It doesn't hurt to know your school calendar so you don't miss out on something. We used Archer High's logos and school crest on a black background and then added the county's school-year calendar placed on backboards. At the bottom, we added school sponsors since some of them would be interested in buying ads for the posters. The booster clubs can then sell these and fundraisers and make a nice profit. Folks get something well-made on nicer-than-normal paper that promotes school spirit while also being useful...an easy sell.
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