Arrae Media Kit

ourservices

Arrae Creative Ltd. is a full service creative agency

that handles a broad range of search, design and

development services spanning across everything

from identity and branding, to custom application

development, to print and video media. We fuse

marketing, intelligence and creative problem-solving

to produce the most creative, memorable, and

effective communications possible for our clients.

we are an

of things.

Advertising | App Development | Branding & Identities

| Data Visualizations | Design | Editorial | Interactive |

Packaging | Print | Social Media Marketing | Strategy |

UI/UX | Video | Website Development.

110 16th St. Suite 920 Denver, CO 80202 | 303.945.2343 | arr.ae

OURMISSION

Arrae Creative Agency strives to help OUR CLIENTS BECOME LEADERS in their industry through creative design, technology integration and strategic marketing solutions.

Arrae Creative Ltd. is a full service creative

agency that handles a broad range of design

and development services spanning everything

from identity and branding to custom applica-

tion development to print and video media. We

create work that lasts generations and spans

digital and analog applications without

feeling out of place in either.

Branding and graphic design with an artistic

viewpoint helps us capture who and what you

are. Web and application development with

a commitment to quality, accessibility and

accountability. An organic approach to SEO and

programming that goes above and beyond.

We take a personal interest in every project.

Regardless of the project or budget size, every

client works directly with one or more princi-

pals from start to finish. Our clients range from

startups to major companies, such as Comcast,

IREA, Hilti and the Dish Network.

Most importantly, we collaborate with our clients to produce measureable goals and actionable steps to achieve success.

Our development team specializes in everything from simple informational websites to full scale enterprise business systems built on the platform of your choice. From the initial server build and security set up to the launched enterprise business system, our development team is prepared to tackle most any technology challenge.

Arrae Creative specializes in UI/UX, by leveraging cutting edge web technologies. Below is a list of some of the technologies that we specialize in:

Code Languages:

Data Base:

CMS & Framework:

wespecialize

7 COMPANY OVERVIEW

Beyond making things look good,

we focus on simplifying user

experience. We create to perform,

convert, and engage your audience.

Great development starts with

communication and documentation.

Our developers are some of the best

in their field and consistently deliver

clean and industry standard code.

In an era of information overload,

our Data Visualizations (also known

as infographics) cut through short

attention spans and engage audi-

ences. Your clients and customers

will love our infographics and share

them on their social networks.

Paired with our Search Engine

Marketing services, we create

content and campaigns that speak

for themselves. We’ll provide

analytics to back it up, and keep

your company moving forward.

Whether you’re looking to develop a

Facebook app, run a campaign or need

help with Social Media Management,

we can help. We don’t do “out-of-

the-box” because your company is

different from the others, and so is

your audience.

We’ve been around the block.

Whether you have a business plan

or an online strategy that needs fine

tuning, you’ll receive personal

attention that simply yields results.

Billboards, bus shelter installa-

tions, marketing events and flash

mobs are all the rage. We’ll make

it work for your company.

Elevating your business beyond

words, starts with…words. We’ll

collaborate with you to create

compelling content that

communicates your message.

We specialize in iPhone Apps, iPad

Apps, Android Apps and Web Apps.

If you have the next big idea or your

company can become more efficient

through a utility-based app,

we can help.

From hosting to data migration,

our team specializes in managing

data. Whether you need big data

management or simple hosting,

we’ve got your back.

Search Engine Optimization (SEO)

and Search Engine Marketing (SEM)

are excellent ways to grow

your business online.

When a customer needs your

product, does your company come

to mind? We help companies

establish and reinvent their brand

presence through well-thought-out

design that reflects your company’s

history, values and people.

design

branding

social media

database

development

infographics

marketing consulting

outdoor

search marketing

analytics reporting

applications (apps)

copywriting

9 CLIENT LIST & REFERENCES

selectclients

Study Colorado (Colorado Department of Higher Education : Study Colorado), HILTI Tools, Intermountain Rural Electric, Comcast, ABC Television, Seattle Seafair, Colorado AvidGolfer, Tschetter Hamrick Sulzer, Orten Cavanagh & Holmes, Tech Cocktail, Ascendant Technology (IBM), and a plethora of local Colorado businesses.

Working with Arrae has been a great expe-rience. I have hired them to do 3 different websites for me and I couldn’t be happier. I like that Arrae can handle every aspect of my web presence, design, development, content creation, and SEO. I highly recom-

mend them.

Aaron, Owner Pinnacle ChiropracticPhone: 303.683.5060

The team at Arrae is awesome from a technological standpoint. To work with a group of professionals that are interested in providing you the best solution rather than just finishing a project is refreshing. You owe it to your company to spend time with the team at Arrae, you’ll be

glad you did.

David, CEO Qwizzle

Phone : 720.675.7422

Ascendant Technologies

ABC Television

Seattle Seafair

Qwizzle Real Estate

Sumitomo Corp.

HILTI

Michigan State University

Comcast

Chase Bank

The Social Media Monthly

Blue Angels

GekkoGrip

Colorado Auto Dealers Association

Special Olympics Washington

TechCocktail

Tschetter Hamrick Sulzer

Liquid Calm

Arch Pizza Co.

Hurley

StoreMail

Pinnacle Chiropractic

Denver Beer Co.

Little Man Ice Cream

Polidori Sausage

Mugshot Junky

Scoliosis Specialists

Gotham Basketball League

mo’motion

Global Dance Festival

Georgetown Loop Railroad

Hotel Denver

Cloudigy Law

ConferenceEdge

Cymbalshack

Employers Edge

Executive Leadership Solutions

Four Truffles

Giro Bello

Mount Hope Church

Oaktree Solutions

Yurbi

RD Fuller

StoreMail

Touchpoint Partners

Goodguys

LaunchPros

Visual Sound Waves

SlantedOwl

Highlands Ranch Metro Districts

ViralThreads

Boneyard Brewery

Palisade Brewery

Jackson Hole Soda Company

Wish Riders

Colorado Horsecare Foodbank

Shaw Stone and Webster

DelTaco

MercedesBenz Westminster

I Love Boulder campaign

Max Muscle Boulder

Telluride Board of Tourism

YMCA

P A R T I A L C L I E N T L I S T

P A R T I A L C L I E N T L I S T

CLIENT LIST & REFERENCES 10

CLIENT REFERENCES:

Mark SchuwerkCEO, Middle Market 970.485.2035

11 RELATED EXPERIENCE

Intermountain Rural Electric Association (IREA) is a nonprofit electric distri-bution cooperative, one of more than nine-hundred established in the 1930s, to bring electricity to parts of the country not served by municipal or inves-tor-owned utilities. When Arrae was offered the opportunity of creating a new website, payment portal, and audit scheduler for IREA, we were excited to meet the challenge head on! We recognized that as a company with a strong culture, IREA was looking for more than a “quick website job.” They needed an agency that could execute. They needed someone that could understand their company, employees, and customers. Arrae conducted an intensive survey and exploration of IREA’s culture, customers, and even joined their lineman out on the field before we even put an idea onto paper. The result?

Arrae created a browser and bandwidth friendly website that acts as a tool for its customers and employees. The website features a vast amount of information in an organized fashion, making it easy to navigate for users any technological knowledge. IREA has had nothing but positive feedback, and their website interactions have increased substantially.

RELATED EXPERIENCE 12

Anyone who went to school in Colorado knows how incredible our higher education system is. The rich cultures, beautiful surroundings, and storied Universities and Colleges in Colorado make it an incredible place to begin or end your higher education. Colorado’s Department of Higher Education knew that natives and transplants understand all that Colorado has to offer, but needed a vehicle to communicate to people in other states and foreign-nationals abroad. The solution? A campaign to diversify Colorado’s Higher Education campuses through sharing the stories of Colorado transplants.

The Study Colorado campaign is built around a clean, browser-friendly microsite (study-colorado.org) that uses HTML5, JQuery, AJAX and PHP to express the brand story of the Colorado School system. The site aims to encourage English-speaking foreign nationals to request more information, and connects them to over 16 major Undergraduate, Graduate, and English Language Programs in Colorado, based on the potential students goals. The site has been viewed in over 50 countries, in just under two months. Never has it been easier to connect with greatest schools in Colorado!

13 RELATED EXPERIENCE

When the founders of Arch Pizza, a specialty pizza restaurant, came to Arrae Creative in August of 2013, they needed help building their brand from scratch. In only 7 weeks, Arrae handled everything…and we mean everything: focus groups, media buying, brand map-ping, identity, logo design, print collateral, social media campaigns & sweepstakes, website design & develop-ment, billboard campaigns, car wraps, photography, and much more.

The Result? The results have been beyond the client’s expectations. To date, our efforts have resulted in 2,900 Facebook community members, 750+ twitter followers, 1,000 email addresses, and coverage in Denver’s top publications.

• Facebook efforts yielded an avg. reach of 60,000 people/week, with a total of 78,666 people who saw posts on Grand Opening Week.

• The unique number of people who liked, commented, or share targeted Facebook posts totaled an avg. of 3,000 engaged people/week.

• Total estimated reach in 7 weeks via Facebook: 480,000 people.

• Twitter advertising, influencer outreach, and interaction management yielded over 1,700 interactions, and 63,600 impressions.

• Website traffic has already begun to yield strong results with over 27,400 pageviews and nearly 6,500 unique visi-tors in just 2 weeks.

• Opening Weekend sales were 150% above expectations.

MARKETING PHILOSOPHY 14

MHAF assists military families by providing them with grants to assist them with purchasing a home.69% of all Americans own their own home. Unfortunately, our men and women in uniform are being left behind. In a Rand Corporation study, it was found that only 27.3% of military families own their own home. In this same study, when asked why, nearly half said that it was because they could not afford to do so.

MHAF employed Arrae to create a strong brand identity through social media and evergreen content creation. Our efforts have focused on strong, focused original content creation, supported by several in-fographic pieces that highlight MHAF’s mission to provide our military families with the power to achieve the American Dream they are defending.

• Arrae Creative established a strong brand community onFacebook for United Military Housing Assistance Fund (USMHAF) that totals over 4,7000 active and engaged members.

• Targeted Adwords campaigns that focused on mili-tary-orientedcities has yielded over 650+ leads, and dozens of home buyers/sales for USMHAF.

• Unique content and infographic has driven over 2,000 unique interactions, and steady organic traffic from search results.

• Twitter management for USMHAF has focused on inter-actions with potential customers and military bases to increase brand awareness.

• Diversification of online advertising, including Facebook, Google Adwords, Re-marketing, and other tactics have yielded a strong brand presence in only 6 months.

15 CREATIVE PROCESS

Arrae Creative is a collaborative creative agency. We plan to collaborate with the mar-keting team at LeaderQUEST in the exploration process, development stages, and to determine the best way to implement strategies – with or without LeaderQUEST’s cur-rent special assets. We do this through a process that we call The S.E.C.U.R.E. process. Every company has a specific process from start to finish. In perfecting this process and becoming more efficient as a company, our quality of work is improved significantly.

M A R K E T I N G P R O C E S S

S U R V E Y & E X P L O R E We believe that innovative solutions only come to fruition through collabo-rative exploration and research, strategic development, and focused execu-tion. During the Survey & Explore stage, we collaborate with clients to de-termine project scope, discuss marketing strategies, explore opportunities, prioritize goals, and select creative solutions.

C R E A T E & U N V E I L During the Create & Unveil stage Arrae Creative produces. This includes, but is not limited to wireframes, design, branding, development and all other creative product. The key to our success comes in the collaborative communication during the unveil stage. All creative pieces will be brought to LeaderQUEST for client signoff, follow up, and feedback. Your feedback is valued and will be critical to the success of this campaign.

R E F I N E & E D I TUpon receiving feedback, we work hard to refine all creative assets and edit all collateral to fit the client’s and its cooperatives’ needs.

P E R F O R M A N C E E V A L U A T I O NThis process applies to individual processes and to the entire scope of the project. During the initial Survey & Explore phase, Arrae Creative will collab-orate with LeaderQUEST to determine benchmarks and performance mea-sures by which we will evaluate the success of the campaign.

W H Y C H O O S E A R R A E C R E A T I V E ?

We believe that Arrae has several competit ive advantages that make our f irm an ideal f i t for the LeaderQUEST project:

You want creative ideas that stand out and stick with your audience—Arrae provides a unique understanding of marketing logic informed by in-tuitive creative thinking. Our perspective allows us to craft ideas that stick with your audience and make a lasting impact with your message.

You need flawless execution that produces results—Our experience in project manage-ment and superior attention to detail ensures that we will produce a website that exceeds expectations and instills delight in your users.

You want design that communicates, not decorates—Our goal is to create materials that influence your audience and further your mission, not just to look pretty in an awards annual. We use our understanding of strategic messaging and communication to do it. Our understanding of strategic messaging and commu-nication, coupled with a strong design sense, result in more than just a good-looking website. It’s an effective one, and ultimately a web-based tool that contributes to efficiency across the enterprise.

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ourcontact

email

[email protected]

office

303.945.2343

location

110 16th Street Suite 920

Denver, CO 80202

website

http://arr.ae

facebook

facebook.com/arraecreative

twitter

@arraecreative

a full service creative agency