Art Design The Best Storytellers for your brand- & Inspires Motivates Drives Taste Drives Opinion Sends Different Message Sends Same Message What it does? Why Should you tell your story? It is important in order to convey a sense of purpose and convince consumers that you are worth their time and money. - Marketing Week Top storytelling brands Apple Cadbury McDonald’s IKEA Brand Category Ranking Charities Retail FMCG Restaurant 1 2 3 4 Art Design Impact made by & It Inspires and Motivates people towards your Brand Creates an environment for interpretation and discussion on your product Universal appreciation of efforts and skills It sends a message that your business is unique and user specific Customer satisfaction increases Reputation increases in the market Builds a taste and opinion on your product S Delicious bar Delicious world N S E W Delicious Factory Delicious Chocolates D E L C I O U Up S Delic ious!!! How can you tell a brand story through Art Choco How can you tell a brand story through Design Delicious World Welcome to the world of Delicious Chocolates Milk Chocolate Sweet Chocolate Bittersweet Chocolate Factory to the world A great story always initiates personal connection and inspires action, finally takes audience on a journey with your brand. http://www.triconinfotech.com f i /triconinfotech /company/tricon-infotech-pvt.-ltd Resources: http://mashable.com/2014/05/06/design-content-marketing-brandspeak/ http://www.marketingweek.co.uk/trends/trending-topics/consumer-behaviour/the-top-storytelling-brands/4010993.article http://www.webdesignerdepot.com/2009/09/the-difference-between-art-and-design/ http://pixabay.com/en/ Disclaimer: This infographic is not a decisive model, but rather the origin point for a conversation, so let’s be open-minded! Art makes them curious Curiosity + First Impression = People dig your brand deeper S S Designs give the first impression Final Take!! Daily Delicious Europe Asia US www.deliciouschocolate.com f t i