ARE YOU READY TO I LEVEL UP AND LEAD...viding High-Quality Digital Marketing Training in Banglore with Real-Time Exposure to live Projects. We use most Advanced Training techniques

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ARE YOU READY TO I• LEVEL UP AND LEAD Learn Advanced Digital Marketing Course

0 www.iditalacademy.com m [email protected] ~ +91 99866 78681

https://www.idigitalacademy.com

Why Digital Marketing? The world is now online. It is all about reaching out to them. As social media, mobile apps and

online marketing channels open a new way to connect with customers, requirement for digital

marketing expertise is increasing. Digital channels and social media have become the most

essential of all modern marketing tools. At present, all the functions in business involve digital

platforms. That's why every individual demands the basic knowledge & techniques which are

being used commonly in digital marketing. It is one of the most economical and beneficial skills

you can acquire nowadays.

There's 20 Lacs digita l jobs predicted

by 2020 and not enough d ig ita l

professionals to fill them.

The expected share of advertisement budget a llocated

to internet advertisement by year

2020 is $291 Billion

40% is the current growth ra te in Digita l

Marketing Industry

3/4 compa nies are hiring Dig ita l

Marketing Professionals

The average pay for a Dig ita l Marketing Manager is Rs 6 to 8 Lacs per year (Payscale).

• • • •••• • • • • • •••• • • • •••••• • •••• • • • • • • • • • •• • • • • • • • • • • • • • • •••• • • • • • •••• • • • • • •• • • • • • • • •• • • • • • • • •• • • • • • • • •• • • • • • • • •• • • • • • • • •• • • • • • • • •• • • • • • • • •• • • • • • •••• • • • •••••• • • • • • • • •• • • • • • • • •• • • • ••••• ·• • • ••• • • ·• • • •••• •·• • • ••••• ·• • • ••• • • • • • • ••••• ·• • • •••• •·• M• • • •

Become a Certified Digital Marketer

# 12, 2nd Floor, Sharavanthi Blue Chip, l 00 Feet Ring Road, BTM Layout l st Stage, Bengaluru, Karnataka 560068


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EXPLORE - Don't take just our word for it I Advanced Digital Marketing Course B.Tech PGDM

95% 25% 20% 16% 25% Job Placements Job Placements Job Placements Job Placements Job Placements

Course Duration

Course Fee

Job Openings

Job Seekers

Job Monthly

Advanced Dig ital Marketing Course

1.5 Months

30,000 Only

8 Lakh+

1 Lakh

15-25 k

2 Years

10-12Lakh

2 Lakh

5 Lakh

15-20 k

B.Tech

2/3 Years 4 Years 2 Years

2.5-5 Lakhs 6-10 Lakhs 6-8 Lakhs

60 k 5 Lakh 1 Lakh

2 Lakh 20 Lakh 4 Lakh

12-25 k 10-20 k 15-30 k

I Career Options For Digital Marketers I · ............................................................. .................................... .................. .................. ...... ..

DIGITAL MARKETING

FRESHER - DIGITAL MARKETING EXECUTIVE Salary : 2 to 2.5 Lakh Per Annum

3+ YEARS OF EXPERIENCE DIGITAL MARKETING MANAGER -Salary : 5.5 Lakhs to 6 Lakhs per Annum

SEARCH ENGINE OPTIMIZATION

FRESHER - SEO Analyst Salary : l .5 to 2 Lakh Per Annum

3+ YEARS OF EXPERIENCE SEO SPECIALIST Salary : 5.5 Lakhs to 6 Lakhs per Annum

SOCIAL MEDIA MARKETING

FRESHER - SOCIAL MEDIA ANALYST Salary : 1.8 to 2.5 Lakh Per Annum

3+ YEARS OF EXPERIENCE SOCIAL MEDIA MANAGER -Salary : 4 Lakhs to 5 Lakhs per Annum

FREELANCE DIGITAL MARKETER

MONTHLY EARNING WITH 3-4 PROJECTS PER MONTH 30-40k Per Month

MONTHLY EARNING WITH 7-8 PROJECTS PER MONTH 1 Lakh to 1.5 Lakh





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i DIGITAL ACADEMY

AFTER THIS COURSE YOU WILL BE ABLE TO I Learn how you can use digital marketing to bring a tremendous boost to your career or business.

You'll learn new tools and techniques to transform the way you work. Professionals who have taken

our courses have leveled-up, gotten funding, received a promotion, got seen and heard and most of all have made things happen.

✓ Secure prestigious and higher-paying digital marketing positions

✓ Prepare yourself for top marketing certifications like Google and Facebook certification

✓ Improve your value tremendously to your present or future employers, and increase your placement

✓ Understand various online marketing strategies and tools. You can use this knowledge to even decide where

✓ Generate, optimize, and increase your conversions through Google

and sell/market your products online

✓ Drive online conversions and increase your business by 3x

✓ Build a digital marketing revenue stream for your own venture or company

2.5-7 LPA I 8-30 LPA I 30+ LPA Beginner Level Middle Level Top Level





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i DIGITAL ACADEMY

WHY TO CHOOSE US?

ABOUT US

I Digital Academy is a Leading Marketing Training Institute in Banglore Providing High-Quality Digital Marketing Training in Banglore with Real-Time

Exposure to live Projects. We use most Advanced Training techniques with a combination of assignments, Projects and Internship Programs.

I Digital Academy Provides the Best Digital Marketing Taining in Banglore. Our Diploma Program in Digital Marketing is Designed to Train Students on

the most Advanced Aspects of Digital Marketing







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i DIGITAL ACADEMY

BECOME A CERTIFIED DIGITAL MARKETER IN 5 WEEKS I WHY CHOOSE OUR INSTITUTION

Experienced Trainers

Our Trainers are Real-Time Digital

Marketing Consultants working

with a Combined experience

of 7+Years.

A(i:) .... ~u

The Global Standard

We have trained more graduates

to a single digital education stan

dard than any other certification

body.

• • Student Centric

Digital MArketing Training Meth

odology at iDigital Academy is

focused to give hands on experi

ence to all students.

Industry-Validated Syllabus

Most in-demand modules Ap

proved by industry experts &

accepted world wide.

m ~. Real-Time Training

Students will work on Live Digital

Marketing Projects and gain

Real-Time Exposure on current

scenarios.

Gain Up-To-Date Industry Knowledge

Our specialist product team work

closely with leading industry ex

perts to create, review and

update your course content on a

continuous basis.






I DIGITAL PROGRAM HIGHLIGHTS I

g Globally recognised

f ~0

certification from Google

Access to Multiple

Digital Marketing tools

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i DIGITAL ACADEMY


# 12, 2nd Floor, Sharavanthi Blue Chip, 100 Feet Ring Road, BTM Layout 1st Stage, Bengaluru, Karnataka 560068




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I OUR STUDENTS WORK IN COMPANIES LIKE

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ele~f ltesp nslble Digital Marketing

' SWIGGY

M M/\~o~

RETAI LS VENTURES

ri lnduslnd Bank

siliconindia

~ ROYA OAK

Propelld

> accenture High performance. Delivered.





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i DIGITAL ACADEMY

THE BEST CERTICATES IN THE INDUSTRY I Get ready to level-up and boost your CV with Internationally Valid

Certificates*

Boost Your Skill-set and get certified with highly esteemed entity like Google & Facebook.

In addition, our content and exercises will enable you to achieve other certifications available in Digital Marketing Domain.

With our intensive digital marketing course, we help you prepare for the following certifications that are most-sought-after by recruiters in the job market: AdWords Fundamental, Video Advertising, Search Advertising, Shopping Advertising, Display Advertising, MobileAdvertising, Google Analytics Certification, Facebook Blue Print Certification.

Certifications

Congratulations! Congratulations! Nij in Nijin Nijil Nijin

Complet!'d Completed

AdWords Search Certification Google Analytics Individual Qualification onMay10, 2017 onMay31 , 2017

Google Google

Congratulations! Nijin Nijin

Compleled

AdWords Fundamentals onMay9, 2017

Gocg~





Sun - Mon

Timings 7 o.m-9 p.m

Duration 5 Weeks

I OUR STUDENTS TESTIMONIALS

The Structure of the digital marketing course online is understandable and had a good experience at I digital Academy. Trainer is very good and supportive till the end of the course.

VYSHAK PRADEEP Malu Soft (BTM Layout)

2.8 Lakh Per Annum

I Learn Digital Marketing in this institute. Our Trainer is very good knowledge in Digital Marketing field . After complete this course he supported me to get a job. Thank you very much sir.

BIKASH AGARWAL Propelled (HSR Layout)

3.5 Lakh Per Annum

I had a good experience at I digital Academy. Trainer t1' is very good and supportive till the end of the course. ·r Management and other staffs are really supportive ' when I'm struggling for placements.

GIRISH DARSI Value Leaf (HSR Layout)

3.6 Lakh Per Annum

You really deserve 5 star sir. Thank You so much for giving us the tips and tricks in digital marketing which no one will shore with us sure. Thank you so much once again

RAJESH K Asset Trust Services (Koaramangala)

1.8 Lakh Per Annum

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i DIGITAL ACADEMY

WEEKEND TRAINING

Doys Sot & Sun

Timings 7 o.m-9 p.m

Duration 2 Months





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i DIGITAL ACADEMY

LEARN 21 MODULES FROM 1 COURSE I ffl

... -.. I \

I I \ I .. - ...

Introduction to Digital Marketing

Display Network Ads

Social Media Marketing

~ Conversion

Optimization

Creating Own

Marketing Strategy

~ ~ ~ I ~

Website Structure & Planning

Search Engine Optimization (SEO)

la 1~ Re-Marketing Shopping Ads Campaigns

Online Reputation Management

I~~ Content Marketing Blogging & Adsense

Email Marketing

-Affiliate Marketing

Search Engine Marketing (PPC,

AdWords)

I ~ Video Ads

Mobile Marketing

I I .. ~® I ~

YouTube Video Editing

I

Search Network Ads

~

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Universal App Campaigns

Web Analytics

=~= YouTube SEO

7 CERTICATES ACCEPTED WORLDWIDE





DIGITAL MARKETING OVERVIEW

WEBSITE STRUCTURE & PLANNING

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i DIGITAL ACADEMY

• What is marketing?

• What is Digital Marketing?

• Understanding Marketing Process

• Why is Digital Marketing better than

traditional Marketing?

• Understanding Digital Marketing Process

• Increasing Visibility

• Inbound and Outbound

• Conversion types and process

• Retention

• Performance Evaluation

• Understanding Internet

• Understanding websites

• Understanding domain name URL and URI

• What is server & hosting?

• How to Book a domain name & web hosting

• Different types of web servers

• Different types of websites

• Identifying objective of website

• Planning & Conceptualising Structure of a

Website

• Deciding on number of pages required

• Planning for engagement options

• Creating blueprint of every webpage





• What is SEO?

• Introduction to SERP

• What are search engines?

• How search engines work SEARCH ENGINE OPTIMIZATION·

• Major functions of a search engine

• What are keywords?

Different types of keywords

Google keyword planner tool • (SEO) • Keywords research process

• Understanding keywords mix

• Google Operators

ON-PAGE (SEO)

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i DIGITAL ACADEMY

• What are primary keywords & secondary

• keywords?

• Uri Structure

• Meta tags creation

• Header Tags in HTML

• Importance of Header tags

• Content optimization

• Image optimization

• Internal Linking

• Broken Links

• Outbound links

• Structured Snippets

• Speed Factors





SEARCH ENGINE OPTIMIZATION(SEO) (Continuation .. )

• Code optimization

• Sitemap, robot.txt creation &

submissionon server &

webmasters

• Using google webmasters tool

OFF-PAGE (SEO) • What is Domain Authority?

• How to increase Domain Authority

• What are backlinks?

• Types of backlinks

• What is link building?

• Types of link building

• Do's and Dont's of link building

• Link building strategies for your

business

• Easy link acquisition techniques

• Top tools for SEO

• Monitoring SEO process

• Preparing SEO reports

Q aui=u~ @i5ili:i~

i DIGITAL ACADEMY

• How to create SEO Strategy for your

business

• What is link juice?

• Importance of domain and page

authority

• How to optimize exact keywords for

your business

• What is Google Panda Algorithm?

• What is Google Penguin?

• How to save your site from Google

Panda and Penguin and Update

• How to recover your site from Panda

and Penguin

LOCAL BUSINESS (SEO) • Google places optimization

• Classified submissions

• Google Map integration & optimization

• Google reviews





SEARCH ENGINE MARKETING (SEM) PPC, ADWORDS

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i DIGITAL ACADEMY

• Understanding Paid search results

• Introduction to Google Adwords & PPC

advertising

• Setting up Google Adwords account

• Understanding Adwords account structure

• Types of Advertising campaigns

• How does Adwords rank ads

• Understanding Adrank

• Optimizing Search Campaigns

• Understanding bids

• Understanding different types of bid

strategy

• Pros & Cons of different bid strategies

• What is quality score

• Why quality score is important

• What is CTR?

• Why CTR is important?

• Importance of CTR in optimization

• How to increase CTR

• Understanding ad-extensions

• What is conversion tracking?

• Why is it important

• How to set up conversion tracking

• Adding tracking code to a website

• Checking conversion stats





SEARCH ENGINE MARKETING (SEM) PPC, ADWORDS (Continuation ... )

SEARCH NETWORK

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i DIGITAL ACADEMY

• Using keyword planner tool

• Adding keywords in ad-group

• Understanding types of keywords

• Board, exact and phrase match

• What are negative keywords

• Pros and cons of diff. types of keywords

• Understanding ad metrics

• Display & destination URL

• How to write a compelling ad copy

• Types of ad-extensions

• Adding ad-extensions in our campaign

• Tracking Performance and Conversion

• Types of Search Campaigns

• Creating our l st search campaign

• Doing campaign level settings

• Understanding location targeting

• Different types of location targeting

• Creating ad groups

• Understanding keywords





DISPLAY ADS

• What is Display Ads?

• Types of Display Advertising

• Display Advertising

• Banner ads

• Rich Media ads

• Pop ups and Pop under ads

• Contextual advertising

• What are Payment Modules?

• Assignment on allocating funds

• Creating Banner Ads Using Tools

• What is Re-marketing?

• Why re-marketing is important

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i DIGITAL ACADEMY

• Re-marketing and Branding

RE-MARKETING • Setting up Re-marketing campaign

CAMPAIGNS

SHOPPING ADS

• Creating Re-marketing lists

• Advanced Level list creation

• Custom audience in re-marketing

• What are shopping Ads

• Who can benefit from shopping ads

• Google Merchant Center

• Creating Shopping Feed

• Creating and Managing Shopping

Campaigns





VIDEO ADS

1 Q Module

UNIVERSAL APP

CAMPAIGNS

11 Module

CONVERSION

OPTIMIZATION

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i DIGITAL ACADEMY

• Importance of video marketing

• Benefits of video marketing

• Uploading videos on Youtube

• Using youtube for business

• Understanding Video Campaign

• Creating Video Campaigns

• Targeting Options

• Understanding Bid Strategy

• What are Mobile App Campaigns

• Advertising on mobile (App & Web)

• Targeting ads on Apps

• Targeting ads via location

• What is conversion optimization?

• Some important terms to remember

• Calculating conversion rate optimization

• Elements of the CRO process

• The numbers

• Making sense of the CRO

• The ideal CRO

• Metrics to help you understand CRO





12 Module

SOCIAL

MEDIA

MARKETING

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i DIGITAL ACADEMY

• What is Social Media?

• Understanding Social Media terms and

psychology

• How social media marketing is different

from others

• Creating business pages on various social

media platforms

• Why is Social Media

optimization important?

• Optimizing and planning social media posts

• Use of automated post schedulers

FACEBOOK • Understanding Facebook for Marketing

• Creating Facebook page

• Requesting contacts for invitation

• Exercise on fan page wall posting

• Increasing fans on fan page

• How to do marketing on fan page (with

examples)

• Fan engagement

• Facebook marketing

• Types of Facebook advertising

• Best practices for Facebook advertising

• Understanding Facebook best practices

• Understanding Facebook ads manager

• Types of FB campaigns





12 Module

SOCIAL

MEDIA

MARKETING

(Continuation .. . )

OPTIMIZE AND PROMOTE ON OTHER SOCIAL MEDIA CHANNELS LIKE

lnstagram

Pinterest &

Google+

Q aui=u~ @i5ili:i~

i DIGITAL ACADEMY

• Creating Facebook advertising campaign

• Targeting in ad campaign

• Payment module- CPC vs CPM vs CPA

• Setting up conversion tracking

LINKEDIN • What is Linkedln?

• Understanding Linkedln

• Company profile vs Individual profiles

• Understanding Linkedin groups

• How to do marketing in Linkedln groups

• Linkedin advertising

• Increasing ROI from Linkedln ads

• Linkedin publishing

• Company pages

• Adv on Linkedln

• Display vs text

TWITTER • Understanding Twitter

• Tools to listen & influence on Twitter

• How to do marketing on Twitter

• Advertising on Twitter

• Creating campaigns

• Types of ads

• Tools for twitter marketing

• Twitter Advertising

• Twitter Cards





13 Module

GOOGLE ANALYTICS

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i DIGITAL ACADEMY

• Introduction to Google Analytics

• How Google analytics works

• Understanding Google analytics account

structure

• Understanding Google analytics insights

• Understanding cookie tracking

• Starting with Google analytics

• How to set up analytics account

• How to add analytics code in website

• Understanding goals and conversions

• How to setup goals

• Understanding different types of goals

• Understanding bounce & bounce rate

• Difference between exit rate & bounce

rate

• How to reduce bounce rate

• How to set up funnels in goals

• Importance of funnels

• How to integrate adwords and analytics

account

• Benefits of integrating adwords & analytics

• Measuring performance of marketing

campaigns via Google analytics





14 Module

EMAIL MARKETING

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i DIGITAL ACADEMY

• What is email marketing?

• How email works?

• Challenges faced in sending bulk emails

• How to over come these challenges?

• Types of email marketing- Opt-in & bulk

• emailing

• What is opt-in email marketing?

• Setting up email marketing account

• Best platforms to do opt-in email marketing

• Setting up lists & web form

• Creating a broadcast email

• What are auto responders?

• Setting up auto responders

• How to do bulk emailing?

• Best practices to send bulk emails

• Tricks to land in inbox instead of spam

folder

• Top email marketing software's & a

glimpse of how to use them

• Improving ROI with A/B testing





15 Module

MOBILE MARKETING

16 Module

YOUTUBE

17 Module

YOUTUBE SEO

i:; .:»eeu~ C1Pi5ilal~

i DIGITAL ACADEMY

• Understanding Mobile Devices

• Fundamentals of Mobile Marketing

• Mobile Marketing and Social Media

• SMS marketing

• Web-based marketing

• App-based marketing

• In-game mobile marketing

• QR codes

• Location-based services

• Why Youtube

• Identifying your lntrest

• Video creation basics

• Youtube Video editing

• Measurement tools

• How to make money from Youtube

• Channel Name, Branding & Vanity URL

• Channel Keywords & Targeted Country

• Linking Associated Website

• Channel Description & Links

• Channel Homepage

• Video Title

• Video Description

Tags

• Increase Views, Likes, Shares & Links.





18 Module

CONTENT MARKETING

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i DIGITAL ACADEMY

• What is Content Marketing?

• Introduction to content marketing

• Objective of content marketing

• Content marketing strategy building

process

• Types of content

• How to write great compelling content

• Keyword research for content ideas

• Optimizing content for search engines

• Discussing authority blog

• Steps towards developing authority blog

• Ways to monetizing authority blog

• How to market your content?

• 180 examples of magnetic headlines

• What is adsense?

• How to get approved for adsense?

• Using your adsense account interface

• Placing ads on your blog

• Creating biogs with FREE theme





19 Module

ONLINE

REPUTATION

MANAGEMENT

2Q Module

AFFILIATE MARKETING

;::i @i=u~ CIPi5ili:i~

i DIGITAL ACADEMY

• What is online reputation management?

• Why we need ORM

• Understanding ORM scenario

• How to deal with criticism online

• Ways to create positive brand image online

• Step by step guide to over-come negative

online reputation

• Examples of online reputation

management

• What is affiliate marketing?

• 3 A's of affiliate marketing

• How people make millions in affiliate

marketing?

• Affiliate marketing history

• Changes in affiliate marketing industry

over the year

• Affiliate marketing scenario in India

• How to be a super affiliate?

• Different ways to do affiliate marketing

• Affiliate marketing secrets

• Live examples of how people are making

money as an affiliate

• Getting started as an affiliate Some of the

top affiliate network in the world





Q aieeue;,& <1Pi5ild~

i DIGITAL ACADEMY

21 Module

CREATING INTERNET

MARKETING STRATEGY

Access Over 50 Free Digital Marketing Tools

7 Certifications recognized worldwide

6 months Support for Students and Professionals





THANK YOU For more information

~ ( +91) 99866 78681 I 99005 78681

• [email protected] o www.idigitalacademy.com

9 # 12, 2nd Floor, Sharavanthi Blue Chip, 100 Feet Ring Road, BTM Layout 1st Stage, Bengaluru, Karnataka 560068



https://www.idigitalacademy.com/contact

https://www.idigitalacademy.com/contact

ARE YOU READY TO I LEVEL UP AND LEAD...viding High-Quality Digital Marketing Training in Banglore with Real-Time Exposure to live Projects. We use most Advanced Training techniques

Documents