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Are You Winning or Losing? Tim McLellan Partner, B2BCFO ® May 27, 2010
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Are You Winning or Losing - Tim Mclellan

Dec 05, 2014

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B2B CFO

Tim Mclellan, a partner with B2B CFO asks whether or not your are winning or losing in the game of business.
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Page 1: Are You Winning or Losing - Tim Mclellan

Are You Winning or Losing?

Tim McLellanPartner, B2BCFO®

May 27, 2010

Page 2: Are You Winning or Losing - Tim Mclellan

Benchmarking

• Comparison of your Business to Other Businesses of like size and industry.

• Difficult because financial information is not public.

• Extremely difficult to evaluate performance in a down market.

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Page 3: Are You Winning or Losing - Tim Mclellan

Four Sets of Data

• Retail Store $1 – $10 million• Retail Store greater than $10 million• Commercial Dealer $1 - $10 million• Commercial Dealer greater than $10 mill.

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Page 4: Are You Winning or Losing - Tim Mclellan

Gross Profit Margin

Sm Retail Lg Retail Sm Comm Lg Comm0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

34.20%

47.60%

28.50%

21.00%

33.30%

42.50%

29.10%

22.00%20092008

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Page 5: Are You Winning or Losing - Tim Mclellan

Net Profit before Owner Comp

Sm Retail Lg Retail Sm Comm Lg Comm0.00%

1.00%

2.00%

3.00%

4.00%

5.00%

6.00%

7.00%

1.93%

3.96%

1.41%

5.07%

0.88%

6.23%

2.98%

3.76%20092008

5

Page 6: Are You Winning or Losing - Tim Mclellan

“Days” Calculation

• Shows the amount of days outstanding that you have in balance sheet category.

Example: Annual Sales $3.6 million

Sales per Day: $3.6 mill / 360 days = $10,000 per day

A/R Outstanding: $600,000

DS0 = $600,000 / $10,000 = 60 days sales i

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Page 7: Are You Winning or Losing - Tim Mclellan

A/R Days, aka DSO

Sm Retail Lg Retail Sm Comm Lg Comm -

10

20

30

40

50

60

70

30 31

52

58

25

36

54 54

20092008

7

Page 8: Are You Winning or Losing - Tim Mclellan

Inventory Days

Sm Retail Lg Retail Sm Comm Lg Comm -

10

20

30

40

50

60

48

57

18 19

43

33

14 14

20092008

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Page 9: Are You Winning or Losing - Tim Mclellan

A/P Days

Sm Retail Lg Retail Sm Comm Lg Comm -

5

10

15

20

25

30

35

40

33 34

31

24

28

35

29 29

20092008

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Page 10: Are You Winning or Losing - Tim Mclellan

Sales per Employee, in $000’s

Sm Retail Lg Retail Sm Comm Lg Comm -

100

200

300

400

500

600

700

235

380

274

617

210

355 361

621

20092008

10

Page 11: Are You Winning or Losing - Tim Mclellan

Profit per Employee

Sm Retail Lg Retail Sm Comm Lg Comm -

10,000

20,000

30,000

40,000

50,000

60,000

2,689

8,000 8,788

57,012

7,505 7,600

18,873 17,569

20092008

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Page 12: Are You Winning or Losing - Tim Mclellan

Sales Growth %

Sm Retail Lg Retail Sm Comm Lg Comm

-20.00%

-15.00%

-10.00%

-5.00%

0.00%

5.00%

10.00%

-7.45%

-14.44%-16.42%

-10.35%

-6.58%-4.42%

0.97%

4.01%

20092008

12

Page 13: Are You Winning or Losing - Tim Mclellan

Profit Growth %

Sm Retail Lg Retail Sm Comm Lg Comm

-25.00%

-20.00%

-15.00%

-10.00%

-5.00%

0.00%

5.00%

10.00%

15.00%

-18.56%-15.23%

-16.79%-14.06%

-21.36% -21.50%

-17.86%

12.75%

20092008

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Page 14: Are You Winning or Losing - Tim Mclellan

Sample Report

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Page 15: Are You Winning or Losing - Tim Mclellan

Industry Comparison

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Page 16: Are You Winning or Losing - Tim Mclellan

Scorecard

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