Arrive-n-Ride
Arrive-n-Ride
Marketing Presentation
“What is the Arrive-n-Ride Program?”
A New Innovation in Racing Support
• KR4 Arrive-n-Ride is a unique motorcycle racing business in that we are an Arrive-n-Ride contracted service "Race
Team“ competing in the Grand National Cross Country Series (GNCC). The GNCC series is considered to be “America's
Premier Off-Road Racing Series” and is made up of 13 rounds in a single season.
• What we do:
• Carry the bike to and from each race
• Prep the bike between the races
• Support the rider at the races
• 3 Primary Benefits: Preparation – Time - Money
• The rider can ride/train right up to the day before the event
• Save travel time/days getting to and from the races
• Save money on the cost of getting to the races plus cost of competing at the races
• Our amatuer program is made up of Youth, Women, A, B, and C level riders - who want to get to the pro level. We help
the rider live out their dreams and help cut some of the burden and high cost of racing.
• The Pro Team consists of two fully supported riders.
• The amatuer team serves as a feeder to pro teams, i.e. ours or a competitors.
Turn-Key Race Team
“Turnkey”: \ˈtərn-ˌkē\ built, supplied, or
installed complete and ready to operate
KR4 Race Team
• 15 Riders in 2014
• 13 Amatuer
• 2 Pro
• 48 ft. fifth wheel trailer with dually tow truck capable of
carrying 15+ bikes and all equipment
• 3200 sq. ft. race shop complete with all support equipment
• 15 acre riding/training facility
• 10 Member Team Support Personnel
• Vast Industry Experience
• Mechanical
• Management
2013 Race Team
Pro Squad
Chris Bach – XC1
Amateur Squad
• Luke Parsons – 4-Stroke A Lites
• Jeremy Randolph – Open B
• Colin Keegan – 250 B
• Ben Parsons – 250 B
• Kurtis Palmer – 200 B
• Karlynn Beam – Women Pro
• Conner Keegan - Super Mini (14-15)
• Brandon Keegan – 85 (12-13)
• Brian Keegan – 85 (7-11)
10 riders in 2013
The team will expand
to 15 in 2014
As
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on
Meet the 2013 Pros
Ian Blythe – XC2
• Currently 12th Overall 2013 XC2 GNCC Championship
• Numerous Regional Offroad Series Overall Wins
• One Special Test Win in National Enduro Competition
• Numerous ST Podiums in National Enduro Competition
Chris Bach – XC1
• 3rd Overall Currently in GNCC Championship
• 4-Time National Champion
• 15-Time Regional Champion
• AMA “Top Amateur” Award Winner
• AMA “Most Improved Rider” Award Winner
KR4 is currently negotiating with several top 5 XC1 and XC2 racers to start a Pro Row Team in 2014.
Rider names will be available soon!
Achievements
Achievements
• 2012 XC2 Championship
• 2012 GNCC Ambassador Award
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Tow Vehicle and Shop
• 48 ft. fifth wheel trailer with dually tow truck capable of carrying 15+ bikes and all equipment
• 3200 sq. ft. race shop complete with all support equipment
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15 Acre Riding / Training Facility
• Offroad Trails
• Motocross Track
• Endurocross Track
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The Crew
• 10 Member Team Support Personnel
• Vast Industry Experience
Bill Beam
Operations Manager
Krissy Keegan
Hospitality
Frank Keegan
President
Mike Zofchak
Team Mechanic
Brian Keegan
Team Manager
TBA
Team Mechanic
Brian Stanis
Team Mechanic
Craig Martin
Team Consultant/Sponsor
Tori Molnar
Social Media Coach
Bill Theakston
Team Mechanic
Resources-Resources-Resources
Frank Keegan
President
Every team must have a leader in order to define it’s
purpose. KR4 is fortunate to have a leader who does
that and more in President, Frank Keegan Jr. Frank
has been off-road inspired since childhood and
competed on the GNCC pro circuit from 1990-1997.
Frank is a successful business man owning a 65
employee cell tower construction and electrical
contracting company along with KR4.
GNCC Pro 1990-1997
GNCC Most Improved Rider
1990 Blackwater 100 5th OA
District 5 Champion
PA State Champion
AMA National HS Series 6th OA
Team Yamaha Rider
Team ATK Rider
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Craig Martin
Team Consultant/Sponsor
Arguably “The Man” on the KR4 crew as viewed by KR4
personnel and dare we say – industry veterans as well.
Craig Martin is a wealth of information and guidance for
the KR4 Arrive-n-Ride Program. Not only that, Craig is a
sponsor of the team with his Action Motorsports KTM
dealership located in Decatur, TX – one of the top KTM
dealerships in the country. Craig is a former seven-year
manager of the Team Green program and responsible for
the founding of Extreme Team Green – currently the
Rockstar KTM team with rider Davy Millsaps.
Former Team Green Manager
Former Team Green Rider
Founder of Extreme Team Green
Involved in the development of such riders as:
Ryan Villopoto
James Stewart
Mike Alessi
Andrew Short
Adam Cianciarulo
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Brian Keegan is a former GNCC Pro racer and event winner. Brain has
ten years of experience racing on the GNCC pro circuit. Brian helps with
the management and duties of the team mechanics including event
tasks such as rider support during the races.
TBA
Team Mechanic
KR4 is close to finalizing the hiring
of an experienced team mechanic
with extensive suspension and
engine performance experience.
Brian Keegan
Team Manager
Mike Zofchak
Team Mechanic
Mike is no stranger to offroad racing
having supported his cousin Brett
Zofchak riding XC2. Mike is detail
oriented to a fault, is meticulous in
bike and team equipment
preparation, and is tireless in
support of the KR4 AnR program.
Brian Stanis
Team Mechanic
Brian is a factory trained
mechanic with extensive technical
skills tapped for the race prep of
the KR4 AnR bikes. He has an
insatiable passion for the sport
that drives him to endless hours
of preparation.
GNCC Pro 1990-1999
GNCC Overall Winner
GNCC Most Improved Rider
District 5 Champion
PA State Champion
Team Kawasaki Rider
Team Yamaha Rider
Bill Theakston
Team Mechanic
Bill is extensively involved in event
support handling final prep of the
bikes and radio communication
during the races. He positions
himself and other team support
personal at strategic locations on
the course.
Resources-Resources-Resources
Krissy Keegan
Hospitality
As official “Team Mom” for the KR4 AnR
program Krissy creates a family
atmosphere and makes sure the ”race
food” nourishment factor is taken care.
The team appreciates Krissy and her
tireless mental and sustenance support.
Bill Beam
Operations Manager
Bill Beam is responsible for KR4 Arrive-n-Ride business development and
rider/sponsorship support – including marketing, public relations, and social
media. Bill has an extensive background in the motorcycle & auto racing
industry. His love for racing runs deep as a former off-road motorcycle and
mini-sprint racer himself. He now supports his daughter's racing endeavors
in off-road and motocross competition.
40 Years Dirt Bike Racing Experience
Championships in SERA Enduro and HS Series
Bike Prep and Set-up Expertise
Extensive background in professional auto racing
with Indy Car and Trans AM feeder teams
Dissertation short of Doctoral Degree
Tori Molnar
Social Media Coach
Tori provides guidance and oversight of
KR4 team members including riders and
sponsor’s image in the revolution called
“Social Media.” This crucial facet of the
KR4 AnR program is covered in more
detail later in this presentation.
Marketing: Impressions
“Impressions” is a powerful word in contemporary marketing. It is said to describe a
single instance of an online advertisement being displayed. For the purpose of this marketing
presentation we are going to remove “online” from that sentence and say that an impression
is, “a single instance of an advertisement being displayed.” However, this definition may be an
over-simplification, as there is no standard way to count impressions. All of the differences
can add up to very large discrepancies, yet people make purchases based on impression
every day, vis-à-vis sponsor contributions to create impressions. The impression that leads to
a purchase can include but is not limited to internet, TV, print, over-the-road trailers, radiator
shroud on a dirt bike, or even a rider’s jersey. KR4 can provide all of these mediums (media)
to you the sponsor of our team. What we are not going to do is blow smoke with arbitrary
numbers on impressions.
KR4’s marketing approach is as unique as our AnR concept. It is foregone that our
sponsors’ logos and products are going to be on the internet, TV, print, over-the-road trailer,
radiator shroud on the KR4 bikes and rider jerseys. We are also not going to prevaricate,
which is, “to avoid telling the truth by not directly answering the question”, because we know
we can’t - i.e. accurately quantify those impressions any better than the experts can. The
statistics for those mediums are common knowledge and we are sure you already have those
– possibly from another marketing proposal submitted by another race team or rider.
However, make no mistake, KR4 will generate impressions for our sponsors. Our
quantifiable offering is again unique for impressions to the buying public and is based on the
revolutionary frenzy of contemporary advertising. Please see the next page.
Online Social Media
Pick One –They’re All FREE!
Marketing: Impressions
Social Media / Public Relations Best Practices Certificate
KR4 athletes are extensively trained on traditional public relations etiquette along with social
media best practices. Athletes must know how to use social media responsibly. Though social
media use comes with risks, especially for high-profile users like athletes, it does not mean
that they should not use it – it just means that athletes should be educated on how to use
social media.
Promote your sponsors
Be smart and think before you post
Be 100% genuine, but not 100% candid
Don’t over share
Remember who you represent
Don’t get baited into fights over the internet
Accept responsibility
Be educated on the medium
Remember your audience
Refrain from profanity, R-rated subjects, and
politically/highly charged issues
Understand the consequences
Promote your sponsors
Marketing: Impressions
KR4 will embark on an extensive social media marketing
campaign with Tori Molnar ‘s guidance.
Tori Molnar is the President and CEO of Utoria, LLC, which she founded. Utoria.com is a
successful creative company that assists and educates young women in becoming entrepreneurs
and/or business women, sponsors with small businesses to give them brand exposure through the
direct sales model, and allows young women a fun way to make money while building
communities. Tori travels all over the country to speak about her experiences as a teen
entrepreneur. Rodger Molnar, Tori’s biological father, was a very outgoing Pennsylvania motocross
racer having gone to Loretta Lynn’s from “87 to “90 - unfortunately Rodger passed away when Tori
was very young. This motivates her along with her friendship with Karlynn Beam, one of the KR4
team riders, to bring her virtual mensa level input to the social media activities of KR4 riders. Tori
will head up the KR4 social media / public relations best practices certificated program.
Marketing: Impressions
KR4 Facebook Page
• 2,120 Likes and Growing
• As many as 200 “talking
about this” in a week
• Share news, launch Sponsor
promotions, and give-a-ways
Marketing: Promotions
KR4Performance.com Website
• Team News and Facts
• Pictures and Videos
• Rider Blogs
• Rider Pages
• So far this year:
• 34,171 Page Views
• 15,949 Visits
• Around-the-World Hits
Marketing: Promotions
Autograph Posters
• Includes All Sponsor Logos
• 1000’s Printed Every Year
• Fans come by at every event requesting posters
Marketing: Promotions
Activation
• KR4 Team and Riders available for:
• School Presentations
• Parades
• Set-up at Sponsor Locations
• Photo Shoots
• Videos
Marketing: Promotions
School Presentations
• GNCC Series Sponsored
• Anti-Bullying Campaign
• Positive Roll Models
• Goal Oriented Activity
• Conducted Throughout Series
Marketing: Promotions
Media and Demographics by the Numbers
All Information Provided by Racer Productions
TV • 13 GNCC Events
• 17,583 Racers
• 63,254 Spectators
• 13 Broadcasts on NBC Sports
• 52 Broadcasts on RacerTV.com
• 961,000 Households
• 3 Million Page Views on GNCC.com
• 29 Million Page Views on the LIVE
RESULTS page
• 21,000 Facebook Fans
• 10,000 Twitter Followers
Media and Demographics by the Numbers
Endorsements
Dale Spangler – Marketing Services Fly
Racing: “From its impressive pit setup to its
professional and unified team appearance,
the KR4 program gives riders the
opportunity to concentrate on racing a
motorcycle instead of having to worry
about all the details.”
Steward Baylor – National Enduro Champion and
GNCC Racer: KR4 brings a great opportunity for a
lot of guys who would like to compete at a national
level that wouldn’t otherwise be able to whether its
time, travel, or even budget. I’ve been to the KR4
facility and seen the whole deal, everything is set up
just like any other professional race team out there.
All the KR4 guys are after one dream and goal and
that is trying to be champions and breed champions.
Carrie Coombs Russell -
Racer Productions: “This
concept is a significant
boost to the future of offroad
racing and I want to help my
racers and KR4 any way I
can.”
Sponsorship - A La Carte
• Sponsor will be the official such service/product of the KR4 Arrive-n-Ride Race Team
• Sponsor may be included in the team name
• Sponsor may receive title/feature/associate billing on team staff uniforms, the transporter,
tent canopy, skirt, and pit vehicle
• Sponsor may receive title/feature/associate billing on team rider clothing
• Sponsor may receive title/feature/associate billing in the graphics kits for the race team
motorcycles
• Sponsor’s logo and messages will be appropriately included on the rider autograph posters
• Sponsor’s logo and messages will be appropriately incorporated into team publications
• Access to KR4 administration for assistance with B2B concepts (including facilitating
introductions), appearances, etc.
• Reasonable access and use of the team area for guests and for winners of jointly crafted
promotions
• Rights to conduct team related promotional advertising programs
• A reasonable number of team appearances
• Access to the KR4 race shop and facility
• Prominent integration into KR4Performance.com
• Sponsor video can be played on KR4Performance.com as well as on the flat screen in the
pit area playing to fans during events
• Prominent and frequent inclusion on the team Facebook, Twitter, YouTube, and other social
media channels
• Right to purchase team products at discounted prices
Thank You!
Current 2013 Sponsors
Penultimate
Brand Extension • Finish or Start Line and Pro Pit location at every GNCC event
• Sponsor identification is proudly displayed on team personnel, equipment, transporters, race bikes, and riders.
• It is virtually impossible to attend a GNCC event, watch a race on television, visit an enthusiast website, or surf
around social media – without a KR4 sponsor impression.
Conclusion
“A championship experience in offroad motorcycle racing”
KR4 brings the highest level of commitment to its racing program and
Sponsors. Frank Keegan, Craig Martin, Brian Keegan, and Bill Beam
have assembled a strong team of skilled professionals experienced in
the offroad racing industry. As with all privately backed racing programs,
to succeed, support of forward thinking corporations whose strategic
marketing objectives align with the audiences reached are needed to
fund the program operations. Thank you for considering the KR4 Arrive-
n-Ride program.
For more information please contact:
Bill Beam
KR4 Arrive-n-Ride
8 Olympic Circle
Coal Center, PA 15423
251-586-5836
www.kr4performance.com