WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 1 ARCHITECTING HAPPINESS Exploring WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION WiP - v.27Feb English version of WIAD presentation.
Jul 15, 2015
WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 1
ARCHITECTING HAPPINESS
Exploring
WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION
WiP - v.27Feb
English version of
WIAD presentation.
HAPPINESS!
WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 2
www.architectinghappiness.org
@ArchitHappiness
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328 million!
58 million!
WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION
Lots of TED Talks videos & lists
4
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ARCHITECTING HAPPINESS
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¿Do we work to Architect
Happiness?
An exploration
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¿Do we work to Architect Happiness?An exploration
“Everything around you was architected by another person. Whether or not they were aware of what they were doing. Whether or not they did a good job.[…] Information is a responsibility we all share.”
— Abby Covert
We wanted to explore how ‘Creators’ (any professional involved in designing, building and managing websites, products and services) relate to happiness and how they work for user/customer happiness.
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ALL of us want to be happy
¿Do we work to Architect Happiness?The framework
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The services and products that we design make an
impact on people using them.
¿Do we work to Architect Happiness?The framework
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Do we… • ¿create products/services taking
into account happiness? • ¿Are we happy when we create?
¿Do we work to Architect Happiness?The framework
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¿Do companies want to increase user happiness?
¿Is a happy user also a happy person?
¿Do we work to Architect Happiness?The framework
Titulo
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[Happy] Users
Stakeholders [Business goals]
[Happy] Creators
Designers, Developers,
Creators, Managers [& Others]
Services & Products
Icons: The Noun Project:Tuk Tuk Design (creators), David Waschbüsch (box), Francesco Termini (goal); Freepik (happy user)
¿Do we work to Architect Happiness?The framework
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So we are exploring
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Exploring Happiness
Online Survey
Interviews References
100+ responses
20+ countries
Participants:
From: established companies, agencies, consultancies & startups
Are: Specialists, Team Leads, Project Managers and Entrepreneurs
Experienced in: AI, UX, VD, Coding, Management and Communication.
12 (+ 4) participants from the USA, Spain, the Netherlands, UK.
From: agencies, consultancies and startups
Books
Videos
Articles & Posts
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How to work towards happy users and happy people
How to be happier
What to introduce in your tool box
Discover what creators (designers, entrepreneurs, developers…) from all over shared about happiness and happy users/customers.
Perspectives about Happiness
when creating products/services
AKA: Insights
Everything that you need to
know about
happiness
Happy Planet Index
Buddhism
Positive psychology
Positive design
2 1 3 1 Challenge &
3 tips for practicing
happiness in your everyday
life
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Perspectives about Happiness
when creating products/services AKA: Insights
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PerspectivesWhat is happiness for creators?
“Well-being cannot exist just in your own head. Well-being is a combination of feeling good as well as actually having meaning, good relationships and accomplishment.”
— Martin Seligman
“Thousands of candles can be lighted from a single candle, and the life of the candle will not be shortened. Happiness never decreases by being shared.”
— Buddha
42% 33%
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What makes a creator happy? Perspectives
Making users happy, makes
creators happy!
Do you believe that your work is related to any of these concepts?
Making customers/users happy makes me happy.
62%
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Happiness is connected to passion. If you are passionate about what you believe in, you are happy.
We have no titles. And no titles has to do with happiness at work. People can contribute where ever they want. There are no restrictions.
What makes a creator happy? Perspectives
““
We creators are happy when we believe in what we do and when we can be ourselves.
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What do creators believe makes people happy?Perspectives
People are NOT looking to make life more efficient and automated. People are looking for entertainment, relationships. So it's not about the functionality, it's about the experience.
“Creators believe that what makes people happy is to be human. To live experiences.
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Is the creator’s job related to delivering/affecting user
happiness
PerspectivesCreators and user happiness
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Creators believe that their job is
related to delivering/making an
impact on user happiness
Perspectives
How much do you think that making stuff for others is linked to happiness?
Very much. We try to produce positive emotions and engagement.
54%
A lot
64%Making customers/users happy makes me happy.
How much impact do you think your work has on overall customer happiness?
44%
Do you believe that your work is related to any of these concepts?
*
46% Some*
Creators and user happiness
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“ Our projects are somehow based on happiness, because the goal is to improve something. And this makes people happy.
Happiness is not formally on the agenda as a topic, but everything we do and design touches people lives and organisations.“
Perspectives
Even though the word “happiness” is not formally present in creators’ conversations, it’s the creators’ project goal.
Creators and user happiness
The effort in making sure everybody involved has the same understanding of what we are trying to achieve.
3.57
Availability of detailed information about users.
3.39
WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION
Perspectives
To impact on user happiness it’s essential get to know them.
The team attitude is important. And the product is important as well.
Even though what it’s good, the product needs customer service.
What do you think is most important when creating websites, mobile apps or digital services that aim to make a positive impact on users/customers? (grade: 0-low, 5-top)
High fidelity documents.2.54
Good code.3.39
The team attitude towards user needs and happiness.
3.65
Great Customer Service3.63
1
2
3
4
5
6
1
5 54
3
6
*
*
*
*
*
*
Creators and user happiness
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Perspectives
In the experience of many creators, companies do not seek "happiness" for their customers.
Companies and happiness
In your experience, do you think that business looks for happy customers?
Not always. They don't understand that happy customers are key for profitability.
Only sometimes. They don't care enough about customers.
50%
32%
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Perspectives
“ Business is not explicitly asking for that. But they want happy customers, loyal customers, loyal employees... They don't use that vocabulary, but implicitly they do ask for that.
There are opposing views on companies and happiness. Looking at the goal, yes they look for it. Looking into the details, no, they don’t.
“ Most businesses put business goals ahead of making people happy. It's about extracting the maximum value and making lots of money. Because business culture doesn't define happiness as a goal by itself, it's hard to sell a project about "making people happy."
Companies and happiness
Creators still don’t feel companies understand the value of making a positive emotional impact.
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Companies should look for functional satisfaction and emotional happiness. And here is where many companies go wrong. They only go for functional satisfaction.
The majority of the processes/projects that I've worked on in the past were pain killers. We worked on the medicine that was stopping the pain.
Perspectives
““
Companies and happiness
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Perspectives
The funny thing about happiness is that we don't use that word, but it makes a lot of sense. If you ask someone what is the higher, higher, higher goal that she/he is pursuing, the answer is 'happiness'. Why not use that when you create work?
Happiness at work
“
We should be happy when we work.
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PerspectivesDo we know enough about happiness?
The next time I hear someone talk about happiness at the office … I will explore more to encourage talk about happiness.
31%
There are a lot of different perspectives and approaches on happiness. Test yourself and check all the ones that you ever heard about… (check all that apply) "Flourish". The Authentic Happiness and Well-being Theory by Martin Seligman
7% *
Positive
psychology
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Everything that you need to
know about happiness
Ok, not really everything. A
few things that we thought
were most relevant for us.
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HappinessA new trend?
Source: Google Trends
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Happiness United Nations & sustainable development
http://unsdsn.org/resources/publications/world-happiness-report-2013/
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Happiness World well-being
http://www.happyplanetindex.org/data/
Experienced well-being
Life expectancy
Ecological footprint
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The problem with ordinary happiness is that it never lasts, because the objects of happiness don't last. A happy event is soon followed by a sad one, and shoes wear out. So, the happy "fix" is never permanent, so we keep looking.
The happiness that is a factor of enlightenment is not dependent on objects, but is a state of mind cultivated through mental discipline.
Buddhist approach Happiness
Photo: CC attribution by www.flickr.com/photos/orestis
It’s not about products.
It’s not about short term
positive impacts
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HappinessPositive Psychology
36
Positive psychology
Well-being theoryMaslow
1980-90s
Piramide Maslow de J. Finkelstein, traducido por Mikel Salazar González
“Flourishing” concept
Set point “50+10+40”
1954
Flow
1998 20122005
Nowadays we talk about
Well-being
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Mihaly Csikszentmihalyi: Flow
Optimal
Nivel de habilidad
Niv
el d
e r
eto
HappinessPositive Psychology
Similar to
Engagement in design
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Pleasant life
(Pleasure)
Happiness Research Areas/Specialties
Good life
(Involvement)
Meaningful life
(Higher Purpose)
By Martin Seligman et alThe Noun Project icons: Christopher Reyes (heart), Ana María Lora Macias (world), Tina Habi Achem (cake)
HappinessPositive Psychology
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Flourishing … refers to optimal human functioning. It comprises four parts: goodness, generativity, growth, and resilience.
Flourishing
Fredrickson & Losada: Flourishing
Fredrickson, B. L., & Losada, M. F. (2005). Positive affect and complex dynamics of human flourishing
Growth Use of personal and social assets
Generativity Making life better for
future generations
“
HappinessPositive Psychology
Resilience Reflects survival and growth after enduring a hardship
Goodness Happiness, contentment,
and effective performance
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Adapted from Lyubomirsky “Pursuing Happiness: The architecture of sustainable change”
Sonja Lyubomirsky: Happiness Set Point
Our happiness depends about
40% on our attitude and
activities
Factors influencing chronic happiness levels
Genetic tendencies
Intentional activities
Circumstances
10%
50%
40%
HappinessPositive Psychology
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Martin Seligman: Well-being theory
Feeling good
Being completely absorbed in activities
Being authentically connected to others
Purposeful existence.
A sense of accomplishment and success
EP
R
MA
Positive emotions
Achievement
Meaning
Engagement
Relationships
Icons: The Noun Project - Christopher Reyes (heart), Ana María Lora Macias (world), iconsmind.com (handshake); Freepik (thumb)
HappinessPositive Psychology
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Study after study shows that happiness precedes important outcomes and
indicators of thriving, including fulfilling and
productive work.
Source: “The Benefits of Frequent Positive Affect: Does Happiness Lead to Success?”, S. Lyubomirsky et al.
HappinessPositive Psychology @work
“
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Tony Hsieh: Delivering happiness movement
Source: adapted from http://deliveringhappiness.com/
HappinessPositive Psychology @work
Time
Pleasure
Passion (flow)
Meaningful life
Hap
pin
ess
The Noun Project icons: Christopher Reyes (heart), Ana María Lora Macias (world), Tina Habi Achem (cake)
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How to design for Happiness?Happiness
Well-being
Long term
Positive Psychology Positive Emotions
Relationships
Purpose (Meaningfulness)
Achievement
EngagementFlow /
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How to design for Happiness?Happiness
It’s not new for
designers
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Beyond Frustration: 3 levels of happy design
Chisnell, D. (2010). Beyond Frustration: Three levels of happy design. UX Magazine. http://uxmag.com/articles/beyond-frustration-three-levels-of-happy-design
Mindfulnessin design is about a pleasing awareness. It's knowing that this is good, that this makes me happy. It's satisfying. You feel it in your body. As Norman suggests, it's visceral.
Flowby M. Csikszent-mihalyi. In his book, Flow, he describes a state that people enter when they are fully focused in which they experience immersion in a task or activity to the point where they lost track of time
Meaning comes from a feeling of fellowship, contributing, and making the world a better place. It's about harmony and, as Norman says, reflectiveness—because good things happen to you, you want to do good for others.
Meaning
HappinessHow to design for Happiness?
Cake icon by Julien Deveaux, the Noun project
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Design Thinking Unboxed
Design Thinking Unboxed, Todd Olson. https://medium.com/design-thinking-in-motion
HappinessHow to design for Happiness?
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How to design for Happiness?Happiness
Have you ever heard about…
Positive Design?
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Source: Anna Pohlmeyer. From User Experiences to Human Experiences on Vimeo https://vimeo.com/107170653
HappinessHow to design for Happiness? - Positive design
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“Design for pleasure, design for personal significance, and design for virtue. Each ingredient independently stimulates subjective well-being. Positive design sits in the “sweet spot” where all three ingredients intersect. This intersection is where people flourish.”
— Desmet & Polmeyer, 2013
HappinessHow to design for Happiness? - Positive design
Desmet, P. M. A., & Pohlmeyer, A. E. (2013). Positive design: An introduction to design for subjective well-being. International Journal of Design, . http://www.ijdesign.org/ojs/index.php/IJDesign/article/view/1666/595#12
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1 Challenge &
3 tips for practicing happiness in your
everyday life
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The challenge
To embed Happiness in your
attitude and
work
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#1. Don’t talk about it. Just do it
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#2. Be Happy
You @Work
Are you Permalicious?
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Cake icon by Julien Deveaux, the Noun project
#3. Choose what to add to your tool box
Mindfulness
Flow
Meaning
3 levels of happy design
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Thank you
QUESTIONS?Reach us:
Silvia [email protected] | @silviacalvet
Nicole [email protected] | @nicneuvision
www.architectinghappiness.org
@ArchitHappiness
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architectinghappiness.org
FIND MORE RESOURCES ON OUR WEBSITEReach us:
Silvia [email protected] | @silviacalvet
Nicole [email protected] | @nicneuvision
www.architectinghappiness.org
@ArchitHappiness