Arpit SIP PPT.pptx

Summer training projecton

Retailer’s SatisfactionSethia’s Foods PVT. LTD

Submitted by: Arpit Garg M.B.A

Submitted To: Prof. Rajesh Mehrotra Director

EXECUTIVE SUMMARY • The project titled “STUDY OF RETAILERS SATISFACTION TOWARDS

PRODUCTS AND SERVICES OFFERED BY MILAN PRODUCTS IN BIKANER CITY” was done for Sethia’s Food Pvt. Ltd.

• Summer internship is known to be a student’s first brush with cooperate world. This is the time for the students to put words and theories into action. This opportunity to integrate classroom learning with real life situation. While doing the project students are placed under the guidance of a manager who serves as a mentor.

Introduction of the Company: Vision: • To provide the best quality, hygiene and competitively priced food products • To our customers worldwide, meeting their ever-changing demands and • Thereby building consumer loyalty. Mission:• To implement the best in technology, research and development.• Procure best available raw materials.• Make brand 'Milan' reach international domains.• Sustain growth trajectory by fulfilling stakeholders' expectations.

• Attract and attain customer loyalty with high value products and services. Goal:• To provide our customers Perfect Taste and Quality in the Best of Packaging.

Company’s Overview:• Sethia Foods began as a very first step taken by Shri Utam Chand Sethia to carry

out the unmatched heritage of Namkeen and Snacks of Bikaner in the year of 1975. Today, that initial step became a long journey of experience and use of time tested recipes allows them more than 27 varieties of different snacks, namkeen and sweets which gives to taste the real heritage of Bikaner.

• "Milan" Sweets & Namkeens. Established in 1980, under the able guidance of Ajay Sethia’s mother late Smt. Bhawari Devi Sethia, his firm M/s Sethia Sweet Products has made its mark as an icon of packaged Sweets & Namkeens. Its products especially 'Canned Rasgulla' is being sold across the horizons of India. Their strong network of distributors comprises of efficient people from the heights of Leh-Laddakh to the saline bed of Trivandrum, from the peaks of Arunachal Pradesh to the Dunes of Rajasthan.

Market Opportunities:The average annual per capita consumption of commercial snacks is just 500g and

that by urbanites is 10 times more than that by rural consumers.Consumers from Western India are the leading snack consumers, followed by the

North.Naturally, opportunity is screaming from the roof tops .K.P. Sareen, Executive

Secretary, All India Food Processors' Association, calls it the third phase of the evolution of the salted snacks market.

Factors like hygiene and quality is steadily bringing about a switch from unorganized to branded namkeens.

SWOT Analysis:Strengths: 1. Affordable prices. 2. Brand name with rich history of over 40 years 3. Number of products like sweet, namkeens, chats, papads and other fast food. 4. Loved for its taste, especially for its rasgulla.5. Trusted brand for its quality, hygiene and taste 6. Exported too many countries. 7. Products available in gift packs making it an ideal gift.

Weakness:

1. Limited number of stores. 2. Strong competition from the unorganised sector also means limited market share. 3. Less advertising is done compared to other food brands.

Opportunities:

1. Introduce healthy snacks like fat free, low calories and baked.

2. Advertise itself on various platforms. 3. Increase its presence in international markets.

Threats:

1. Increase in cost of raw materials. 2. Increased competition from other brands and local players.

Object and Scope of the Project :

Executive training was undertaken on the following objectives:-

• To understand various problems faced by retailers of Milan product. • To analyse complaints of retailers towards products and services of

Milan.• To study/identify retailers satisfaction level towards Milan products • and services. • To develop effective solution to the problems faced by retailers.

Scope of the Study: The geographical scope of study is limited to areas of Bikaner city, which includes: 1. Kote gate 6. Khaturia Colony 2. Vyas Colony 7. Pawan Puri 3. Station Road 8. Udasar 4. Samta Nagar 9. Ginani 5. Bichwal 10. Jail Well

• Scope of this project is limited to all the products and services of MILAN offered by Sethia Foods PVT. LTD. Bikaner. • Functional scope of the study is limited to study of retailer’s problems,

complaints and finding out their level of satisfaction.

Research Methodology:SAMPLING DESIGN

Survey for Retailer’s • Sampling techniques - Non probability sampling (Convenience)• Sample unit - Retailer’s those are selling Namkeens.• Sample size - 300 retailers.• Method - Interview through structured

Questionnaire.• Data analysis method - Pie chart, Bar, Percentage. • Area of survey - Bikaner city.

STOCK AND SALE OF NAMKEENS AND SWEETS

RESULT NO. OF RETAILERS %

YES 300 96%

NO 11 4%

TOTAL 311 100%

STOCK AND SALE OF NAMKEENS AND SWEETS

Interpretation:-96% retailers stock and sale the Namkeens.Rest 4% retailers did not sale the Namkeens.

BRAND OF NAMKEEN’S YOU STOCK IN YOUR OUTLET

NAMKEEN BRANDS

NO. OF RETAILERS (OUT OF 300)

%

BIKAJI 300 100%

HALDIRAM 244 81%

MILAN 90 30%

OTHER 20 7%

Interpretation:-100% of retailers stock Bikaji81% of retailers stock Haldiram.30% of retailers stock Milan.And remaining 7% retailers maintain stock of other Namkeen’s.

PRODUCTS OF MILAN MAINLY SOLD BY YOU

PRODUCTS NO.OF RETAILERS %

Milan-Rasgulla 41 14%

Milan-Bhujia 13 4%

Milan-Rajbhog 34 11%

ALL 212 71%

TOTAL 300 100%

Interpretation:-Out of 90 retailers-14% retailers sold the product Milan Rasgulla. 4% retailers sold the Bikaneri Bhujia.11%retailers sold Milan Rajbhog.Rest 71% retailers sold combination of all the productstogether.

MILAN PRODUCTS MAINLY STORED AND SOLD AS PER VOLUME OF PACK

PACK 200 gm. 400 gm. 1kg 2kgs TOTAL

RETAILERS 9 45 18 18 90

% 10% 50% 20% 20% 100%

Interpretation:-Out of 90 retailers-10% retailers sold 200gm packs.50% retailers sold 300gm packs.20% retailers sold 1kg packs.20% retailers sold 2kg packs.Inference:-From this question it was observed that the pack of 400 gm. was more stored and sold by the retailers which is followed by pack of 1kg and 2ks pack.

KIND OF SIGN BOARD 0F MILAN PROVIDED BY THE COMPANY

SIGN BOARD GLOW SIGN BOARD

FLEX BOARD DEALERS BOARD

NO SIGN BOARD

TOTAL

RETAILERS 15 55 13 7 90

% 16.67% 61.11% 14.44% 7.78% 100%

Interpretation:-Out of 90 retailers-16.67% retailers had glow signboard provided by Milan.61.11%retailers had flex signboard.14.44% retailers had dealers board on their outlet.Remaining 7.78% retailers did not have any signboard.Inference:-From this question the researcher found that Milan had provided maximum no. of flex sign board to retailers which is followed by glow sign board.

SATISFIED WITH THE SERVICES RENDERED BY MILAN SALES MAN :

SATISFACTION LEVEL HIGHLY SATISFIED SATISFIED NEUTRAL DIS SATIFIED HIGHLY DIS SATISFIED

TOTAL

NO. OF RETAILERS 15 54 11 8 2 90

% 15.55% 60% 12.22% 8.89% 2.22% 100%

Interpretation:-Out of 90 retailers-80% retailers received the ordered goods on time.12% retailers sometimes received on time and 9% retailers never received on time.

Inference:-So the researcher observed that Milan provided goods on right time and in right quantity as it is mention in the above chart.

ORDERED GOODS RECEIVED ON RIGHT TIME AND IN RIGHT QUANTITY

TIME PERIOD ALWAYS SOMETIMES NEVER TOTAL

NO. OF RETAILERS 72 12 8 90

% 80% 13.33% 8.89% 100%

Interpretation:-Out of 90 retailers-80% retailers received the ordered goods on time.12% retailers sometimes received on time and 9% retailers never received on time.

Inference:-So the researcher observed that Milan provided goods on right time and in right quantity as it is mention in the above chart.

FINDINGS:• It was found that majority (96%) of retailers stock and sale namkeens followed by 4% of retailers

who did not stock and sale the Namkeens.• From the research, the researcher found that all of retailers (100%) had availability of Bikaji

Namkeens where as 81% of retailers had Haldiram and from 300 retailers 30% had Milan and 7% for others etc.

• The researcher found that majority of retailers (71%) sold all products of Milan Rasgulla’s.• It was found that 50% of retailers mainly stored and sold 400 gm pack and 20% of retailers for 2

kgs. Pack whereas rest of retailers stored and sold 200 ml and 1kgs pack.• It was observed that 61.11% of retailers had flex sign board whereas very few of retailers (7.78%)

had no sign board which is lowest in interpretation. • It was found that 60% of retailers were satisfied with services of Milan’s sales man where as

15.55% retailers were highly satisfied with services rendered by Milan’s sales man and 2.22% of retailers were highly dissatisfied with the services of Milan’s sales man.

• From research it was found that majority of the retailers (80%) always received the ordered goods on time and in right quantity where as 8.89% of retailers never received on time.

Suggestions:• A healthy relationship should be developed by the company executive with

the retailers.

• Delivery of goods should be increased in number for proper catering in the entire area of Bikaner Central region effectively and efficiently.

• The company should supply its glow sign board, banners etc.as an advertisement media to the retailers of few areas, which will as usual for satisfaction of retailers.

• The commitment of schemes should be carried out on or before the scheduled time.

• Credit facilities should be provided to retailers to satisfy their needs regarding payment.

• The Company should be regular to its products so as for proper availability at each and every retail outlets. Otherwise it may lose its consumer and prospects. Thus distorting the image of the company.

• Distributor and retail outlets feedback should be taken time to time so as to trace the actual existing problem related to there and the market.

• The visits of the sales man should be increases at retail outlets for

knowing the response about availability of Namkeen’s.

Limitations Of the Study:

• The finding of the study may not be applicable to other places except BIKANER.. • The respondents were too busy to give exact answer to all questions.

• There is chance of under estimation of sales and income as it is the nature of human beings.

• There are chances of sampling error.

• Chances of biased data collections to respondents.

Conclusion:• From the first objective it is concluded that 60% of retailers were satisfied with the services of

Milan’s sales man. It was also found that 80% of retailers received the ordered goods on time and in right quantity.

• The analysis of satisfaction level of retailers towards new schemes and discounts i.e. 39% of

retailers were highly satisfied with the same. The researcher also found that 48% of retailers dissatisfied with the credit facilities. The retailers were also satisfied with the display seasonal schemes of Milan.

• It is concluded that the retailers were satisfied with the stock delivery and emergency order to

some extent. It was also found that 44% of retailers were satisfied with the distribution network of Milan where as 49% of retailers were fully satisfied with meetings organized by the company.