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Scoring Media Coverage – Why and How?
12

Arctic15 – Scoring Media Coverage – Why and How

Apr 15, 2017

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Arttu Sipilä
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Page 1: Arctic15 – Scoring Media Coverage – Why and How

Scoring Media Coverage – Why and How?

Page 2: Arctic15 – Scoring Media Coverage – Why and How

Credibility

Sales

Funding

Why media coverage is important?

Talent

Page 3: Arctic15 – Scoring Media Coverage – Why and How

How to do it?

Page 4: Arctic15 – Scoring Media Coverage – Why and How

#1 Create a content calendar

Page 5: Arctic15 – Scoring Media Coverage – Why and How

#2 Define your goals

Page 6: Arctic15 – Scoring Media Coverage – Why and How

#3 Make a list of TOP50 journalist

Page 7: Arctic15 – Scoring Media Coverage – Why and How

#4 Pitch the journalists in advance

Page 8: Arctic15 – Scoring Media Coverage – Why and How

#5 Finalize the content

Page 9: Arctic15 – Scoring Media Coverage – Why and How

#6 Distribute and share

Page 10: Arctic15 – Scoring Media Coverage – Why and How

#7 Make the necessary follow ups

Page 11: Arctic15 – Scoring Media Coverage – Why and How

#1 Create a content calendar#2 Define your goals

#3 Make a list of TOP50 journalist#4 Pitch the journalists in advance

#5 Finalize the content#6 Distribute and share

#7 Make the necessary follow ups

How to do it?

Page 12: Arctic15 – Scoring Media Coverage – Why and How

Thank you!

Arttu Sipilä[email protected]+358 50 574 3630