The Power of Conversational Virtuality The Power of Conversational Virtuality Communication & Social Media
Are You Part of the Social Media Conversion?
Jun 28, 2015
IBX Capgemini Executive Summit
Day 2 – October 8th, 2010
9:55 to 10:40 The Unsociable Business of Social Networks
Overview:
As social media veterans and thought leaders have noted, the impact of emerging platforms such as the Twitters and Facebooks extends well beyond the ability to simply connect, take dating quizzes and exchange information about favorite movies or what someone had for dinner.
There is a growing realization that social networks can be an instrument to make valuable contributions that translates into sustainable change.
In the business world this change goes beyond the technological interface of emerging Software-as-a-Service or “SaaS” platforms to an even more critical element of the global enterprise . . . the emergence of conversational marketing!
Within this virtual realm companies can no longer operate in a broadcast mode in which they seek to have all eyes look at a central stage such as a website. Instead, and as UK-based social media expert David Cushman put it, we now operate within a world of “you looking at me, and me looking at you.” And it is within this context that Malcolm Gladwell’s Tipping Point theory is most powerful and most true.
In this session Jon Hansen, whose PI Social Media Network has been rated as one of the most successful business models in the industry, will share his insights and expertise on developing and implementing a conversational marketing strategy that will capitalize on the hive/cross pollination concept and enable you to both protect and sustain your company brand, while creating new avenues of revenue.
About Jon Hansen:
In May 2001 Jon sold his company for $12 million dollars – mostly shares and debentures, only to see the dot com bust erode away his personal wealth to practically nothing by 2007. This as it turns out was the catalyst that caused him to pursue his present endeavor in the world of social media.
Today, the PI Social Media Network is viewed as being one of the top networks in the industry in terms of innovation and quality of content. The flagship Procurement Insights is actually the number one sponsored blog in its industry sector in total number of sponsors, and industry followers rate the PI Window on Business Show as one of the most popular in North America.
Besides writing more than 1,200 articles and white papers, Jon is also a highly regarded speaker addressing audiences of all sizes ranging from 10 to 20 people in a seminar to giving a keynote address to 400 professionals at major conferences.
Prior to completing this book, Jon had finalized the agreement to write a second book on the emergence of the So Act social network. This second book has now been released as an eBook with the paperback version becoming available starting in February 2010 through distributors such as Lulu, Amazon.com and Barnes and Noble.
Jon’s third book, a collaborative effort with “The Cop Doc” Dr. Richard Weinblatt titled “Tasers, Abortions and Parenting: Behind The Curtain of Policing America” is scheduled for release in September.
Day 2 – October 8th, 2010
9:55 to 10:40 The Unsociable Business of Social Networks
Overview:
As social media veterans and thought leaders have noted, the impact of emerging platforms such as the Twitters and Facebooks extends well beyond the ability to simply connect, take dating quizzes and exchange information about favorite movies or what someone had for dinner.
There is a growing realization that social networks can be an instrument to make valuable contributions that translates into sustainable change.
In the business world this change goes beyond the technological interface of emerging Software-as-a-Service or “SaaS” platforms to an even more critical element of the global enterprise . . . the emergence of conversational marketing!
Within this virtual realm companies can no longer operate in a broadcast mode in which they seek to have all eyes look at a central stage such as a website. Instead, and as UK-based social media expert David Cushman put it, we now operate within a world of “you looking at me, and me looking at you.” And it is within this context that Malcolm Gladwell’s Tipping Point theory is most powerful and most true.
In this session Jon Hansen, whose PI Social Media Network has been rated as one of the most successful business models in the industry, will share his insights and expertise on developing and implementing a conversational marketing strategy that will capitalize on the hive/cross pollination concept and enable you to both protect and sustain your company brand, while creating new avenues of revenue.
About Jon Hansen:
In May 2001 Jon sold his company for $12 million dollars – mostly shares and debentures, only to see the dot com bust erode away his personal wealth to practically nothing by 2007. This as it turns out was the catalyst that caused him to pursue his present endeavor in the world of social media.
Today, the PI Social Media Network is viewed as being one of the top networks in the industry in terms of innovation and quality of content. The flagship Procurement Insights is actually the number one sponsored blog in its industry sector in total number of sponsors, and industry followers rate the PI Window on Business Show as one of the most popular in North America.
Besides writing more than 1,200 articles and white papers, Jon is also a highly regarded speaker addressing audiences of all sizes ranging from 10 to 20 people in a seminar to giving a keynote address to 400 professionals at major conferences.
Prior to completing this book, Jon had finalized the agreement to write a second book on the emergence of the So Act social network. This second book has now been released as an eBook with the paperback version becoming available starting in February 2010 through distributors such as Lulu, Amazon.com and Barnes and Noble.
Jon’s third book, a collaborative effort with “The Cop Doc” Dr. Richard Weinblatt titled “Tasers, Abortions and Parenting: Behind The Curtain of Policing America” is scheduled for release in September.
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Transcript
The Power of Conversational VirtualityThe Power of Conversational VirtualityCommunication & Social Media
The Power of Conversational VirtualityThe Power of Conversational Virtuality
• More importantly, why is social media and social networking media and social networking essential to you and your business and . . .
The Power of Conversational VirtualityThe Power of Conversational Virtuality
. . why is it important to purchasing professionals?professionals?
To understand why effectively utilizing and communicating with social media is important . . . You need to understand what is happening to traditional media . . . In essence where we have already been . . .
THE INEFFECTIVENESS OF BROADCASTING
THE INEFFECTIVENESS OF BROADCASTING
. . . when you understand this, you will also understand how to leverage social media in procurement related areas such as; Supplier Development & Engagement, Internal Stakeholder Communication, Collaborative Business Process Development and Technological Incorporation.
THE INEFFECTIVENESS OF BROADCASTING
THE INEFFECTIVENESS OF BROADCASTING
The Power of Conversational VirtualityThe Power of Conversational Virtuality
• The Daily Newspaper • Newspapers only received 15% of the $60 plus billion dollars that was spent on advertising the advertising the previous year
• This represented a drop of 10% from the previous decade
The Power of Conversational VirtualityThe Power of Conversational Virtuality
• The Daily Newspaper • Newspapers only reach 5% of the total population today
• Venerable franchises such as the Washington such as the Washington Post and New York Times are losing money today
• Their on-line or electronic versions are also losing money
The Power of Conversational VirtualityThe Power of Conversational Virtuality
• The Daily Newspaper • Media industry veteran executive J. William Grimes predicts in July 2009 that all daily newspapers across the newspapers across the US (Canada included) will cease publication within 5 years
The Power of Conversational VirtualityThe Power of Conversational Virtuality
• Television • According to a 2009 Ofcom report, while “regionally-based television news and relevant local content” is relevant local content” is still valued . . . local and regional media are facing “unprecedented challenges, driven by growing use of the
internet.”
The Power of Conversational VirtualityThe Power of Conversational Virtuality
• Television • In his June 4th article “Who Cares About Local TV?,” Dave Cournoyer observed that “local television stations don’t television stations don’t feel very local anymore?”
• Lamented that local TV stations have lost the uniqueness of their former local identity.”
The Power of Conversational VirtualityThe Power of Conversational Virtuality
• Television • S.E. Calgary News headline from November 16th 2009 reads “Newspapers and TV Stations Are Sunset Stations Are Sunset Industries. Let ‘Em Fail.”
• November 13th, 2009 Globe and Mail article asked the question “if a local TV station in a Canadian City goes dark, does anybody notice?”
The Power of Conversational VirtualityThe Power of Conversational Virtuality
. . . And where social media and social networking is headed . . .
THE POWER OF CONVERSATIONAL VIRTUALITY
THE POWER OF CONVERSATIONAL VIRTUALITY
The Power of Conversational VirtualityThe Power of Conversational Virtuality
• Before we get to where social media is headed . . .headed . . .
The Power of Conversational VirtualityThe Power of Conversational Virtuality
• Let’s first understand what it can do for us!
The Power of Conversational VirtualityThe Power of Conversational Virtuality
• Pirelli . . . 101,992 (January 1995)
• Capgemini . . . 42,007 (October 1995)
• DHL . . . 10,115 (September 1997)
• PI Window on Biz Blog . . .
. . . 160,000 (June 2009)
The Power of Conversational VirtualityThe Power of Conversational Virtuality
• A collective “social media network” which includes Blogs, Internet Radio, Internet TV includes Blogs, Internet Radio, Internet TV and “communities of purpose” (re Social Networks) is essential.
The Power of Conversational VirtualityThe Power of Conversational Virtuality
PI Social Media Network . . . (June 2009)
• Collectively in the Top 100,000 (Today)
• Collectively Top 50,000 (end of Q1 2011)
• Collectively Top 10,000 (end of 2011)
The PI Social Media NetworkThe PI Social Media Network
The Power of Conversational VirtualityThe Power of Conversational Virtuality
• Unlike traditional media, in which the number of eyeballs looking toward what number of eyeballs looking toward what Cushman referred to as a single stage being the critical point of connection . . .
The Power of Conversational VirtualityThe Power of Conversational Virtuality
• . . . with social media and social networking as the refrain from the Collins networking as the refrain from the Collins song goes, it is now “Me lookin at you and you lookin at me.”
The Power of Conversational VirtualityThe Power of Conversational Virtuality
• Blogs, Internet Radio, Internet TV and Social Networks have become the new Social Networks have become the new venues replacing the somewhat unilateral and static stages of traditional media (websites, newspapers etc.).
The Power of Conversational VirtualityThe Power of Conversational Virtuality
• We have entered the era of “conversational virtuality.”virtuality.”
The Power of Conversational VirtualityThe Power of Conversational Virtuality
• The hive/cross pollination concept is based on the observation that individuals will likely choose at most one or two will likely choose at most one or two primary networks as their preferred platforms. That is, they will spend the majority of their social networking time interacting within these main “hives.”
The Power of Conversational VirtualityThe Power of Conversational Virtuality
• While they may venture out into the vast social media world visiting countless other networks, similar to the honey bee these forays are ultimately geared towards forays are ultimately geared towards gathering information and insights to bring back to the hive to share with their established community of contacts. This of course is the cross-pollination aspect of the hive effect.
The Power of Conversational VirtualityThe Power of Conversational Virtuality
• Blogs; Wordpress,
Blogger & TypePad
• Content, Content,
Content
• Consistency (2 to 4
posts each week)posts each week)
• Expert Guest Posts
• Interactive Media and
Reference Links
• CROSS-POLLINATE!
The Power of Conversational VirtualityThe Power of Conversational Virtuality
• Blogs; Business
Benefits
• Strategic Market
Engagement
(Differentiation)
• Service Relationship
OrientationOrientation
• Establishes Subject
Matter Expertise
Brand and Presence
• Low-Cost of Entry
The Power of Conversational VirtualityThe Power of Conversational Virtuality
• Commonwealth Establishes Page Specifically Relating to the PI Social Media Network’s Coverage of Virginia’s eVA Program
• Purchasing/Supply Chain Professionals Finally Cluing in to Twitter?!
• Conversational Marketing and the Emergence of the Vendor Blog
• Government Contracting and Social Media: Strange Bedfellows?
• Guest Panel Finalized for Buy American Segment on PI Window on Business
• Social Media and the The Power of Publicity (Why Purchasing Professionals Should Care)
The Power of Conversational VirtualityThe Power of Conversational Virtuality
• Internet Radio; Blog
Talk Radio
• Subject Matter
Passion & Expertise
• Comfort with Platform
• Preparation• Preparation
• Pre and Post-Show
Promotion
• Associated Blog
• CROSS-POLLINATE!
The Power of Conversational VirtualityThe Power of Conversational Virtuality
• Internet Radio;
Business Benefits
• Unique, Highly
Accessible Venue
(including Live Event
Feeds)
• Interactive Format to
Engage and Maintain Engage and Maintain
Audience Rapport
• Perpetual Promotion and
Marketing
• Easy Integration With
Current Venues
• On-Demand Pollination
• Low Cost of Entry
The Power of Conversational VirtualityThe Power of Conversational Virtuality
• News Flash: IACCM Poll result, Canada is the country that is the "easiest to do business with“
• Outsourcing Revisited: Is It A Viable Strategy?
• What Really Happened At Toyota? Business Thought Leaders Segment
• Profiling the Professionals: Corporate United Names Manager of Category Development
• Seven Steps to Success: Jump Start Government Contracts Series (Part 6)
• LIVE EVENT FEED: 3rd Annual Business of Government Summit (Day 2, Morning Session)
• LIVE EVENT FEED: 3rd Annual Business of Government Summit (Day 1, Roundtable)
• LIVE EVENT FEED: 3rd Annual Business of Government Summit (Day 1, Keynote Address)*
• http://www.slideshare.net/piblogger/contracting-to-win-washington-keynote*
• Thought Leaders Segment: Bill Michels Live from ISM's 95th Annual International Conference
The Power of Conversational VirtualityThe Power of Conversational Virtuality
• Internet TV; ooVoo
and UStream
• Subject Matter
Passion & Expertise
• Comfort with Platform
• Preparation• Preparation
• Pre and Post-Show
Promotion
• Associated Blog
• CROSS-POLLINATE!
The Power of Conversational VirtualityThe Power of Conversational Virtuality
• Internet TV; Business
Benefits
• Unique, Highly
Accessible Venue
(including Live Event
Feeds)
• Interactive Format to
Engage and Maintain Engage and Maintain
Audience Rapport
• Perpetual Promotion and
Marketing
• Easy Integration With
Current Venues
• On-Demand Pollination
• Low Cost of Entry
The Power of Conversational VirtualityThe Power of Conversational Virtuality
• IBX Capgemini Purchasing Executive Summit
• 10th Annual eWorld Supply Chain Conference
• Washington Government Summit 2010
• Canada's The Best!
The Power of Conversational VirtualityThe Power of Conversational Virtuality
• Social Networks:
LinkedIn, Facebook,
Ecademy, So Act,
Perfect Networker &
Inquisix
• Connections Are Not
Relationships!
• Community Service and
Contributions vs. Self-
BroadcastingInquisix
Broadcasting
• Group membership and
Active Involvement
• Interactive Media and
Reference Links
• CROSS-POLLINATE!
The Power of Conversational VirtualityThe Power of Conversational Virtuality
• Social Networks;
Business Benefits
• Highly Accessible Venue
• Interactive Format to
Engage and Maintain
Audience Rapport
• Significant Q&A • Significant Q&A
Response Rate &
Intelligence (Average 20
and 60 Answers)
• Perpetual Promotion and
Marketing
• Easy Integration With
Current Venues
• Low Cost of Entry
The Power of Conversational VirtualityThe Power of Conversational Virtuality
• Public Sector Supplier Forum (Essential Connections)
• Principles of Effective Contract Management
• Business Process Mapping Group
• Buyers Meeting Point
The PI Social Media NetworkThe PI Social Media Network
How To Find Us . . .How To Find Us . . .
Enter
“PI Window on Business”
in any search enginein any search engine
to access show info
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