ArabNet 2010 Pre-Conference Workshop in Cairo

Factors of production

Entrepreneurship

Land=Technology

Capital

Labor=Management team

Entrepreneur, is a French

English word meaning "one who

undertakes an endeavor". Entrepreneurs

assemble resources including activity

innovations, finance and business acumen

in an effort to transform innovations into

economic goods

Innovation Resources

Finance Business

Acumen Transform it into a

business

Innovation

Product Definition

Pure Electronic product

Partial

Electronic

product areas

Traditional

Product or service

Physical

product

Electronic

Product

Physical

Agent

Electronic

Agent

Virtual Player

Physical Process

Electronic Process

Virtu

al P

rod

uct

The Product (Service)

Delivery Agent

The Process

Degrees of digitization:

Virtual Process

Product Analysis

Business Process

Engineering

Process Architecture

Customized for various

Users and markets

ConsumerBusiness

PartnerEmployees

Vendor/

Supplier

Target B Target A

Workflow

Start finish

Analysis Stage &

Information

Architecture

Design Criteria for an electronic interface

Navigation Easy for visitors to find their way around your application

Consistency The look & feel consistent from page to page?

Performance How long does it take for page to appear?

Appearance Is the site aesthetically pleasing?

Quality Assurance Does the site algorithm work properly?

Interactivity Does the application encourage the user to play continue?

Security Does the customer feel safe while using the application?

Privacy Is customer information protected?

Scalability Will the application increased usage will be supported by

the initial infrastructure and is it upgradeable?

Social Media

Implementations

Business Acumen-Defined

Is a concept pertaining to a person's knowledge and

ability to make profitable business decisions.

Research:

• Market Behavior

• Consumer Behavior

• Trends in that particular sector

Putting the business plan together:

• Executive Summery (wait until the end to draft it)

• Finalize table of contents

Business Plan tips

• Don‟t use business Jargon

• Don‟t be trite; keep repeating yourself

• Keep some information back so you have something to talk about when

you meet potential investors

• Preempt by incorporating all the challenges and weaknesses of your

model and tell investors your plans about tackling those challenges

• Develop an elevator pitch (two minutes or less) you never know when

you will meet the right investor and how much time you have to pitch the

idea to

• Develop a dynamic timeline and keep updating it

• Keep business plan short and sweet no one has time to read a 100

page document

Financials

• Financial Modeling www.docstoc.com (Validated assumptions)

• Financial Projections (five years)

• Breakeven point

• Burn Rate

• Evaluate your idea if possible : Discounted cash flow or benchmark (if any)

•Traction (survey target audience)

How to talk to investors

• know your numbers-trust me they will quiz you

• Don‟t take it personal they will punch wholes in your plan and

numbers “its their job”

• Success ratio is less than 1%

• Swimming with Sharks

• Manage your expectations but don‟t give the store away

Management Team

• Investors invest in people not paper or ideas

• Competency Matrix and gather your team accordingly

• Level of involvement

Advisory board

• Identify various professionals in different areas of your

business to help you while your putting the business plan

together

• Can make introductions to key individuals in your sector

• Name association gives your business plan weight

You „re it

You are going to feel every emotion possible

Putting it together

Financials

Management team

Investor relations

Research

Business Model Business Plan

• Executive Summery

• Background

• Market Trends

• Business Case

• Five years projections (Ac &

Cash)

• Breakeven analysis

• Timeline

• Management team

• Marketing strategy

• Product architecture

Q & A