• 22 years as one of Chicago’s most successful independent writers and President of Ardito Creative Enterprises (ACE), a writing and full-service creative resource for national and international clients • 3 years as a writer for Foote Cone & Belding Advertising Agency, Chicago. Noted leader in writing community. Helped start Independent Writers of Chicago (IWOC) and served as Charter President • 5 years as senior pharmaceutical/corporate writer for Purohit Navigation, Chicago (formerly Donahoe Purohit Miller) • Diverse skills that combine pharmaceutical writing expertise with vast writing experience in these arenas: consumer, B2B, medical, electronic (Websites & e-mail blasts), financial, promotion, journalism, humor, audio visual, industrial and training • Specialty in clever, inventive, engaging writing that adds impact and involvement to typically straightforward materials • Written for world’s largest businesses, facilities, institutions, and associations from Abbott Labs and Baxter to Walgreen’s and Zenith Jim Ardito—the Short Version
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• 22 years as one of Chicago’s most successful independent writers and President of Ardito Creative Enterprises (ACE), a writing and full-service creative resource for national and international clients
• 3 years as a writer for Foote Cone & Belding Advertising Agency,
Chicago. Noted leader in writing community. Helped start
Independent Writers of Chicago (IWOC) and served as Charter President • 5 years as senior pharmaceutical/corporate writer for Purohit Navigation, Chicago (formerly Donahoe Purohit Miller) • Diverse skills that combine pharmaceutical writing expertise with vast writing experience in these arenas: consumer, B2B, medical, electronic (Websites & e-mail blasts), financial, promotion, journalism, humor, audio visual, industrial and training • Specialty in clever, inventive, engaging writing that adds impact and involvement to typically straightforward materials
• Written for world’s largest businesses, facilities, institutions, and
associations from Abbott Labs and Baxter to Walgreen’s and Zenith
• Columnist for What’s Happening Newspapers (Food for Thought) 2010-11
• Wrote and produced 28-pg story & coloring book for FedEx on their efforts to
help save Loggerhead Turtle hatchlings from Gulf oil spill. Sept. 2010 • Helped form and was Charter President of Independent Writers of Chicago • Featured on TV 3 times (World’s First Tupperware Party for Men, Fightin’ Mad Presidential Candidate, Chicago’s Business Newsmakers) • Wrote Happy Meal boxes for McDonald’s, Kid’s Meal boxes for Burger King and
5 interactive Kid’s Club comic books for BK in Europe • Wrote, produced, and directed national Firestone radio spot featuring
Michael Andretti Jr.
• Sold “Future Ads” concept to Analog Science Fiction Magazine • Speech writer for singer/environmentalist, John Denver, many CEOs
• Developed concepts for AT&T corporate headquarters then led a
brainstorming session of their top thinkers to analyze concepts
• Survived on hard work, wit and word-smything for 30 years
Career Highlights 13 Minute Claims to Fame
What’s On the Menu?
Count on diversity that’s rare and writing that’s always
well done. You can expect consistency too with copy that
is strategically on target, creative, engaging and easy to
digest. Dig in and enjoy samples from the following areas:
• Concepts
• Websites
• Advertising
• Naming
• Taglines
• Healthcare
• Promotion
• Training
• Journalism
Since presentation is everything, let this one begin…
Inventive Concepts
You can see right through
this effort to bring a “back-
of-the comic-book style” to
a rep training booklet on
Nasonex. It came complete
with x-ray glasses, but they
didn’t really work. The idea
did though. Reps read it
cover to cover.
Super Websites to Explore Like this one that launched Promius Pharma Inc.
The challenge here was to launch a company and a product using
branding and a creative platform that captured Promius Pharma’s dedication to innovation
and its unlimited potential. For the answer
we turned to a Tangram, a Chinese puzzle with pieces that can be rearranged to form an
infinite variety of geometric shapes. The company, like the puzzle, offers