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    PRODUCTS

    SPECIAL EDITION#2

    Our Best Finds fromthe Milan Design Week

    PROJECTSTop Ofce Designs

    from Around the World

    Ron Gilad / Ferruccio Laviani /Francesco Rota / FRONT/

    Studio DRIFT

    PAPERS

    PEOPLE

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    CONTRIBUTORSOur Handpicked Expert Contributors

    VIRTUAL STAND OF WONDERS / VSOWA Place to Wonder: Inspire and Stimulate Your Senses

    Wonderful Offices from Around the WorldA Selection of Offices that Will Get You Working

    Vintage Wonders

    Mad Men Furniture Classics

    Cubicle Wonders

    Great Items to Brighten Up Your Cubicle

    MOST WANTEDProducts & Lighting

    Office Furniture

    ArchiExpos Selection

    Office Furniture / (SALONE UFFICIO) MILAN DESIGN WEEK SPECIAL

    The Editions Selection

    Lighting

    ArchiExpos Selection

    Lighting / (EUROLUCE) MILAN DESIGN WEEK SPECIAL

    The Editions Selection

    7

    8

    10

    21

    24

    27

    28

    38

    41

    51

    Cover: Modular Acoustic Shielding / Formkind - see page 28

    CONTENT EDITIONThis Issues Index

    73

    38

    32

    38

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    A CONVERSATION WITH

    Francesco Rota

    Ron Gilad

    Front

    Studio Drift

    Ferruccio Laviani

    HOT TOPICSContributors Topical Discussion Articles

    Evolution of Office Design from 1940 to TodayEfficiency Booster to Creativity Promoter

    Influence of Architecture and Interior Design on the Way We Work

    Favoring Inspiring Environments

    5 Trends Shaping the Workplace

    Ready to Face the Future?

    Jean Nouvels Salone Ufficio Installation

    Office for Living

    DECONSTRUCTIONThe Office Concept of Tomorrow

    Googles Future-Ready Tel Aviv Office

    55

    48

    56

    56

    57

    57

    58

    59

    65

    70

    79

    88

    Pinkeye Crossover Design Studio - see page 73

    03

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    PERSPECTIVE - ARCHIEXPOS TAKE ON ARCHITECTURE & DESIGN

    This years Milan Design Week was all about the Officewith a special Jean Nouvel commissioned

    installation and the International Workspace Exhibition satellite eventSalone Ufficio.

    We have taken this as inspiration to create an edition on the Evolution of Office Spaces & Furniture.

    Office environments have rapidly evolved from traditional office spaces supporting divide and hierarchy

    with closed individual spaces to more collaborative and transparent open plan spaces driven by the

    use of internet and technology. Todays workplace designs strive to outperform each other in order to

    attract and retain the best possible workforce. The emphasis is put on workers happiness and well-

    being, productivity, sustainability and changing work practices. Our expert contributors articles shed

    light on these changes showing incredible examples and the trends to come.

    This edition also bring you a selection of offices from around the world, a curated choice of new office

    furniture & lighting products as well as tips to brighten up your own office space.

    In our coverage of the Milan Design Week, we also share conversations with some of the worlds most

    acclaimed designers such as Ron Giladand Ferruccio Lavianiand many more.

    (See page 79 for our article on Jean Nouvels vision for the office of the future)

    Enjoy the read!

    PS: Watch out for our next edition about the architectural developments built for Marseille European

    Capital of Culture 2013.

    The Perspective eMagazine Editorial Team

    EDITORS NOTEThis Issues Note

    04

    http://macintosh%20hd/Applications/Adobe%20InDesign%20CS5.5/Adobe%20InDesign%20CS5.5.app/Contents/MacOS/EMAG_FIN_18042013.pdf
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    MANAGING EDITORLucy-Anna Cortey

    WRITERSLucy-Anna CorteyAnna-Lisa Dumler

    Stephanie WatsonIan LavisThomas FlammerionErin Tallmann

    CREATIVE DIRECTIONGeoffrey Boulay

    ADVERTISINGEmilio MigliareseEmmanuelle CrineAlexandra JaulinCassio de Figueiredo

    CONTENT TEAMElena NappiFederico Brivio

    MARKETING DIRECTORIsabelle Point Falek

    EDITORIAL COMMITTEECorentin Thiercelin & Vincent Gerard

    TEAMThe Perspective e-Magazine Editorial Team

    06

    SUBMIT PROJECTS & DESIGN STORIES- email us your storiesADVERTISE WITH US -contact us

    mailto:editor%40perspectivemag.com?subject=Projects%20submittedmailto:sales%40perspectivemag.com?subject=Advertise%20with%20usmailto:editor%40perspectivemag.com?subject=projects%20submittedmailto:sales%40perspectivemag.com?subject=Advertise%20with%20usmailto:sales%40perspectivemag.com?subject=Advertise%20with%20usmailto:editor%40perspectivemag.com?subject=projects%20submittedmailto:sales%40perspectivemag.com?subject=Advertise%20with%20usmailto:editor%40perspectivemag.com?subject=Projects%20submittedhttp://macintosh%20hd/Applications/Adobe%20InDesign%20CS5.5/Adobe%20InDesign%20CS5.5.app/Contents/MacOS/EMAG_FIN_18042013.pdf
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    05

    CONTRIBUTORSOur Handpicked Expert Contributors

    Jennifer Hattam

    Jennifer Hattam is an Istanbulbased freelance journalistspecializing in environmental,social, and urban issues, as wellas the arts, culture, and travel.Her work has appeared in awide variety of print and onlinepublications, including BBCWildlife, California, The National,Salon.com, Sierra, Time OutIstanbul, and Wired.Read more about Jennifer:www.jenniferhattam.com

    Kasia Mychajlowycz

    Kasia Mychajlowycz is a freelance writer from Toronto,who writes about the arts, sustainable design, currentevents, development and social movements. Shesreported from Ireland, Israel, Tanzania, Zambia, Canadaand the United States, and holds a masters degree injournalism from Ryerson University in Toronto.Read more about Kasia:www.archivekasia.com

    Carla Turk

    Carla Turk is a US basedfreelance writer who ispassionate about interiorspace branding, workplace

    design, trends, and modernfurniture. She is a licensedinterior designer who has beenin the industry since 2002. Sheis also a regular contributorat Myturnstone.com blog andwrites mostly about how designaffects workplace productivity.Read more about Carla:www.nishboard.com

    Stephen Searer

    For the past five years,Stephen has run the website,Officesnapshots.com, whichdisplays some of the bestcompany office spaces fromaround the world. He doesntbelieve that office designshould be a one-size-fits-allapproach, but rather that eachcompany should find the rightbalance between their specificemployee, budgetary, andmissional needs.Read more about Stephen:www. ofcesnapshots.com

    07

    http://www.jenniferhattam.com/http://www.archivekasia.com/http://www.finishboard.com/http://www.officesnapshots.com/http://www.officesnapshots.com/http://www.finishboard.com/http://www.archivekasia.com/http://www.jenniferhattam.com/
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    VIRTUAL STAND OFWONDERS

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    VSOW/

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    Dreary maze of cubicles, you will not be missed! SO-ILs design for Logantakesopen space to a new level. The New York based production firm needed a flexibleoffice that would easily accommodate the ebb and flow of consultants, and SO-ILdelivered. Translucent fabric walls divide the office into two fluid spaces that arefurnished with long, continuous tables. Without traditional limits, employees canmeet, collaborate and produce infinitely, generating a sense of cooperation andcommunity. Glass partitions and intelligent soundproofing provide (sometimesnecessary) relief from distraction, while letting daylight permeate the entireoffice. In short, the design is light, airy and versatile - no claustrophobic cubesin sight!

    VSOW / Wonderful Ofces from Around the WorldOpen Space

    10

    Logan Offices / SO-ILNew York (USA) / 2012

    Naho Kubota

    http://so-il.org/http://so-il.org/
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    VSOW / Wonderful Ofces from Around the WorldWorking with Nature

    12

    SelgasCano Offices / SelgasCanoMadrid (SPAIN) / 2009

    Spanish architects, Jose Selgasand Lucia Cano, created a veritable haven fortheir firm, SelgasCano. Simply put, the office breathes. Slipped quietly underthe trees, employees work alongside sunlight, raindrops, falling leaves...and

    the structure is made to take full advantage of nature as employees work. Thenorthern side of the buildings transparent plexiglas gives the impression ofworking under the treetops and bathes the workspace in natural light, whilethe southern sides fiberglass and polyester construction provides shade for thedesks. One glance reveals the source of the groups highly inspired design.

    Roland Halbe

    http://www.selgascano.net/http://www.rolandhalbe.de/http://www.rolandhalbe.de/http://www.selgascano.net/
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    VSOW / Wonderful Ofces from Around the WorldWorking Like a Spy

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    Swedish architects, AF-LA, have gone underground. 30 meters underground - literally.Far beneath Vita Berg Park in Stockholm, AF-LA transformed an old nuclear bombshelter into a one-of-a-kind office space. According to the architects, the Pionen,

    White Mountainoffice takes its cues directly from science fiction, particularly SilentRunning and James Bond films. Indeed, we imagine that walking into work would notbe unlike visiting a movie set.

    Pionen, White Mountain / Albert France-Lanord ArchitectsStockholm (SWEDEN) / 2008

    ke E:son Lindman

    http://www.af-la.com/http://www.af-la.com/
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    15

    The hyper-futuristic, enclosed space is devoid of daylight, prompting thecarefully selected office lighting. Perhaps AF-LAs client has simply foundthe perfect way to get employees to work overtime?

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    Its only logical that our choice for a multifunctional office was designed foran interior project specialist. Office Showroom for DKis a bona fide museumof good taste where workspaces mingle with color and art. The inclusion of ashowroom within the office is playfully yet deferentially executed, doting theelements on display with attention while seamlessly integrating them into thespace. Parallelepipeds (say that 5 times fast!) not only serve as small nooksfor interior product exhibition but allow the space to depart from a standardhorizontal concept. A peppering of open space workstations and brightly huedcubbies for meetings transform this space into a creative, design-centric meccafor collaboration and good vibrations.

    VSOW / Wonderful Ofces from Around the WorldMultifunctional Workstations

    16

    Office Showroom for DK / MegabudkaMoscow (RUSSIA) / 2013

    courtesy of Megabudka

    http://megabudka.ru/http://megabudka.ru/
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    No traffic, no alarm, no cubicle. Such is life from the home-office. However,despite the perks, working from home can be a messy business. One that MariCastello Marinez Arquitecteconfronts head on in Es Pujol de sera, a thoughtfulhome-office in Formentera, Balearic Islands, Spain. Several ingenious layouttactics separate the private living space from the public. Sliding walls andstrategic placement of amenities such as bookshelves, cupboards and otherrooms (bathroom, kitchen) create a physical boundary that disassociates theworkplace from the home. In terms of location, the north end office faces thestreet, reinforcing the divide between public and private areas so coveted bywork-from-home folks after 5 PM.

    VSOW / Wonderful Ofces from Around the WorldHome Ofce

    18

    Es Pujol de sera / Mari Castello Marinez ArquitecteFormentera (SPAIN) / 2011

    courtesy of Mari Castello Marinez Arquitecte

    http://www.m-ar.net/cthttp://www.m-ar.net/ct
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    2319

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    www.egoparis.comEGO Paris rue du Bois Baron 69220 Belleville T. +33 (0)4 74 65 08 54

    A

    rnaudChilderic/StudioKalice

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    VSOW/

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    VSOW/Vintage Wonders

    Discover ArchiExpos Brand New Category: Historical Architects & Designers

    Mad Men Furniture Classics

    Of Mad Men fame, Roger Sterlings design drool fest of an office housesfive of the most iconic designs ever. Find these products and more from themost significant historical designers and architects, all in one place, here onArchiExpo.

    Nesso Lamp/ Artemideby Giancarlo Mattioli

    22

    http://www.archiexpo.com/cat/historical-architects-and-designers-PF.htmlhttp://www.archiexpo.com/prod/artemide/design-resin-abs-table-lamps-9592-109023.htmlhttp://www.archiexpo.com/prod/artemide/design-resin-abs-table-lamps-9592-109023.htmlhttp://www.archiexpo.com/cat/historical-architects-and-designers-PF.html
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    Design Lounge Chair/ Cassinaby Le Corbusier, Jeanneret, Perriand

    Tulip Chair + Table/ Knollby Eero Saarinen

    Time Life Executive Chair/ Vitraby Charles and Ray Eames

    Arco Lamp/ Flos

    by Achille Castiglioni

    23

    http://www.archiexpo.com/cat/historical-architects-and-designers/le-corbusier-PF-2382.htmlhttp://www.archiexpo.com/cat/historical-architects-and-designers/eero-saarinen-PF-2402.htmlhttp://www.archiexpo.com/cat/historical-architects-and-designers/charles-ray-eames-PF-2358.htmlhttp://www.archiexpo.com/cat/historical-architects-and-designers/achille-castiglioni-PF-2379.htmlhttp://www.archiexpo.com/cat/historical-architects-and-designers/achille-castiglioni-PF-2379.htmlhttp://www.archiexpo.com/cat/historical-architects-and-designers/charles-ray-eames-PF-2358.htmlhttp://www.archiexpo.com/cat/historical-architects-and-designers/eero-saarinen-PF-2402.htmlhttp://www.archiexpo.com/cat/historical-architects-and-designers/le-corbusier-PF-2382.html
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    VSOW/Cubicle Wonders

    Kopiad / Boxit Design

    Create Your Ofce Heaven

    There are 168 hours in a week, and you probably spend around a fourth of themat work. Depressing? Not as depressing as your cubicles bare beige walls. Hereis a selection of items to brighten up your cube!

    5 Great Items to Brighten Up Your Cubicle

    24

    Self-Watering Planter / Joey Roth

    Hang it all Coat Rack / Vitra by Charles &

    http://www.boxitdesign.se/http://joeyroth.com/planter/http://www.vitra.com/en-gb/product/hang-it-allhttp://www.vitra.com/en-gb/product/hang-it-allhttp://joeyroth.com/planter/http://www.boxitdesign.se/
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    Blow Shelving / YOY

    Eames

    Yoga Chair/ Zen Circus by Caroline Kermarrec

    25

    http://yoy-idea.jp/works/blow/http://www.vitra.com/en-gb/product/hang-it-allhttp://www.carolinekermarrec.com/projects.html%20http://www.carolinekermarrec.com/projects.htmlhttp://www.carolinekermarrec.com/projects.htmlhttp://www.carolinekermarrec.com/projects.html%20http://www.vitra.com/en-gb/product/hang-it-allhttp://yoy-idea.jp/works/blow/
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    Faraone Srl

    Via Po, 12 - 64018 Tortoreto Lido (TE) - ITALY

    Tel. +39 0861 784200 - Fax +39 0861 781035

    www.faraone.it- [email protected]

    STAIRCASESAND MORE...

    CURTAIN WALL,

    CANOPY, RAILINGS,

    DOORS, PARTITIONS.

    Billionaire, Istanbul, Turkey, 2011.

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    MOSTWANTED ARCHIEXPOS SELECTION/OFFICE

    FURNITURE

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    MOST WANTED /ArchiExpos SelectionNot for Squares

    Are you a square? We do hope not. With Formkind, you can be a triangle. In factyou can be what you want. This space-frame system with optimized acousticshielding can be shaped to fit the way you work. Fashion the chrome tubes intoa bendy partition for individual desks or chairs, a funky shelter, a phone booth,an angular office; the possibilities are endless. We love it when practical thingsare fun.

    Modular Acoustic Shielding / Formkind

    28

    http://www.archiexpo.com/prod/formkind/open-space-concentration-room-94603-914384.htmlhttp://www.archiexpo.com/prod/formkind/open-space-concentration-room-94603-914384.html
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    A cubists dream, theLO Think Tankis a square box for working, meeting andthinking about how cool you look inside. The tank is part of the innovativeMindport interior furnishing system which won the prestigious Red Dot awardfor product design in 2012. Its simple, under-stated yet totally practical whenyou need to concentrate and be inspired with or without your colleagues ;o)

    Box of Delight

    LO Think Tank / Lista Office

    MOST WANTED /ArchiExpos Selection

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    http://www.archiexpo.com/prod/lista-office/boardroom-tables-88520-872154.htmlhttp://www.archiexpo.com/prod/lista-office/boardroom-tables-88520-872154.html
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    Out with rigidity. In with fluidity. The Docklandsfurniture range is a modular takeon temporary workplaces for people with ants in their pants. Who likes to sit at adesk all day? Not us! We like to move around, interact with different people andfocus on different things. Dont panic. You can still have your own desk coveredin your favorite memorabilia (tat), but if you feel the urge, why not dive into amulti-colored, curvy space every now and then to escape, think and focus.

    MOST WANTED /ArchiExpos SelectionGet Moving

    Docklands / Bene

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    http://www.archiexpo.com/prod/bene/drawer-pedestals-with-casters-51999-315324.htmlhttp://www.archiexpo.com/prod/bene/drawer-pedestals-with-casters-51999-315324.html
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    Weve got BuzziSpace, weve felt BuzziFelt among other things, and now wevegot BuzziWings! Ok, they are not exactly wings, but these novel, acoustic

    partitions do appear to hang in mid-air to provide an ingenious way to divide bigspaces into areas of intimacy. These ceiling accessories provide subtle lightingvia the integrated, indirect light source.

    Dont Hang Out, Hang InMOST WANTED /ArchiExpos Selection

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    Buzzi Wings / Buzzi Space

    http://www.archiexpo.com/prod/buzzispace/contemporary-poufs-59466-200804.htmlhttp://www.archiexpo.com/prod/buzzispace/contemporary-poufs-59466-200804.html
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    DOT BOXTHE OFFICE PLAN

    Design: Hangar Design Group

    The ideal solution for a workstation that changes with the user.

    DotBox is a system that adapts to the contemporary ofce furnishing need.

    DotBox is designed to furnish individual workstations, open plan ofces,teamwork zones, executive ofces, areas for informal communication,

    meeting areas, reception areas and much more. Easy to arrange and

    assemble, DotBox is designed to grow along with your business.

    www.dieffebi.com

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    MOSTWANTED EDITIONS SELECTION/

    OFFICEFURNITURE

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    MOST WANTED /ArchiExpos selectionMOST WANTED /Editions SelectionMILAN DESIGN WEEK SPECIAL

    Milans International Workspace Exhibition (Salone Ufficio) sent us a breath offresh air as we soaked in the different styles of office products. Peruse some ofour favorite executive exclusives from the Milan Design Week.

    DNA Bench / True Design

    by Leonardo Rossano and Deborah Mansur

    Moneypenny / Yomeiby Andr Schelbach

    (*Milans International Workspace Exhibition)

    38

    http://www.truedesign.it/http://www.yomei.de/http://www.yomei.de/http://www.truedesign.it/
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    Cega / Boss Design

    A Series / SA Mbler

    by Tengbom

    Structure Chair / Tonon

    by Mac Stopa

    39

    http://www.boss-design.co.uk/http://www.samobler.se/http://www.tononitalia.com/tonon/enhttp://www.tononitalia.com/tonon/enhttp://www.samobler.se/http://www.boss-design.co.uk/
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    A tribute to light

    artemide.com

    Naoto Fukasawa: Demetra

    Elliott Erwitt, 2013

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    MOSTWANTED ARCHIEXPOS SELECTION/

    LIGHTING

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    The Pipistrello has given birth! As a tribute to designer Gae Aulenti, MartinelloLucehas produced a mini version of Aulentis classic. Like a little pop-up Palmtree, the Minipipistrello features the famous white metal base, telescopiccolumn for height adjustment and white, opal light diffuser. Table lamp orbedside lamp, its a beautiful addition to the Pipistrello family.

    A Beautiful Baby

    Minipipistrello / Martinelli Luce

    MOST WANTED /ArchiExpos Selection

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    http://www.archiexpo.com/prod/martinelli-luce-spa/design-methacrylate-table-lamps-by-gae-aulenti-49914-927940.htmlhttp://www.archiexpo.com/prod/martinelli-luce-spa/design-methacrylate-table-lamps-by-gae-aulenti-49914-927940.html
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    Its raining light! To be precise, a beautiful, delicate shower of light that hangsfrom the ceiling like a soft cloud. This is the I.Rain, a wonderfully inspiring lightdesigned by Thierry Gaugain. The I.Rain takes the form of dozens of suspended,pendant lights illuminated with organic light-emitting diodes. The flat OLEDscreens give the impression of rain drops flattening out as they hit an invisiblesurface. This is one rain shower we are happy to stay under all day long.

    MOST WANTED /ArchiExpos SelectionI.Rain

    I. Rain / Blackbody by Thierry Gaugain

    43

    http://www.archiexpo.com/prod/blackbody/design-desk-lamps-71265-738424.htmlhttp://www.archiexpo.com/prod/blackbody/design-desk-lamps-71265-738424.htmlhttp://www.archiexpo.com/prod/blackbody/design-desk-lamps-71265-738424.html
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    Multi-award winner (Interior Innovation, German Design) the Falling Leaf isquite simply, beautiful. We think it looks more like a raindrop than a leaf. Nomatter, its so fluid you almost want to drink it. More than a light, the Falling Leafis available in four forms, including a duo and a trio. The falling effect is createdusing polished aluminum and matt, high-quality plastic in various colors. Thewarm-white LED light is distributed glare-free thorough its optical lenses.

    Catch a Falling Leaf

    Falling Leaf / Tobias Grau

    MOST WANTED /ArchiExpos Selection

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    http://www.archiexpo.com/prod/tobias-grau/round-led-downlights-recessed-49642-754461.htmlhttp://www.archiexpo.com/prod/tobias-grau/round-led-downlights-recessed-49642-754461.html
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    We love the touch of fun about Lightyears new Pharaoh. Designed by Hulger,this is a pendant with a secret. When its switched off, its like a reflective silversack tied at the top, only this sack is beautiful! Turn it on and the robust, metallicshade becomes transparent to reveal the marvelously wacky Plumen 001lightsource in all its glory. The design ensures optimum luminosity without glare.The black, muted ring contrasts with the reflective, transparent shade whilealso hiding the socket.

    The Element of Surprise

    Pharaoh / Lightyears by Hugler

    MOST WANTED /ArchiExpos Selection

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    http://www.archiexpo.com/prod/lightyears/design-pendant-lamps-61715-925294.html%20http://www.archiexpo.com/prod/lightyears/design-pendant-lamps-61715-925294.html%20http://www.archiexpo.com/prod/lightyears/design-pendant-lamps-61715-925294.html%20
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    Simplicity Personied

    Blending classic pendant form with LED circuit modernity, the Kin 471 issimplicity personified. Designed by Francesco Rota, the Kin is made of castaluminum. It shines brightly but is dimmable, and when its switched off, theglossy finish reflects light. Understated, robust and highly practical, its set to bea classic in its own right.

    * See next page for Francesco Rotas Interview

    MOST WANTED /ArchiExpos Selection

    Kin 471 / Oluce by Francesco Rota*

    47

    http://www.archiexpo.com/prod/oluce/contemporary-nickel-floor-lamps-adjustable-53266-847910.htmlhttp://www.archiexpo.com/prod/oluce/contemporary-nickel-floor-lamps-adjustable-53266-847910.htmlhttp://www.archiexpo.com/prod/oluce/contemporary-nickel-floor-lamps-adjustable-53266-847910.html
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    Please can you tell us about the inspiration behind the Kin Lamp you designed forOluce?

    The inspiration came to me following a trip to Japan. I wanted to designsomething precious. Kinmeans precious in Japanese and also translates asgold. I played on this duality by creating one of the versions in brass to looklike gold. Kin is a precious object for two reasons: we used an LED light bulbwhich is a big innovation and lit it does not need a transformer. It is therefore aprecious light source. And then I decided to give it brilliant finishes in order tomake it look really precious.

    Can you tell about your design philosophy?

    I studied in the US; the American mentally influenced me in my work and taught

    me to be a consultant to my clients. In the design world many designers imposetheir own style on clients. I believe that it shouldnt be that way. I like to apply myskills to producing design solutions for my clients.

    Where do you continue to find inspiration?

    Im a very curious person. I love to travel. For me travel is a visual archive.Anything I see when I travel influences me. I like to seek inspiration in otherdisciplines such as Fashion for example.

    In your opinion what is the future of design?

    I can tell you what it is notThe future of design is not about designing uselessitems. The little you design should be useful and timeless.

    If you were not a designer, what would you be?

    Before I became a designer, I worked for my fathers company, in insuranceThis did not suit me, so I am already very grateful I made that change! Howeverif I could change again I think I would work at sea - maybe on a sail boat.

    A CONVERSATION WITH /Francesco Rota

    Interviewee: Francesco RotaWords: Lucy-Anna CorteyLocation: MILAN / 2013

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    FrancescoRotaportraitA

    drianoBrusaferri

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    MOSTWANTED EDITIONS SELECTION/

    LIGHTING

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    MOST WANTED /Editions SelectionMILAN DESIGN WEEK SPECIAL

    38 Series / Bocci

    by Omer Arbel

    Euroluceis the lighting design event that shines the brightest, year after year.The 2013 edition did not disappoint, in fact, we found it illuminating!Our 5 favorites below come with glowing reviews.

    (*Milans International Lighting Exhibition)

    52

    Tuareg Lamp / Foscarini

    by Ferruccio Laviani*

    http://www.bocci.ca/http://www.foscarini.com/http://www.foscarini.com/http://www.bocci.ca/
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    53/96* See page 57 for Ferruccio Lavianis Interview

    Wireflow / Vibia

    by Arik Levy

    Flying Flame / Ingo Maurer

    by Ingo Maurer

    Droid Lamp / Jangir Maddadi

    53

    http://www.vibia.com/http://www.ingo-maurer.com/http://jangirmaddadi.se/droidhttp://jangirmaddadi.se/droidhttp://www.ingo-maurer.com/http://www.vibia.com/
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    CONVERSATION WITH /STUDIO DRIFT

    FRONTFERRUCCIO LAVIANI

    RON GILAD

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    42

    A CONVERSATION WITH /Ron Gilad / FRONT / Studio DRIFT / Ferruccio Laviani

    Ron Gilad

    (Designer of the Year 2013)DesignfenziderMilan (Italy) / 2013

    In Milan We Share Conversations with Acclaimed and Fresh New Talent

    56

    Anna Lindgren and SFRONT

    Milan (Italy) / 2013

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    Lonneke Gordijn & Ralph NautaStudio DriftMilan (Italy) / 2013

    Lagerkvist

    Ferruccio LavianiStudio Laviani

    Milan (Italy) / 2013

    57

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    HOT TOPICSCONTRIBUTORS TOPICALDISCUSSION ARTICLES

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    The Evolution of Ofce Design

    from 1940 to Today

    HOTTOPICS /

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    Words: Jennifer HattamLocation: TURKEYYear: 2013

    Efciency Booster to Creativity Promoter

    The Evolution of the Office

    The modern office building has been with us for more than a century, changingshape over the years to reflect workforce trends, technological advances,broader socio-cultural shifts, and the evolving nature of workitself. The officeas we know it today was born in the northern United States in the late 1880s, atime when office staples such as the telephone, typewriter, and elevatorwererelatively recent inventions.

    The Office as Factory Floor

    Around the same time that Henry Ford was standardizing mass productionof automobiles, an American engineer named Frederick Winslow Taylor wascreating the theory that later became known as scientific management.This attempt to improve labor productivity called for office work to be split up,assembly-line-style, into sets of repetitive tasks. Taylors design for an officespace to suit this work style was a large open roomwith employees lined up inneat rows, to be better observed by their managers.

    Taylorism, as this approach is also called, reached its peak of influence in the1910s but many of its principles remain in practice even today. It also sparked the

    first in recurring waves of attempts to humanize the sterile, soulless officeachallenge taken up by famed architect Frank Lloyd Wright, top managementat Google, and even, surprisingly, the inventor of the now-dreaded cubicle itself.

    The Office Landscape

    The first major challenge to Taylorism arose in postwar Europe, where thesocial democratic values that took hold in many countries influenced a moreegalitarian, non-hierarchical approach to office design.The German conceptof Brolandschaft, or office landscape, developed in the 1950s and 1960s,envisioning a flexible, open planthat allowed for different types of workspace

    clusters to suit different types of work. Partitions, plants, and carpets were usedto create both warmth and privacy.

    HOT TOPICS /The Evolution of Ofce Design from 1940 to Today

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    Economic belt-tightening in the 1970s ledthe large open spaces of Brolandschaftto fall out of fashion, but an employee-

    centered approach to office design livedon in continental Europe.

    Birth of the Cubicle

    Brolandshafts most enduring legacy,however, was an unintended one. Theconcept inspired design firm HermanMiller to create a new modular furnituresystem flexible enough to change along

    with an offices needs. Introduced in 1968,the Action Office was the brainchild ofRobert Propst, the idealistic President ofthe Herman Miller Research Corporation.Propst saw the Action Office as a tonicfor the woes of the modern office, whichhe described as a place that saps vitality,blocks talent, frustrates accomplishment[and] is the daily scene of unfulfilledintentions and failed effort.

    Ironically, many office workers wouldtoday say the same thing about Propstsinvention, better known as the cubicle.

    In some ways, Propst was simply aheadof his time. While the cubicle has becomenearly synonymous in popular culturewith bureaucracy and busywork, Propstenvisioned its broad desk surfaces andpartition wallsas canvases for creativity,

    places to display and play with works ExampleoftheActionOfficeakaCubicle/R

    obertPropst/circa1960

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    in progress. His designs even called for workspace areas that could be usedstanding up, presaging the current fascination with stand-up desksas healthier,more ergonomic alternatives to sitting down all day.

    The Cube Farm

    What Propst apparently failed to predict was how moneyand spacesavingconsiderations would push aside his initial visions. The cubicle was a runawaysuccess, but most were placed in tight, identical rows reminiscent of Taylorism,an arrangement later dubbed a cube farm. And within three decades, thetypical 1970s workstation of 12 feet by 12 feethad shrunk to just 6 feet by 8feet.

    HOT TOPICS /The Evolution of Ofce Design from 1940 to Today

    Words: Jennifer HattamLocation: TURKEYYear: 2013

    TBWA\Chiat\Day Office / Frank Gehry/ California (USA) / 1991

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    The Virtual Office

    New technologies freed some denizens of the cube farm starting in the 1990s,as cell phones, laptops, and eventually wireless Internetenabled working athome, on the road, and in third spaces such as coffee shops - a perk valued bymany employees.

    Many firms are now experimenting with hot-desking in which employeescheck in to shared workspaces as needed rather than having their owndesignated desks. Ad agency TBWA\Chiat\Day Officesattempts to do likewisewith its headquarters back in 1993 made the firm a laughingstock; today it

    looks prescient.

    Google Office / Camenzind Evolution/ Zurich (SWITZERLAND) / 2008 - Peter Wurmli

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    The Blended Workplace

    While some companies are minimizing their office footprint, others are ramping

    it up, incorporating restaurants, recreation facilities, casual gathering areas,lounges, and indoor green spaces. These blended or distributed workplacesresemble shopping malls or airport lounges as much as offices.

    Tech companies such as Google, whose Zurich office includes an Old Englishstyle library, snack bars, an aluminum slide, and a massage room are atthe forefront of this movement which hearkens back to the pioneering SASHeadquarters in Stockholm. Built in 1987, it was envisioned by designer NielsTorpas a town structure, a micro-society for SAS colleagues, with a mainstreet, a lake, and a sports and swimming hall.

    Though the design thinking has changed, the motive behind such spaces isthe same as it was in Frank Lloyd Wrights day: to keep workers so happy andproductive, they never want to go home.

    Words: Jennifer HattamLocation: TURKEYYear: 2013

    Google Office / Camenzind Evolution/ Zurich (SWITZERLAND) / 2008 - Peter Wurmli

    HOT TOPICS /The Evolution of Ofce Design from 1940 to Today

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    Inuence of Architecture &

    Interior Design on the WayWe Work

    /HOTTOPICS

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    Words: Kasia MychajlowyczLocation: CANADAYear: 2013

    HOT TOPICS /Inuence of Architecture and Interior Design

    on the Way We Work

    Favoring Inspiring Environments

    Modern Office Design Helps to Do More Than Just Work

    Cubicle has become a dirty word thanks to innovations and freshthinking in the world of office design. Modern-day knowledgeworkers challenge the traditional office model, favoring inspiringenvironments, eclectic workspaces and sustainable design.

    The modern office encourages collaboration, creativity, andeven socializing during office hours. The computer may seemlike all you need to get work done, but studies show that the

    design of everything around your computer affects productivity,satisfactioneven your health.

    Work Anywhere

    The redesigned Houston, Texas offices of international consultingcompany Accenture turned three floors of closed offices intoone floor of open work spaces designed to fit employees needsefficiently.

    Instead of dedicated offices, the design team, led by Houston design

    PDR, with McCoy Workplace Solutions and Steelcase AppliedResearch and Consulting (ARC), created different workspaces foremployees to choose from, depending on the task.

    The result, according to ARC, is a 26 % increasein collaborationand communication, and a 10 % bump in productivity and qualityof work.

    AccentureHoustonOffice/PDRC

    orp/Houston(USA)/2009

    66

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    Words: Kasia MychajlowyczLocation: CANADAYear: 2013

    Fun at Work

    Nestled in a Danish science park, the business center called Momentumdefiesthe drab uniformity of many conference or meeting spaces with surprisingdesign elements and eccentric spacesbuilt for what architecture firm Boschand Fjord calls thefree spacewe need in our working day.

    At the entrance, a bubble pushing up from the wooden floors immediately tellsvisitors this isnt a normal office. The mirror-lined screaming room, wherepeople are invited to let off some steam from a hard day at work, is another perkyou wouldnt expect in a business center.

    Often funny and whimsical, the unorthodox settings are made to forgerelationships between co-workers and inspire unorthodox thinking forinnovative work solutions.

    HOT TOPICS /Inuence of Architecture and Interior Design

    on the Way We Work

    Momentum / Rune Fjord& Rosan BoschScion / Hrsholm (DENMARK) / 2004 - Elsje van Ree

    67

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    Words: Kasia MychajlowyczLocation: CANADAYear: 2013

    Curing Sick Building Syndrome

    Sustainable architectureis often seen as a way of saving the planet, but its technologicalinnovations save people, tooand companies profits.

    Seattles Bullitt Centre, now under construction, aims to be the worlds most eco-friendly office building. Its design includes many features that will combatsick buildingillnesswhile slashing energy use.

    Sick building illnesses are caused by a lack of ventilation, as well as volatile organiccompounds(VOCs) released into the air from ordinary paints, furniture and buildingmaterials. This alone costs American companies an estimated $258 billion dollars ayear, according to the U.S. Department of Energys Berkeley Lab.

    The Bullitt Centres design team, made up of The Miller Hull Partnership architectsand real estate company Point 32, among others, sourced VOC-free materials.Forventilation, the building combines quaint technologya windowwith a computerizedsensor systemthat opens and shuts the windows based on the air temperature insideand the weather outside. The ventilation system will use only 100% fresh air, heatedor cooled to the right temperature.

    Bullitt Centre / Miller Hull Partnership/

    Seattle (USA) / 2013

    HOT TOPICS /Inuence of Architecture and Interior Designon the Way We Work

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    5 Trends Shaping the Workplace

    /HOTTOPICS

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    Words: Carla TurkLocation: USAYear: 2013

    HOT TOPICS /5 Trends Shaping the Workplace

    Ready to Adapt to These Trends and Face the Future?

    The Alternative Office

    The dynamic nature of technology has created worker mobility. Co-working spacesof different sizes have sprouted across the world to address the needs of businessnomads and freelance talents. Start-up companies like Society M in Glasgow,offer office spaces for networking events. The costs of real estate and realization ofunderutilized spaces may force companies to re-evaluate their office design.

    The Hardworking We Space

    Collaboration is where great ideas spark, and problems get solved instantly.Companies are increasingly integrating more multifunctional we spacesto encourage

    group thinking and unplanned collaboration. But it does not necessarily mean anincrease in real estate. Its about maximizing the use of space while supporting howwe work today like at Steelcase WorkCafein Grand Rapids, Michigan. The Steelcasespace supports the many ways employees work there through strategic placement offurniture, technology, and equipment.

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    Society M / Concrete Amsterdam/ Glasgow (UK) / 2011 - KesselsKramer

    http://www.concreteamsterdam.nl/http://www.concreteamsterdam.nl/
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    Solitude Amid the Office Jungle

    Collaboration may be proven to offer a lot of benefits, but an office ispopulated by individuals with different personalities and attitudes. Whenthe office space adjacent to Pinkeyes headquarters became available,the growing firm rushed at the chance to takeover and design their ownworkspace. Providing a diverse palette of furniture groupingsallowedthem to take control over where they want to work within the office whetherin solitude or in groups. Moreover, architectural elements define areaswith different levels of privacy. The central element in the design of thePinkeye Design Studioin Antwerp is a dividing wall that runs the length

    Pinkeye Crossover Design Studio / Pinkeye Design Studio/ Antwerp (BELGIUM) / 2013 - Frederik Vercruysse

    HOT TOPICS /5 Trends Shaping the Workplace

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    Words: Carla TurkLocation: USAYear: 2013

    http://www.pinkeye.be/http://www.pinkeye.be/
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    Pinkeye Crossover

    of the work space. Clad in diagonally framed wooden beams, the walls interplay of lines creates

    structure and atmosphere, providing a framework that accommodates several more intimatespaces. Half-moon shaped cut outs make for windows that reveal more intimate rooms, anintervention to create quiet, private work spaces in the overall open office design.

    The Active Office

    Ergonomics once educated us on the importance of supporting our body while working. Now,furniture companies like Vitraencourage us to move around and work in different positions byintegrating adjustable height furnitureand varying furniture settings and forms. Movementfosters better concentration and productivity, while prolonged sitting affects blood flow and

    blood sugar levels.

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    Words: Carla TurkLocation: USAYear: 2013

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    gn Studio / Pinkeye Design Studio/ Antwerp (BELGIUM)/ 2013 - Frederik Vercruysse

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    The Sustainable Office

    Environmental awareness is one of the driving forces in office design. Utilizingreclaimed or existing materials, upcycling, and using water and energy efficientfixtures lessen our carbon footprint and improve indoor air quality.Green buildingencompasses all these attributes and is also an attractive feature in drawingbuilding tenants and future employees. Sustainable practice also brings out the

    Words: Carla TurkLocation: USAYear: 2013

    Drukta and Formail / Five AM Interieurarchitecten/ Kortrijk (BELGIUM) / 2012 - Thomas De Bruyne

    HOT TOPICS /5 Trends Shaping the Workplace

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    innovative nature of design such as the upcycling of shipping containers forbuilding the printing and mailing office of Drukta and Formailin Kortrijk.The result leaves us with a lasting impression of their company.

    The current movement of office design focuses more on user-centered spaces andefficient use of real estate. Organizations realize the direct effect of underutilizedspaces to costs, employees well-being, productivity, branding and culture.Awareness of these office design trendsallow us to program the office to servethe multi generation of workers today and prepare for the workplace of the future.

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    Match.

    Create your Match quickly and simply on vibia.com or

    contact us and we will help you with the whole process.

    You create the lighting fixture of your

    new project yourself

    Design by Jordi Vilardell

    & Meritxell Vidal

    Match is the first lighting collection that you can customise

    to integrate it into any space and create a unique and

    exclusive atmosphere.

    www.vibia.com

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    JEAN NOUVEL/HOTTOPICSOfce for Living

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    Words: Lucy-Anna CorteyLocation: ITALYYear: 2013

    HOT TOPICS /Milan Design Week SpecialJean Nouvels Ofce for Living Installation

    This years Salone Internationale del Mobiletheme, the Office (hence our owneditions subject), featured a Cosmit-commissioned installation by Jean Nouvelexploring the enjoyment of office living. In this gargantuan installation, shown at theInternational Workspace Exhibition (Salone Ufficio), Jean Nouvel sets out his vision

    for the office environments of the future. A four piece monolith encompasses fiveindividual office scenarios that astutely illustrate just how obsolete the traditionaloffice of today already is.Nouvels depiction also endeavors to inspire office fitting manufacturers toexplore different directions.

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    Words: Lucy-Anna CorteyLocation: ITALYYear: 2013

    HOT TOPICS /Milan Design Week SpecialJean Nouvels Ofce for Living Installation

    Exploring the growing trend of working from home, the first scenario displays alab apartment imagined as a comfortable workspace. In this project, signs ofdomesticity meld and seep into the workplace; the function of the office furnitureplays with purpose and smartly executes duality.

    We often spend more time in

    the ofce than we do at home;

    there does not have to be

    inevitability about where we

    work, we can work in pleasing

    places, even at home.Jean Nouvel, 2013

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    Words: Lucy-Anna CorteyLocation: ITALYYear: 2013

    HOT TOPICS /Milan Design Week SpecialJean Nouvels Ofce for Living Installation

    Moving on through the structure, another scene is set as a traditional apartment.It serves as a pleasing backdrop for living that enables self-expression throughobjects and work. Nouvel manages to conserve the functional ethos of the officewithout inciting the stresses associated to the working environment.

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    yofCosmit

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    Words: Lucy-Anna CorteyLocation: ITALYYear: 2013

    The visit continues to the top floor of a skyscraper exposing a series of luxuriousoffices that explore how sliding, collapsing walls and modular furniture can createa more stimulating environment.

    The ofce today is based

    on the idea of offering the same

    space for everyone, general

    solutions are usually bad

    solutions for everyone.

    Jean Nouvel, 2013

    HOT TOPICS /Milan Design Week SpecialJean Nouvels Ofce for Living Installation

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    Words: Lucy-Anna CorteyLocation: ITALYYear: 2013

    HOT TOPICS /Milan Design Week SpecialJean Nouvels Ofce for Living Installation

    In another room, the blank space of a converted warehouse outfitted with aflexible arrangement of furniture and lighting cultivate a rounded perception ofunrestricted space.

    As a stark antithesis to the standardized office lighting systems of today, a space isdedicated to demonstrating innovative lighting systems for offices.

    A final room houses a selection of furniture by some of Nouvels favorite designers,a homage to extraordinary designs of the past that, even today, remain strikinglycontemporary.

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    According to the dictionary,

    the word work means a forced

    activity, and can sometimes

    signify distress.That is why I have intuitively

    spent my entire life avoiding

    materials or working

    environments

    An ofce could be a space left

    deliberately uncultivated in order

    to make the most fertile seeds

    germinate.

    PHILIPPE STARCK

    MICHELE DE LUCCHI

    Words: Lucy-Anna CorteyLocation: ITALYYear: 2013

    HOT TOPICS /MILAN DESIGN WEEK SPECIALJean Nouvels Ofce for Living Installation

    86

    Finally, rounding off the installation, Nouvel presents a VIP lounge, where hisdesigner friends Ron Arad, Michele de Lucchi, Philippe Starkand Marc Newson

    share their thoughts on their own workspaces and work ethos.

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    We call our ofce a studio,

    its a rather progressive

    kindergarten.

    I feel my studio is like my

    home.

    RON ARAD MARC NEWSON

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    The Ofce of the Future

    /DECONSTRUCTION

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    DECONSTRUCTION/ The Ofce of the FutureGoogles Future-Ready Tel Aviv Ofce

    Words: Stephen SearerLocation: Tel Aviv (ISRAEL)Year: 2013

    Floor Area: 8000m2Completion date: 2012

    Googles Future-Ready Tel Aviv Office

    Though there are thousands of office design projects completed each year,Googlesnewest office in Tel Avivwill prove to be a standard-bearer for workplaces of thefuture through its use of Activity-Based Workingand its embracing sustainabilityand accessibility.

    Designed by Camenzind Evolution and Israeli Setter Architects & Studio YaronTal in December 2012, the project sets a new milestone among Google offices bysetting aside large amounts of available space for collaborative andcommunicative

    landscapes.

    Activity-Based Working and Accessibility

    Real estate costs continue creeping to higher and higher levels making it imperativefor companies to efficiently utilize their available space and resources. Activity-Based Workingis a design methodology whose goal is to assist office planners indelivering layouts which offer employees the correct work environments in thecorrect proportions.

    Stefan Camenzind, Camenzind Evolutions principal, believes that office

    environments are often unsuitable for the types of work occurring within them.For organizations like Google, this approach provides ideally suited workspacesfor each and every taskregardless of team size, goals, or employee mood.

    Camenzind notes that:

    Its not so much about inspiration but about a deep understanding how peoplework and what kind of work environment will help them to excel at their work.

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    Unlike many modern office projects, the firm has not sacrificed opportunities foremployee focus and privacy as a means to achieving additional space dedicatedto collaboration, communication, and sharing. Instead there are a variety ofconference rooms, huddle zones, casual seating areas, and cafe spaces indifferent sizes to allow for planned and spontaneous creative interactions.

    Dreaming in LEED

    As we move further into the future, simply creating a memorable workplaceis nolonger enough. Occupying 8 floors in Tel Avivs new Elco Tower, Google is strivingfor sustainability.

    DECONSTRUCTION/ The Ofce of the FutureGoogles Future-Ready Tel Aviv Ofce

    Words: Stephen SearerLocation: Tel Aviv (ISRAEL)Year: 2013

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    The building itself was constructed usinglow-emitting materialsand a grey water recyclingsystem which reduces the quantity of water needed from external sources.

    In order to reduce electricity costsfrom lighting, an external double-glazed glass screenwallwas designed to improve the structures natural thermal and acoustic qualities while providingmaximum natural lighting. Certified wood and non-toxic materialsare used throughout.

    Using smart systems designed to monitor occupant comfort, the building automatically adjustslighting and temperature settingsto not only save energy but improve employee experiences.Staff members complete surveys in order to maintain optimal comfort beyond the automatedsystems.

    The tower itself was designed by Israeli architecture firm, MYS Architects. For their efforts, theproject is looking forward to achieving LEED Platinum Certification- the first in the country.

    The Office of Tomorrow, Today

    Although dreaming of future technologies can be appealing, it is important for office designersto consider current realities.

    Googles latest office not only solves the problems of inaccessibility, toxic materials, resourceshortages, and inefficient workplaces, it represents a step towards making the reality oftomorrows office, today.

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    Google Office / Camenzind Evolution/ Tel Aviv (ISRAEL) / 2012 - Itay Sikolski

    http://www.camenzindevolution.com/http://www.camenzindevolution.com/
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    WE WERE AT / The Milan Design WeekIntercepting the Talented

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    Stellar Doma / Swarovski / Tord Boontje

    Serac Bench / Zaha Hadid Design

    Enrico Fratesi & Stine Gam / GamFratesi

    Showroom MOOO

    Cheshire Lamp / Fontana Arteby GamFratesi

    A Summary of Our Week in Milan

    http://www.tordboontje.com/http://www.lab23.it/fr/http://www.gamfratesi.com/http://www.moooi.com/http://www.fontanaarte.com/http://www.fontanaarte.com/http://www.moooi.com/http://www.gamfratesi.com/http://www.lab23.it/fr/http://www.tordboontje.com/
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    Vivan Brothers of LAB23 & Zaha Hadid

    TokujinYoshioka

    Matali Crasset

    Hirata Akihisa

    Giorgio Biscaro / Creative Director / Fontana Arte

    Showroom MOOO

    Tord Boontje

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