1 Aquasail is proud to bring to you a high energy regatta where 50 Corporate HR Heads across industry sectors will spend a day on the waves. The H.R. Regatta : The H.R. Regatta : Ride the Waves Ride the Waves 21 st January 2012| Mumbai Harbour Set sail and create a Set sail and create a connect! connect!
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Aquasail is proud to bring to you a high energy regatta where 50 Corporate HR Heads across industry sectors will spend a day on the waves.
The H.R. Regatta : The H.R. Regatta : Ride the WavesRide the Waves21st January 2012| Mumbai Harbour
Set sail and create a connect! Set sail and create a connect! Set sail and create a connect! Set sail and create a connect!
• The HR Heads Regatta– Overview– The invitees– The format– Objectives– Why sponsor: benefits – Sponsorship options and costs
• Aquasail Regattas in the past• About Aquasail • Contact us
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The contentsThe contents
The HR Heads Regatta : Riding the Waves The HR Heads Regatta : Riding the Waves
• 50 HR and Training heads
• 600 Plus invites through Aquasail Sponsors and Association Partners
• Large MNC and family owned companies
• Media & knowledge/ association partners :
– Leverage connect– Pre and post event reach – We will reach out to targeted media but
this is not the focus (can be included)
• The format – 1 hour talk about leadership and
training and opportunity for sponsor integration
– Networking lunch – Sailing in teams : team building and
leadership showcase – Prize distribution and cocktails
• Integrate your brand – Talk on leadership– Product offers (relevant)– Fix meetings / appointments– Demo a product
GREAT REACH, GREAT CONNECTGREAT REACH, GREAT CONNECT3
Invitee companies : sample list Invitee companies : sample list • Asian Paints • Aditya Birla • Ambit• ASK• BCG• Cap Gemini• Centrum • CEAT• Colgate• DELL• Essar • Eureka Forbes• First Data• Future Generalie • Glaxo
• HUL• HYATT• IBM• Idea Telecomm• IL&FS• Idea Cellular• ISPAT• Sony Entertainment• J&J• JCB• Jet Airways• KPMG• L&T• Monsanto• Mahyco
AQUASAIL ENGAGES WITH HR HEADS FOR TEAM BUILDING : ALL KNOWN CLIENTSAQUASAIL ENGAGES WITH HR HEADS FOR TEAM BUILDING : ALL KNOWN CLIENTS
• Nokia• Novotel• Percept • Pepsi• Pfizer• RBS • Religare• Taj • Tata Sons • Tata cap • Thomson Reuters• TV 18 Group• RPG Enterprises • SAP• Vodafone and many
• Great Networking: exclusive, powerful and engaging
• High reward: exciting never before memorable experience
• Unique: niche, first time in India• Superb imagery: association with
world greats, with adventure, passion, excitement and excellence
• Clutter breaking branding – on and off water
• Brand integration: Tailor the event to meet brand objectives – can demo product / organization if you want
‘The business lessons are powerful. The platform is incredible!!”‘The business lessons are powerful. The platform is incredible!!”
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Format geared for networkingFormat geared for networking• 50 top HR/ training Heads across
industries– Exclusive and high powered
• Conference presentation– Relevant to the event – Integrated with sponsor objectives
• Regatta Lunch – Great opportunity to mingle and talk
• Sailing and racing and cruising– Networking in small teams
• Prize giving and networking cocktails– High energy, informal atmosphere
• Casual and yet high powered the perfect setting
Engage, excite, involve: network with a difference Engage, excite, involve: network with a difference 6
Unique and Relevant BrandingUnique and Relevant Branding• Branding
• Venue branding : Exclusive/ tasteful • Prizes, souvenirs, score boards etc..• On water branding: boats, buoys, flags
etc..
• Pre event and post event branding– Website : build anticipation, announce
results, photos etc..– Collaterals / invites etc.
• Media and press releases
• Memorabilia : Something they will cherish
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Meet brand objectives: Tailor made solutionsMeet brand objectives: Tailor made solutions
• Fix Meetings/ demos
• Information sharing
• Product / organization awareness
• Corporate relationship building
• Launch a relevant product or concept
Based on the sponsor objectives we build in the brand experience Based on the sponsor objectives we build in the brand experience 8
Media ConnectMedia Connect
• Aquasail can tie up with well defined media partners for additional coverage
• Previous tie ups for other regattas have been with – CNBC TV 18– Forbes India– Bombay times
• Association Partners– In talks to ensure profile is met– Many partners are keen – Previous partners have been NHRD,
People Matters
• Media that will be called– Relevant media like Ascent and
other vertical related media will be invited
– Print: Times Group, Hindustan Times, Mint, Midday, etc.
– Electronic: key channels and other niche channels
– Magazines: relevant verticals will be called
– Relevant online media
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HR HEADS REGATTA Presenting Associate Media / association partner
Comments
Number of sponsors 1 only 2 To Be Decided
Presented by (XXX) Yes No Co hosts
Keynote speech Yes No No Sponsor speaker
Introduction Speech Yes Yes No
Award presentation Winning awards Other awards No
On water Branding Yes Yes No
Venue Branding Prominent Yes Yes Prominence to presenting sponsor
Invitees Yes Yes Yes Should be in line with profile
Sponsorship benefits Sponsorship benefits
“It was Fantastic & very well organized, loved it. I have become a fan of sailing.” - A Sunderaj - MD Carpe Dien Advisors
“It was Fantastic & very well organized, loved it. I have become a fan of sailing.” - A Sunderaj - MD Carpe Dien Advisors
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HR HEADS REGATTA Presenting Associate Media / association partner
Comments
Marketing collaterals Racing rules etc. Yes Yes Yes Branding prominence for presenting sponsor
Forms / certificates
Yes Yes Yes
Online presence Pre event on both websites
Prominent Second level Second level
Regatta website yes yes yes
Web promo Yes no no If fits with profile
Post report Yes Yes Yes
Special promotion yes No No Fit with event
Special brand mention
yes Yes No Integrate thru promotion
Entry passes 5 3 3 Per event
COST 4.5 LACS 3 LACS 3 LACS
Sponsorship benefits contd and costs Sponsorship benefits contd and costs
Partners in relevant areas may also be on board : technology/ hospitality partner etc. 11
Additional BenefitsAdditional Benefits
• Aquasail will provide Title Sponsor 20 vouchers worth Rs 6000 each 1.2 lacs for use for those sponsor clients who could not attend / high profile client- *condition applied
• Media PR – sponsor names will be part of PR releases
• Visibility of Aquasail website (regattas site) is a true add on benefit and creates online presence
• Many other gifts and vouchers
• Sponsor can– Can talk about relevant
product / offers– Can fix meetings– Work on other ways to ensure
reach goes beyond the event
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Sponsor BenefitsSponsor Benefits
Opportunity to Network with 50 HR headsCreate product awareness/ sales related
Opportunity to Network with 50 HR headsCreate product awareness/ sales related
Association with imagery of Sailing: Exclusive, Unique, AspirationAssociation with imagery of Sailing: Exclusive, Unique, Aspiration
Build in corporate / brand message Build in corporate / brand message
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Sailing with AquasailSailing with Aquasail
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Ride the WavesRide the Waves Ride the WavesRide the Waves
Illustration : Forbes India Aquasail Regatta Illustration : Forbes India Aquasail Regatta • International racing format
• Designed for lasting impact and build up
• 230 CEOs and business owners
• Citibank, Autohanger, Cox and Kings, Jet Airways, Provogue and Nautica
• Royal Bombay Yacht Club and Aquasail Training Centre, Mandwa
What was most unique and made the entire event amazing was the racing format. CEOs, business leaders and their spouses who had never sailed before sailed and raced competitively getting completely immersed in the activity and the overall spirit. The excitement at each of the events was electric. All that everyone said was ‘can we come back for more?
Diverse fleet of world class boatsDiverse fleet of world class boats• Cruising boats
– Great brands – 25 feet to 40 feet– Keel boats and catamarans
• Sports and training boats– Worlds best brands
• Powerboats
• Beach dinghies and catamarans
• Kayaks and windsurfers
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Safety and processes : world benchmarksSafety and processes : world benchmarks• Best practices based on 3 decades of
sailing experience
• Equipment– Certified buoyancy aids and
lifejackets– Rescue boats with trained
personnel– First aid: trained personnel at
venue
• Skippers– Expert team: international and
national level sailors – Passionate and competent
• Safety is a priority at all time
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Terms and ConditionsTerms and Conditions• All purchase orders should be addressed to “Aquasail Distribution Company Pvt.
Ltd”• Terms of payment: 100% advance along with PO in advance • Service tax and other related taxes are chargeable on actual • Both parties, the sponsor/partner will appoint a person who will act as a single
point contact for all deliverables, invoicing, etc.. pertaining to this conference • Any services, special requests other than the scope of this proposal will be charged
extra as the case might be• This proposal is confidential and for consumption by the client only – please do not
forward this to any external party or associate without prior written consent of Enigma leadership team