AR Experience Design @ ARE2011

Experience Design for Mobile Augmented Reality

Gene BeckerMay 2011

“You are the world’s firstpure play experience designers”

- Bruce Sterling

© 2010, Layar B.V.

what makes a compelling experience? Physical / Mental

ChallengeSelf-Expression

& Creativity

Physical Stimulation(sights, sounds, touch…)

Mental / EmotionalStimulation, Imagination

Bonding, Sharing &Cooperation

Competing with others

ref: Hull, Reid “Experience Design for Pervasive Computing”

© 2010, Layar B.V.

mobile AR experience design practices

1. Zero-click experiences

2. Narrative elements

3. Magic moments

4. Immersion & flow vs. literal positioning

5. AR as social photography

We’re still in the silent film era of the AR medium

Historic Market Street layer by bigBigBang

Quadmented by Adriano Farano @farano

Quadmented by Adriano Farano @farano

Quadmented by Adriano Farano @farano

Quadmented by Adriano Farano @farano

PhillyHistory.orgAR by Deb Boyer & Josh Marcus@azavea

Berlin Wall layer by Marc Rene Gardeya

tiananmen squARed

johncraigfreeman.com

virtualpublicartproject.com@vpublicart

freespace by spacelib

Tweeps around by TAB

http

://w

ww.

tabw

orld

med

ia.c

om

Instaphotos by TAB Worldmedia

© 2010, Layar B.V.

mobile AR experience design practices

1. Zero-click experiences

2. Narrative elements

3. Magic moments

4. Immersion & flow vs. literal positioning

5. AR as social photography

Discuss.Gene Beckertw: @genebeckerskype: gene.becker web: www.layar.commail: [email protected]