A.R.E. 2015 Marketing Planner

Your path to success2015 Marketing Planner

… your marketing success with A.R.E.!

www.retailenvironments.org

4651 Sheridan St., Suite 470, Hollywood, FL 33021 USA

954-893-7300 • [email protected]

Want to sponsor or advertise with A.R.E.?

For more information on advertising and sponsorship opportunities, contact

Susan Kimelman ([email protected]) or Julie Barnett ([email protected]).

Retail Environments magazine is a member of Association Media & Publishing.

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ContaCt usGeneral manaGement

Todd Dittman, Executive Director [email protected] 954-241-4805

Leslie Melvin, Director, Finance & Administration [email protected] 954-241-4826

Karen Schaffner, Director, Membership & Sales Publisher, Retail Environments magazine [email protected] 954-241-4810

Karen Benning, Director of Communications and Editorial [email protected] 954-241-4816

Katherine Josephs, Director of Analytics [email protected] 954-241-4820

aDVertIsInG, eVent anD onlIne sponsorshIps

Susan Kimelman, Advertising Sales Manager [email protected] 954-241-4812

Julie Barnett, Advertising Sales Associate [email protected] 954-241-4835

eDItorIal

Jo Rossman, LEED AP, GPAP, Editor [email protected] 954-241-4821

Meisha Perrin, Editorial Assistant [email protected]

memBershIp

Eileen Ramos, Member Sales and Service Manager [email protected] 954-241-4840

Yajayra Wojtas, Member Sales and Service Manager [email protected] 954-241-4831

proGrams & eVents

Karen Doodeman, Director of Programming & Events [email protected] 954-241-4833

Debra Dean, Events Project Manager [email protected] 954-241-4819

Kelly Gerrity, Events Project Manager [email protected] 954-241-4814

Janaur McCormick, Project Coordinator [email protected] 954-241-4824

paVe

Dash Nagel, Managing Director, PAVE [email protected] 954-241-4834

WWW.retaIlenVIronments.orG

A.R.E. At A glAncE• A.R.E. connects members with other

industry leaders, retailers, brand marketers and business decision makers.

• Established in 1956, membership encompasses industry suppliers, fixture manufacturers and designers.

• We keep our 700+ member companies ahead of the curve by providing research, perspective and insights into the latest trends that impact (or soon will impact) the retail industry as a whole.

• A.R.E. provides members with the most effective and efficient tools to position their brands for optimum exposure in order to drive revenue for their businesses.

• A.R.E. members stay ahead of trends in the industry through a variety of communications tools that the Association produces to let them know exactly what’s happening in the industry today…and tomorrow.

step 1: Membership in A.R.E. is the first step to a cross-platform marketing journey

Mission Statement

offiCersPRESIDENT Alan Harvill EMI Industries Tampa, FL

VICE PRESIDENT Bob Rosean TJ Hale Co. Menomonee Falls, WI

TREASURER Dean Rubin Rose Displays Ltd. Salem, MA

IMMEDIATE PAST PRESIDENT Bob Riley DSA/Phototech Carson, CA

DireCtorsBruce Barteldt Little Charlotte, NC

Bill Benson Extrude-A-Trim Inc. Toronto, ON

David Dillmeier Dillmeier Glass Company Van Buren, AR

Matt Field Goebel Fixture Company Hutchinson, MN

Kevin Hogan Stylmark Inc. Minneapolis, MN

Joel Katterhagen Synsor Corp. Everett, WA

William McHenry Elevations Inc. South San Francisco, CA

Lisa Pelletier-Fekete Modern Woodcrafts LLC Plainville, CT

Mark Radtke Wind Mill Slatwall Products Sheboygan Falls, WI

Brad Stewart Hera Lighting LP Norcross, GA

Mission

To advance the retail environments industry and the success of our members through education, insights, marketing, and events.

Vision

Retail and design professionals worldwide will recognize A.R.E. as their primary source for industry knowledge and will consider membership essential for their suppliers.





“We believe the industry should hold itself to high standards and that is why we are proud to be long-time members of A.R.E., the association that champions the retail environments industry.”

- Kent Yunker, Yunker Industries

Forinformationonadvertisingandsponsorshipopportunities,contactSusanKimelman954-241-4812([email protected])orJulieBarnett954-241-4835([email protected]).

MARKETING WITH A.R.E. Your Path to Success

A.R.E.isthelargestassociationintheworldforbusinessesthatareleaders,andfutureleaders,intheretailenvironmentsindustry.OurindustryisapowerfuloneandA.R.E.membershipisoneofthebestwaysforbusinessestoputthemselvesonthepathtosuccess.

But A.R.E. membership is just the first step along this journey.

Industryleaderscanleveragemultiplebrand-buildingopportunitiesacrossavarietyofplatformsthatA.R.E.hastooffer.FromadvertisingopportunitieswithRetail Environmentsmagazine,toeventsponsorshipsanddigitalopportunities,A.R.E.putsyoudirectlyinfrontofyourtargetmarket.

Takeajourneywithusthroughthismarketingplannertomapoutyourstep-by-stepcross-platformmarketingstrategy.

WhAt’s AhEAd foR 2015 A.R.E.’s economic trends consultant danielle Marceau from itR Economics shares her outlook for the year ahead.

“TheU.S.economywillexpandoverthecomingyear.Thisexpansionwillbeataslowerpacethanwhatwearecurrentlyusedto,buttherewillstillbeopportunitiestogrow.Yourfirstreactiontoslowingsalesgrowthmaybetoscalebackonadvertising;however,targetedmarketingwillpaydividendsduringthisphaseofthebusinesscycle.Rememberthatcompetitionnevereasesandthatevenintheslowtimesyouneedtoinnovate,maintainahighprofileandmakeyourselfrelevanttoyourclients.”

A Better Way to Build Your Brand

Maximizeyourmarketingreturnsbylayeringbrand-buildingopportunities.A.R.E.offersadvertisersachancetocreatemulti-channel,cross-platformmediastrategiesthatreachyourtargetaudience–nomatterwheretheyexist.A.R.E.offers:

• Publicationsanddirectoriesthataretheindustry’sgo-tosourceforthemostrelevantandtrustedindustryinformation.

• Electronicnewslettersanddigitaladvertisingchannels,buyers’guides,mobileapps,onlinelistings,andsocialmedia.

• Industryandtradeshoweventsthatareengagingandwellattendedbymemberslikeyou.

Whetheronline,inprintorface-to-face,extendyourrelevancewithA.R.E.’scross-mediamarketing.

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step 2: Promote your company in Retail Environments magazine.

http://www.retailenvironments.orghttp://www.retailenvironments.org

4651 Sheridan St., Suite 470; Hollywood, FL 33021electronic service requested

innovative materials

cross-border expansion

hotspots

smashingwindows

9 brilliant ways to use

lighting

WWW.retAilenvironMents.orG | MAy.june.2014

WinnERs Book/ dEsign AnnuAl

A.R.E.’sDesignAwardsWinnersBookfeaturesawardwinningprojectsandproductsaswellasprofilingA.R.E.’sdesignermembers.Thishigh-quality,“coffee-table”publicationisusedyear-roundfordesigninspiration.Whatbetterwaytoensureyourbrandhashighvisibilityamongyourclientsandprospects?

supplier | connect BuYERs’ guidE

ThisBuyers’Guidefeaturestheproducts,capabilities,andservicesofmorethan700providersofstorefixtures,retaildesignservices,visualpresentationproducts,materials,equipment,andservices.

Retail eNViRONMeNtS MAgAZinE

Retail Environments magazinedeliversyourmarketingmessagetomorethan20,000retailers,suppliersanddesignfirms.Ourtimelyandrelevantbusiness-focusededitorialcontentcapturestheattentionofyourclientsandprospects.

RETAIL EnvIRonMEnTSPublications & Directories A.R.E.’spublicationsanddirectoriesaretheindustry’sgo-tosourceforthemostrelevantandtrustedindustryinformation.


step 3: Advertise in our show directories.

“When we started our journey into the retail environments industry, joining A.R.E. and advertising in Retail Environments magazine was one of the best investments we ever made in the industry.” - Brad Stewart, Hera Lighting, L.P.

Retail eNViRONMeNtS digitAl MAgAZinE

ThepopulardigitaleditionofRetail Environmentsmagazineextendsyourreachfromourreaders’handstotheirdesktops,tabletsandsmartphones.Activateyourmarketingbytakingadvantageofcreativeadenhancementoptionslikepopups,embeddedmediaandmore.

Retail eNViRONMeNtS’ insidER Edition

A.R.E.membersandotherindustrysuppliersreceiveaspecialeditionofRetail Environmentsmagazinethatincludesarticlesandnewsonlyforthem.Ifyourcompanysellsproductsorservicestoretailenvironmentssuppliers,Insideradvertisingisagreatwaytotargetyourmarketingmessage.

littlE BlAck BooksA.R.E.publishestwoessentialtradeshowguideseachyear:GlobalShopinthespringandRetailDesignCollectiveinDecember.OurLittleBlackBooksprovideshowattendeeswitheverythingtheyneedtoknowabouttheseeventsinahandy,pocket-sizebook.Advertisingintheseguidesgivesthatextraat-shownudgetodriveattendeestoyourexhibitorshowroom.

There’snothingmoreeffectiveinbuildingyourbusinessthanamulti-prongedmarketingcampaign.Andthelinchpinofmarketingisadvertising,whereyourcarefullycraftedmessagereachesbothabroadandtargetedaudienceacrossmultipleplatforms.

AsanA.R.E.member,youhavepowerfuladplatformsavailabletoyou,andcompellingreasonstoinvestinthem:

1.A.R.E.isyournon-profittradeassociation–everypennyyouspendwithusgoesintosupportingtheindustryandimprovingmemberbenefits

2.Asanon-profit,member-drivenassociationweofferincrediblycost-effectiverates.

3.Youarejudgedbythecompanyyoukeep,andthere’snobettercompanythanA.R.E.!

4.Ourthought-provokingandtrend-leadingcontenthascapturedtheindustry’sattention.Tagalongfortheride!

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Y o u r G u i d e t o A . r . e . A t G l o b A l S h o p


4651 Sheridan Street #470, Hollywood, FL 33021

Tel 954.241.4834 | Fax 954.893.8375

V i S i t u S A t

b o o t h 1 2 0 7

WhY AdVERtisE With A.R.E.


“Our participation at Globalshop, along with the informative Retail Environments magazine, has helped to strengthen our brand, develop our message and afforded us the opportunity to work with some of the leading brand names in the industry. If you’re serious about retail, then becoming a member of A.R.E. is essential.”

- Kevin Tierney, Director Of Consumer Environments, Tarkett

RETAIL EnvIRonMEnTS

REtAilERs ARE inVEsting in thEiR stoREs

Retailerswillinvestaggressivelyinopeningandrenovatingstoresin2015.TheAIAConsensusConstructionForecastpredictsretailconstructiontogrowbymorethan10%nextyear.

ciRculAtion tARgEtsother A.R.E. Members & industry suppliers

A.R.E. Retailer Audience

Construction/Facilities 2.03%

Creative/Design/Graphic Arts 3.41%

Executive (Pres/CEO/Owner) 14.26%

Management (VP/Dir/Mgr) 13.83%

Mktg/Adv/Sales 12.51%

Merchandising Mgmt/ Merchandising 3.77%

Operations 7.01%

Product/Brand/Category Mgmt 1.00%

Purchasing 15.15%

Specifying/Estimating 0.45%

Store Planning/Design 12.05%

Visual Merchandising/Display 13.07%

Visual Merchandising/Display 23.3%

Store Planning/Design 13.8%

Purchasing/Specifying 26.9%

Product/Brand/Category Mgmt 0.9%

IT 0.1%

Operations 1.8%

Merchandising Mgmt 6.6%

Pres/CEO/Owner 5.7%

VP/Dir/Mgr 8.3%

Marketing/ Adv/Sales 4.3%

Construction/Facilities 3.4%

Creative/Design/Graphic Arts 3.9%

Other 1.0%

WhAt Retail eNViRONMeNtS REAdERs ARE BuYing in 2015

Increasing Maintaining Purchase Plans 2014 Levels

Fixtures 42% 44%

Mannequins/Forms 18% 47%

Props/Décor 29% 56%

Lighting 18% 50%

Flooring 27% 60%

Increasing Maintaining Purchase Plans 2014 Levels

Signage/Graphics 37% 49%

Design Services 32% 44%

In-Store Technology 46% 35%

Installation Services 23% 58%

Trans./Logistics 22% 53%

SOURCE:Retail Environments’ Annual Readership Survey

7,135 otHer a.r.e. MeMBers anD

inDustrY suPPLiers

2,602 Design firMs10,824

retaiLers


step 4: Review calendar to find advertising and free editorial opportunities for your product

2015 EDITORIAL CALENDARMonth coVERAgE Ad closing ARt dEAdlinE Bonus distRiBution

January/ february

•TheBigIdeasBook

•GlobalShopPreview

•ProductFocus:Technology

December5 December12

March •A.R.E.atGlobalShop

•EconomicForecastforRetailEnvironments

•ProductFocus:GlobalShop

January30 February6 GlobalShop

little Black Book:GuidetoGlobalShop(premailed)

Ad closing: Jan. 26

April-Winners Book & Design Annual

•WinnersBook

•A.R.E.DesignAwards

•A.R.E.SustainabilityAwards

•Above&BeyondAward

•DesignFirmGuide

February9 February18 A.R.E.DesignAwardsPresentation

GlobalShop

2015Shoptalks

May/June •LightingTrends

•MaterialsTrends

•ProductFocus:Lighting

March25 April1 LightfairInternational

July/August •CustomFixtures

•P-O-P

•Installation

•ProductFocus:MidyearProductRoundup

May26 June1

september •Sustainability

•EconomicForecast

•ProductFocus:SustainableFlooringandMaterials

July24 July31

october - supplier | connect Buyers’ Guide

•supplier|connectBuyers’Guide September4 September11 AllA.R.E.Events

november/ december

•RetailDesignCollectivePreview

•PAVEGalaPreview

•TransportationandLogistics

•ProductFocus:RetailDesignCollective

September29 October6 A.R.E.IndustrySummit

RetailDesignCollective

PAVEGala

little Black Book:GuidetoRetailDesignCollective(premailed and distributed at Retail Design Collective and at PAVE Gala)

Ad closing: Sept. 23


step 5: Build your online presence by advertising on A.R.E.’s website and our targeted email newsletters.

DIGITAL ADVERTISING CHANNELS

RetailEnvironments.org

Astheassociation’sprimarysourceformemberandeventinformationaswellasthehomeofourdigitalversionofRetail Environmentsmagazineandourothernewslettersandpublications,it’stheperfectplacetoreachabroadspectrumofindustryinfluencers.

stAt: A.R.E.’sofficialwebsitereceivedmorethan350,000uniquevisitorsin2013.

Retail Environments insights center

Newin2014istheRetailEnvironmentsInsightsCenter.Thewebsite,loadedwithinformation,trends,andnewscuratedandproducedbyA.R.E.andtheRetail Environmentsmagazinestaff,providesyouwithagreatwaytoshowcaseyourbrandtoawideindustryaudience.

stAt: Thiscenterboastscloseto7,000pageviewsinitsfirsttwomonthsfrom1,600uniquevisitors.

insights.retailenvironments.org

Retail Environments insights newsletter

A.R.E.’sweeklye-newsletterforretailers,designers,andotherindustryprofessionalsprovidesquicklinkstoprojects,articles,research,videosandmoreonourRetailEnvironmentsInsightswebsiteaswellaslinkstorelevantsocialmediaconversations.

AudiEncE: Nearly8,000retailanddesignersubscribers.

fREquEncY: Weekly

WhY AdVERtisE in A.R.E.’s digitAl chAnnEls?

1. Drive trackable traffic to your website.2. Enjoy the ability to change your message to respond to analytics and other feedback.3. Build your brand through repetitive exposure to retailers and industry suppliers all over the world.4. Gain access to more than 350,000 visitors to the website.5. Get desktop and mobile device delivery of your brand with trackable leads from newsletter sponsorship.


crittenden Retail space news

Thisreport(freetomembers)isemailedtothecompany’smainmembercontactonthefirstandthirdMondaysofthemonth.CrittendenRetailSpaceNewsincludesrealestateandfranchisecontactinformationandconstructionplansforleadingretailchainswithineachindustrysegment.Crittenden’soverviewoftheretailmarketplace,anditsinsightsonfutureretaildevelopment,canassistyourcompanyintargetingretailerswhoareingrowthmode.

AudiEncE: Primarymembercontacts

fREquEncY: Bi-weekly

stAt: Adsareviewedby750C-levelexecutivesandretailenvironmentsprofessionalsonabi-weeklybasis.

A.R.E. Member newsletter

Sentto3,000-plusindividualsofA.R.E.membercompanies,thismonthlynewsletterhelpskeepmembersinformedaboutupcomingeventsandopportunitiestomarkettheirbusinesses.Itoffersagreatwayforassociatememberbusinessestoexpandtheirreachtoalargenumberofretailenvironmentssuppliersandmanufacturers.

AudiEncE: 3,000+individualsofmembercompanies

fREquEncY: Monthly

stAt: Thisnewsletterdeliversanaboveaverageclick-throughrate,withadsviewedbycloseto8,000retailersanddesignerseachweek.

A.R.E. Economic Advisor

ThenewestadditiontoA.R.E.’slineupofmemberpublications,TheEconomicAdvisor,issentfourtimesayearandoffersexperteconomicanalysisbytheconsultantsatITREconomics.Thenewsletterprovidesinsightatthemacrolevelaswellasonkeysegmentsthatareimportanttoourbusinesses.Youcanreachmemberswhoareseriousaboutkeepingupwiththekeyeconomicindicatorsaffectingourindustry.

AudiEncE: Primarymembercompanies

fREquEncY: Quarterly

“Juno Lighting Group has used A.R.E. benefits like supplier | connect and Retail Environments magazine to help spread the word about our innovative and energy efficient lighting solutions. We have also benefited from the proprietary information A.R.E. shares with its members. The Crittenden Report is a favorite.”

- Bill Morreal, Vice President, Marketing, Juno Lighting Group


step 6: Use supplier | connect to enhance your profile among active industry buyers

supplier lconnectPrint, Online, Mobile…It’s The Industry’s Best-Known Source For Finding Suppliers

supplier | connect Mobile App

supplier|connectMobileisanappforiPhoneandAndroidusersthatallowsbuyerstofindanA.R.E.memberwherevertheirbusinessmaytakethem.Atpresstime,closeto5,000appshadbeendownloaded.

supplier | connect Buyers’ guide

Theprinteditionofsupplier|connect,mailedtomorethan16,000retailers,designers,andotherindustrysuppliersinthefall,isthemostrobustandtrustedresourceguideavailableforourindustry.

supplier | connect online

Theweb-basedversionofsupplier|connectdrew13,000visitorssearchingforsuppliersin2013.Andtheywereseriousaboutit.Weknowthatbecausethosevisitorsviewedanaverageof10,000pageviewsamonthandbookmarkedahealthy30%ofourmemberprofiles.Inthefirsthalfof2014,thesitehasalreadyreceivedcloseto60,000pageviews.


“I thought it made sense to add our logo to our listings, to help brand our company, but once I started adding images and content to our profile the traffic online quadrupled! The staff at A.R.E. were great in walking me through the set up of my enhanced and premium listings ensuring I was taking advantage of what the program had to offer.”

- Carrie Harvey, Stylmark, Inc.

WhY AdVERtisE in supplier | connect?

• Everyday,hundredsofretailers,brands,andstoredesignersseeknewresourcestobuildouttheirstores.A.R.E.providesthreegreatwaysforthemtofindyou:online,printandmobile.

• supplier|connectistheindustry’smostvisiblemultiplatformsourcingcenter.

• A.R.Eputseveryavailableresourcebehindmarketingsupplier|connect,whichinturnmarketsour members.

• supplier|connectcombinesstandarddirectoryadvertisingwithsearchablecompanyprofiles,photogalleries,videoandcontent.

• Lastyear,companieswithenhancedlistingsreceivedawhopping62%moreviewsthanthosewithout.

Enhanced ListingsIncludeslogo,videoupload,fivegalleryimages,fivedownloadablefilesandextendeddescriptionarea.Yourprofilewillappearaboveallbasiclistingsinalphaorderwithinsearchresults.

Premium ListingsIncludeseverythingtheenhancedlistingfeatures,plusyourlistingwillappearabovetheenhancedlistingsamongthecategoriesyouselected.

EnhAncE YouR listing

Grabtheattentionofbuyersbyenhancingyourprofile.Anenhancedlistingmeansyourcompanywillappearhigheronsupplier|connectsearchresultsand,evenbetter,youcanincludemorethanjustbasiccontactinformation:yourcompanylogo,visuals,evenvideo.


EVENTSA.R.E. Produces A Wide Variety Of Events That Reach Retailers, Brand Marketers, Designers And Industry Suppliers

Theretrulyisnothingelselikethiscity-wideshowroomexperienceheldinNewYorkCityduringoneofthemostvisuallyappealingtimesofyear,theholidayseason.Visionarypresentationsfromindustryexperts,networkingparties,walkingwindowtoursanddisplaysofproductsfrom40retailenvironmentssuppliersarejustsomeofwhatawaits.

Audience:Nearly1,500storeplanners,visualplannersanddesignersattend.Andtheentireindustryisinvited.

impressions:Over500,000impressionsover4trademediaoutlets,severalsocialmediaplatforms,andonlineadvertising,inadditiontoonstagerecognition.

Window of Exposure:Sevenmonths(July-January)

Attendanceisboostedbythefirstevening’ssell-outeventatthePAVEGala.

design awardsMarch24,2015

LasVegasDecember2-4,2015

NewYorkCity

The“AcademyAwards”oftheretaildesignindustry,thisglobalcompetitionrecognizesthebestnewdesignsinretailenvironments,storefixtures,visualmerchandising,sustainability,andinteriordesignelementsandreceivesmoreindustry-widemarketexposurethananyothercompetitionofitskind.

Audience:Nearly600storeplanners,visualplanners,designersandindustrysuppliersattend;over200entriesaresubmittedbyleadingdesignfirms;andmorethan20,000retailers,designers,brandmarketers,educators,suppliersandotherindustryprofessionalsreceivetheWinners Bookandthedigitaldownload.

impressions: Over340,000print,plusdigitaladvertisingonretailenvironments.org,designretailonline.comandVMSD.com.

Window of Exposure:Oneyear(August-July)

AwardspresentationtakesplacefirstnightofGlobalshop.

A.R.E.managesthePlanningandVisualEducationPartnership(PAVE),a501(c)(3)educationalfoundationdedicatedtosupportingstudentspursuingcareersinretaildesignandplanningandvisualmerchandising.Tofulfillthismission,PAVEreliesoncompanyandindividualsupport,donations,andsponsorship.

step 7: Sponsor an event for targeted market exposure and face-to-face networking and sales opportunities

Y o u r G u i d e t o A . r . e . A t G l o b A l S h o p

www.retailenvironments.org4651 Sheridan Street #470, Hollywood, FL 33021

Tel 954.241.4834 | Fax 954.893.8375

V i S i t u S A t b o o t h 1 2 0 7

L I T T L E BLACK B O O KY O U R G U I D E T O T H E R E T A I L D E S I G N C O L L E C T I V E

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Prefertotargetretailersanddesignersinoneormoreregionsofthecountry?A.R.E.’sannualShoptalkseriesoffersintimatenetworkingopportunitiesenhancedbyanopenbarreceptionandtrendsreviewbyA.R.E.orthelocalhost.

Audience: Dependinguponthecity,averagesfrom50-75retailers,brands,designersandalimitednumberofsponsoringA.R.E.membersuppliers.

impressions: Anestimated100,000,includingseveralsocialmediaplatformsandaggressivelocalgrassrootsmarketingcampaigns.

Window of Exposure:Threemonths

AllticketproceedsaredonatedtoPAVE.

A.R.E.’sannualleadershipconferenceisthebestmember-to-membernetworkingeventoftheyear.Itfeatureseducationalpresentationsbyeconomic,manufacturing,businessandindustryexpertsandplentyofnetworkingopportunitiesduringfoodfunctions,themedparties,agolftournamenttobenefitPAVEanddisplaytables.Long-termfriendshipsandpartnershipsareformedhere.

Audience:Typically,150A.R.E.membersincludingstorefixturemanufacturers,visualmerchandisingsuppliers,andservicesuppliersgatherannuallyforthisevent.

impressions:Anestimated50,000,plusA.R.E.’ssocialmediaplatformsandonsitesignageandonstagerecognition.

Event sponsorship is the best way to tie face-to-face, print and digital channels together while gaining several months of exposure in front of a targeted audience. Interact with clients and showcase your company’s products or services by sponsoring or exhibiting at A.R.E. events.

November2015

A.R.

E I

NDUSTRY SUMM

IT November 2015

WhY sponsoR An A.R.E. EVEnt?•Eventsponsorshipprovidesnetworkingandexposesyourbrandtoatargetedaudienceinarelaxedenvironmentthatdeliversone-to-onemarketingopportunitieson-site.

•A.R.E.eventsareexcellentwaystoshowcaseyourofferingswhilesupportingtheindustry.•Brandexposurebefore,during,andaftertheeventthroughA.R.E.marketing.•Face-to-facenetworkingwithatargetedaudience

“The A.R.E. Design Awards and Sustainability Awards are a great resource for gaining recognition for our clients. No matter what the category, our clients enjoy the Awards Gala and the exposure that a winning entry can provide. And especially for those with sustainable designs, the industry awards distinguish their efforts toward creating a better future for our planet.”

- Marcy Goldstein, Marketing Director, JGA



4651SheridanSt.,Suite470,Hollywood,FL33021USA

954-893-7300•[email protected]

step 8: ContactA.R.E.Wecanhelpyoupullitalltogether.SusanKimelman([email protected])JulieBarnett([email protected]).

EnJoY A.R.E. MEMBER loYAltY

Ourintegrated,multi-channelmarketingputsyourmessageinfrontoftheretailindustry’smostloyalreadership.Eachmonth,ourdigitalandprintmediaaredeliveredtomorethan20,000decisionmakersandA.R.E.membersatretailers,designfirmsandindustrysuppliers.Layerintradeshowtie-insandeventsponsorshipandyourmessagewithourmediacreatesapowerful,cost-effectivecombinationtomaximizeyourmarketingresults.

EXtEnd YouR REAch With A.R.E.’s loYAl AdVERtisER Bonus plAn

TheA.R.E.LoyalAdvertiserBonusPlanextendsthereachofyouradvertisinginRetail Environmentsmagazine,retailenvironments.org,e-newslettersandeventsponsorships.Pickaplantobuildyourbrand.

for a $25,000 investment:

1.Receiveahalf-pageadintheGallerysectionofmagazineissueofyourchoice.

2.SendamessagetoA.R.E.’sentireLinkedInaudience(morethan30,000membersworldwide),ourLinkedInRetailCouncilandourLinkedInVisualMerchandisingGroup(15,000membersworldwide).Only6availableforeach;firstcome,firstserved.

3.Receiveleadgenerationresearch.GiveusalistofuptosixretailorganizationsfromCrittenden Reportoryourtargetlistandwewillprovideyouwithcontactinformationonkeydecisionmakers.

4.Wewillsendasurveyonyourbehalftoallmagazinereadersforwhomwehaveemailaddresses(oranydesiredsubset).Canbeusedtomeasurebrandrecognition,buyingintentions,etc.

for a $20,000 investment:

1.Receiveaquarter-pageadintheGallerysectionofmagazineissueofyourchoice.

2.SendamessagetoourentireLinkedInaudienceandourLinkedInVisualMerchandisingGroup.Only6availableforeach;firstcome,firstserved.

3.Getleadgenerationresearch.GiveusalistofuptothreeretailorganizationsfromCrittenden Report oryourtargetlistandwewillprovideyouwithcontactinformationonkeydecisionmakers.

Allmagazineadvertisersreceiveathumbnaillinktoyouradnexttothecoveronthedigitaleditionofthemagazine.Advertisersthatrelatetoeachissue’sproductfocuswillbefeaturedinaspecialRetail Environments Insightsnewsletter–andwillreceivecontactinformationonallreaderswhoclickonyourlink.

Value-addedopportunitiesincludenewslettersponsorshipsandwebsitebannerads(basedonavailability).Discusswithyoursalesrepresentativewhencreatingyourplan.

TIE YOUR MARKETING CHANNELS TOGETHER


Your path to success2015 Marketing Planner

… your marketing success with A.R.E.!




Want to sponsor or advertise with A.R.E.?

For more information on advertising and sponsorship opportunities, contact

Susan Kimelman ([email protected]) or Julie Barnett ([email protected]).

Retail Environments magazine is a member of Association Media & Publishing.


A.R.E. 2015 Marketing Planner

Documents

advertising sales manager

member sales

director of communications

executive director

director of analytics

director of programming

events project manager

service manager