Arizona Office of Tourism • AOT is a Marketing Entity • We develop and implement unique marketing programs to position Arizona as a premier travel destination to in- state, national and international audiences. • AOT works to position Arizona as a leader in culture and heritage upholding our brand promise to Inspire Unforgettable Southwest Moments
Arizona Office of Tourism AOT is a Marketing Entity We develop and implement unique marketing programs to position Arizona as a premier travel destination.
Dec 17, 2015
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Arizona Office of Tourism
• AOT is a Marketing Entity • We develop and implement unique
marketing programs to position Arizona as a premier travel destination to in-state, national and international audiences.
• AOT works to position Arizona as a leader in culture and heritage upholding our brand promise to Inspire Unforgettable Southwest Moments
Opportunities for Further Tourism Development
Community-Base or Cooperative Tour & Guide Services• AOT would market this as a unique way to experience Indian Country
– Through press releases– Stories in consumer E-newsletters– Share at media market place and press trips
Information Sharing and Coordination of Efforts• AOT is looking to conduct an Arizona Tribal Strategic Plan
– We can’t do this without input from the Tribes• understand Tribal priorities• areas you are developing• how can we help market your attractions• identify strategies for effective collaboration with Tribes
– 450,000 OSVG & 500,000 maps
Opportunities for Further Tourism Development
Cultural Ecotourism Circuits and Partnerships• Share your calendar of events – AOT will post on our on-line
calendar but also share with area communities, post on bulletin boards
• Develop itineraries – these are trip ideas that a visitor might consider – share with AOT and we will share with media, tour operators, and it makes it easier for AOT to conduct Familiarization Tours (FAM)to your community
Opportunities for Further Tourism Development
Comprehensive Visitor Data & Developing Visitor Studies• Tribes need to know who is coming so you can put your marketing dollars in
the right markets• Can show opportunities for partnerships with other tribes and off-reservation
communities• Repeat Survey of Visitors to Tribal Lands• Educate Tribal leadership on the importance of data collection
– It helps identify the markets where you spend your dollars– Data is needed for grant writing– Funders request data
Dawn MelvinArizona Office of TourismNative American Tourism
Development Manager1110 W. Washington, 155
Phoenix, AZ 85007
www.azot.govwww.arizonaguide.gov
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