Art130 casey heyrend-m09

ART 130 | INTRODUCTION TO GRAPHIC DESIGN | 1CASEY HEYREND

Module 09

“Art is work.”

– Milton Glaser


P R O J E C T | P OS T ER S: A R T I S T R E SE A R CH

After choosing your artist from the Artist Sign-up list provided on iLearn, get to know them better by reading about them and looking at their work.

After completing the research on your artist provide the following information:

BIOGRAPHYBorn: August 22, 1898, Lawnton, Pennsylvania, U.S.

Death: November 11, 1976 (aged 78), New York City, New York, U.S.

Early Life: Alexander “Sandy” Calder was born in 1898 in Lawnton, Pennsylvania.His actual birthday, however, remains a source of much confusion. According to Calder’s mother, Nanette (née Lederer), Calder was born on August 22, yet his birth certificate at Philadelphia City Hall, based on a hand-written ledger, stated July 22. When Calder’s family learned about the birth certificate, they reasserted with certainty that city officials had made a mistake.

Calder’s grandfather, sculptor Alexander Milne Calder, was born in Scotland, immigrated to Philadelphia in 1868, and is best known for the colossal statue of William Penn on top of Philadelphia City Hall’s tower. His father, Alexander Stirling Calder, was a well-known sculptor who created many public installations, a majority of them in nearby Philadelphia. Calder’s mother was a professional portrait artist, who had studied at the Académie Julian and the Sorbonne in Paris from around 1888 until 1893. She moved to Philadelphia,

where she met Stirling Calder while studying at the Pennsylvania Academy of the Fine Arts. Calder’s parents married on February 22, 1895; his sister, Mrs. Margaret Calder Hayes, was instrumental in the development of the UC Berkeley Art Museum.

Life and career: Calder’s parents did not want him to suffer the life of an artist, so he decided to study mechanical engineering. An intuitive engineer since childhood, Calder did not even know what mechanical engineering was. “I was not very sure what this term meant, but I thought I’d better adopt it,” he later wrote in his autobiography. He enrolled at the Stevens Institute of Technology in Hoboken, New Jersey in 1915. When asked why he decided to study mechanical engineering instead of art Calder said, “I wanted to be an engineer because some guy I rather liked was a mechanical engineer, that’s all.”

HISTORICAL, TECHNOLOGICAL, AND SOCIAL CLIMATEIn 1926, at the suggestion of a Serbian toy merchant in Paris, Calder began to make mechanical toys. At the urging of fellow sculptor Jose de Creeft, he submitted them to the Salon des Humoristes. Calder began to create his Cirque Calder, a miniature circus fashioned from wire, cloth, string, rubber, cork, and other found objects.

1952 – Calder represented the United States at the Venice Biennale and was awarded the main prize for sculpture

1958 – First Prize for Sculpture at the Pittsburgh International

1983 – United States Mint issues a one half ounce gold medallion honoring Calder

1998 – US Postal Service issues a 32-cent stamp honoring Calder

ARTIST’S PHILOSOPHY[Write about your artist’s ideas. Explain why they created their work the way they did. Describe the philosophies they were promoting and the ones they were rebelling against (if any).] Sometimes the best things are the simple things in life.

MAKING CONNECTIONS[Write about what you have learned about design through studying your artist. Explain how learning about your artist’s work and ideas can help design students improve their own work today.] Sometimes the best things are the simple things in life. It has to with shapes and how the shapes that could bend in with other shapes.


P R O J E C T | P OS T ER S: A R T I S T R E SE A R CH (CO N T I N U ED)


P R O J E C T | P OS T ER S: A R T I S T R E SE A R CH (CO N T I N U ED)


P R O J E C T | P OS T ER S: A R T I S T V ISUAL R E SE AR CH


P R O J E C T | P OS T ER S: A R T I S T V I SUA L R E SE A R CH (CO N T I N U ED)


P R O J E C T | P OS T ER S: G EN ER A L P OS T ER V I SUA L R E SE A R CH


P R O J E C T | P OS T ER S: WO R D L I S T S

A word list helps you explore ideas. Write every word you can think of that relates to your artist exhibit. Make sure you fill this page full of words. You may need the help of a thesaurus to complete this task. Once the page is full of words take some time to find and mark those words that could be turned into interesting poster sketches.

Lists

Poster

picture

print

pattern

diagram

artwork

creation

sign

imagine

brainstorm

think

symbol

image

appearance

simple

straightforward

transparent

unique

information

events

stars

moon

sun

nature

life

shapes

colors

marking

yin

yang

type

info

bold

english

data

procedures

workings

famous

interstellar

stellar

astronomical

space

planetary

principal

legend

icon


P R O J E C T | P OS T ER S: C AT EG O RY & T H E M E

Complete this worksheet before you begin sketching your poster designs. Use this page to define the problem you will be solving in your sketches. The success of your posters will be assessed according to the information you provide here.

After completing the research on your artist provide the following information:

ARTIST[Alexander Calder]

EXHIBIT THEME OPTIONS[Simplicity

Typography

]

EXHIBIT THEME[Simplicity is the best option.]

EXHIBIT TAGLINE[Alexander Calder the simple ]

EMOTIONAL & RATIONAL CHARACTERISTICS[What mood should your posters communicate?]

Simple and wild

[What ideas should your posters communicate?]

To show a story.


P R O J E C T | P OS T ER S: M I N D M A P

Identify interesting connections

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P R O J E C T | P OS T ER S: SK E TCH E S


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P R O J E C T | P OS T ER S: SK E TCH E S (CO N T I N U ED)


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P R O J E C T | P OS T ER S: SK E TCH E S (CO N T I N U ED)


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P O N D E R | M O D U L E 09

My favorite thing to learn about is (to learn more the artist).

Why do designers conduct research?

To make somthing work or try to pick it together.

What do you enjoy about researching? What parts do you struggle with?

I think I had trouble wth the sketchs and the finding the information on my artist.

Why do designers brainstorm?

To know what they are look for.

What do you enjoy about brainstorming? What parts of brainstorming do you struggle with?

What can I get from the artist’s artwork and what words I would use for them.

How did your brainstorming help your sketching?

Narrow down what I want to do and what I don’t need

What can I get from the artist’s artwork and what words I would use for them. Take a photograph of your favorite thing to learn about. Crop it and add it to

this page with a caption.

Art130 casey heyrend-m09

Art & Photos