AROUND THE DIGITAL CAMPFIRE TELLING STORIES IN AN ONLINE SPACE Sunday, April 27, 14
May 06, 2015
AROUND THEDIGITAL CAMPFIRETELLING STORIES IN AN ONLINE SPACE
Sunday, April 27, 14
BEFORE WE TOLD STORIESWE SKEWED PERCEPTIONS
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THE FIRST SPARK
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Sunday, April 27, 14
TELL A STORY WORTH LISTENING TO& AUDIENCES WILL PAY ATTENTION
Sunday, April 27, 14
AD LIFE VS REAL LIFE
Sunday, April 27, 14
In “ad life”, people interact with products in ways that no human ever would... or should. These ads reflect the way the advertisers want their audience to revel in their product, rather than the way it actually integrates into their life.
Sunday, April 27, 14
FACEBOOKHOW IT LOOKS
FROM THE INSIDE
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Sunday, April 27, 14
FACEBOOKHOW IT LOOKS
WITH SOME INSIGHT
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SO WHAT HAS CHANGED?
Sunday, April 27, 14
WE’VE BEEN CONVINCED THAT WE’RE ALL BEAUTIFUL SNOWFLAKES... AND WE THINK WE
DESERVE TO BE TREATED AS SUCH. IT’S NO LONGER ABOUT HOW A BRAND CAN IMPROVE OR CHANGE
YOUR LIFE. IT’S ABOUT HOW WELL IT CAN INTEGRATE INTO YOUR VISION OF YOUR LIFE.
Sunday, April 27, 14
PRODUCT PLACEMENT IS NOWLIFESTYLE ENDORSEMENT
Sunday, April 27, 14
MEET ANDREW, MOmo & the Sony xperia
Sunday, April 27, 14
With 180k instagram followers, and legitimate online cred, SONY found a
“personal brand” that they could integrate with.
SPOKES PEOPLE ARE NOW REAL PEOPLE
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Sunday, April 27, 14
HOW THE STORY WAS TOLD- Film played online at MTV.ca & promoted through their media channels & Andrew’s.
- Viewers sent through their own themed pics via campaign specific hashtags.
- Gallery was housed on MTV.ca with viewers being encouraged to vote on their top pics
Sunday, April 27, 14
WE ARE CURATORS OF OUR OWN ONLINE LIFEWE DON’T WANT BRAND STORIES, WE WANT
STORIES ABOUT US.
Sunday, April 27, 14
WE’RE ALL CONSENTING ADULTS HERE.LET’S TALK ABOUT AN OPEN
RELATIONSHIP
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FORD, MTV & A BIG BUNCH OF MUSICIANS
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Sunday, April 27, 14
CONTENTWHERE THERE’S A HUNGER, THERE’S AN OPPORTUNITY
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GO TELL yOUR STORY
Sunday, April 27, 14