Arctic Monkeys Presentation

Arctic Monkeys Album Covers

Arctic Monkeys Website

Arctic Monkeys on VEVOWhat conventions have been used between the three? What do they have in common? What is similar about them and why?All three, music video, album artwork and the website have a very simplistic black and white style.There are elements of colour in the music video, possibly to create a bit of change and expand further the target audience.

Conventions within the genre

Do you believe this is a successful campaign? If so why? I do believe this is a successful campaign as it appeals directly to the target audience as the typical Arctic Monkeys listener are described as gothic or grunge. Grunge people usually tend to wear a lot of black and like simplistic things.

Arctic Monkeys Album Stream FreeThe Arctic Monkeys are very fan friendly as they have a free stream of their album due to the young target audience, stereotypically having less money.