Armitage Pet Care - imgusr.tradekey.comimgusr.tradekey.com/images/uploadedimages/brochures/2/8/667666… · •£27m turnover: – 200 years of heritage – Locally manufacture own

Armitage Pet Care

Summary

• UK’s largest pet accessory manufacturer/distributor

• Market leading brands and products

• Focussed on innovation and being different

Armitage remains the ideal partner for Retailers

• Focussed on innovation and being different

• Category management approach

• Key supplier to Grocery

• £27m turnover:

– 200 years of heritage

– Locally manufacture own Plastics/Treats/Christmas Gifts/Sanded Sheets

– UK’s largest importer of rawhide chews

• Preferred supply partner to many leading multi-nationals:

– Consistent availability, flexible service and category management approach

About Armitage Pet Care

UK’s largest pet accessory manufacturer/distributor

management approach

• Strong focus on specialist channels:

– Dedicated nationwide field sales team

– Diverse Wholesale/Distributor/DIY/Export/Online customer base

– Cross channel expertise

• UK Market leader:

– Dog Choc/Christmas Gifting/Dog Toys/Small Animal/Dog Chews/Housing

Model

Manufacture Pack Source

Armitage business structure

Brands

• GOODBOY - Dog safe choc, Naturals, Rawhide chews, Deli, Toys, Accessories, Collars & leads

• WAFCOL – Specialist dog food

• GOODGIRL – Cat treats, Accessories, Toys, Collars

Product range and brands

• GOODGIRL – Cat treats, Accessories, Toys, Collars

• ROTOSTAK – Housing modular & caged, Treats, Accessories

• KAGESAN, ALGARDE, PHOENIX – Caged bird, Wild Bird, Aquatics

Focus

Manufacturing and innovation key to be successful

Christmas for Pets

Armitage is the market leader

• £35m market

• Armitage has 40% share

• Wide range available

• Covering Dogs, Cats and • Covering Dogs, Cats and

Small Animals

• Able to meet demand if buy

volume agreed in advance:

– By end May 2012 latest for

Sep launch

– By End June 2012 for

Oct/Nov launch

Good Boy Treats

Recognised consumer products

Introducing a range of fantastically chewy, natural treats for dogs..

Dog Chews NPD

• Wagtails - taste bud tingling chews guaranteed to get dogs tails wagging

• Range gap/single unit format to compete with Specialist/Retail volume drivers

• Healthy - less than 3% fat

• 100% natural ingredients - no artificial additives, preservatives or colourings

• Fantastically chewy to help keep teeth clean

• Fun & quirky designs suitable for all breeds of dogs

Cat Treats NPD

Capitalising on the growth in cat treats….Good Girl Heavenly Bites

• Delilicious – a superb range of tasty bite size real meat treats cats’ love

• 3 great variants - Fish (71%), Chicken (75%), Duck (78%)

• No artificial colours, flavours or sugars

• Oven roasted to enhance flavour

• Re-sealable for pouch for freshness

Good Boy Toys NPDGo For Gold

Good Boy Toys NPDPeperami Dog Toys

The UK’s NO.1 comic for Boys 7-12yrs

UK’S best selling annual

Good Boy Toys NPDA Totally Menacing License

UK’S best selling annual

2011 60th Anniversary PR stunts included appearance by Barack Obama

Good Boy Toys NPDCrunchingly Refreshing Play

• Tough outer canvas

• Recyclable inner plastic bottle

• Ideal for Tough Dogs

Good Boy Toys NPDExploratory Play

Good Boy Toys NPDJust Jerking Around

• Super Strong Pull & Tug Play

• Reduces Strain & Pressure

• Ideal for Tough Dogs

Contacts

Adam Jagger – Director of Sales and Marketing

Contacts 07808 781 951 [email protected]

Julian Brown – Retail and Export Sales Manager

Contact 07712 792 176 [email protected]

Vic Azam – National Account manager

Contact 07876 218 678 [email protected]