Arketing Business Developementand Business Strategic Planning

AQUA VITAAQUA VITA

Armand Goede

407-869-1860

www.aquavitamarketing.net

AQUA VITAAQUA VITA

MARKETING, BUSINESS DEVELOPEMENT AND BUSINESS STRATEGIC

PLANNING

Wouldn’t it be great to have Marketing, Business development and Business Strategic Planning departments to handle projects Large or Small?

Someone to go to, to get things done, while you stay focused on your core business responsibilities.

Consider us your outsourced departments. Eliminate or delay your need to hire full-time staff. We work remotely or at your location to help you market and grow your business

Outthink your competition, Don’t outspend them.

WHY AQUA VITA?WHY AQUA VITA?

• We are the Marketing, Strategic and Business Development Experts

• Our processes involves understanding your marketplace, strategic goals and objectives

• We work with all the Gusto and Creative Enthusiasm that you would expect from the Experts in the business

• We get to know your business, inside and out…• We have over 35 years of Executive/Officer Level

experience in the Marketing, Business Development, Strategic Development, Retail and Wholesale Industry

Consumer Dynamics Provide Challenges and OpportunitiesConsumer Dynamics Provide Challenges and Opportunities

Shopper Conversion

Transaction Building

Consumption

MarketingMarketing• Marketing project management • Marketing plans • Ecommerce (email marketing, web design, web ads) • Diversity marketing • Event marketing consulting and strategies • Retail Product Marketing• Wholesale Product Marketing• Positioning of product or service• Graphic and logo design • Marketing audits • Hourly consulting • Media Buying • Public Relations

Product Marketing Strategies Product Marketing Strategies

Pricing

Product DefinitionMarket Summary

Competition

Positioning

Successful Evolution

Successful Evolution

Brand MarketingBrand Marketing• Brand Identity and Strategic Positioning

• Brand Architecture and Portfolio Management

• Brand Naming and Identity Implementation

• Brand Integration Services - InnovationTo develop new products and services to drive profitable growth

• Growth Strategy and Planning

Brand MarketingBrand Marketing

• Marketing Effectiveness Audits

• New Product Development

• New Product Process Development

• Market and Competitive Assessments

• Segmentation and Market Planning

Vertical Markets/SegmentsVertical Markets/Segments• Vertical market opportunities

– Identify and Discuss specific market segment opportunities

– Address distribution strategies for those markets or segments

– Address use of third-party partner role in distribution to vertical markets

Brand and Category Leadership Brand and Category Leadership

Packaging & FulfillmentPackaging & Fulfillment

Retailer Dynamics Retailer Dynamics

Market Dynamics Market Dynamics

Wholesaler Dynamics

Consumer Dynamics Consumer Dynamics

Integrated Approach

Launch StrategiesLaunch Strategies

Phase 1Phase 1 Phase 2Phase 2 Phase 3Phase 3

DistributionDistribution

Wholesale

Retail

Specialty

InternationalMedical

Strategic Plan

DistributionDistribution

• Distribution strategy

• Channels of distribution- Retail

- Wholesale

- Specialty

- Medical Field

• Distribution by channel

INTERNATIONAL DISTRIBUTIONINTERNATIONAL DISTRIBUTION

• International distribution– Identify distribution strategies– Discuss issues specific to international

distribution

• International pricing strategy

• Localization issues– Highlight requirements for local product

variations

Domestic Sales Potential for International Companies

Domestic Sales Potential for International Companies

Interested in Penetrating the United States Domestic Market?

United States Domestic Market Business Requirements

United States Domestic Market Business Requirements

• Retainer – TBD

• Brokerage - Commission consistent with Market Norm

• Coverage of Business Expenses – To include Slotting or Advanced Marketing Funds, Market Penetration

Business DevelopmentBusiness Development

• Business plans • Strategic Retail and Wholesale Alignment• Market Research • Hourly consulting • Start-up consulting • Product development • Strategic partnerships • New business proposals • Business audits - identifying new sources of

revenue and distribution

Business Strategic PlanningBusiness Strategic Planning• Out think the competition, don’t outspend

them. Traditional planning no longer differentiates your brand or impacts the consumer. We design plans with one goal in mind: To make you the only game in town in the minds of your target audience whether it be the Retail or Wholesale Customer.

SUCCESS METRICSSUCCESS METRICS

• First year goals

• Additional year goals

• Measures of success/failure

• Requirements for success

Our Corporate Contacts IncludeOur Corporate Contacts Include

• C&S Wholesale• Supervalu• MDI• Bozzuto’s• Nash Finch

• Giant Food• Harris Teeter• Food Lion• Winn-Dixie• Lowes• Safeway

AQUA VITAAQUA VITA• The pessimist sees difficulty in every

opportunity. The optimist sees the opportunity in every difficulty.Winston Churchill

AQUA VITA – THE OPTIMISTS OF THE BUSINESS…

407-869-1860