April 25, 2014 PITCH IT! Homework: Work on PITCH-IT! I-Ready - due by May 1st - at least 4 tests, passed with an 80% composite proficiency! Objective: I can work collaboratively in a group to create multiple forms of advertising using a variety of propaganda techniques. Warm Up (in your composition book) C opy your objective into your comp book. Get your IR book and turn to Brain Breeze (pg. 360)
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April 25, 2014 PITCH IT! H omework: W ork on PITCH-IT!
April 25, 2014 PITCH IT! H omework: W ork on PITCH-IT! I-Ready - due by May 1st - at least 4 tests, passed with an 80% composite proficiency! Ob jective: I can work collaboratively in a group to create multiple forms of advertising using a variety of propaganda techniques. - PowerPoint PPT Presentation
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April 25, 2014 PITCH IT!
Homework: Work on PITCH-IT! I-Ready - due by May 1st - at least 4 tests, passed with an 80% composite proficiency!
Objective: I can work collaboratively in a group to create multiple forms of advertising using a variety of propaganda techniques.
Warm Up (in your composition book)Copy your objective into your comp book.Get your IR book and turn to Brain Breeze (pg. 360)
The Nike swoosh symbol is filled with all the different kinds of Nike shoes, showing consumers the variety of products made by their company and insinuating that there is a Nike shoe out there for everyone. By saying "come together," Nike is
trying to get the customer to feel like they can belong in a group with all the other people that already have Nike shoes, like it's one big happy Nike-wearing family. The "right now" pressures consumers into feeling like they need to purchase Nike shoes as soon as possible so that they don't missed out.
The wording "My better is better than your better" appeals to people's desire to have / be the best. Consumers may read that and feel like they need to get some Nike shoes in order to be better than people who wear other shoes. Nike wants people who wear other shoes to feel inferior because they are not wearing the Nike brand of shoes. They know people want the best, and by purchasing Nikes they are on their way to being the best.
The commercial has celebrity tennis player Serena Williams and basketball player LeBron James. The commercial is trying to say that Nike encourages everyday people to be better, to challenge themselves, to do more than they ever thought they could. In the end, they could be so good that they surpass the skills of top athletes.
Homework:
Work on Pitch it!
I-Ready - due by May 1st - at least 4 tests, passed with an 80% composite proficiency!