Art Direction Portfolio

Mrs. Meyer’s cleaning products are a collection of household cleaners made from essential oils, flowers and herbs that smell nice, but really pack a punch against daily dirt and grime.

First time and expectant moms are unaware of the Mrs. Meyer’s brand and it’s unique products which are safe for them and their little ones to be around. By using engaging imagery and a tone of voice that resonates with these moms, Mrs. Meyer’s will become one of their beloved brands of choice.

Art Director: Ashley RingamanCopywriter: Lizz Weidenbach

Protect your precious little mess-maker.

Mrs. Meyer’s products are made from essential oils found in flowers and herbs- leaving your home smelling like a breath of fresh garden air and the little one safe from harmful chemicals.

Garden Inspired, Mom Desired

Visit MrsMeyers.com to learn more about our pleasant and safe cleaning products.

Print

It’s impossible to keep a perfectly clean home.

But when you do need to tackle the mess, use Mrs. Meyer’s Clean Day made from essential oils found in flowers and herbs. Your home will smell like a breath of fresh garden air and your little one will be safe from harmful chemicals.



Cleaning should never be a priority.

Nothing is more important than your precious little mess-maker. But when you do have to clean up after them, use Mrs. Meyer’s Clean Day made from essential oils found in flowers and herbs. Your home will smell like a breath of fresh garden air and your little one will be safe from harmful chemicals.



Print

Dirt and grime should be the last thing on your mind.

Mrs. Meyer’s products are made from essential oils found in flowers and herbs. So when you do have to clean, your home will smell like a breath of fresh garden air and your precious little mess-maker will be safe from harmful chemicals.



Script

V i s u a l A u d i o

Product Placement

Nikela is a non-profit organization with the goal to save wildlife in South Africa.

Due to low awareness, Nikela does not have sufficient funds for its conservation efforts. Nikela encourages its audience to pack a PB&J for lunch once a month and donate their savings. This will be conveyed through a field journal inspired design, and copy written from the perspective of Nikela experts.

Art Director: Ashley RingamanCopywriter: Ashley Ringaman

Explore

Microsite

Follow Us LoginDonation Counter

Donors Goal

347 2,700

Nikela PBnJ Follow Experts Projects Spread The Wild

Nikela is a non-profit organization formed by passionate people who are determined to save the wildlife in South Africa.

To help,

1. Take a PBnJ to lunch once a month instead of eating out. 2. Donate the money you save to a project of your choice, and keep spreading the wild.

Microsite

Follow Us LoginDonation Counter

Donors Goal

347 2,700

Nikela PBnJ Follow Experts Projects Spread The Wild

Point of Purchase Display

Front

Reusable Bag Design

Back

H&M offers customers fashionable clothing and accessories at low prices. It sells a broad range of styles from timeless classics to modern basics, allowing the customer to find their own unique style.

To introduce H&M’s new Conscious line, the retail space and shopping bags will be redesigned to portray a more natural environment. This will create a unique experience for customers, and if they like the bag enough they will keep resusing it each time they shop at H&M.


Window Display

Package Design

* Reuseable bag made from 95% post consumer recycled canvas.

* Tags are attached to clothes with a hemp string and close pin.

Hang Tags

Front Back

Target is the second largest discount retailer in the U.S. Fortune magazine ranked the company No. 22 on its list of “World’s Most Admired Companies” of 2011. Target wants its customers to expect more, which is why it is constantly getting new products out for the upcoming season.

Young women always want to get the next season’s clothes ahead of time, but many don’t think of Target as a top of mind brand to fulfill that want. Inspired by the famous Christmas song, “Let it Snow”, Target will show it offers next seasons clothes in advance through a direct mail catalog.

Art Director: Ashley RingamanCopywriter: Joel SwensonPhotographer: Heather Peterson

On HimA Mossimo Tee Available as crew neck or V-neck. Shown in Buttercream. Available in multiple colors. Sizes S-XXL. $7.99 [B0043W2DQA]

On Her

Dress Junior sizing, shown in Coral. Available in multiple colors. Sizes XS-XXL. $17.99 [B004D8KMAI]

This weather is oh so frightful,

EXPECT MORE. PAY LESS.

B Mossimo Women’s Ultrasoft Cocoon Cardigan Sweater Women sizing, shown in Oatmeal Heather. Available in multiple colors. Sizes S-XXL. $19.99 [B00480A1XO]

C Merona Oblong Scarf Wrap One size 72 in. x 32 in. Available in multiple colors. $12.99[B004BM3M3K]

B Mossimo Cargo Short Regular Rise. Show in White. Available in multiple colors. Whole sizes 28-40 (even number sizes only). $19.99 [B0049A9XUK]

C Mossimo Leonel Frayed Canvas Flip-Flops Shown in Tan. Available in multiple colors. Sizes 7-13. $14.99 [B0057CFUK]

Summer Catalog

On HerA Mossimo Women’s Mix & Match Twist Bandeau Swim Top Shown in Coral. Available in multiple colors. Sizes S-XL $17.99 [B0059J3I4]

B Mossimo Women’s Mix & Match Keyhole Side Tie Swim Bottom Shown in Coral. Available in multiple colors. Sizes S-XL $17.99 [B0059J3I5]

On HimA Merona Swim Trunk Shown in Brown/White. Available in multiple colors. Sizes S-XXL. $16.99 [B0059M3Y6]

we’re glad that we went shopping!

Since Target helps our styles f ow,

On HerA Merona Band Straw Fedora As shown in Neutral. Available in multiple colors. One size only. $12.99 [B0073KW4]

B Xhilaration Juniors Ruffle Smocked Strapless Coverup Dress Shown in Aqua. Available in multiple colors. Sizes S-L. $17.99 [B0016P5V4]

On HimA Merona Swim Trunk Shown in Brown/White. Available in multiple colors. Sizes S-XXL. $16.99 [B0059M3Y6]

Summer Catalog

On HerA Mossimo Women’s Mix & Match Twist Bandeau Swim Top Shown in Coral. Available in multiple colors. Sizes S-XL $17.99 [B0059J3I4]

Open Sunday 8 am to 9 pm, Monday–Saturday 8 am to 10 pm Minneapolis (Nicollet Mall) store open Sunday 10 am to 9 pm. North Dakota stores open at noon on Sunday. Hours vary for one-hour photo, optical, pharmacy and portrait studio, where available. Extended hours available at some locations. Visit Target.com for local store hours.

February 27–March 5, 2011 Shop at Target® and SuperTarget®. To find the location of the nearest Target store, call toll free 1-800-800-8800 or check out Target.com Some items not available at St. Louis Park (Hwy. 100), MN, store.

GET 5¢ OFF EVERY TIME YOU USE A REUSABLE BAG.

Let it show! Let it show! Let it show!

B Mossimo Women’s Hipster Swim Bottom Floral Shown in Black. Available in multiple colors. Sizes S-XL. $17.99 [B0059J3T6]

On HimA Merona Swim Short Shown in Navy. Available in multiple colors. Sizes S-XXL. $16.99 [B0059M3Y6]

Shop Target.com

expect more.pay less.

Sweetie Pies is a fictitious brand inspired by vintage designs, the movie Pleasantville, and the classic 1950’s style. It was created from a wish for the world to be as simple and sweet as it once was.

By using design aspects from 1950’s patterns, and injecting personality characteristics from Bud and Mary Sue in Pleasantville to create packaging, consumers will see how simplicity and old world charm can make them feel happy and at ease again.


Sweetie Pies

Minnesota EST. 2011

Gee whiz, t h e y ’ r e swell!

Sweetie Pies

Minnesota EST. 2011


Banana Cream

Sweetie Pies

Minnesota EST. 2011


Blueberry

Sweetie Pies

Minnesota EST. 2011


Strawberry

Sweetie Pies

Minnesota EST. 2011


Lemon Meringue

Package Design

Sweetie Pies

Minnesota EST. 2011


Banana Cream

Banan

a Crea

mBa

nana C

ream

Banan

a Crea

mBa

nana C

ream

Sweetie Pies

Minnesota EST. 2011


Blueb

erry

Blueb

erry

Blueb

erry

Blueb

erry

Blueb

erry

Blueberry

Sweetie Pies

Minnesota EST. 2011


Strawberry

Strawb

erry

Strawb

erry

Strawb

erry

Strawb

erry

Strawb

erry

Sweetie Pies

Minnesota EST. 2011


Lemon Meringue

Lemo

n Merin

gueL

emon M

eringue

Lemo

n Merin

gueL

emon M

eringue

PhotoART DIRECTION

Photographer & Stylist: Ashley Ringaman




Art Direction Portfolio

Documents

safe cleaning products

meyers products

meyers cleaning products

essential oils

breath of fresh garden

clean home

meyers clean day

unique products