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Art Directed Web Typography

Feb 10, 2017

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Marko Dugonjić
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&&&

&&&Typography

WEB DIRECTED

Art

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Responsive Web Typography

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7 Different font sizes for different reading distances

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0,26mm 1,3mm

71cm 350cm

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sizecalc.com

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6 Maintain perfect proportions in a paragraph

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Line height for each breakpoint is adjusted according to the line length rendered at that breakpoint. Short line lengths require tighter line spacing, because the reader’s eye doesn’t have to travel much to reach the next line of text. As line length gets longer, more line spacing is required.

Line height for each breakpoint is adjusted according to the line length rendered at that breakpoint. Short line lengths require tighter line spacing, because the reader’s eye doesn’t have to travel much to reach the next line of text. As line length gets longer, more line spacing is required.

Line height for each breakpoint is adjusted according to the line length rendered at that breakpoint. Short line lengths require tighter line spacing, because the reader’s eye doesn’t have to travel much to reach the next line of text. As line length gets longer, more line spacing is required.

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5 Establish hierarchy appropriate for

the screen real-estate

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STYLE OPTIONS

ALL CAPS FOR THE SUBHEAD H2

SMALL CAPS FOR THE SUBHEAD H3

Italic for the Subhead H4

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modularscale.com

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SETTING SUBHEADS WITH CSS

blog.typekit.com/2013/07/25/setting-subheads-with-css/ webdesign.maratz.com/lab/subheads/

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4 Indented paragraphs on mobile vs block paragraphs on desktop

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SMALL SCREEN

– style variations – indented paragraphs – white space

LARGE SCREEN

– typographic scale – block paragraphs – graphic elements

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sarasoueidan.com/blog/css-shapes/

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3 Use graded fonts to normalize rendering across

different pixel densities

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ia.net/know-how/responsive-typography

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2 Look for type families that have multiple

optical sizes

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1 Use different font widths

according to the width of the screen

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font-to-width.com

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The Benton Project bentonmodern.webtype.com

Indra Kupferschmid CTS

Nick Sherman QAD

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.columns { @media only screen and (min-height: 25em) { @media only screen and (min-width: 40em) and (max-width: 59.9375em) { -webkit-columns: 2; -moz-columns: 2; columns: 2; -webkit-column-gap: 2.7em; -moz-column-gap: 2.7em; column-gap: 2.7em; } @media only screen and (min-width: 60em) { -webkit-columns: 3; -moz-columns: 3; columns: 3; -webkit-column-gap: 2.7em; -moz-column-gap: 2.7em; column-gap: 2.7em; } } }

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/* Alternate characters */ -webkit-font-feature-settings: "ss01"; -moz-font-feature-settings: "ss01" 1; font-feature-settings: "ss01";

/* Common ligatures */ -webkit-font-feature-settings: "liga"; -moz-font-feature-settings: "liga" 1; font-feature-settings: "liga";

/* Small caps */ -webkit-font-feature-settings: "smcp"; -moz-font-feature-settings: "smcp" 1; font-feature-settings: "smcp";

/* http://clagnut.com/sandbox/css3/ */

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@supports ((font-feature-settings: "smcp") or (-webkit-font-feature-settings: "smcp") or (-moz-font-feature-settings: "smcp" 1)) { .small-caps { text-transform: lowercase; -webkit-font-feature-settings: "smcp"; -moz-font-feature-settings: "smcp" 1; font-feature-settings: "smcp"; } }

/* stateofwebtype.com/#font-feature-settings */

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3D effects

drop caps

flipped type

rotated type{ }

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text-shadow: 1px 0px #ddc, 0px 1px #996, 2px 1px #ddc, 1px 2px #996, 3px 2px #ddc, 2px 3px #996, 4px 3px #ddc, 3px 4px #996, 5px 4px #ddc, 4px 5px #996, 6px 5px #ddc, 5px 6px #996, 7px 6px #ddc, 6px 7px #996, 8px 7px #ddc, 7px 8px #996, 9px 8px #ddc, 8px 9px #996;

/* practice.typekit.com/lesson/using-shades/ */

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@function generate3DShadow($max,$x,$y) { $val: 1px 0 #{$x}, 0 1px #{$y}; @for $i from 1 through $max { $val: #{$val}, #{$i+1}px #{$i}px #{$x}; $val: #{$val}, #{$i}px #{$i+1}px #{$y}; } @return $val; }

text-shadow: generate3DShadow(10,#ddc,#996);

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var dropcaps = document.querySelectorAll('.drop-cap');

if (window.innerWidth < 600) { window.Dropcap.layout(dropcaps, 3); } else { window.Dropcap.layout(dropcaps, 5, 3); }

/* http://webplatform.adobe.com/dropcap.js/ */

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.o { -webkit-transform: rotate(90deg); -moz-transform: rotate(90deg); transform: rotate(90deg); /* Glyph-specific adjustments */ }

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.flip { display: block; -webkit-transform: scale(-1, -1); -moz-transform: scale(-1, -1); transform: scale(-1, -1); }

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<div class="container"> <h1> <span class="s1">You</span> <span class="s2">&</span> <span class="s3">Me</span> </h1> </div>

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.container { font-size: 10vw; } .container h1 { font-size: 1em; line-height: 1; position: relative; width: 100%; height: 0; padding-top: 75%; /* 4:3 aspect ratio */ padding-top: 50%; /* 2:1 aspect ratio */ } .container h1 .s1 { position: absolute; left: 10%; top: 10%; } /* http://webdesign.maratz.com/lab/expressive-web-typography/ */

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preview.typetester.org

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COLOPHON

You!Thank@markodugonjic

[email protected]