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Social Media Concept s For the Architectural/Engineeri ng Community Passionately powered by: Eric Miltsch
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Architectural social media

Sep 12, 2014

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Technology

I was asked to give a brief overview of social media marketing services and how it can be applied within the architectural community to help create more awareness and interactions
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Page 1: Architectural social media

Social Media

Concepts

For the Architectural/Engineering

Community Passionately powered by: Eric Miltsch

Page 2: Architectural social media

Most Common Questions

Can it help my business?

Who uses it?

Where do I start?

What do I do?

How much time do I spend?

Page 3: Architectural social media

Why Bother?

Page 4: Architectural social media

Connected Consumers

20% of websites visits from SM

Companies who blog: 55% more website traffic

Social sites visited by 75% of global online consumers

Social Media: bigger than email & mobile combined by 2014

Page 5: Architectural social media

Look To The Leaders

65% use Twitter

54% are on Facebook

50% post videos to YouTube

79% use at least one SM site

20% use all of them

Page 6: Architectural social media

Why Are These Users Important?

Page 7: Architectural social media

Facebook Users - by the numbers

130 Friends

8 Friend Requests

16 Hours/M

o.

40 Visits/Mo

.

23 Minutes per Visit

Connected to 80 Pages200mm

Mobile Visits/Da

y

Page 8: Architectural social media

Why Connect With Them?

Brand Interacti

on

Using Reviews

Active Sharing

Influencers

Page 9: Architectural social media

Can social media work for your business?

Page 10: Architectural social media

Be A Trusted Industry Resource

Page 11: Architectural social media

Create Engagement

FB Questions

Blog Feeds

Page 12: Architectural social media

Add Customer Service Functions

Get Satisfaction

Page 13: Architectural social media

Add Customer Service Functions

Fan Appz

Page 14: Architectural social media

Who’s Doing Social? (Trying to?)

Page 15: Architectural social media
Page 16: Architectural social media
Page 17: Architectural social media
Page 18: Architectural social media
Page 19: Architectural social media

Listen – Measure - Track

Postling.com

Page 20: Architectural social media

Listen – Measure - Track

Facebook Page Insights

Page 21: Architectural social media

What’s Next?

Tell a Story. Make People Say “Wow!”

Page 22: Architectural social media

Connect. Creatively.

QR Codes

Page 23: Architectural social media

Creativity Stands Out. Always.

Photo Sharing Services

Page 24: Architectural social media

Location Based Services

RITCollege of Applied Science and Technology

Page 25: Architectural social media

Location Aware Services

Audio Engagement

Page 26: Architectural social media

Cutting Edge Creativity

Augmented Reality

Page 27: Architectural social media

Thank You.

Questions?

Page 28: Architectural social media

Eric [email protected]@emiltsch

Internet DirectorAuctionDirectUSA.com@AuctionDirect

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