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Friday 06 December 13
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Nov 29, 2014

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Business

Clint Bryce

Earlier this year (2013) I presented what our (TBWA\Hunt\Lascaris) definition of 'digital' is to the agency and clients. This is an executive summary of that presentation.
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What the hell do we mean when we say ‘digital’?

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Digital is not an application. It is not a viral video. It is not a tweet or a Facebook post or page.

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It is not a website, microsite or mobisite. 

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Digital is not even a channel.

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Neither is it a link in a chain.

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This is because digital is the hub of a wheel,

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This is because digital is the hub of a wheel,

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This is because digital is the hub of a wheel,

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That’s why we use the term ‘digital’ to describe the art of empowering iconic ideas through modern technology. 

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