Thom Clark & Gordon Mayer How to get heard ARCC Alliance for Research in Chicago Communities
Thom Clark &Gordon Mayer
How to get heard
ARCCAlliance for Research in Chicago Communities
What would you tell President Obama about ARCC if you crossed paths jogging?
CMWho?
Communica-tions35%
Executive Director, or other staff
32%
Board mem-ber/other vol-
unteer7%
Other26%
What do you do?
TurnoutAttendance at an event
Why we communicate
AwarenessUsually traces back to
moneyAdvocacy Best to engage audience
‘Facts Are
Meaningless’
Telling stories
Storyteller FigureJalisco, Mexico, AD 100/800 Art Institute Chicago
• Hi! My name is _____ and I’m a …
• You know how… (problem)
• Well, what I do is…(feature)
• So that …(benefit)
• I’m kind of like …(metaphor)– Feature: the physical traits or description of what you do
– Benefit: a feature translated into a member’s satisfaction. What do the members get because of what you do?
– Metaphor: a comparison that can be funny or startling; goal is to make your work familiar.
Crafting an elevator speechWho we are, in less than 2 minutes
What are our goals?
Who are our audiences?
What are our messages?
ARCC & CBPR strategy
Amy Snipes, from http://www.kellogghealthscholars.org/news/annual.cfm
Our goals?
Our audiences?
Our messages?WIFM for our audiences?Our stories?
Get found online!
Add your group to our directory at www.communitymediaworkshop.org
And fan us on Facebook!
www.facebook.com/ communitymediaworkshop
Thank you!