Arnotts campaign pitch. D.Ward

Tiny Teddy Spotty Dog New Campaign

Presented by Diana Ward

Marketing Assistant

Target Market

Use existing target market, which is:

Primary school children Parents of young children

From low-medium socio-economic suburban areas

Source:http://www.picturedrift.com.au/

New Campaign Strategy

Use a personalised sporting event (e.g. cricket) with a strong health and fitness focus

Sporting professional as brand/product ambassador

Source: http://www.raffertysresort.com.au/lake-macquarie-kids-club.html

Source:http://www. shopaustraliaonline.com.au

Source: http://www.cricketact.com.au

Benefits of event marketing

More than just reaches target market, but CONNECTS with them

Gives target market an ‘experience’ Doesn’t include any marketing ‘clutter’ from other

brands Is highly customisable A sporting event encourages health and fitness of

kids Provides opportunities for kids to try product

Other brands successfully using event marketing

Kelloggs Nurti-Grain

Nestle-Milo

Source: zimbio.com

Source: http://www.metrokelan.com/

Additional methods:

Leaflet drops

Point of sale promotion