ARCS © 2004 Marketing Systems Group All rights reserved ® Client Installation Introduction.

ARCS

© 2004 Marketing Systems Group All rights reserved

®

Client Installation

Introduction

ARCS


® Introduction

ARCS Terminology ARCS Capabilities ARCS System Hardware Components ARCS Systems Components ARCS Main Menus & Functions How to use ARCS System Demonstration and Discussion

– How ARCS will work at Client– What Client needs to do to get there

ARCS


®

The crystal ball says that you will be asked by a computer “What scent makes your home feel cozy and comfortable?”

ARCS


® Introduction

Review ARCS System Terminology– Product Category, Product, Brand– Feature, Limitation = Selection Criteria– Task = Test Types/Tests/Orientation– Panelists = People/Test Participants/Consumers– Studies = Groups/Study/Project/Block of Sessions– Sessions = Groups/Test Time Slots– Lists = Target Panelist Lists– System Administrator vs. Users– AIM = Automated Interview Module– ARM = Automated Recruiting Module

ARCS


® ARCS Capabilities

ARCS



ARCS



ARCS



ARCS



ARCS



ARCS


® ARCS Hardware Components

ARCS


® ARCS™ System Components

ARCS


® Main Menus

Review ARCS Main Menus– Panelists – Studies – Questionnaires– Lists– Reports– ARCS Administration– ARM Administration– AIM Administration

ARCS


®Functions

User Information– Panelist

» Consumer Database– Studies

» Recruit for participation» Gather consumer preferences

– Questionnaires» List of questions

– Lists» panelist call lists

– ARCS Reports» Consent Forms, Postcards, Test Check-in

Forms, etc.

ARCS


®Functions

System Administration– ARCS Administration

» Setup – Company Name, User ID’s » Utilities – Questionnaire Locks, Cleanup » Panelist – Organizations, Features, CDF’s» Studies – Replication

– ARM Administration» Initiate Recruit/Submit to ARM

– AIM Administration» Panelist & Employee Information entered Local or

at a Test Site

ARCS


® Using ARCS

How do you get started– Must have a Defined Study– Know which panelists to Recruit– Know dates/times of Sessions– Know questions to ask

In ARCS– Build list of recruits– Build Questionnaire– Set the test sessions– Build Study– Send to ARM and WEB Server

ARCS


® Helpful Material

ARCS Training Manual– 3-Day Training Schedule– Step-by Step to Creating a Study– Develop Questionnaire

» List of Commands» Build techniques & flow» Validate

– Recording questionnaire messages– ARCS System Manuals

ARCS © 2004 Marketing Systems Group All rights reserved ® Client Installation Introduction.

Documents

marketing systems

rights reserved u

arcs u system demonstration

test site slide

web server slide

test sessions

questionnaire list of

automated interview