ArcGIS and Bing Maps—Better T ogether ESRI ® ArcGIS ™ customers understand the value ofgeographic information system (GIS) technology for integrating data with a spatial component, regardless of the source, so that it can be analyzed as a whole to make critical business and planning decisions. GIS can provide powerful information—not just about how things are, but how they will be in the future based on change. A key benet provided by GIS technology is data visualization— presenting GIS data in the context of location so you can better visualize it, understand it, and ultimately act on it. When data is plotted on a map, the big picture view makes the geospatial relationship between the data points more clear, and trends and patterns become more apparent. Addhigh-qualitybasemaplayerstoyourESRI ® ArcGIS ™ productswithMicrosoft ® Bing ™ MapsPlatform.UseBingMapsstr eetmapsandaerialimagerytovisuali zedatainthecontextofitslo cationforbetterdecisionmaking.Becau seBingMapsisintegr atedasabuilt -inservicethroughouttheESRIAr cGIS9.3.1System,youcanquicklytakeadvan tageofthebenetso ftheintegration. The Bing Maps Platform provides data visualization for augmented situational awareness. From a big picture view, you can drill down on a point of interest to better understand it within the context of its location and surroundings through high-resolution aerial imagery, street maps, and combined map and labeled aerial layers. And with the ArcGIS 9.3.1 System release, Bing Maps can be easily accessed by ArcGIS customers. Minneapolis-St Paul International Airport uses Bing Maps to provide airport noise data.
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