Art Deco El Paso Museum of Art January 23- May 8, 2013
Mar 07, 2016
1
rt Deco was the movement that
defined the 1920s and 1930s,
starting in 1925 and ending in
1939, before World War II. During
its time, the movement was known as modernism. It was not until
1968, that art historian Bevis Hillier coined the term Art Deco in his
publication Art Deco of the 20s and 30s. The decorative exhibits
showcased in the Paris Exposition Internationale des Arts Decoratifs
et Industriels Modernes of 1925 first influenced the movement and
its name. It was a time when the machine age and technology
were in full swing. Art deco represents luxury and glamour and
showed this with the use of rich colors, rich materials and lavish
ornaments. It is also known for its bold and simplified geometric
shapes and patterns representing the machine age and technology.
The machinery and technology influence was opposite from its
predecessor, Art Nouveau, which identified with nature. Art Deco
A is often called an eclectic movement because it was a mixture
of different styles. The movement echoed various avant-garde
movements. From constructivism and futurism, it inherited a love of
the machine. From cubism a passion for geometric forms, and from
German expressionism, distortion. From Sergei Diaghilev’s Ballets
Russes, it borrowed the sense of theatricality. Finally from Art nouveau
it adopted the sinuous lines, whiplash curves, botanical forms and
female figures.Traditional and more primitive forms also influenced Art
Deco. It embraced pharaonic imagery from ancient Egypt, recycled
the Babylonian/Assyrian ziggurat structure and pyramidal terraced
towers from the Middle East, drew upon the sun ray imagery from
Pre-Columbian Mexico, and took interest in Africa’s stylized masks
and materials. The movement also embraced the geometric patterns
of traditional Native American pottery, jewelry and basketry. The Art
Deco style imposed itself upon many aspects of American culture
including architecture, fashion and jewelry and graphic design.
“Art Deco reflected the
recent decades of rapid
technological advancement
and an aesthetic
appreciation of mechanical
production. Art Deco fostered
collaboration between
the arts and industry.”
Endpapers: Edgar Brandt, L’Oasis screen, wrought iron with gilt-copper detailing, 1925; Opposite: Erté, New Bridges for the Seven Seas, 1919.
1
2
Art Deco architecture was considered to be decorative—its only
purpose was to make things more beautiful. Art Deco is known
for its luxurious details and ornamentation, making it appropriate
for the design of indoor spaces, such as lobbies, where the
display of metal work, colored marbles, and wood would be fully
appreciated. Although not completely appropriate, this style was
also applied to the outside of buildings and skyscrapers. The only
problem was much of the small-scale characteristics and details
were lost to the distant eye in these big, outdoor structures. Yet,
this architectural style accomplished the need for modernity.
Architecture
Buildings like hotels, cinemas and railway stations were embellished
with Deco patterns like zigzags, ziggurats, geometric shapes,
symmetrical and repetitive patterns. There was a bold use of colors
(green, yellow, turquoise and ruby) gold and copper accents and
sleek materials, such as marble, glass, and stainless steel. New York
City and Chicago are the mecca of art deco architecture. These
cities have succesfully maintained and restored the art deco
architecture legacy. Some of the most famous art Deco buildings
still in existence today are the Chrysler Building, Radio Hall Music
Hall, Empire State Building and Rockefeller Center in New York City.
William Lamb and Associates, Interior detail of Empire State Building, 1931.
2
3 3
Architect Edward Durell Stone and interior designer Donald Deskey, Radio City Music Hall, c. 1930; Radio City Music Hall elevator, c.1930; Photographer Unkown, Building ornamentation, c. 1930; William Van Alen, Chrysler Building, 1931
3
4
Clockwise, from top left: Erté, Her Secret Admirers, 1982; George Lepape, Les Chose de Paul Poiret, 1911; Georges Barbier, Éventails, 1924; Erté, The Balcony, 1989.
4
5
Fashion & JewelryThe 1920s brought women’s right to vote. This new freedom created a shift
in how women dressed. Women wanted to distance themselves from the
traditional prudish images of the past. The Art Deco movement introduced a
period of experimentation in fashion trends. Innovative seaming, draping, rich
fabrics, beads and feathers were used to create new sophisticated details.
During this period “The Flapper” was born. Some characteristics of this new
image were more masculine forms, shorter hemlines, streamlined shapes, tube
silhouettes, fringe and beaded dresses, geometric and angular shapes
and designs. Sergei Diaghilev’s Ballets Russes stage costumes first served as
inspiration for the famous designers Romain de Tirtoff, also known as Erté, and
Paul Poiret, two designers who helped capture the essence and fashion
style of the Art Deco Movement. Another prominent designer that is linked
with Art Deco fashion is Coco Chanel. She brought luxury to her designs, but
also comfort, which made her popular among the newly liberated women. To
accompany these fashions, Art Deco Jewelry was influenced by cubism
and African art and it made use of bold colors and
geometric shapes such as triangles, rectangles,
squares and circles. Jewelry often used metals such
as silver, brass and copper to lend a contemporary
and modern look. Cartier and Tiffany’s are two jewelry
firms that rose to new heights during the Art Deco era.
Top left to bottom right: Raymond Templier, Brooch in platinum, 1929; Cartier, Bracelet in platinum, Diana Vreeland Collection, bracelet in white metal, 1934; Erté, Zizi, silver and diamond necklace, c.1930.
5
6
Graphic DesignThe importance of beauty that the movement brought into architecture and
fashion also affected the field of graphic design. Yet, graphic design did not
have the same lavish ornamentation or details as the other fields in Art Deco.
Instead the new imagery of Art Deco posters consisted of simple, but beautiful
and clever ways to transmit the message. The common characteristics were
straight lines, angular shapes and an airbrush painting gradient effect. Faces
and bodies were not detailed. Instead, they had a futuristic, one-dimensional
look. New typography was created in order to fit the Art Deco era. Typefaces
looked industrial, futuristic, and elegant. Broadway, Bifur and Peignot are
some examples of typefaces designed at this time. A famous artist that first
influenced the Art Deco style was A.M. Cassandre. He revolutionized poster
design by taking the less obvious route. Many of the Art Deco designers like
Erté and George Lepape were commissioned to do covers for magazines.
The top rival magazines from the era were Harper ’s Bazaar and Vogue, which
displayed many Art Deco illustrations, spreading the movement’s popularity.
Top left to bottom right: A.M Cassandre, Normandie, 1935; Joseph Binder, Fortune Magazine, 1937; George Lepape, Vogue, 1927; Joseph Binder, Poster for the New York World’s Fair, 1939. Opposite: Erté, Cover of Harper’s Bazaar, 1933.
6
8
Above and Opposite: Photographer Unkown, Ralph Lauren Fall Runway, 2011.
Right: Unknown,The Great Gatsby, 2012.
Below: Halle Berry wearing an Art Deco-inspired dress by Marchesa on the red carpet of the 2013 Academy Awards.”
8
9
Deco TODAYArt Deco faded away with the arrival of World War II, but it first experienced
a resurgence after Bevis Hillier published his book on the subject in 1968. Just
like the 1920s, the 1960s was a period of optimism and hope. Two decades
later, the 1980s was also reminiscent of the previous eras, when luxury and
technology were once again at their peak. In the 2000s Art Deco is still
remembered. In 2011, the fashion designer Ralph Lauren created a fall fashion
line inspired by Art Deco. The music band, Florence and the Machine, released
their album Ceremonials in 2011, the album’s booklet and the promotional
posters were inspired by Art Deco. Celebrities often make an homage to art
deco fashion on the red carpet. Movies like Woody Allen’s 2011 Midnight in
Paris brought back interest the roaring twenties. And Baz Luhrmann’s remake of
the movie The Great Gatsby is also recapturing the spirit of the Art Deco era
in 2013. Today, the elegant forms of the Empire State and Chrysler buildings
in New York still stand and will serve as a reminder of the movement that
perfectly combined the arts with the machine age for the purpose of beauty.
9