April 2012 IAB AMC Assembly Deck

Affiliate Marketing Council

Assembly meeting

26th April 2012

30 April 2012iabuk.net/contact

IAB: www.iabuk.net

Agenda

• Introduction

• ePrivacy and the work of the Legislation Committee

• Best Practice update

• 2012 programme review and preview

• IAB update

ePrivacy Directive 5-point plan

IAB: www.iabuk.net

Status / progress Complete

1. Establish a Policy & Legislation

Working GroupThe Legislation Committee

2. Conduct Cookie Audits a. Message distributed

b. IAB 5-point plan

3. Publish a Consumer Guide to

Affiliate MarketingWeb site underway – expected by

15 May. Nectar sponsorship 4. Develop standardised wording as

industry good practice for

affiliates and publishers to inform

consumers

The Consumer Transparency

Framework, published 5th March

5. Working with the UK Government

and Web Browser Manufacturers

to Enhance Browser Settings

WIP…

…

Consumer Transparency Framework

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Consumer Transparency Framework press

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Commitment to expand on the Consumer

Transparency Framework

IAB: www.iabuk.net

Advice to Advertisers & merchants

IAB 5-step guide online

Consumer-facing website

IAB: www.iabuk.net

Advice to advertisers and merchants

5-step guide

• Focus on long tail• Know what’s going on! – audit

• Be clear and transparent – revisit privacy policy

• Deliver prominence

• Context is king! – achieve informed consent through context

• Join the EU AdChoices programme – use of 3rd party / BT

http://www.iabuk.net/resources/white-papers/the-revised-eprivacy-

directive-what-is-it-what-should-you-be-doing-to-comply

IAB: www.iabuk.net

Consumer-facing website

• Helping consumers understand our business

• Go-to point for the industry – link in privacy policies establishes consistency

• Simple, top-level messages ‘this is how the business works’

• Nectar sponsorship: valuable consumer brand recognition

• Start point for longer term ambition to build increasing trust in our industry

• Hope to work with multiple trade bodies, egConsumers Association. CBI, ASA etc etc

IAB: www.iabuk.net

Emerging guidance

• ICO – May 2012 based on emerging best practice• Expect new guidance

• Other sources:• ICC (International Chamber of Commerce)

IAB: www.iabuk.net

EU Data Protection Proposals: position

• Lobbying road-map in

production

• First stop – letter to Manuel

Barroso, President of the

European Commission• Online advertising ecosystem is the Internet’s

engine

• UK / European ICT company CEOs to join

forces signing the letter

• An economic force

• Supporting the environment for the next Google

or FaceBook

• IAB’s Affiliate Marketing and Lead Generation

Councils selected for participation

Best Practice: voucher code of conduct

IAB: www.iabuk.net

• Networks alerted to vouchercodes.com activity on

brand search

• Code of conduct does not cover brand search

breaches of T&Cs

• Email sent reminding affiliate of their commitment to

uphold the spirit of the code of conduct

• Is it time for a discussion on additional voucher code

guidelines?

• Audit is also overdue, networks to commit to audit in

May 2012

Best Practice: Product feed guides launched

IAB: www.iabuk.net

• AMC site:

500 page

views since

launch

• Additional

coverage

from blogs

and IAB

IAB: www.iabuk.net

IAB AMC 2012 programme: highlights and

developments

• A4U collaboration• Affiliate Marketing Guide

• Affiliate survey

• Conference

• Awards

• … more

• Performance Marketing Industry study

• Case studies

• Consumer information

• PR Framework

• Website

• Training

AMC Council 2012 activity framework -

updated

iabuk.net/contact

Q1 Q2 Q3 Q4

J F M A M J J A S O N D

Regulation

/

Standards

/ Practice

Research /

events /

training

Mktg /

CommsWebsite / blog integration with new IAB website

PwC

Product

feed

guides

Consumer

Transparency

Framework

A4U Performance

Marketing ConfPerformance Marketing Industry Study

FAQs / WIKI

Whitepapers new & updated

IAB training opp?

Affiliate

payments

Case study development…

ePrivacy Guidance / advice / status updates…

AMC AdSpend update

PR framework

Consumer

siteEU Data Protection Proposals …

Voucher Code of

Conduct

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Performance Marketing Industry study:

The idea

• A new report from the IAB of greater

scale and impact than anything we

have ever done before

• To prove the ‘actual’ size of the UK

online performance sector (affiliate,

lead gen, email, search)

• A detailed audit of the industry

conducted by the IAB with a reputable

3rd party

• Producing the definitive stat for the

performance sector to use as standard

Performance is

£xx billion to the UK economy

and growing

iabuk.net/contact

Performance Marketing Industry study:

The benefits

• IAB throwing significant muscle behind our performance members

• Delivers the most positive story the AMC can generate for Government, businesses, press and consumers

• Directly addresses PR and marketing

• Provides our performance members with a report to judge actual success in comparison to market

• Sets our performance councils up to potentially repeat the report on an annual basis (also shared with other IAB’s)

iabuk.net/contact

Performance Marketing Industry study:

The progress

• Working group formed from AMC & OLG: 2 meetings, parameters established

• IAB research establishing RFP to go to PwC etc

• Ideal: summer working, October launch

• Dependencies• Complexity and therefore timing

• Funding

Overview of member benefits

1. Access to our research and chance to contribute yours

2. Access to events - 90% free, 50% discount on paid

3. Regulatory affairs support

4. Discount on all Training courses

5. Access to councils

6. 24/7 access to members-only resources online

7. PR through membership, blogs, councils, events etc

8. Networking opportunities at events, via members directory

IAB: www.iabuk.net

Around the IAB

• Events• Mobile Engage, 17th May

• Search Conference, 15th June

• Training• Lead generation workshop, 11th June

• Search Marketing certificate, 14th June

http://www.iabuk.net/events

http://www.iabuk.net/training

Questions?

IAB: www.iabuk.net