Maximising ROI through Campaign Integration AR Smart Glasses for Experiential Marketing Scott Hope, Commercial Director AR Experiential Ltd ©2015 AR Experiential Ltd
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Maximising ROI through Campaign Integration
AR Smart Glasses for Experiential Marketing
Scott Hope, Commercial Director
AR Experiential Ltd
©2015 AR Experiential Ltd
Maximising ROI through Campaign Integration
AR Smart Glasses for Experiential Marketing
Scott Hope, Commercial Director
AR Experiential Ltd
©2015 AR Experiential Ltd
As goods and services become commoditised,
customer experience is emerging as the product.
Evident in Retail and Leisure, what about Marketing ?
Consistent quality alone can no longer
differentiate choices for consumers.
Brand Experience - associative or emotional value.
Welcome to the Experience Economy
©2015 AR Experiential Ltd
sell goods
deliver services
stage experiences
differentiated
undifferentiated
competitive
position
market
pricing
premium
The Progression of Economic Value
©2015 AR Experiential Ltd
Entertainment
Educational
Escapist
Esthetic
Active Participation
Immersion
Passive Participation
Absorption
sweet
spot
Four Realms of an Experience Sensory Engagement
©2015 AR Experiential Ltd
©2015 AR Experiential Ltd
Augmented Reality -
Immersive Brand Experiences
ROI metrics for Augmented Reality ?
• Augmented Reality is a Catalyst for WOM !
• Digitally Integrate to Maximise Reach !
• Track Customer Experience to Conversion!
©2015 AR Experiential Ltd
AR vs Hybrid (AR/VR) … sustaining the brand message?
Customer Journey
Any Questions ?
AR Smart Glasses - Content Showcase
Scott Hope – Commercial Director
Javier Campos – Technical Director
©2015 AR Experiential Ltd
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