Managing content can become overwhelming with the growing number of delivery platforms. Content strategist Margot Bloomstein, principal of Appropriate, Inc., breaks down the steps to implement a strategy that saves time, money, and frustration. Embracing Brand-Driven Content Strategy
Managing content can become overwhelming with the growing number of delivery platforms. Content strategist Margot Bloomstein, principal of Appropriate, Inc., breaks down the steps to implement a strategy that saves time, money, and frustration.
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Managing content can become overwhelming with the growing number of delivery platforms. Content strategist Margot Bloomstein, principal of Appropriate, Inc., breaks down the steps to implement a strategy that saves time, money, and frustration.
Why start blogging, audit the content, consolidate site architecture, add video testimonials, incorporate user reviews, relaunch the site, develop new brand guidelines, switch to a new CMS, or go “mobile first”… if you don’t know what you need to communicate?
Because we all want the same thing,but content keeps getting in the way.
(CC) http://www.flickr.com/photos/slworking
Content is expensive
Sustainable content is content you can create—and maintain—without going broke, without lowering quality in ways that make the content suck, and without working employees into nervous breakdowns.
How could we prove this is a car not like anything else out there? It’s a small car, but it’s premium. You get a Porsche 911 ride for a fifth of the cost. It’s got history… but in Europe.
You need to give people content to give them history.”
Premium technologyPremium technologyPremium technologyPremium technology• Assertive; ready to perform as a driver’s car• Proactive and supportive of spontaneityClassic designClassic designClassic designClassic design• Experienced and savvyCheekinessCheekinessCheekinessCheekiness• Smart, “punny,” hip• Fun, gleeful
Message architecturePassionate about strategic discoveryPassionate about strategic discoveryPassionate about strategic discoveryPassionate about strategic discovery• Creative, spirited, inspired• Visionary, innovative thought leader and industry leader• FlexibleTactical and handsTactical and handsTactical and handsTactical and hands----onononon• In the trenches, in touch• Detail-oriented and methodicalPioneeringPioneeringPioneeringPioneering• Groundbreaking, trend-setting• Modern and savvyPeoplePeoplePeoplePeople----focused and marketfocused and marketfocused and marketfocused and market----drivendrivendrivendriven• Trusted by medical professionals, researchers, and media• Industry news source