Art & Culture in Place-making & Cultural Tourism Presented by Jan Strom Acknowledging Dr Ros Derrett OAM
Dec 25, 2015
Art & Culture in Place-making & Cultural Tourism
Presented by Jan StromAcknowledging Dr Ros Derrett OAM
What is cultural tourism?
…the business of providing and interpreting a place’s
culture to visitors - including its lifestyle, heritage, arts
and people - in a way that helps visitors understand
what makes a place distinctive.(Commonwealth of Australia, ‘Creative Nations’ 1994)
“Cultural tourism is the art of participating in another culture, of
relating to people and places that have a strong sense of their
own identity. It is an approach to tourism that gives tourists
credit for intelligence, and promises them some depth of
experience and real-life layering that can be explored on many
levels”.
(Lips, cited in Wood, 1992:4)
Cultural tourism (CT) is centre of many urban regeneration strategies, it can:
•Re-animate city centres,
•Rejuvenate existing cultural facilities,
•Develop loops and trails, and create new cultural centres.
•Attract inward investment.
Increasingly fuzzy boundaries between cultural and
economic activities means that Cultural Tourism is
increasingly about jobs and income, and less about
promotion of culture per se.
Engaging cultural tourism, storytelling, sense of community & place-making …
Derrett, 2009
RESIDENTS
VISITORS
CULTURAL TOURISM
PLACE
IMAGE & IDENTITY
STORYTELLING
SENSE OF COMMUNITY &
PLACE
CULTURAL TOURISM
Engagement …
… is a way of doing being and becoming.
It’s about connectivity, relationships,
communication, collaboration …
And it’s about both/and thinking rather than
either/or thinking.(Strom 2009)
The notion of community is …
... always something of a myth. A community implies a
coherent entity with a clear identity and a commonality of
purpose. The reality is that communities, more often than
not, are made up of an agglomeration of factions and interest
groups often locked in competitive relationships.
(Smit, 1995 cited in Joppe, 1996:475)
Community, the custodians of the content of Australian tourism,
must be enabled to participate in tourism by forming its content.
Only if Australians are involved in tourism will it survive.
(Wood, 1993:7)
Community, the custodians of the content of local tourism, must
be enabled to participate in tourism by forming its content.
Only if local community are involved in tourism will it survive.(Strom, 2009 building on Wood, 1993:7)
Sense of place …
… the common ground where interpretation and community
development meets in a concern to create or enhance a
sense of place, to establish what is significant and valued in
the environment or heritage of a particular community, and to
provide action for its wider appreciation and conservation.
(Binks, 1989:191 cited Trotter, 1998)
Festivals in regional communities …
… can simultaneously be an experience, a product, an
outcome and a resource. As such, diverse stakeholders
feel a responsibility to nurture, sustain and grow the cultural
capacity of their host community. They work to ensure
mechanisms are in place to encourage effective
communication and relationship building by growing social
and cultural capital.
Big tourist ideas wantedMatt Deans 21st October 2009 Coffs Coast Advocate
A leading Coffs Coast tourism head, says Shadow Treasurer Joe Hockey was 'right
on the money', in telling the region it needs a massive event to attract national
attention. Tourism association president George Cecato yesterday supported Mr
Hockey's opinion, that the Coffs Coast must get proactive and bring a signature
event to the region.
During a fleeting visit to town last week, the former Federal Tourism Minister says
no longer can coastal tourism just survive on pristine beaches.”You can't market
beautiful beaches, you need an identifiable brand” … “You need a big event to get
people here and then let them experience what you have.The regulars will come
back all the time. That's what puts you on the map”.Reference: http://www.coffscoastadvocate.com.au/search-results/?page=searchresults&cx=005684713114513801790%3Avir3dk8sc7u&cof=FORID%3A11&ie=UTF-8&q=joe+hockey+story&sa=
Coffs Coast Advocate Poll - Which event gets your vote?
Results:
•City of Weddings 3%
•Gay Games 25%
•Ironman series 9%
•Festival of the Guiness Book of Records 15%
•Coffs Coffers treasure hunt 5%
•Extreme sports festival 19%
•Choral festival 11%
•Campervan and Motorhome Rally 9%
This is not a scientific poll. The results reflect only the opinions of those who chose to participate.
Reference: http://www.coffscoastadvocate.com.au/story/2009/10/24/your-say-on-what-events/
“…get proactive and bring a signature event …”
This does not take
The anthropological and the aesthetic.
The ‘way we do things about here’ – language, tradition,
heritage sites, practice, food, design, built & natural
environment, sense of place and community; and the creative
industries art-form, practice dimension.
…into account
Potential partners• Government - local • Government - state & federal• Community - diverse• Cultural & other professionals• Community organisations• Educational institutions• Business & industry• Individuals• Media• Regional Agencies• Visitors
Nature of role• Manage/collaborate, provide service• Invest, advise, regulate• Audience, collaborate• Suppliers• Collaborators, audience• Collaborate, research, document• Supplier, collaborator• Share stories, volunteer, audience• Promote & document• Facilitate, suppliers• Audience
Engaging cultural tourism, storytelling, sense of community & place-making …
Derrett, 2009
RESIDENTS
VISITORS
CULTURAL TOURISM
PLACE
IMAGE & IDENTITY
STORYTELLING
SENSE OF COMMUNITY &
PLACE
CULTURAL TOURISM
Art & Culture in Place-making & Cultural Tourism
Presented by Jan [email protected]
Acknowledging Dr Ros Derrett [email protected]