ERASMUS UNIVERSITY ROTTERDAM Academic Chair ‘Cradle to Cradle for Innovation and Quality’ (RSM) & Dutch Research Institute for Transitions (DRIFT) Cradle to Cradle in onderzoek en onderwijs C2C Café, 9 december 2016, Leeuwarden Rotterdam School of Management (RSM) & Dutch Research Institute for Transitions (DRIFT) ir. Marleen Lodder
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Area Development and Cradle to Cradle · 12/9/2016 · 1 meeuwsen, 2009: cradle to cradle in regional design 2 lam, 2008: remaking the way we make cities 3 gejer, 2011: designing
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ERASMUS UNIVERSITY ROTTERDAM
Academic Chair ‘Cradle to Cradle for Innovation and Quality’ (RSM) &
Dutch Research Institute for Transitions (DRIFT)
Cradle to Cradle
in onderzoek en onderwijs
C2C Café, 9 december 2016, Leeuwarden
Rotterdam School of Management (RSM) & Dutch Research Institute for Transitions (DRIFT)
ir. Marleen Lodder
MARLEEN LODDER
– Promovenda Erasmus University Rotterdam
• C2C Chair, Rotterdam School of Management (RSM) (Oktober 2011-heden)
• DRIFT, Dutch Research Institute for Transitions (Oktober 2011-heden)
– Onderzoeker/Adviseur Transities en Transitie Management
• DRIFT, Dutch Research Institute for Transitions (Oktober 2015-heden)
“I picked up on a growing interest in the ideas of C2C, especially in the policy-making world, which is an area that has my interest.”
(Wiersma, 2009)
“I became inspired by C2C after having read the 2002 book. I immediately thought the concept was useful, but that it could use a
“reality check” from LCA.” (Bjørn, 2013)
“… after the literature study it was clear to everyone that if we wanted to change something on the waste problem in the aviation industry, the Cradle to Cradle philosophy was a very good guideline
“… we find that the C2C design paradigm is best suited regarding additional topics like toxicity and biosphere cycle, besides the
obvious ambition for a sustainable product.” (Mesch, et al., 2013)
“It offers clear guidelines as to how consumption can happen while being of benefit to the environment.” (van Putten, 2009)
“Instead of only reducing a negative environmental impact, C2C is leading to positive effects. Looking at the big picture, it contributes directing the efforts
toward a sustainable development.” (Jaramillo, 2013)
“Economic growth was bad, because soon we reach our limits to growth, until Cradle to Cradle came up.” (Koster, 2010)
“C2C is the only environmental concept with a clear focus on the profit maximization, because it is not ‘against’ consumption.”
(Zwaans, 2009)
“I believe it is necessary to add Cradle to Cradle principles to the pool of business academic research, increase awareness of the concept as well as of the emerging consumer group with its own needs and values.” (Babre, 2013)
“…it was interesting to understand the implications of the ways in which it would affect and change business practices and internal routines in order to
contribute to the C2C development.” (Iosif-Lazar, 2012)
“Life Cycle Assessment (LCA) is a measurement tool that has been used since the 1970s as a means of assessing the environmental impact of products or services. Cradle to Cradle (C2C) is an innovation framework used since the 1990s in order to design products and services which are beneficial in economic, health and environmental terms.” (Bor, et al., 2011, p. 2).
• Mulhall, D., Braungart, M., & Hansen, K. (2013a). Life cycle analyses. In D. Rowe (Ed.), Achieving sustainability: Visions, principles, and practices (VOL. 1 ed., pp. 499-504). DetroiT: Macmillan Reference USA. link
• Bor, A., Hansen, K., Goedkoop, M., Rivière, A., Alvarado, C., & van den Wittenboer, W. (2011). Usability of life cycle assessment for cradle to cradle purposes. Utrecht: NL Agency. link
– De Pauw, I. C., Karana, E., Kandachar, P., & Poppelaars, F. (2014). Comparing biomimicry and cradle to cradle with ecodesign: A case study of student design projects. Journal of Cleaner Production, 78, 174-183. link
– Sawahata, L. (2014). Project Mainstream: Changing the shape of business (Special feature: A Circular Economy, the revolution begins). RSM Outlook, Rotterdam School of Management, Summer 2014. link
– Mulhall, D., Braungart, M., & Hansen, K. (2013a). Life cycle analyses. In D. Rowe (Ed.), Achieving sustainability: Visions, principles,and practices (VOL. 1 ed., pp. 499-504). DetroiT: Macmillan Reference USA. link
– Braungart, M., & Mulhall, D. (2012), Point of view: Treat emissions as resources, Ellen MacArthur Foundation. Retrieved from link
Certificering voor producten en niet voor gebouwen
– C2C geïnspireerde elementen in gebouwen
• Hoe voegen ze waarde toe?
• Hoe draagt dit bij aan innovatie?
• Meten en inzichtelijk maken hoe:• kwaliteit van materialen, biodiversiteit, luchtkwaliteit, waterkwaliteit wordt
verbeterd
• hernieuwbare energie wordt opgewekt
• flexibiliteit en deconstructie
• betrekken van gebruikers en het verbeteren van de gezondheid van de gebruikers
• The Registry, http://www.c2c-buildings.org/
• Mulhall, D., Braungart, M., & Hansen, K. (2013b). The registry of cradle to cradle® inspired elements for building developments. Rotterdam School Of Management, Erasmus University. link
• Hansen, K., Braungart, M., & Mulhall, D. (2012). Resource repletion resource repletion , role of buildings. In R. Meyers (Ed.), (pp. 9025-9049) Springer New York. doi:10.1007/978-1-4419-0851-3_420 link
• Braungart, M., & Mulhall, D. (2010). Cradle to cradle® criteria for the built environment. Nunspeet: Duurzaam Gebouwd. link
The Transition towards Beneficial (urban) Area Development
An investigation on how an area could be beneficial for its surroundings
ir. Marleen Lodder1,2
Supervisors: prof. dr. Michael Braungart2 and prof. dr. ir. Jan Rotmans1 (daily supervisor: prof. dr. Derk Loorbach1)
1 DRIFT – Dutch Research Institute For Transitions, Faculty of Social Sciences2 RSM – Rotterdam School of Management, Technology & Operation Management, Cradle to Cradle Chair for
Innovation and Quality
Erasmus University Rotterdam Initiated by the RSI foundation