April 2015 buzzReport

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MILLENNIAL RETAIL STUDY [PART III]

HOW MILLENNIALS ARE SHOPPING AND INTERACTING WITH RETAILERS

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MILLENNIAL RETAIL STUDY: OVERVIEW

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A few words about our Millennial Retail Study from CEO and Founder Tina Wells…

For our April buzzReport, we are proud to present the third installment of our four-part 2015 Millennial Retail Report! Here, you will get the chance to dive into the world of the Millennial and gain insight into how they shop, what they buy, how much they spend, and how they want to interact with retailers. This information is useful to any brand or retailer that hopes to better understand the Millennial generation. So what are you waiting for? Dive in!

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MILLENNIAL RETAIL STUDY: MEET THE BUZZSPOTTERS Meet the pulse of BuzzMG and our monthly buzzReport…

ALL ABOUT OUR NETWORK

They are the trendsetters and tastemakers in their school, community, or city. Whether they’re discussing a cultural phenomenon or explaining everyday youth behavior, they are helping our clients make the decisions that matter. Our international network of over 30,000 youth has been selected on a peer-to-peer basis through our proprietary process that promises to capture true trendsetters. Our network includes buzzSpotters® from various countries, including…

Facebook

Twitter

Instagram

Dribble

Vimeo

Google +

USA

CANADA

BRAZIL

GERMANY

JAPAN

SPAIN

CHINA

UNITED KINGDOM

SOUTH AFRICA

Data is collected through… - Online Surveys - Ethnographies - Immersion Experiences

36%

64%

Female 64%

30,000 Network

449 Participants

Male 36%

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Age

Full-Time (64%)

Part-Time (10%)

Self-Employed (6%)

Other (18%)

Unemployed (2%)

18-24 (18%)

25-30 (31%)

31-35 (51%)

Employment

White (53%) Black (22%) Asian American (12%) Hispanic (10%) Mixed (3%)

Ethnicity

City (52%)

Suburb (41%)

Rural (7%)

Residence

Married (43%) Single (27%) In a Relationship (22%) Divorced (2%) Dating (6%)

Marital Status

Education

High School Diploma (21%) Associates (11%) Bachelors (49%) Masters or Doctorate (16%) None of the Above (3%)

MILLENNIAL RETAIL STUDY: MEET THE BUZZSPOTTERS Meet the pulse of BuzzMG and our monthly buzzReport…

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Millennials are willing to give if they get something in return.

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MILLENNIAL RETAIL STUDY

A majority of Millennials would share personal information with a brand to receive coupons.

87%

90%

9 out of 10 Millennials would share personal information with a brand to get free or discounted products or services.

Millennials are willing to share their personal information with brands if they receive something in return.

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Millennials want to stay constantly connected.

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MILLENNIAL RETAIL STUDY

Two-thirds of Millennials post on social media while they are shopping in-store.

66%

85%

A majority of Millennials use their phones to access coupons while shopping in-store.

Millennials want to stay constantly connected, even while browsing and shopping.

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MILLENNIAL RETAIL STUDY

89%

89%

81%

92%

Millennials want access.

89% would like to have access to consumer reviews and product

ratings while they are shopping in-store.

Millennials want communication.

89% would like to be able to offer suggestions and recommendations

about products, directly to the manufacturers.

Millennials want convenience.

81% would like to have the possibility to purchase items in-store from their mobile devices instead of going to a

register to checkout.

Millennials want information.

92% would like to be able to scan products while in a store - to see info about the product, to create digital

shopping lists, etc.

Millennials want to stay constantly connected, even while browsing and shopping.

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Millennials are buying and spending on a variety of items.

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MILLENNIAL RETAIL STUDY Check out how Millennials are spending their money.

ENTERTAINMENT

Over half - 53% - of Millennials spend more than $100 per month on entertainment, including movies, concerts, etc.

SHOES & CLOTHES

Two-thirds - 66% - of Millennials spend more than $100 per month on shoes and clothes and 93% spend more than $50 per month.

TRAVEL

62% of Millennials actually spend more than $100 per month, on average, on travelling

and vacations.

DINING OUT

Three-fourths - 75% - of Millennials spend more than $100 per month simply on eating

out at restaurants and other dining areas.

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…spend more than $20 per month on BEAUTY SUPPLIES.

93% …spend more than $20 per month on BOOKS AND MAGAZINES.

87%

…spend more than $20 per month on EDUCATION.

71%

…spend more than $50 per month on ELECTRONICS.

73%

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MILLENNIAL RETAIL STUDY Check out how Millennials are spending their money.

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MILLENNIAL RETAIL STUDY Check out how Millennials are spending their money.

GROCERIES

72% of Millennials spend more than $200 per month on groceries alone.

HOUSEHOLD GOODS

82% of Millennials spend more than $50 per month on household goods.

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How will you use this information to reach the Millennial Generation?

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Learn a little about Buzz Marketing Group and what we do.

CONNECT BRAND IMPACT UNDERSTAND

Buzz Marketing Group (BuzzMG) is an award-winning communications agency that brings insight to activation. Through our network of 30,000 buzzSpotters® and 7,000 momSpotters, we deliver data and strategies that drive the marketing approach for clients focused on Millennials, Moms, and Multicultural consumers. Since our founding, research has been at our core and we continue to be a leader in consumer insights worldwide. We believe that as the consumer evolves, the agency must evolve. Since 1996, BuzzMG has been committed to helping our clients understand consumers better and reach them in a more focused way. We help clients Connect, Brand, Impact, and Understand their target market. Our unique set of tools and resources have been utilized by clients like Dell, Sony Music, Procter + Gamble, Johnson & Johnson, Microsoft, Maidenform, GlobalHue, Verizon Wireless, American Eagle Outfitters, and many more.

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BUZZ MARKETING GROUP: CONTACT US

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BUZZ MARKETING GROUP: CONTACT US Let’s sit down and chat.

132 Kings Highway East, Suite 202, Haddonfield, NJ 08033 | 856.433.8579 | www.buzzmg.com [email protected] | @BuzzMG

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