CASE STUDY THE ARMOURY AT ARSENAL FC's EMIRATES STADIUM Immersive new AV experience brings the atmosphere of match day to Arsenal's newly refurbished flagship store… The Project Brief Working with Arsenal's interior design team 442, installer Knektd Ltd was asked to design the audio for four in-store The Armoury re-design, launched at the beginning of July 2019, has been timed to celebrate Arsenal's renewed partnership with sponsor adidas and reveal the 2019/20 home kit. “The new store, says Arsenal's website, “is a shrine to nostalgia and the club's rich history with adidas, and includes a caged skills area where you can have your skills rated by a member of the first team…Customers heading into the store will be able to see a host of exciting digital content on the in- store large screens and experience the thrill of a match day by sitting in Unai Emery's touchline chair and sampling the smell of freshly-cut grass in the stadium themed change rooms”. Commenting on the refurbished space Arsenal retail director Simon Lilley said: “The newly refitted Armoury is our flagship store at Emirates Stadium and we're proud to provide a best-in-class retail environment for our fans”. A comprehensive refurbishment of Arsenal FC's flagship store has provided the opportunity to combine audio effects and video displays in a multi- zone AV design, created to empower the retail experience with the sights, sounds and excitement of match day. zones. The brief required immersive sound for a new virtual 'player tunnel' at the entrance to the store; atmospheric sound for three themed changing rooms; precise audio level and intelligibility for the areas in front of two new video walls, and high quality continuous SPLs for 'The Cage', a Virtual Reality area where customers can enjoy training pitch skill challenges with the Avatar of a first team player. Knektd's project leader Stewart Maynard selected Sonance Pro Series and Sonance Invisible speakers for the first three zones and a Yamaha Commercial PA system for 'The Cage'.
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CASE STUDY
THE ARMOURYAT ARSENAL FC's EMIRATES STADIUM
Immersive new AV experience brings theatmosphere of match day to Arsenal'snewly refurbished flagship store…
We were absolutely delighted to be asked to pitch for this prestigious p r o j e c t b y 4 4 2 , a f t e r recommendation by the Armoury's music streaming provider and audio effects creator Open Ear. 442's specific brief was for immersive sound to create a sense of a shared experience with the Arsenal Club and team. Essentially the new Armoury wou ld be an aud io experience as much as a visual one, the two coming together to inspire customers with the excitement of a match day.
Stewart Maynard - Knektd Ltd
Sonance Pendants provide precise sound level and intelligibility for the Video Walls.