‘Arrows to Japan’ The Road to Business Success 2014 ...

18-Jan-14 Slide 1 CiDRA Proprietary & Confidential Information

‘Arrows to Japan’ The Road to Business Success 2014 Michael Murphy, Managing Director

18-Jan-14 Slide 2 CiDRA Proprietary & Confidential Information

Flow & Integrity ‘Smart’ Solutions

18-Jan-14 Slide 3 CiDRA Proprietary & Confidential Information

Geographic Footprint: Now Japan!

Office Locations

Melbourne

Wallingford

London

18-Jan-14 Slide 4

CiDRA Business Relevance to Japan

Oil & Gas Minerals Processing Chemical

Marine Energy Construction

18-Jan-14 Slide 5

CiDRA Business Relevance to Japan: Example - Nuclear Plant

18-Jan-14 Slide 6

CiDRA Business Relevance to Japan: Example - Nuclear Plant

18-Jan-14 Slide 7

CiDRA Business Relevance to Japan: Example - Nuclear Plant

18-Jan-14 Slide 8 CiDRA Proprietary & Confidential Information

• Understanding your ‘business ecosystem’: • Who are your customers and their interplay • Regulatory considerations and standards

• Leveraging the support networks in (and outside) of Japan

• JETRO, METI, Tokyo Metropolitan Government, JOGMEC,…. • British Embassy, UK T&I, Export to Japan,….

• Establishing Long lasting Partnerships/Representation

• Enable fast localisation • Cultural interfaces, language support, time zone response

• Response, presence, commitment and patience

• Accurate and prompt responses • Regular visits to Japan maintains momentum • Establishing Patience: For yourself and your head office!

Doing Business in/with Japan

18-Jan-14 Slide 9

Japan Support Networks • Customer access and introductions,

meetings, translation, market research, • Regulatory guidance, Japan office space,

recruitment, tax guidance

• Influential city representation, tax incentives and guidance,

• Customer access and introductions

• Home country networking

• Structured customer introduction service • Relevant seminar and introduction events • Beautiful Embassy for receptions etc, and… • The British Ambassador!

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Partnership & Ecosystem Example

Government introductions Meeting support Translation Strong brand

Influential city representation, Bureau of Waterworks introduction Asia hub awareness

Tax incentives Office location help

Customer

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Discussion: Maintaining Momentum

• Leverage the ‘Japan Support Network’ – JETRO, Japan Local Government,

British Embassy, UK T&I etc

• Remain committed – Patience, patience, patience!! – Revisit the region regularly

• Build an ecosystem around you – Develop relationships – Establish direct line communications – Proactive information sharing – Appropriate socialising

• Establish localised partners – Customers can also help! – Markets may require multiple partners

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• Thank you!