM) and increased the range of musical opportunities available to both boys and girls. 2002 saw the first intake of girls into the band itself, and just two years later, on Sunday October 17th saw the first ever performance of the renamed Artane Band, including 19 girls at the International Rules Match in Croke Park

The final words about this Band, a part of Ireland’s history and heritage, can be left to Arthur Fiedler, conductor of the world famous Boston Pops Orchestra, who on conducting the band, during a tour of Boston in 1974, remarked “you cannot judge these children as children; you must judge them as musicians, and fine musicians they are”.


HISTORY AND BACKGROUND

STRATEGIC PLAN 2013-2016 7

MISSION STATEMENTThe Artane School of Music provides education

in music and musicianship, leadership skills

and character formation. Members develop their

skills and talents in a caring and disciplined

environment which enable and facilitate their

development to mature adulthood.



ARTANE TODAY

78

156 STUDENTS>

55

BOYS GIRLS

School of Music Numbers (as of December 2012)

> Total number of students in the BAND is 133 students

> Total number of students in the SCHOOL OF MUSIC

> The number of times per week STUDENTS ATTEND:

1

8 811

21

1

32 2

4 > Band Students 4 separate sessions per week

> School of music 2 sessions per week

> Leaving/Junior Cert Music 1 session per week

> Breakdown of AGE PROFILES

From 2nd Class to 3rd Level(21)

> Number of TEACHER/TUTOR HOURS

Tutors 81 hours per week. staff upwards of 30 hours per week (can rise to 80+ when required)


The Artane Band • Recorder Ensemble• Beginners Band• Junior Band• Artane Band

Recorder Ensemble • Open to Students in 3rd Class and above• Teaches basic skills of blowing, hand eye co-ordination,

basic reading and teamwork

Beginners Ensemble • Each student is matched to an instrument• Given specialist tuition on that instrument• Develop skills and confidence in order to progress to

the Junior Band

The Junior Band • Continues the process of ensemble training• Specialist tuition is now in larger groups• Develop skills of following more advanced directions

from conductor• Higher standard and complexity of music

The Artane Band • Educational and working Ensemble• Develops the musical, professional and personal skills

required to perform at the highest level• Flexibility to perform in a concert or marching setting

Artane Senior Band • Founded in 1988 by a group of past members of the

Artane Boys Band• Performing ensemble at a variety of functions• Membership open to entire community

ARTANE SCHOOL OF MUSIC ACTIVITIES

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32

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5

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Artane Big Band • 17 member ensemble• Wide repertoire of standards and modern funk rock• Highly specialised ensemble• Members develop the specific skills required e.g.

improvisation

Quartets, Quintets • A number of smaller ensembles• Develop the skills of instrumental players in the smaller group• More exposed playing • Helps students develop personal responsibility within an

ensemble

Introduction to Music Course • Open to children of 2nd Class• Introduces basic playing on recorders, singing and fun

based activities to open children to the world of music

Instrumental Lessons • One to One Tuition is offered on the following

instruments• Guitar, Clarinet, Saxophone, Violin, Piano, French Horn,

Euphonium, Voice, Flute, Percussion, Tuba, Oboe, Trombone, Trumpet, Organ, Bassoon.

Musicianship• Theory Grades are offered to all students.• Compulsory for band members and highly recommended

for all other students up to Grade 5• Optional at Grade 6 and above for all• Assessed yearly

Certificate Music • Classes offered for Junior and Leaving Certificate Music• Junior Certificate is a one year course• Leaving Certificate is a two year course

Outreach Programmes in Local Schools • Elementary recorder tuition, performance with Artane

Band, CD produced

Mater Dei Institute (Dublin City University) • Contracted to provide 10 hours of instrumental tuition to

the undergraduate students of the college• Tutorials also supplied in musicianship for 1st year students

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9

8

10

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• Girls were invited to join the band in 2002

• Theory Class / musicianship became compulsory for all students

• First girls in the band performed at the Ladies Gaelic Football Final in 2004

• New Building Completed – facilities upgraded to meet the needs of a modern educational establishment in 2004

• Taoiseach Bertie Ahern officially opened newly refurbished Artane School of Music in May 2005

• Toured Boston in August/September 2009

• Recorded a CD in 2009

• Opened the Oxygen Festival in 2009

• Opened the Late Late Show GAA special in 2009

• Artane School of Music received the Lord Mayor’s award from the Lord Mayor of Dublin Evelyn Byrne, in recognition of the contribution of the school to the community in 2010

• Played Auld Lang Syne at midnight New Years Eve 2011 to mark the 50th birthday of RTE

• School of Music Annual Showcase in the National Concert Hall was attended by President Mary McAleese, President Micheal Higgins and Taoiseach Enda Kenny in recent years.

• The Artane Band performed for the Queen on the occasion of the state visit to Ireland by Her Majesty Queen Elizabeth II and His Royal Highness, the Duke of Edinburgh to Croke Park in May 18th 2011.

HIGHLIGHTS AND SUCCESS STORIES



“Artane offers something special, it provides students with discipline, values and instils confidence in its members, Artane

School of Music is the best thing that happened to my son.”

WHAT WE HEARD AND DISCOVERED DURING THE CONSULTATION PROCESS “DEVELOP PROMOTIONAL VIDEO/AUDIO MATERIAL HIGHLIGHTING THE SPECTRUM OF EDUCATIONAL AND PERFORMING OPPORTUNITIES AVAILABLE AND SHOWCASING THE SUCCESS OF THE ARTANE BAND AND SCHOOL OF MUSIC”

“Artane Information could be posted on the website and regularly updated and

lists of engagements/lesson times could be circulated. Look at developing a

newsletter each term reporting on events and notifying of upcoming arrangements. A general noticeboard should be placed in the reception area to inform our activities

and develop a Facebook page for Band members/school of music students”

“Celebrate the success of the students and band members by hosting annual concert with all students and band members participating in the show and inviting family, relatives, schools, local media and or national media and community members”

“Send smaller ensembles to schools to show

off instruments and showcase the band and ASM – invite schools to Artane to view concerts

and see instruments”

“There would be great value in inviting guest performers into ASM to deliver master

classes and performances to school members and parents”

“DEVELOP A PROSPECTUS FOR THE SCHOOL THAT COULD

BE DOWNLOADED ONLINE TO SHOW

WHAT FACILITIES AND SERVICES WE OFFER”

“The Artane Band has a USP [unique selling point] which

other schools of music do not have – a Band open to all

which pursues excellence AND performs professionally”

“Explore the opportunity of developing different sections available for gigs, e.g Sax Choir/ Quartet, Clarinet Choir, Brass band. A Clarinet choir and brass band have been formed but they only get to play at the concert hall and Christmas concert”


In 2013 The Artane School of Music and Band recognised that planning was a core priority and wanted to develop a plan

that would provide the school of music and band with a clear roadmap to allow the school of music to continue to prosper and grow within the current environment. There was an acknowledgement that although the School had been tremendously successful in the past, a new framework was required for both the board of management, staff and volunteers if we were to continue to excel and meet the needs of our students, members, parents and community and allow Artane to reach its potential into the future.

This plan would provide clear direction for the management and the staff as to the agreed priorities for the school of music and band over the next three years.

The project began with an initial meeting with the board of management to formulate an approach to develop a strategic plan for ASM. It was agreed that the starting point in the exercise should be forming a steering group consisting of board members, past pupils, current staff, committee members, representatives from the music industry and parents.

The Steering Committee was formed in March 2013, to act as an advisory group for the process to add value, develop ideas and encourage participation throughout the project. A workshop was held with the

Steering Group to gather their aspirations for the future of Artane School of Music and what they wanted to see in place in 2016. The group comprised of:

1. Con Hogan, Chairman of the Board 2. Matt Browne, Board Member 3. Pat Mullen, Treasurer 4. Michael Foster, Board Member 5. Kathleen Ryan, Board Member 6. Colm Folan, Committee Member and

Parent 7. Glenn Gillard, Senior Band Member 8. Dorothy Conaghan, Music Consultant 9. Joe Edge, ASM Administrator 10. Ronan O’Reilly, ASM Director of Music 11. Tony Doherty, ASM Head of Musicianship The second phase of the consultation process was to invite current and past parents, students, tutors, band members of all ages to participate in a facilitated workshop to share their opinions and ideas on the future of Artane School of Music and Band. Over 60 people attended where as a group they focused on what opportunities existed in the areas of communications, finance and fundraising, facilities, music activities and engaging with the community. An online survey was also conducted with students and parents also inputting their ideas into the process.

Meetings also took place with students and tutors where they were asked on what

their aspirations and what their future requirements are. Innovative and challenging ideas of creating new offerings were derived here building on current strengths of the school of music, whilst identifying new possibilities for students and members in the future.

A draft of the document was produced and was presented to the board and the steering group for consideration and review. This resulted in a number of additional inputs and the detail of the plan was agreed by all parties.

The plan has been completed and outlines detailed goals and aspirations in each of following areas:

• Governance / Structures • Musical Activities • Finance and Fundraising • Facilities • Communications and Marketing

Each action item identified has an owner and an anticipated target for the action item to be completed. This will assist Artane School of Music in planning and resourcing our staff and committees in the future.

At the end of each year prior to the completion of the school year, the management and staff will jointly review the progress against action items contained in the plan, adjust, modify or adapt the plan as appropriate.

METHODOLOGY OF THE PLANNING PROCESS



STRATEGIC PRIORITIES

STRATEGIC FRAMEWORK

1. Growing participation numbers: we will grow our student and member enrolment, enable students to participate in music and assist them in reaching their potential

2. Increase and maximise resources: maximise the return on developing our facilities and further develop the range of musical activities

3. Proactively developing partnerships: we will expand our community and education partnerships by promoting our unique music education, musical activities and our facilities to our community in Dublin, Nationally and Internationally.

4. Strengthen the quality of music education and Artane reputation: we will attract, retain and support the best teaching staff to enhance our teaching and musical excellence.

5. Strengthen all aspects of governance: ensuring Artane School of Music has the systems and processes in place to deliver on its mission.

What we will be able to say in 2016 when we have delivered on our plan-

1. Governance Structures “Artane School of Music has been successful in attracting excellent volunteers who provide an outstanding administration and governance framework for Artane. This is supported by a small dedicated administration team which provides support to students, teachers and the community”.

2. Finance and Fundraising “Artane School of Music has successfully increased the revenues derived from its traditional activities, whilst establishing new sources of revenue through proactive fundraising activities. This has allowed the school of music to reach its potential.”

3. Facilities “Artane School of Music has been successful in optimising the usage and value from its existing facility. It also invested in creating increased capability within its headquarters to meet the growing requirements of the school”.

4. Musical Activities “The Artane School of Music is recognised as one of Ireland’s leading schools of music providing outstanding tuition and opportunities for development to students and has become recognised as a leading band in Ireland and overseas”.

5. Communications and Marketing “Artane School of Music has done an outstanding job in promoting its heritage and activities within Dublin, Nationally and Internationally. This has been achieved by the creation of a clear brand identity and outstanding communication involving all our stakeholders”.


COMMS/MARKETING COMMITTEE

FINANCE COMMITTEE

MUSICAL ACTIVITIES

COMMITTEE

MANAGER &

STAFF

FACILITIES COMMMITTEE

TRUSTEES

BOARD OF MANAGEMENT

ORGANISATION STRUCTURE



“Artane School of Music has been successful in attracting excellent volunteers which provides support administration and governance framework for Artane. This is supported by a small dedicated administration team who provide support to students, teachers and the community”.

GOVERNANCE / STRUCTURES IN 2016 WE WILL BE ABLE TO SAY –

THEME 1


ACTION OUTCOME SOUGHT TIMELINE RESPONSIBILITY

1 REVIEW VISION, MISSION AND PHILOSOPHY

Ensure continuing appropriateness and relevance December 2013 Board of Management

2ESTABLISH NEW ORGANISATION STRUCTURE WITH CLEARLY DEFINED REPORTING RELATIONSHIPS, ROLES AND RESPONSIBILITIES

Effective and efficient management of ASM September 2013 Board of Management

3ESTABLISH THE NEW COMMITTEE STRUCTURE, IDENTIFY KEY PERSONNEL AND DEVELOP TERMS OF REFERENCE FOR EACH COMMITTEE

A functioning committee structure contributing to the effective operation of ASM

September 2013 Board of Management and Committees

4IMPLEMENT BEST PRACTICE IN RELATION TO RECRUITMENT OF MANAGEMENT, ADMINISTRATIVE, TEACHING PERSONNEL AND VOLUNTEERS

Having high quality staff and volunteers in place in all the key functions at ASM

Ongoing Board of Management

5DEVELOP DOCUMENTED POLICIES AND PROCEDURES COVERING ALL ASPECTS OF HUMAN RESOURCE MANAGEMENT

Ensure compliance with legal and regulatory requirements and best practice in relation to staff

March 2014 Board of Management

6

ESTABLISH A STAFF PERFORMANCE MANAGEMENT AND APPRAISAL PROGRAMME WITH APPROPRIATE DEVELOPMENT PLANS TO MEET IDENTIFIED GROUP AND INDIVIDUAL TRAINING NEEDS

High performance and continuous improvement of staff

November 2014 Board of Management

7REVIEW THE DOCUMENTED CHILD PROTECTION AND GARDA VETTING PROGRAMME IN LINE WITH NATIONAL BEST PRACTICE

A safe protective environment for all ASM members and personnel utilising the facilities of Artane School of Music

Ongoing Board of Management

8REVIEW AND UPDATE HEALTH AND SAFETY POLICY AT ASM ADOPTING A RISK BASED APPROACH

A safe and healthy working environment December 2013 Board of Management

9IDENTIFY AND COMPLY WITH ALL RELEVANT LEGAL, REGULATORY, FINANCIAL AND REVENUE REQUIREMENTS

Compliance with all applicable laws and regulations May 2014 Board of Management, finance Committee

10ADOPT A RISK BASED APPROACH TO THE PROTECTION OF THE ASSETS OF ASM AND PUT APPROPRIATE MEASURES IN PLACE TO MANAGE RISKS

Protection of the assets of ASM Ongoing Board of Management, Facilities Committee

11 OVERSEE THE IMPLEMENTATION OF THE ASM STRATEGIC PLAN

Continuous improvement of ASM Ongoing Board of Management, Committees

12FORMALISE THE PARTNERSHIP WITH THE GAA TO ASSIST WITH POTENTIAL STRATEGIC OPPORTUNITIES, RECRUITMENT, KNOWLEDGE AND RESOURCES

Artane have an agreed partnership in place that benefits from and utilises the presence and strength of the GAA both in Ireland and Internationally

November 2013 Board of Management



MUSICAL ACTIVITIES

IN 2016 WE WILL BE ABLE TO SAY –

“Artane School of Music is recognised as one of Ireland’s leading schools of music providing outstanding tuition and development to students and has become recognised as a leading performer in concert/recitals and events in Ireland and overseas”.

THEME 2


1ESTABLISH A MUSICAL ACTIVITIES COMMITTEE

Musical Activities committee in place September 2013 Board of Management

2DEVELOP A SERIES OF MASTER CLASSES TO THE ARTANE SCHOOL OF MUSIC

ASM is offering master classes in Woodwind, Brass, Percussion and marching

September 2014 Director of Music

3

EVALUATE THE POTENTIAL OF ASM ATTENDING AND TOURING TO U.S AND EUROPEAN YOUTH MUSIC FESTIVALS TO CELEBRATE THE BAND MEMBERS

ASM is proactively partnering with international musical organisations to increase the awareness and profile of the Band


4ASM TO INCORPORATE ABRSM LEVEL MUSIC EDUCATION EXAMS IN THE ASM CURRICULUM

ASM students are successfully attaining ABRSM standards of music education

September 2014 Director of Music, tutors

5DEVELOP ASM EXAM CERTIFICATION PROGRAM

ASM students will be assessed annually to ensure they are meeting the ASM standards


6

INTRODUCE INTER SCHOOLS FEIS PROGRAM INVITING LOCAL SCHOOLS IN DUBLIN AND NEIGHBOURING COUNTIES TO ASM

ASM has increased awareness in local schools

September 2013 Musical Activities Committee, Comms. Marketing Committee



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INVESTIGATE THE POTENTIAL OF ASM DEVELOPING A PLAN TO CREATE ACCESS TO INSTRUMENTAL TUITION IN PRIMARY SCHOOLS IN THE NORTH DUBLIN AREA

ASM is engaged in local primary schools working with primary school teachers

September 2013 Musical Activities Committee, Director or Music, Head of Musicianship

8

DEVELOP OUTREACH PLAN TO INCREASE AWARENESS OF MUSIC LESSONS TO FAMILIES THROUGH SCHOOLS IN THE NORTH DUBLIN AREA

ASM is proactively engaging with schools to deliver inclusive outreach music education programmes

March 2014 Musical Activities Committee, Director or Music, Head of Musicianship

9

EVALUATE DEVELOPING POTENTIAL PARTNERSHIPS WITH OTHER MUSIC GROUPS IN IRELAND AND INTERNATIONALLY (INCLUDING CROSS CULTURAL) TO HOST QUARTERLY MUSICAL EVENTS

ASM is proactively partnering with other cultural music groups to showcase ASM

April 2014 Comms/ Marketing Committee/ Musical Activities Committee

10

EVALUATE DEVELOPING PARTNERSHIPS WITH INTERNATIONAL SUMMER SCHOOLS TO ENGAGE WITH MUSIC BASED ACTIVITIES

ASM is engaged with international second level schools to provide music education sessions

April 2014 Comms/ Marketing Committee/ Musical Activities Committee

11

DEVELOP A SERIES OF CONCERTS (2-3 PER YEAR) TO BE HELD AT ASM TO SHOWCASE THE ASM STUDENTS AND ALL BAND MEMBERS

ASM is staging concerts each year to make music accessible for all ages in the local community

March 2014 Comms/ Marketing Committee/ Musical Activities Committee

12

DEVELOP ARTANE SENIOR BAND COLLABORATION PROGRAM IN IRELAND AND INTERNATIONALLY

ASM Senior band has increased participation and is successfully collaborating with similar ensembles around Ireland and touring to festivals in Europe

May 2014 Musical Activities Committee

13EVALUATE THE ARTANE BAND CREATIVE PERFORMANCE OPPORTUNITIES

Artane band is performing to the best in class standards and deriving additional revenue and performance opportunities

January 2015 Musical Activities Committee

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EVALUATE THE POTENTIAL OF ATTRACTING HIGH PROFILE PERFORMERS TO ASM TO DELIVER PERFORMANCES WITH THE ARTANE SCHOOL OF MUSIC

ASM has connected with high profile music performers to raise the profile of the school of music and is deriving revenue from concerts

October 2014 Musical Activities Committee, Comms/Marketing Committee.



FINANCE AND FUNDRAISING

IN 2016 WE WILL BE ABLE TO SAY –“Artane School of Music has successfully increased the revenues derived from its traditional activities, whilst establishing new sources of revenue through proactive fundraising activities. This has allowed the school of music to reach its potential”.

THEME 3



1 ESTABLISH A FINANCE AND FUNDRAISING COMMITTEE

Committee in Place with defined targets September 2013 Board of Management

2 DEVELOP ANNUAL OPERATING BUDGET IN AGREEMENT WITH THE BOARD OF MANAGEMENT

Annual Operating Budget in place that is keeping with best financial control practices

September 2013 Board and Finance Committee

3 REVIEW FEE STRUCTURE AND COLLECTION PROCEDURES

Increase revenue and stagger collection over the year

September 2013 Finance Committee

4 DEVELOP A THREE YEAR CAPITAL EXPENDITURE BUDGET

Prioritise needs and means of funding December 2013 Finance Committee in consultation with facilities and musical activities Committees

5ESTABLISH / STRENGTHEN COMMUNICATION WITH GOVERNMENT DEPARTMENTS BY ASSIGNING GOVERNMENT LIAISON OFFICER

Consolidate current grant payment and evaluate other funding options

December 2013 FinanceCommittee / Government Liaison Officer

6IDENTIFY MUSIC AND NON-MUSIC RE-LATED ACTIVITIES/ORGANISATIONS FOR USAGE OF FACILITIES OUTSIDE ASM ACTIVITIES

Revenue from use of facilities outside ASM requirements

December 2013 Finance Committee / Facilities Committee

7 ESTABLISH ALUMNI NETWORK / FRIENDS OF ARTANE

Annual Donation and attendance at events, concerts etc

March 2014 Finance Committee/ Communications and Marketing Committee

8IDENTIFY AND ATTRACT SPONSORS FOR SPECIFIC PURPOSES AND EVENTS E.G INSTRUMENTS, UNIFORMS AND LEISUREWEAR, OUTREACH PROGRAMMES

New source of Revenue January 2014 Finance Committee

9SET GUIDELINES RE: THE MANAGEMENT AND GOVERNANCE OF THE SCHOOL’S FINANCES, PURCHASING POLICIES ETC.

Compliance and transparency September 2013 Finance Committee

10 ANNUAL MAJOR FUNDRAISER MAXI-MISING ALLIANCE WITH GAA

Additional Revenue January 2014 Finance Committee

11 PERFORM COST-BENEFIT ANALYSIS OF ALL NEW PROPOSALS

Prioritisation and viability of initiatives Ongoing Finance Committee

12REVIEW USAGE OF POTENTIAL DEVELOPMENT OF THE SITE OF THE ASM AND MAKE PROPOSALS IN THIS REGARD TO THE BOARD OF MANAGEMENT

Expansion of the school or commercial development to secure financial stability in the future

Ongoing Finance Committee

13 DEVELOP A SERIES (2-3) LARGE SCALE CONCERT EVENTS PER YEAR TO BE HELD AT ASM

ASM is deriving revenue from creative concert show development

OngoingFinance Committee, Musical Activities and Marketing Committees



FACILITIES


“Artane School of Music has been successful in optimising the usage and value from its existing facility. It also invested in creating increased capability within its headquarters to meet the growing requirements of the school”.

THEME 4



1 ESTABLISH A FACILITIES COMMITTEE

Facilities committee in place September 2013 Board of Management

2 PERFORM A DETAILED FACILITIES NEEDS ASSESSMENT

Complex configuration plan in place December 2013 Facilities Committee (link to music activities and finance)

3COMPLETION OF BUILDING WORKS AND FIT OUT OF UNFINISHED SPACE WITHIN THE COMPLEX

Expanded facility at complex to cater for other strategic initiatives

December 2014 Facilities Committee (link to music activities and finance)

4WITHIN ACTION 3, MAKE PROVISION FOR DEDICATED CHANGING ROOM, AND LOCKER FACILITIES FOR THE ARTANE BAND

Changing and locker facilities December 2014 Facilities Committee (link to finance)

5DEVELOP AN OPERATING PLAN TO ALLOW FOR EXTENDED OPENING HOURS FOR THE COMPLEX

Increased availability of the complex for new initiatives

September 2013 Facilities Committee

6

DEVELOP AN INSTRUMENT PURCHASE PLAN TO MEET ON-GOING AND GROWTH REQUIREMENT OF THE ARTANE BAND

Instrument purchase plan in place September 2013 Facilities Committee (link to Music Activities and Finance)

7DEVELOPMENT OF BAND REHEARSAL ROOM INTO A FLEXIBLE REHEARSAL SPACE

Redesigned Band rehearsal room May 2016 Facilities Committee (link to music activities and finance)

8 UPGRADE MUSIC LIBRARY TO ENSURE SECURE STORAGE AND PROTECTION OF MUSIC

Upgraded library May 2016 Facilities Committee (link to music activities and finance)

9 UPGRADE OF TUITION AND CLASS ROOMS INCLUDING RELATED EQUIPMENT

Upgraded tuition rooms December 2014 Facilities Committee (link to music activities and finance)

10 UPGRADE EXTERNAL SIGNAGE FOR THE COMPLEX AND ON ADJACENT ROADS

Prominent signage for the complex December 2014 Facilities Committee (link to finance)

11 DEVELOPMENT OF RECORDING FACILITY (SUBJECT TO COST BENEFIT ANALYSIS)

Dedicated recording studio May 2016 Facilities Committee (link to music activities and finance)



COMMUNICATIONS & MARKETING


“Artane School of Music has done an outstanding job in promoting its heritage and activities within Dublin, Nationally and Internationally. This has been achieved by the creation of a clear brand identity and outstanding communication involving all our stakeholders”.

THEME 5


ACTIONS OUTCOME SOUGHT TIMELINE RESPONSIBILITY

1 ESTABLISH COMMUNICATIONS AND MARKETING COMMITTEE

Committee in Place September 2013 Board of Management

2COMPLETE AN IT AUDIT TO ASSESS THE APPROPRIATE IT REQUIREMENTS AND INVESTIGATE ANY POTENTIAL IT DONATION PARTNERSHIPS

ASM has adequate IT infrastructure in place to support its activities

November 2013 Comms/Marketing Committee

3UPDATE AND MAINTAIN THE ASM WEBSITE

ASM has an up to date dynamic website in place that enables donations, applications and bookings.

December 2013 Comms/Marketing Committee

4DEVELOP A SOCIAL MEDIA PROGRAMME TO PROMOTE ASM

ASM has a presence on Facebook, Twit-ter and LinkedIn and other social media platforms


5DEVELOP A PROMOTIONAL (ELECTRONIC AND PRINTED) BROCHURE TO PROMOTE ASM

ASM has a brochure in place to assist with the marketing and promotion activity of the School

March 2014 Comms/Marketing Committee

6DEVELOP A COMMUNITY NEWSLETTER TO BE CIRCULATED ON A QUARTERLY BASIS TO HIGHLIGHT THE PROFILE OF THE SCHOOL OF MUSIC

An electronic newsletter is distributed on a quarterly basis to the ASM database of contacts

March 2014 Comms/Marketing Committee

7DEVELOP A CORPORATE COMMUNICATIONS PLAN TO TARGET THE CORPORATE MARKET

ASM is proactively targeting corporations and partners

December 2013 Comms/Marketing committee with the Finance Committee

8DEVELOP AN ANNUAL CALENDAR OF EVENTS INCLUSIVE OF EVENTS/SHOWS IN THE ASM FACILITY

ASM has a calendar of events in place and is promoting each event/show


9DEVELOP A DATABASE OF CURRENT AND PAST PUPILS AND BAND MEMBERS

ASM has a constantly updated and maintained database in place

On going Comms/Marketing Committee, Management and Staff

10DEVELOP AN ALUMNI GROUP TO PROMOTE CONTINUED LINKS AND INVOLVEMENT WITH ASM

Linkages with Alumni July 2014 Comms/Marketing Committee, Management / Alumni Committee

11DEVELOP ASM SCHOOLS LINKAGE PROGRAM

ASM has a schools linkage program in place in a defined catchment area

December 2013 Comms/Marketing Committee, Management, Musical Activities Committee

12DEVELOP A RECRUITMENT PLAN FOR THE ACADEMIC YEAR SEPT 2014 TO JUNE 2015

ASM has a recruitment plan in place August 2014 Comms/Marketing Committee

13REVIEW THE ARTANE BRAND IDENTITY ASM has a new brand identity in place

that reflects the ambition of ASMMay 2015 Comm/Marketing Committee

14DEVELOP PROMOTIONAL VIDEO FOOTAGE FOR ASM TO SHOWCASE TO POTENTIAL STUDENTS, SPONSORS AND CORPORATE CLIENTS

ASM has increased recruitment numbers, enhanced brand identity and increased corporate engagements with

May 2014 Comms/Marketing Committee, Musical Activities Committee

15EVALUATE THE POTENTIAL OF INTRODUCING ASM BRANDED LEISURE WEAR FOR BAND MEMBERS

ASM is increasing the awareness of the Artane brand and band

February 2014 Comms/Marketing Committee, Finance and Fundraising Committee

16LEVERAGE THE ARTANE BRAND TO DEVELOP ARTANE MERCHANDISE AS A POTENTIAL REVENUE STREAM

Artane School of music has merchandise for sale and deriving revenue and increasing the awareness of the Artane Brand

June 2014 Comms/ Marketing Committee, Finance Committee



REVIEWING THE PLAN The board of management with the staff team will complete a comprehensive review with each of the committees during June of each year. This will include an assessment of progress made in respect to each component of the plan versus the established milestones. The review will also include an analysis of the relevance of each of the targets and the inclusion of new targets and projects that are deemed appropriate by the board of management and staff.

The first step to implement this plan is to present the plan to the board of management, staff, and trustees, to provide them with the opportunity to approve the projects and milestones associated to those.Once approved, the plan will be launched in Croke Park to students, parents, staff, clients, government agencies and community members ensuring that they are informed as to priorities within the School of Music for the next three years. We will also circulate the plan to our parents and local schools and develop an online format to assist accessing the plan via the website.

The next step will be to present the management review process to the board of management and staff which will allocate goals and objectives to the staff. These goals are streamlined with those within the plan to ensure alignment and visibility.

Once all stakeholders review each component of the plan, the board of management will be charged with the responsibility to oversee the implementation of the plan.

Implementation of the Strategic Plan will be inserted as a line item on the agenda of Board of Management meetings.

IMPLEMENTATION


ACKNOWLEDGMENTS

Many people have contributed to the development of this plan over the last few months, it would be impossible to thank everyone individually; however,

it is appropriate to thank a number of individuals and groups.

BOARD OF MANAGEMENT Con Hogan (Chairperson)

Matt Browne Pat Mullen

Michael Foster Kathleen Ryan

Joe Edge Ann Ryan

Sean Ó LaoirePhyllis Breslin

A special thank you to the members of the Steering Committee listed on page eleven

MANAGEMENT COMMITTEEPhyllis Breslin (Chairman)

Bro. Kieran WalshSean O’Laoire

Ann RyanAidan Hodson

Vincent McCormack

STAFF Joe Edge

Ronan O’Reilly Tony Doherty

STRATEGIC PLANNING SPECIALISTS Pinta

www.pinta.ie

LOCAL SCHOOLS WHO PARTICIPATED IN OUR SURVEYSt. David’s B.N.S.Artane, St Fiachra’s Senior School, Beaumont,

Scoil Mhuire B.N.S. Marino, St. Brigid’s G.N.S. Killester.

A special thank you to all our students, tutors and parents who participated in our workshops and online survey. We truly appreciate their time and input.



NOTES




NOTES


The Artane BandSt. David’s Park, Artane, Dublin 5, Ireland

www.artaneband.com

Artane Strategic Plan 2013

Documents

n artane school of music

artane school of music

artane school of music

artane band strategic

unique school

entire school community

strategic priorities

strategic framework