Arbor Powerpoint

Waukee High School

Mission Statement

Our mission at Arbor is to be a positive, environmentally friendly force in our community and be known for a healthy menu. In addition to providing a relaxing place to do business, we promote a fun, entertaining experience for our customers.

Location & HoursLocated adjacent to main ProStartville park and activity center of the city

• Convenient place to pick up a picnic or a meal

• Place to hold a business meeting or lunch

Kitchen Hours: Tuesday – Sunday 10 A.M. to 10 P.M.

Interior Description• Tree brings nature inside

• Windows and terrace – for natural lighting and view of park

• Indoor playground made from recycled

materials

• Cork floor and doors

Eco-friendly Restaurant

• Restroom uses low flow fixtures, high efficiency toilets, waterless urinals, touchless faucets

• Hand dryers instead of paper towels

• Energy star kitchen equipment

• Recycled and repurposed patio tables and chairs, custom refurbished

Eco-friendly• Waste bins for produce

– Collected and eventually used for soil nourishment

• Natural lighting

• Serve water upon request

• Use of area farmers and producers– Feature their names in our menu

Boardroom Floor Layout

Canopy Floor

Company Structure• Managers –

General Manager, 3 Assistant Managers

• FOH – 2 Host/Hostess, 2 Bartenders, 2 Bus Personnel,6 Servers

• BOH – Head Chef, 2 Line Cooks, Food Runner, Dishwasher

Staff UniformsEveningDaywear

Menu- Price points for demographic & features wood-fired as well as local farms and producers

Menu HighlightsMesclun Green Salad

$7.75

Spiced Petit Tender servedwith Lemon Carrots and Primavera Mashed Potatoes $ 14.95

Cappuccino Mousse$5.00

Marketing Strategies

• Designed to bring in new customers and repeat business

• Use of strategies that have been proven by other companies

Groupon – reaches audience interested in eating out - may be current or new customers (89% return*)

*RESEARCH: Groupon customers spend an average of 60% above the value of the Groupon.

Secret Envelope – for current customers

Encourages repeat visits – 15 % redemption rate projected

Summary

• Capitalizes on the city’s greatest asset- the park

• Reaches out to area businesses as well as families

• Uses eco-friendly practices in building, menu, and business practices

And as our logo suggests…………

STRONG SUPPORT AND STABILITY IN THE COMMUNITY