April 2011

Coffee and Climate Change

and Climate Change in South America

Packaging and EquipmentPractical SustainabilityldquoThe Talkrdquo on MainstreetUncommon GroundsRetailer Profile SCAA Advertiser Directory911 Hero Robert Gayer

714162022 2022

April 2011Vol XXIV No 4

wwwCoffeeTalkcom

This Month

CoffeeTalk ad_outlindd 2 33011 325 PM


Intelligent Instinctive IntuitiveIntroducing Curtis G4 Coffee Brewing Systems

wilbur curtis company bull montebello ca usa bull 800-421-6150 bull wilburcurtiscom

scaa booth 713

16734 G4 Intro coffeetalk v1indd 1 31111 953 AM

Packaging and Equipment

Practical Sustainability

8 The ViewFrom Miles amp Kerri

14 Practical Sustainabilityby Dan Bolton

24 Climate Change in South America

by Miles Small

22 Coffee and Climate Changeby Sam Kornell

40 NewsBites

The real masters of ldquodirect traderdquo

Feature

Cont

ents

Coffee and Climate Change by Sam Kornell

OwnersCEOPublisherAdvertising DirectorKerri Goodman-Small ext 12067954471kerricoffeetalkcomEditor-in-ChiefMiles Small ext 2milescoffeetalkcom

DesignPrint DesignMarcus Fellbaum ext 5marcuscoffeetalkcomWeb DesignJustin Goodman ext 6justincoffeetalkcom

AdministrativeAdministrative Director Accounting SubscriptionsClaire Vallin ext 4clairecoffeetalkcom

Mailing InfoMail HNCT LLC 25525 77th Ave SWVashon WA 98070Phone 2066867378 Fax 8663730392Web wwwcoffeetalkcom

Disclaimer CoffeeTalk does not assume the responsibility for validity of claims made for advertised products and services We reserve the right to reject any advertising Although we support copyrights and trademarks we generally do not include copyright and trademark symbols in our news stories and columnsCirculation CoffeeTalk (ISSN 1084-2551) is mailed monthly (10 times per year) with combined JuneJuly and NovemberDecember issues also bonus mailingdistribution for Education Guides and foodservicehospitality and coffee conventionsshows throughout the yearPostmaster Send address changes to HNCT LLC 25525 77th Ave SW Vashon WA 98070Subscription The cost of a subscription in the US is $4750 per year in Canada the cost is $7200 Free to qualified industry professionals Non-qualified requests may be rejected Publisher reserves the right to limit the number of free subscriptions For subscription inquiries please call 2066867378 x1 or subscribe online at wwwCoffeeTalkcomCopyright copy 2010 HNCT LLC All Rights Reserved

WhO WE ArE

44 Advertiser Index

7 The real masters of ldquodirect traderdquo

10 Packaging and Equipmentby Claire Vallin

20 ldquoThe Talkrdquo on Mainstreetby Peter Surowski

28 Uncommon GroundsThe history of coffee and how it

transformed the worldby Mark Pendergrast

30 Think of Quality as the most sustainable program for your

businessby Rocky Rhodes

32 Retailer ProfileKicking It in Peru Cafeacute Verde Style

by Maxim Vershinin

34 SCAA CoffeeTalk Advertiser Directory

36 Found on the Social Webby Jeffery Klingman

38 911 hero robert Gayerby Maxim Vershinin

4

April 2011

regreg

copy2011 Vita-Mixreg Corporation

ITrsquoS TIME FOR

PEACE

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introducing the quiet oneregto see And heAr the difference go to VitAmixcomthequietone

or cAll 800-4drinK4 for A deAler neAr you

by Miles Small

7

KEEP THE PEACE WITH THE QUIET ONE

reg

The Quiet One is ideal for bars coffee shops small cafeacutes and smoothie stands where traditional blender noise can really spoil the ambience

PATENTED FLOATING TECHNOLOGY REDUCES SOUND

MAGNETICALLY-SECURED COVER FOR EASY CLEANING

6 BUTTONS 34 OPTIMIZED PROGRAMS FOR EASE OF USE

AND CONSISTENCY

VITAMIxCOMTHEQUIETONE

The real masters of ldquodirect traderdquoSan Cristobal Coffee Importers

by Miles Small

In an office in Tepic Mexico and another in Seattle two icons of the specialty coffee industry accomplished what most want

many claim but few achieve ndash real direct trade between growers and roasters James Kosalos and Devorah Zeitlin through their Mexican processing and exporting company Cafeacutes Sustentables de Meacutexico and their US importing company San Cristobal Coffee Importers are directly involved with all elements of the pro-duction and sale of coffee

There is a lesson to be learned from their experience and that is that direct trade is very dif-ficult complex and expensive Spending 6 months of the year stationed in Tepic Kosalos has built the direct trade model from the ground up over several years of relationship building with growers and fragile business relationships with local vendors Working with a handful of small cooperatives clustered around the Tepic area Kosalos has been able to establish symbi-otic relationships because he purchases their entire produc-tion at higher prices By doing so he has been able to nudge lead and push growers toward higher quality farm-wide This process has taken years

Cupping and scoring coffee continuously Kosalos estab-lishes a statistical basis for continuing improvement as well as establishing its value and market channel Since CAFESUMEX takes title of the coffee at origin and then has to sell it in the States this process is mission critical albeit time consuming and distracting from the array of other duties required to establish the ver-tical integration necessary for truly effective direct trade

Kosalosrsquo core purpose and pas-sion is to establish a statistical basis for forming predictive models in order to simplify processing and to provide

buyers with standardized comprehensive labe-ling documentation from crop to cup Elemental to this process is the introduction in the farms he works with of the ldquoPortaCaferdquo portable lab Through using this lab and especially the calibrated sample roaster developed by Kosalos technicians trained on the system can cup and

grade each dayrsquos production at the wet mill using standardized parameters These results then track the lot through export and ultimately to the con-sumer Through this process he believes the highest level of transparency and consistency can be achieved

The struggle is balancing the strictness of statistical absolutes with the foibles of humanity because after all coffee is an industry of small business people both at origin and elsewhere And in truth humanity is really what it is all about for Kosalos Pounding up the typical 18km of washed-out kidney crushing road in one of Kosalosrsquo trademark ancient Volkswagon Bugs the conversation is focused on the prosperity and hope this pro-gram is bringing to the remote village of El Cuarententildeo whose existence depends on coffee The work of CAFESUMEX has brought fair pricing improvements in processing and access to markets for the Productores de cafe del Cuarententildeo that otherwise would not have been possible

Travelling with Kosalos is a reminder of why so many of us are a part of coffee ndash to do business honestly and fairly and openly Jim and Dev are doing this every day And as we finish the day drinking beer and eating fresh fish with our feet in the ocean sand at Las Gaviotas in Miramar I am reminded of another reason why we all do this gighellip

There is nothing like a good visual to drive home a point Fortunately or unfortunately Mother Nature has provided the world with the photo-op needed to put a face on the cost of climate change ndash Tuvalu

Island For centuries Polynesians have lived on this group of island atolls near the Gilbert Islands and Australia The US used it as an Air Operations base during WWII

The once thriving Tuvalu is now all but evacuated because the sea level is rising and engulfing the entire island The population of the island has been evacuated to resettlement camps in Australia This isnrsquot just an odd occur-rence this is the real thing they are not going back home again Rising temperatures are causing changes in sea levels in places not seen before Soon Tuvalu and its culture and people will be gone relegated to being just a reef warning on nautical maps

For years now CoffeeTalk has covered the approaching effects of climate change and the implications on supply and sustainability Up until now it felt like the words went out but all folks heard was lsquoblah-blah-blahrsquo I certainly understand this The issue of climate change and the more accurate but less compelling lsquoGlobal Warmingrsquo has been so firmly imbedded into the conten-tiousness of the national political debate that the reality of climate change has been lost It has devolved to the point that if you accept that there is global climate change happening now then you must be a Democrat and if you donrsquot think thishellipa Republican

How ridiculous must we become as a people before we stand up and put a stop to this nonsense The reality of climate change is not open for debate it is not a political question it is here ndash now What caused the climate to change is the only debatable question and not a particularly useful one at that Those that want to debate the causes of Global Climate Change please gather at the other end of the room

We in coffee who have been to origin and have spoken with growers know that climate change is real and the effects are intensifying Reduced crop yields desertification shifting growing areas and popula-tion displacements that are beginning to happen are just the tip of a rapid melting iceberg At

CalendarApr 27-28 SCAA Symposium Houston

Apr 29-May 1 SCAA Annual Conference Houston

May 14 Wake up the World Fair Trade Breakfast

June 3-5 Coffee Fest San Diego

June 22-24 SCAE World of Coffee Event Maastricht the Netherlands

July 8-10 Coffee Fest Hawaii

Sept 8-10 Coffeena International Coffee amp Tea Fair and EUrsquoVend ndash Cologne Germany

Sept 23-25 Coffee Fest Seattle

Oct 8-12 Anuga 2011 ndash Cologne Germany


the current pace of change more land and people will be affected until the current situation finally becomes out of control

While politicians debate how to mitigate the damages of global warming we in coffee have no choice but to produce strategies that adapt to the reality of conditions on the farms Water supplies are becoming scarcer and less pre-dictable land that once supported high quality coffee agriculture is now no longer producing and available land for new plantings is increasingly scarce drought is increasing the impact of pests and extraordinary rainfalls are knocking the flowers and cherries off the trees The costs of production are rising while yields are dropping If specialty coffee cannot adapt its practices quickly we may face the prospect of quality altitude grown arabicas simply disappearing

In this issue of CoffeeTalk we continue this conversation with in-depth explorations of the science and reality of sustainability and climate change We also would like you thoughts email us at infocoffeetalkcom

On another note CoffeeTalk is please to have Dan Bolton join us as a Contributing Retailing Specialist writing on issues and opportunities facing retailers in the US market Dan is very well known in our industry as a deter-mined leader and advocate for the success of retailers and the coffee industry as a whole We are very fortunate to have him be part of our editorial voice

Correction Last issue in the View we stated that Green Mountain Coffeersquos PE was 265 when in reality it was 120 a big difference (but still quite a lot) We apologize for any confusion or mis-information this may have caused

Cheers

The View

8

April 2011

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NOTE THIS COLOR PROOF INDICATES COLOR BREAKS ONLY AND MAY NOT ACCURATELY REFLECT ACTUAL COLOR

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CHIPS ARE FOR REFERENCE ONLY - NOT FOR COLOR MATCHING INCLUDE FONTS USED IN PHOTOSHOP amp ILLUSTRATOR ADDITIONAL RELEASE INFORMATION

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Any coffee roaster andor coffee retailer will occasionally wonder

if they are getting the most out of their packaging if they have

reached their functionality and branding peak or if there is some

aspect they could yet improve upon The latter being more likely especially

with the continual developments in the packaging market coffee roasters

and retailers would be wise to educate themselves on the packaging options

available to them For the roaster packaging equipment is going to vary

immensely depending on the roasterrsquos output small roasters often hand-fill

bags whereas huge roasters typically have completely automated packaging

systems However packaging materials generally vary much less across the

market-share board and for this reason provide much more flexibility of

choice to the roaster and retailer

When choosing the packaging for your coffee there are two major considera-

tions generally functionality and branding Functionality while it presents

innumerable choices is easier to get right and therefore if done correctly will

have less of an impact on sales than branding It is thus an excellent place to

begin It is important to note that while functionality may be less complicated

it goes without saying that lack of functionality can easily be the death-knell

of any roaster or retailer Non-functioning or ill-functioning packaging can

compromise your ability to deliver a quality product a problem even top-

notch branding cannot possibly overcome

Coffee presents several unique complications to packaging that any roaster or

retailer must be sure to account for First coffee needs to be protected from

oxygen exposure as oxygen will quickly turn even the best coffee stale This

complication should be accounted for at two different points in the retail

process both prior to the bag being opened and after the consumer makes

their first cup Second roasted coffee emits carbon dioxide and packaging

therefore needs to account for this or risk bloating or even explosion

Because coffee emits most carbon dioxide a day or two after roasting roasters

of the past were forced to sacrifice freshness to avoid having their bags burst

on the shelves However thirty years ago technology brought the frustrated

roaster an answer one-way degassing valves Both oxygen exposure and

carbon dioxide emissions can be taken care of with the one-way degassing

valve which allows carbon dioxide out without letting oxygen in These valves

are now standard features on plastic coffee bags so the problem now is less

with including the valve than with making sure the valve functions properly

Ask your bag supplier how they test their valves for quality minute differ-

ences in failure rates can ultimately make a big difference in sales An unde-

tected broken valve can make a customer believe your coffee is simply bad

which could potentially result in the loss of that customer forever Discussing

this potential Kelle Vandenburg of Pacific Bag comments ldquoyou can have the

best coffee in a fantastic bag but if the valve doesnrsquot function as a one-way

degassing valve the oxygen is going to come through and dry the coffee and

hurt the integrity of the productrdquo

While the valve is vital to maintaining the freshness of your coffee it is not

the only element of a bag that can fail The bagrsquos seal also needs to be consid-

ered as a faulty seal works just as a malfunctioning valve allowing oxygen

in and negatively affecting the quality of the coffee within To consistently

achieve a proper seal Pacific Bagrsquos Kelle Vandenburg recommends several

things first ldquocheck the melt temperature of the sealant layer on your bags

Your bag supplier should be able to answer this question for yourdquo Second

ldquomake sure your sealing machine has a nice consistent pressure across the jaw

of the sealerrdquo By following these simple steps roasters can make a big differ-

ence in the consistency and quality of their bag seals

Another great way roasters can prevent distribution of improperly packaged

coffee is through the use of packaging monitoring equipment For instance

Guy Wray of MOCON explains ldquoMOCONrsquos new MultiCheck 400 system

is specifically designed to suit the needs of the Coffee industry by enabling

roasters to test for headspace leak and seal and test the one way degassing

value using ONE packagerdquo If your budget allows this type of equipment can

bring the peace of mind that comes from knowing your customers are expe-

riencing your coffee at its best If this is a bit beyond your financial means

some packaging manufacturers provide services to ensure you are properly

sealing your bags For instance Pacific Bag Incorporated will test customerrsquos

seals for them in their QC lab water tank Donrsquot forget to ask about these

kinds of services when choosing your packaging supplier they are a great way

for smaller roasters and retailers to ensure quality on a budget

Another thing any roaster or retailer will need to consider is what kind of

equipment they will use to package their coffee Large-scale roasters will

often use complex and often expensive processing and packaging equip-

ment to automate the entire packaging process For instance many roasters

use conveyors to carry their green coffee to their roaster and their roasted

coffee to packaging A great example of one such conveyor is the tubular drag

conveyors by Cablevey Conveyors another is by Spiroflow These machines

allow roasters who want to process and package large amounts of coffee to

do so in a minimally labor-intensive way However if you do not think large

machinery is in the cards anytime soon note that many small roasters weigh

and package their coffee by hand While slightly more labor-intensive this

method is often much more practical for startups trying to watch their expen-

ditures For this method roasters need a reliable scale such as the oft-used

scales from Penn Scale Manufacturing From electronic to heirloom scales

Penn Scale provides countless roasters with a reliable way to consistently

package their product

At the beginning of the article functionality and branding were mentioned

as separate aspects of packaging but it is important to note that they are not

completely autonomous ideas Whether you formulate your branding designs

and strategy before or after making basic bag hardware decisions remember

that bag hardware plays a crucial role in the way your product is perceived

by Claire Vallin


continued on page 12

10

April 2011


by the customer For instance if you are marketing your coffee as environ-

mentally friendly better branding might be achieved by using recycled paper

bags or compostable bags over standard plastic or foil For instance TekPak

Solutions offers ldquoOmnidegradablerdquo bags that according to Robert Pocius

President of TekPak Solutions ldquocompost in the backyard or biodegrade in any

landfill or body of waterrdquo Similarly as Carolyn Johnson from Sonoco explains

ldquo(Sonocorsquos) innovative 3-ply bag is composed of polyester foil and a polyeth-

ylene sealant This structure yields a bag that requires 10 percent less material

uses 15 percent less energy to produce and has 10 percent less carbon emis-

sions when compared to a traditional 4-ply structurerdquo

Additionally some coffee roasters skip the traditional side-gusset bag alto-

gether and package their coffee in standup pouches The standup pouch

can be attractive to customers because it often features a reclosable zipper

a feature that customers have come to desire and expect from their food

packaging Discussing this trend Millie Nuntildeo of Eagle Flexible Packaging

comments ldquoreclosable packaging of all types is popular and continues to grow

for us in our business ndash Inno-Lokreg pre-zippered roll film for form fill and

seal machines and reclosable pouches of all sizesrdquo The reclosable package is a

simple solution to the ongoing problem keeping coffee fresh once the package

has been opened Or if you are going for a high-end image selling your coffee

in tins rather than bags might be a good way to achieve this goal As Leslie

Wing of Allstate Can Corporation explains ldquothere is a reason high end prod-

ucts are packaged in tinhellipConsumers make an emotional connection with

packaging and tins offer a distinctive value that represents higher qualityrdquo

Another great solution for locking in freshness is Tightvacrsquos Coffeevac

No matter what type of packaging you choose for your coffee you will need

to decide how you are going to label it Many packaging companies will print

custom designed bags with your design ideas printed directly on the bag

or you can have labels printed separately and apply them by hand Many

small roasters and retailers find that applying their own labels to pre-printed

stock brands works well for them and is an affordable alternative to the

often-pricier custom-printed bags However as Joy Weedon of Pack Plus

Converting comments ldquoa custom designed bag definitely delivers a stronger

brand presence in the market today and according to our customers who

switch to a custom printed bag they have seen their sales increase immedi-

ately after so it is definitely a worthwhile investmentrdquo Alternatively Marisa

Chan of Bella Vita explains ldquofor those customers who are roasters and or have

their own coffee brands we often hear that they would like something that

appears custom without the cost or minimum order quantities required with

custom packaginghellip As a result we have developed gift bags that have the

option of windows if one would like to show off the brand The window bags

offer a customized look without the cost of custom packagingrdquo

One branch of coffee packaging that has yet to be discussed that with

respect to current trends in the coffee market would be imprudent to omit

is single-cup coffee packaging While many small roasters may not cur-

rently feel that this niche market is relevant to them the demand for single-

cup coffee continues to grow and may thus be something even the smallest

roasters would find worthwhile to explore In fact Tom Martin of Pod Pack

International comments ldquowe service large national coffee roasters as well as

small to medium roastershellip For the smaller customers we have ways to print


To-Go packaging

While an article on coffee packaging may not typically look at prepared coffee

packaging it would be imprudent to overlook a product that can dramatically

increase profits for coffee shop owners Customers looking for a large quantity

of coffee for meetings or parties will often ask coffee shops for some way

of purchasing and serving their coffee in bulk To meet these needs coffee

shops can offer prepared coffee boxes such as ldquoThe BaristaBoxtraderdquo from OTB

Packaging which is a single-use bag-in-box style corrugated container used

for storing and serving large amounts of prepared coffee and other bever-

ages The BaristaBoxtrade can be purchased in five sizes from 96oz to 384oz and

keeps coffee and other hot drinks hot for an average of 2-3 hours Similarly

LBP Manufacturing offers a 96oz to-go box which can be custom-printed

to suit your needs Not only can this kind of packaging greatly increase sales

for cafes and coffee shops and introduce them to a niche market they would

otherwise miss out on but it can also be a great way for roasters to offer their

prepared coffee for sale without the headache of actually running a cafeacute or

selling single-serve drinks Not to mention it is a great way to get large num-

bers of people to try your coffee in one go

The fact is many cafeacute and coffee shop owners do not currently offer brewed

coffee in bulk because they do not think there is a market for it However as

Ron Hill of OTB Packaging explains ldquoitrsquos a matter of supply driving demand

hellip as more shops lsquodiscoverrsquo BaristaBox and we meet their needs they will see

this market open up and I think they will be more aggressive in promoting

lsquobulk coffeersquo At this point even the big chains do a poor job of making lsquobulk

coffeersquo known to their customersrdquo Thus whether or not customers are rou-

tinely requesting bulk prepared coffee simply introducing that option may

help coffee shops increase their bottom line

continued from page 10

their logos and brands in house on our generic styles of packaging materials

We then choose the best packaging equipment for their production order

sizesrdquo Single-serve it seems is not out of reach for even the smallest of coffee

roasters and pods can be a great way to introduce your coffee to a market that

would otherwise be missed

With all of these options for packaging coffee one thing is certain packaging

is complicated Fortunately packaging manufacturers and suppliers can

help guide you through the process and work with you to select the pack-

aging that makes the most sense for you For example Paulina Michaud of

Fres-co System USA explains ldquoFres-co System USA Inc manufactures all

the materials and valves for coffee packaging and hellip we can offer almost any

packaging format desired Fres-co can support and educate the roaster on

how to use the equipment with the correct materials to make the most unique

and efficient coffee operationsrdquo Ultimately while you can research and make

informed decisions oftentimes it comes down to choosing a knowledgeable

and trustworthy packaging company

For a complete list of packaging and packaging equipment vendors please see

wwwcoffeetalkyellowpagescom

Proven over 40+ years

Cable chain and solid link options

Cable models offer long cable life

247365 reliability

Multiple inlets and outlets

No filters or cyclones

Coffee Talk adindd 1 4411 1218 PM

12

April 2011




247365 reliability




Practical SustainabilitySuppliers describe the first steps shop owners should take on the never-ending journey toward sustainability

by Dan Bolton

Sustainability exists in a world where the horizon is always receding It is a continuum not a recipe But the idealism associated with sustain-able practices does not make it unquantifiable And those who practice

sustainability have demonstrated that it is a sound business model

So why isnrsquot every shop sustainable

Itrsquos perceived as costly and inconvenient Many significant changes are not easily apparent to customers who then donrsquot appreciate or reward the effort Confronted with overwhelming options many shop owners often decide to take no action CoffeeTalk dispels these objections in this series and outlines the first steps toward a sustainable shop

ldquoItrsquos all about the little ways to be more sustainablerdquo says Bret ldquoBuzzrdquo Chandler President of Asean Corp in Portland Ore makers of StalkMarket Earth Friendly Products ldquoI can tell you that those who make it part of their business plan find that sustainable practices pay back over and overrdquo says Chandler ldquoThe switch to green even though it requires additional effort becomes so popular that your own employees wonrsquot let you switch backrdquo he says Chandler identified three ldquofirst stepsrdquo discussed at length below None require large capital investment or constructing a LEED Platinum certified building from scratch

reduce amp recycle ExpendablesBottom Line A shop using five cases (5000) hot cups can expect to pay about $95 a case Switching to compostable paper hot cups will cost $105 a premium of 10 percent at most Research by the Natural Marketing Institute has consist-ently shown customers are willing to pay up to 20 percent for products offered by firms that embrace sustainability

ldquoThe first step is to hand them a cuprdquo says Wendell Simonson Marketing Director for Boulder Colo-based Eco-Products ldquoThe product that you put in peoplersquos hand is a visible testament to the commitment of the shoprsquos owners That is the foot in the door the point of entry to sustainable practicesrdquo he says The price differential for sustainable products is not as great as you might think he says A 1000 cup case of 12 ounce conventional paper hot drink cups sells for $9950 The same compostable cup runs $10545 a differ-ence of about $6

Simonson points out that cups offer a terrific opportunity to mention that commitment ldquoThere is a lot of room to drive home a message to the cus-tomerrdquo says Simonson But he cautions once the decision is made ldquoitrsquos a mixed message if you donrsquot follow through with your entire inventory of expendables Investing in compostable green hot cups and Styrofoam take-out containers is not going to workrdquo

residential Cafeacute a Noble Experiment by Dan BoltonDimitri Thompson does nothing half way His Noble Cafeacute opens in May in a 248-unit luxury condominium high-rise in one of Oaklandrsquos wealthiest neighborhoods

ldquoIt is the first zero percent carbon footprint fully sustainably built cafeacute in the USA (and we think the world)rdquo Thompson says proudly Everything in the shop from furniture and appliances to the walls and ceilings floor paint and counters -- even the food energy and water is sourced for its sustainable characteristics

The menu is almost entirely certified organic (sourced within 200 miles) expendables will be recycled and food scraps will be composted The building is awaiting LEEDtrade certification The 2000 sq ft shop has 900 sq ft of counter and work area Interior landscaping has a sustainable concrete floor seating area with a bamboo floor in the retail area and bamboo walls A foun-tain outside the 1100 sq ft seating area is the centerpiece of a living forest whose trees will be nurtured and transplanted when they outgrow the shop

The appliances are water saving Energy-Star certified The shoprsquos Astoria multi-boiler espresso machine is the first to incorporate highly sophisticated stand-by software and precise temperature settings that save up to 47 percent energy

His roasters are part of the Green Coffee Alliance and both Blue Bottle and Rishi Tea are Fair Trade and certified organic There are no plastic bags per-mitted and Styrofoam is outlawed in the Bay Area Napkins and utensils are compostable in 60-90 days Noblersquos signs are solar powered and electricity will be purchased exclusively from green sources Thompson pledges a minimum $250 a month to ldquogreenrdquo resources in the San Francisco Bay

How is he paying for all this you ask

ldquoEveryone has the impression that green is expensiverdquo says Thompson but they overlook some unique aspects He kept build out expense under $190000 and received six months free rent from the condominium devel-opers The City of Oakland consistently named one of the nationrsquos top 10 green cities awarded a $10 per sq ft grant for area development and $8 per sq ft from their Green Business Fund for a total of $40000 In addition his zero carbon credentials helped him qualify for favorable financing on $15000 borrowed from a ldquogreenrdquo lender and Noble earned a $3500 credit from Stopwasteorg for garbage bins and educating employees on sustainable prac-tices ldquoThis $58500 would not be available if Noble wasnrsquot a ldquogreenrdquo conceptrdquo says Thompson

ldquoIrsquom not in business just to be greenrdquo he says ldquoThe demographic here demands itrdquo Customers are well educated under 45 and affluent ldquoA study by Cornell University showed half of this segment is willing to pay up to 14 per-cent more They want us to use this money to give something backrdquo he says Meeting space is available free to non-profits and charities Every two months Noble Cafeacute LLC will print a ldquoWalk the Talk Passportrdquo listing energy savings contributions carbon offsets and donations says Thompson

The concept of a residential cafeacute that offers high-end hotel-like room service coffee for tenants is important enough for the developer to offer significant incentives during build out says Thompson ldquoThe cafeacutersquos relaxing spa-like environment is a place where residents can sit down for a relaxing beverage or light meal and listen to musicrdquo he says Every unit gets a menu and special concessions on catering According to Thompson the shop is an integral part of the luxury experience that defines ldquoThe Grandrdquo and if successful will be incorporated in several other residential complexes owned by the Essex Property Trust

When the shop opens on World Green Day Thompson is confident of its suc-cess He cites this observation by Wolfgang Von Goethe in this literature ldquoA noble person attracts noble people and knows how to hold on to themrdquo


Craig Boelsen co-owner poses with sustainable offerings at The Tea Exchange Manhattan Beach Calif

14

April 2011

15continued on page 16

Kurt Anderson is Vice President of Sales at Repurpose Compostables located in Los Angeles His contribution to sustainability is a plant-based plastic from renewable resources that emits fewer green house gases and composts in 90 days Anderson dispels the notion that sustainable hot cups are inferior

ldquoNo condensation no sleeve these cups are available in multiple colors the lid makes a good seal and itrsquos good to 200-degreesrdquo says Anderson The cost Repurpose sells 12 oz hot cups for 9- to 11-cents in quantity

Tom Martin Executive Vice President and COO at Pod Pack International Ltd says that high-volume coffee vendors fast food and convenience outlets can make a big contribution to sustainability because of their market pres-ence The Baton Rouge La-based manufacturer praises the fast growth of single-serve coffee machines as a big improvement over a glass pot in deliv-ering a fresh cup of coffee ldquoPod machines donrsquot require a hot plate or burner and the paper we use is compostable takes up less space and disappears in the landfillrdquo says Martin

Outside the Box Packaging President Ron Hill remains a corrugated card-board fan The Toledo Ohio-based firm manufactures the Barista Box a to-go container that is 80 percent compostable A metalized polyester bag inside each box is easily removed ldquoEvery landfill accepts corrugated paper and there is a well-established aftermarket for recycling cardboardrdquo he says Itrsquos a commodity that brings $150 to $160 a tonrdquo says Hill

Conserve Energy amp resourcesBottom Line A small retail business paying approximately $24000 per year in energy costs with a few efficiency upgrades and by changing some operations can reduce consumption by up to 30 percent Thatrsquos almost $7200 in energy savings year after year

Digital makes all the difference says Kevin Curtis Executive Vice President at Wilbur Curtis Co The Montebello Calif-based firm manufactures a broad selection of brewers boilers and beverage equipment ldquoThe first considera-tion is good quality digital equipment Over time a sleep mode alone will save significant energy but it also cuts down maintenance expense and reduces scalingrdquo says Curtis ldquoOur equipment sleeps at 140 degrees at night but reaches serving temperature in 10 minutes Digital technology also keeps you from overshooting temperaturesrdquo he says ldquoTo consistently get 200-degree water you used to have to shoot for 204 degrees which wastes energy and speeds up lime build up on heating elements and thermostatsrdquo he says As a result heating coils are less efficient and temperature readings were never precise Curtis says brewing equipment with IntelliFresh technology and 15 gallon satellite containers use precisely controlled heating blankets to extend the serving period up to three hours without damaging the flavor ldquoThe secret is to never vary the temperaturerdquo says Curtis ldquoWhen the coffee inside is no longer optimum a blinking light tells you to throw it outrdquo

Conservation is an important and often overlooked aspect of sustainable operations Increasing the shelf life of coffee by even a few days adds greatly to the profitability of private label coffee Brooklyn Park Minn-based MOCON maker of packaging industry instrumentation booked record sales last year helping roasters extend the shelf life of fresh products by testing all aspects of the process from selecting the correct barrier through modified atmosphere packaging to reducing headspace leak and seal testing ldquoAs you become more successful and your distribution increases so does the time from roasting to consumption If all of the coffee you roast will be con-sumed with a two week period Itrsquos unlikely that you need be concerned with extending shelf liferdquo MOCON advises ldquoHowever in this competitive world where there is a coffee shop on every corner can you afford to sell coffee that is not at its peak freshnessrdquo

Private Label Packaging by Dan BoltonRoasters have looked for years for packaging to lower their impact on the environment Bioplastics are better than petroleum derived plastics but are responsible for food price increases Cellophane from managed forests is sustainable but the large amount of Sulfuric acid and bleach required in manufacturing cause other problems Some bioplastics contain heavy metals that leach into landfills Some degrade only in direct sunlight The move from heavy tins to thinner and lighter bags is an important and non-controversial first step as it results in significant transportation and materials savings

Last year Mother Parkers Tea amp Coffee one of North Americarsquos largest inde-pendent coffee roasters converted its foodservice and private label brand packaging to recycled paperboard composite a less expensive and environ-mentally friendly alternative to metal cans

Sonoco supplied the composite and is now manufacturing barrier lined paperboard cans for several major brands and a top US grocery chain

ldquoBut it is the need to protect the bean that creates the biggest hurdle in pack-aging that will completely break downrdquo says Glenn P Sacco Vice President Sales amp Marketing at Seattle-based Pacific Bag Inc ldquoStrides are being made due to greater public outcry and environmental concerns and we believe that a package that keeps the product fresh with minimal impact on the environ-ment is closer to reality than everrdquo says Sacco ldquoIn fact PBi is studying several laminates thru its Biotre program that will offer small to medium sized specialty roasters a practical and earth-friendly packagerdquo he says

What should roasters tell retailers with a private label program

ldquoThe right solution is environmentally consciousrdquo according to Bob Pocius at TekPak Solutions Most forms of ldquoGreen Packagingrdquo are not really that green and have limited flexibility for disposal explains Pocius Some too quickly break down on the shelf and many bag liners crumble before the roaster can even pack them ldquoSome crumble after leaving the consumer to wonder what all those bits of plastic are doing in his coffee makerrdquo he says The Hamilton Ont-based firm offers practical and cost effective films which safely degrade in the presence of active microbes found in backyard composts landfills and water The only thing left behind is CO2 water and a small amount of organic biomass he says

Here is sound advice for shops that package their own brands Consider green packaging as an excellent way to cut costs and boost your image The folks at Asen Strategic Advertising amp Marketing in Knoxville Tenn suggest five tac-tics to transform packaging from the same old bag into something a littlehellip greener

Purchase packaging material from local manufacturers Materials donrsquot travel as far helping reduce fuel consumption and emissions and packaging with local components appeals to those consumers who seek out goods that come from their own region

Try bioplastics Plastic is one of the most popular packaging substances but it is derived from nonrenewable sources such as petroleum and natural gas Bioplastics are made from renewable resources like plants Many are biodegradable and release fewer toxins when decomposing than synthetic counterparts

Use recycled materials Glass aluminum paper steel and some plastics are easily recyclable and often without a loss of quality in the product Using recycled materials in packaging is a good way of making a package green In fact some materials such as glass steel and aluminum are capable of indefinite recycling Encouraging consumers to re-recycle the package is a good way to keep a reusable material out of the landfill Itrsquos also great for your brandrsquos image

Implement packaging reduction Smaller packages or packaging with compact elements reduces shipping expense The same principal applies to reducing weight A truck will use less fuel and produce less pollution with lighter loads

Give green If you canrsquot improve the sustainability of your current pack-aging donate a portion of your sales to a green non-profit agency to demon-strate your companyrsquos commitment

Practical Sustainabilitycontinued from page 14


Sustainability_CoffeeEmporium_bikedelivery Coffee Emporium delivers about 20 gallons (160

pounds) of liquid coffee by bicycle

16

April 2011

17

Visit our coffee lounge atSCAA 2011 Houston TXbooth 1331

guatemalacoffee

Visit our coffee lounfee lounge aSCAA 2011 Houston 1 Houston TX


here is a checklist of energy savers

Examine Your Equipment Examine your brewing espresso and refrigeration equipment as well as the facilityrsquos water heater for washrooms and cleanup Determine which equip-ment can be disconnected at certain times Check that your equipment is energy rated If older than 5 to 10 years there is more efficient equipment on the market Replacements typically have a very short payback Installing humidity control systems in refrigerators lets you reduce temperatures by 2 to 4 degrees

Look at Your Lights Replace your exit lights with upgraded energy efficient models Replace T12 fluorescents and magnetic ballasts with T8 lamps and electronic ballasts and reduce energy use by 40 percent If you use decorative lights for holidays con-sider replacing them with LED lights that can result in an 85 percent reduc-tion in energy costs Replace any Exit signs with LED models

Turn Up the Thermostat Implement a dress code for warm weather that encourages employees to dress comfortably for warmer temperatures and set the thermostat in your work-space 78 degrees during work hours Raise it to 82 degrees when unoccupied The energy savings are significant Raising the thermostat a single degree can save 2 percent of your air conditioning costs In winter set the thermostat to 68 degrees during working hours and 62 degrees at night

Energy Efficient Ceiling Fans Install an energy efficient attic fan or evaporative cooler Attic fans or evapora-tive coolers help reduce or replace air conditioner use Energy efficient ceiling fans create air movement that can cool a room by up to 4 degrees Close window blinds to shade your space from direct sunlight and install window film solar screens or awnings on south and west facing windows



Regular Maintenance Perform regular maintenance to keep heating ventilation and air condi-tioning (HVAC) systems running more efficiently Maintenance activities can save up to 30 of fan energy and up to 10 of space conditioning energy use

Talk with Your Landlord If you lease your space to a tenant or if you are a tenant talk with your land-lord or tenant about energy efficiency Working together and even sharing costs to improve energy efficiency also improves the value of their property and cuts electricity bills

Market the MessageBottom Line A LOHAS Consumer Trends study in 2008 found 70 percent of US residents support causes and two-thirds work to build a sense of community where they live Eleven percent volunteer to clean up parks and trails and neigh-borhoods Sixty-eight percent say that even in a recession they would remain faithful to a brand if it supports a good cause (Edelman PR) and four out of five people say they are still buying green products and services today even in the midst of the recession (Green Seal and EnviroMedia Social Marketing)

Simonson with Eco-Products says sustainable products add to the value of a shoprsquos offering ldquoSustainable lines enhance the product offering Packaging adds value he says A cup of coffee or a grab-and-go salad is worth more to the customer It has value in itself and it offers a meaningful competi-tive advantage compared to the coffee house down the street it is enough to convert someone because customers in this culture understand that green packaging makes us thinkrdquo says Simonson

Kevin Bardsley the principal at Green Nature Marketing in Morrow Ohio says the key for the business owner after introducing sustainable products and practices is to educate end users ldquoI have seen time after time a business changes from a petroleum based coffee cup to a compostable cup but they do not ldquotootrdquo their own hornrdquo he says Although it may represent a very few cents these investments in sustainability herald a significant marketing oppor-tunity for business owners says Bardsley Explaining the shops commitment through table tents posters and cut sheets explain to customers the advan-tages of green products ldquoThese are vital marketing tools that all business owners should use to educate their customers

Crooked Tree Coffee House Dallas Tex relies on Oak Cliff Coffee Roasters to

insure a sustainable supply chain

At the Bohemian Coffee House in Brunswick Maine staff encourage customers to avoid paper

cups by offering a travel cup discount18

April 2011

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The Talk on Mainstreet by Peter SurowskiWhen it comes to saving the earth you donrsquot need to be a superhero Coffee house owners can do it a little bit at a time Here are a number of small things five owners and managers across the country are doing to help the environment

SOUThWESTThe Tea ExchangeManhattan Beach CalifSwitching to corn-based plastic and post-consumer paper products is an easy way to make a big difference said Craig Boelsen the co-owner of The Tea Exchange in Manhattan Beach Calif

The 1600-square-foot shop sits two blocks from the beach in the Metlox Plaza a new upscale shopping area with mostly boutiques with an indie arts feel

Though his shop specializes in tea they offer the full line of espresso drinks like any coffee house

Switching traditional products with earth-friendly versions is something any coffee house owner can do says Boelsen

Running a new business he has no time to worry about the more involved measures some entrepreneurs take such as installing solar panels or gath-ering rainwater for cleaning ldquoI look for things that are easy such as changing your productsrdquo he said

He also buys organic produce from local producers whenever available he said ldquoWe look for products that are organic and Fair Traderdquo he said

Even though swapping out products may take little to no time or energy the effects add up he said

MIDWESTAmante CoffeeBoulder ColoUsed coffee grounds make a great fertilizer and Ian Short canrsquot stand to see it go to a landfill So he packages up and gives it to his customers at his 1500-sq-ft shop Amante Coffee where he works as the manager

The shop sits in an upscale newer neighborhood full of condos for young professionals Across the street are an Italian restaurant and a bike shop he said

When spring rolls around customers who are getting ready to plant their gar-dens ask about the grounds so he bags them and puts them on display with a sign saying the bags are free

ldquoOur customers can come by and pick them up to help with their gardeningrdquo he said Not everybody knows what the grounds are for at first glance he said ldquoMost of the time they ask lsquoWhat do you use this forrsquordquo he says When I tell them ldquotheyrsquore kind of intriguedrdquo This gives Short and his employees an opening to talk to the customers about how you use the grounds and about Amante Coffeersquos efforts to help the environment which many customers are happy to hear ldquoWersquore in Boulder so therersquos a pretty big environmental pushrdquo he says

Other customers know exactly what to do with it ldquoSome customers come in every day for a week until they get enoughrdquo

SOUThCrooked Tree Coffee HouseDallas TexThe easiest way to have a big impact on the environment is to know your roaster said Sarah Momary the co-owner of the Crooked Tree Coffeehouse in Dallas Tex

The three-year-old shop sits in a 100-year-old building in the St Thomas Historic District a neighborhood of old houses half of which still house families the other half contain shops like hers Crooked Tree sits on one tree-shaded road between a familyrsquos home and an art studio The coffee house gets all its coffee from Oak Cliff Coffee Roasters a local roaster who Momary knows well

In turn the head roaster at Oak Cliff knows his green bean suppliers He regularly hops flights down to South America to see how the coffee is grown There he only buys coffee produced by growers who respect the environment and treat their employees well Environmentally itrsquos equal to Fair Trade but with direct trade he can see the conditions of the workersrdquo Momary says ldquoHe can see whether theyrsquore doing good in their communitiesrdquo

This does not always help his bottom line but it helps him feel hersquos doing good for the world he says ldquoA lot of times people just want a cup of coffee to gordquo Nonetheless he thinks itrsquos as important as turning a profit ldquoWe think itrsquos of utmost importance We wouldnrsquot be in business if we felt we were doing harm rather than goodrdquo he says

MIDWESTCoffee EmporiumCincinnati OhioThe revelation to embrace sustainable practices came to Tony Tausch and his wife Eileen after they opened the smallest of their four Cincinnati Coffee Emporiums in 1996 It was only 300 sq ft but the trash it generated was tre-mendous ldquopiles and piles of garbagerdquo Tausch recalls

ldquoIt really hit home and we decided then and there to do somethingrdquo he says ldquoThe first thing was to begin composting coffee grounds and kitchen waste Today we collect 50 five-gallon buckets of grounds a week at our shops enough to convince a local farmer to pick up the waste ldquoThe funny thing is that today people are fighting over our garbagerdquo he says

His early sustainability practices included installing pig-tailed CFLs and switching to biodegradable compostable cupsrdquo says Tausch

The shop has since purchased bicycles and begun delivering catered prod-ucts on wheels to reduce emissions Tausch who helps with deliveries when needed says the modified bikes carry 100 pounds of product and are sur-prisingly efficient ldquoThe other day I made a downtown delivery in the time it would have taken me to find a parking spotrdquo he says

Tausch 47 has been praised as a business leader Several years ago he was among the first to invest in the cityrsquos riot-torn Over the Rhine neighborhood His shop has since earned recognition from local press and double-digit growth

Coffee Emporium now employs 53 with 15 full-time staff

ldquoOur sustainable initiatives are not just an expense it is something that we feel we have to dordquo says Tausch ldquoThe earth is only so big and capable of holding so much We live in a throw-away society but that shouldnrsquot keep us from doing something about itrdquo

NOrThWESTMocha MotionForks WashRecycling is something anybody can do even if the nearest recycling facility is an hour away

Twice a month Susie Reaume the owner of Mocha Motion in Forks Wash takes a trip to Port Angeles the nearest major city While shersquos there she recy-cles her trash Her load includes mostly cans of Red Bull and club soda she says ldquoWe just put a box in the back and as we use them we just toss them inrdquo

Mocha Motion is a six-year-old drive-thru coffee house on the cityrsquos main drag In fact itrsquos the cityrsquos only drag Forks is a town of 3000 people in the statersquos northwestern wilderness Despite the cold and small population she does good business she says Much is due the hikers and nature lovers though recently some of it is due to vampire movie fans Forks is the setting for the Twilight series of vampire novels and fans pour in by the dozens every week looking for landmarks mentioned in the stories Reaume says ldquoItrsquos totally huge People from all over the world are coming to be hererdquo she said

Unlike most cities she doesnrsquot get her recyclables picked up from her curb So if she can recycle anybody can she said

NOrThEASTBohemian Coffee HouseBrunswick MaineThe best way to clean up the environment is to waste less according to Peter Robbins the owner of Bohemian Coffee House in Brunswick Maine He sells specially-made travel cups in his shop and he encourages his customers to use them instead of paper cups ldquoWe sell huge amounts of travel cupsrdquo he said With each order he changes the design to encourage customers to buy more than one ldquoThere are some people who have to have each onerdquo

He offers discounts to customers who bring their own mugs For example a cup of coffee on the menu for $193 costs only $135 when served in a reus-able mug

Even customers without a shop branded mug will be steered toward reusable cups

ldquoWe say lsquoIt tastes a lot better in a ceramic cup Would you rather have it in a ceramic cuprsquordquo Robbins said

Since Robbins began encouraging customers to use mugs the number of dis-posable cups he has to buy has gone way down In 1998 for example he went through a case per week of each size thatrsquos three cases a week or 3000 cups Now he goes through only a case every two weeks

It helps that many of his clients are environmentally conscious His shop sits in downtown Brunswick on the mile-long main thoroughfare near Bowdoin College The building is stand-alone in the parking lot of a supermarket in a fast-growing part of town with lots of construction Students are usually envi-ronmentally conscious but even the older usually uninterested group cares in Brunswick The cityrsquos main landfill is getting full observes Robbins and most people know that ldquoEverybody in the arearsquos getting very consciousrdquo he said


20

April 2011

21

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Coffee and Climate Changeby Sam Kornell

Coffee Arabica evolved in a mild climate Wersquoll never know for sure whether an Ethiopian goat-herder really brewed

the first cup of Joe after he saw his flock behave strangely while munching on coffee seeds but no similar mystery clings to the origin of Arabica coffee itself The climatic band that characterizes the high foothills of East Africa is a picture of mild constancy There is relatively little rain and the temperature fluctuates between the mid sixties to high seventies Fahrenheit with little or no vari-ation Arabica has since migrated to other parts of the world with similarly mild climates all of them situated within the tropics or subtropics At the heart of this crop profile is a clear and naked vulnerability to the greenhouse effect

There is now more greenhouse gas concentrated in the atmosphere than at any point in the last fifteen to twenty million years Historically when methane carbon dioxide and water vapor have clogged the atmosphere preventing the heat of the sun from escaping back into space after it hits the earth average temperatures have risen across the globe In many cases the rise has been rapid and dramatic

Itrsquos not yet clear how severe global warming is going to become There is a chance that world governments are going to agree to make laws that will reduce greenhouse gas emissions sufficiently to prevent radical climatic disruption But sci-entists are warning with increasing urgency that the world is on track to induce thirteen degrees of warming by centuryrsquos endmdasha ldquoworst-caserdquo sce-nario certain to have catastrophic consequences A former head of the CIA has written that at thirteen degrees ldquoIt will be difficult for coun-tries to look after anything other than their own salvationrdquo

If nothing is done to reign in greenhouse gas emissions or if not enough is done before the climate reaches what scientists call a ldquotipping pointrdquo coffee production will change in ways that are difficult to envision and harder to plan for British researchers have produced a climate model projecting that the Amazon will become a desert if the earth warms by thirteen degrees which demonstrates why planning for the worst-case scenario is impractical Coffee will no longer be grown in coffee growing countries if such a change occurs

What the worst-case scenario can conceal however are the risks posed by the ldquobest-caserdquo scenarios which are serious and far more imme-diate than is commonly recognized Because there is a twelve-year lag-time between when carbon is emitted into the atmosphere and when it becomes a heat-trapping greenhouse gas there is already a substantial amount of global warming baked into the climate Although the likely effects of a warming world on coffee production have not been widely researched climate models show that it is very likely that in coming decades microcli-mates in equatorial countries are going be scram-bled and reconfigured

Because Arabica coffee is not a particularly hardy crop having evolved in mild climes and because it is a perennial plant that cannot be easily re-sit-uated the effect of climate shifts ndash including vari-ation in temperature and precipitation ndash are likely to be deeply disruptive to global coffee produc-tion So much so in fact that earlier this year the

Specialty Coffee Association of America asserted ldquoIt is not too far-fetched to begin questioning the very existence of specialty coffeerdquo

Warming is occurring particularly rapidly at the earthrsquos poles and at its center which means that climate change is going to hit coffee-lands in the tropics and subtropics early and hard Projecting exactly how the greenhouse effect is going to change the climate of a particular coffee growing region is not possible but climate change is going to apply with particular acuity to coffee lands because they hug the equator

The threat moderate climate change poses to coffee can be separated into three broad catego-ries decreasing water supply more severe storms occurring more frequently and at stranger times in the year and complications created by more heat and drought To flourish Arabica needs a mild temperature range and well-defined sea-sons Even if average temperatures rise only a few degrees in coming decades the expected tempera-ture fluctuations would still be catastrophic

A few years ago researchers at the University of Sao Paolo published a study detailing the main factors responsible for Brazilian agricultural losses in the 1990s and they identified two primary causes excessive rain during the harvest period and dry spells during the reproductive stage Both of these eventualities are virtually certain to increase in severity and frequency in coming decades as climate change intensifies

Climate models show that by 2050 it is very likely that 50 percent of all agricultural lands in Latin America and the Caribbean will be subjected to desertification and salinization Water scarcity is a huge problem for Arabica though not for an immediately obvious reason ldquoArabica is not a par-ticularly thirsty croprdquo said Kenneth Davids the founder of CoffeeReviewcom a comprehensive online coffee buying guide ldquoIn most places in the world itrsquos not irrigatedrdquo and where it ismdashparts of Brazil Yemen Ethiopia Northern Australia and Kauaimdashitrsquos only at ldquothe most industrialized end of the business Small growers donrsquot irrigate and the larger growers irrigate selectivelyrdquo

And yet while Arabica may not be especially thirsty the tradition method used to mill it requires enormous amounts of water Moreover Arabica cannot withstand serious drought A global analysis conducted by the United Nations Intergovernmental Panel on Climate Change in 2007 identified a number of ldquohot spots for future droughtrdquo two of which were Central America and parts of South America Nations expected to be hit by drought in the IPCCrsquos analysis include Mexico Guatemala El Salvador Honduras Nicaragua Costa Rica Panama Jamaica Puerto Rico Haiti Ecuador the Dominican Republic Columbia and Brazil Drought was also projected to increase in frequency duration and severity in sub-Saharan Africa The IPCC study ended by pointing to the possibility of ldquoworldwide agricul-tural droughtrdquo

The bad news doesnrsquot end there According to the IPCC even regions that are not projected to be hit as directly by drought will suffer conse-quences from accelerating climate change Areas that get more rainfall such as the higher mid-latitudes will get this extra wetness in winter out of the main growing season when crops cannot


benefit as much Another major problem will be the disappearance of glaciers Himalayan African and most problematically for specialty coffee Latin American According to the IPCC Latin American glaciersmdashin Bolivia Columbia Ecuador and Perumdashmay be gone completely within 15 years leaving coffee growers bereft of a regular source of water

These projections are based on the IPCCrsquos ldquobest-case scenariordquo for the growth rate of global green-house gas emissions In the last three months the worldrsquos leading climate monitoring laboratories have published a series of studies and data-sets finding that that rate is actually accelerating faster than previous worst-case projections including those of the IPCC If the world continues to warm at its current pace scientists at a recent UN cli-mate conference in Copenhagen warned by 2050 drought may cover a full third of the earthrsquos land surface beginning at the equator and extending outward in both directions In this scenario coffee cultivation will change in ways that are dif-ficult to imagine

Already many people in the coffee industry are beginning to seriously consider how to adapt to climate change ldquoThe smart [producers] are already working on the problemrdquo said Dan Cox a former president of the Specialty Coffee Association of America who now runs Coffee Analysts a coffee testing service ldquoWith climate change and what itrsquos going to mean for glaciers and rainfallmdashthey know they need to evolverdquo

The International Coffee Organization has advised all coffee growing countries to devise methods to cope with and adapt to climate change But coffee is one of the most heavily traded commodities in the world and a high proportion of coffee growers are impoverished Coffee is also generally farmed as a monocrop which makes any kind of long-term drop in yields a career-ending problem for many farmersmdashnot a good scenario for people already living on the poverty line

But itrsquos not just impoverished coffee farmers who are going to be hit by climate changemdashitrsquos the entire coffee industry Yields are down and if they stay down it will affect everyone from large estate owners to exporters and importers It will affect roasters retailers and cafes And of course it will affect consumers who will see the price of their lattes rise even higher than they are currently

The coffee industry as a whole doesnrsquot have great tools to adapt to climate change Itrsquos going to be a huge problem for everyone everywhere The best thing for the industry would be if world leaders muster the will and political wherewithal to do something deep and systematic to prevent runaway global warming by regulating carbon emissions At the moment however pessimism about a global agreement to restrict greenhouse gas emissions is warranted This means that as the ICO has advised itrsquos time for everyone to begin considering what to do about serious climate change

In much the same way that New Zealand and Argentina do battle to sell the worldrsquos best grass-fed beef East Africa and Latin America fight for the mantle of worldrsquos finest coffee producing region And of course therersquos internecine warfare toomdashKenya pitted against Ethiopia Guatemala 22

April 2011


23


With apologies to Frank Sinatra ndash There just ainrsquot a lot of coffee in Brazil Nowhere in the coffee lands is the impact of global climate change on Arabica coffee so pronounced as in Brazil The high plains that have made mechanized produc-tion possible and fixed Brazilrsquos place as the leading coffee powerhouse have also become the source of Brazilian coffeersquos vulnerability Without natural barriers and microclimates that mitigate the wide spread effect of weather on the crop Brazil is increasingly experiencing the profound effects of climate change

This was markedly reinforced in February when an intense hailstorm swept across the Daterra Coffee farms in Brazil destroying 300 hectares (741 acres) of ripening coffee Over the course of about 30 minutes this freak storm drove down the trees ripped all the cherries to the ground and possibly dramatically reducing the poten-tial yields on those trees for years to come 7000 bags of coffee were lost about 10 of Daterrarsquos production dramatically reducing the amount of high quality Arabica coffee Daterra has available for export and further exasperating supply issues system wide

Never before has Brazil experienced such a destructive hailstorm in the coffee lands and certainly not during the dry harvest season This event was just an element of an escalating series of weather events that are significantly changing the coffee supply chain Because Brazil is such a significant factor within the supply chain repre-senting over 50 of exported Arabica changing agricultural conditions leading to supply fluctua-tions carry immediate implications for global supply

Dramatic and unpredictable fluctuations in weather conditions have become increasingly common as the global temperature increases Rising air temperatures rising ocean tempera-tures greater frequency of El Nino events shifts in rainfall frequency and shifting seasonal condi-tions are making the production of coffee much less predictable The goal is no longer to find a way to stop climate changersquos effects in agriculture but rather to learn how to adapt to the inevitable

Indicators and effects of climate change in Brazil and South AmericaThe specter of drought in Brazil seems far-fetched in a country that is so recognized for the Amazon River but with increasing temperatures globally the desertification of much of Brazil is a very real possibility The UN Intergovernmental Panel on Climate Change predicts the global temperatures will increase by 36 to 72 degrees over the next 20 years and that temperatures will increase more in the Amazon basin The Northeast deserts of Brazil are expanding rapidly already along with shrinking glacial mass in the Andes that reduces flow rates and atmospheric moisture density

According to the International Trade Centre Climate Change and the Coffee Industry report of February 2010 in Brazil ldquoRising temperatures suggest coffee production will become viable in

areas formerly considered too prone to frosts Meteorological agencies report temperatures consistently above the historical average since the 1990rsquos However too high temperatures will reduce the overall acreage with climatic potential for coffee productionrdquo Already land once prime for coffee production is becoming marginal and areas that were not suitable are opening up to pro-duction however the lag in time between planting and commercial yields may ensure reducing yields for the foreseeable future

In a report from the ICO (ICC 103-6 Rev 1) from September 2009 ldquoDuring recent decades Brazilian coffee production has shifted north-wards away from areas prone to frosts and in search of more benign climates However as a result of temperature increases and a reduction in frosts coffee planting in the southern parts of the country is once again becoming desirable As a matter of fact temperatures consistently above

the historical average have been registered by the countryrsquos meteorological agencies since the 1990s Overall scientists agree that given the rise in temperatures coffee planting will become increas-ingly viable in the southern states such as Paranaacute Santa Catarina and Rio Grande do Sul formerly considered too prone to the risk of frosts During the 1990s researchers from that region began to notice how overall agricultural productivity began to fall High temperatures in October during successive years when blossoming takes place provoked the early loss of flowers are preventing the formation of the cherry in some casesrdquo

ldquoAccording to the Brazilian Agricultural Research Agency EMBRAPA a one degree increase in tem-perature could reduce by 200000 square kilom-eters the current areas with climatic potential for coffee plantation A three degree increase would

remove a further 320000 square kilometers while a catastrophic increase of 58 degrees would wipe out another 310000rdquo

This same report continues about Colombia ldquoProduction costs are likely to increase due to new climatic conditions favoring the proliferation of insects plagues and pathogens Thus although many pests are naturally limited by their pre-sent predators an unstable climate can alter this assessment and foster conditions favorable to the proliferation of pathogens and insects which will serve as Inoculums for epidemics and epizootics populations

For example in the case of the coffee berry borer drier environments may affect the presence of the fungus Beauveria bassiana reducing its effective-ness in inhibiting natural or artificial infections and promoting an increase of the populations of this pest Similarly an increase of rainfall during the year can counteract the restrictive effect of dry periods on the proliferation of pathogens thus enabling the continuity of a life cycle that otherwise would be interrupted The same effect can occur as a result of higher temperatures Continuous life cycles in organisms with high reproduction capacity may result in a rate of expo-nential growth of their populations and perma-nent damage to plantations Finally the increase in temperature in altitude and latitude in moun-tain regions will allow the spread of diseases to regions where it was not present earlier Likewise production can be affected adversely due to the incidence of diseases such as the coffee leaf rust the pink disease (Corticium salmonicolor) and radical ulcers (Rosellinia) among others whose proliferation is facilitated by the persistence of rain and the occurrence of a high relative humidity in the environment Water deficiency is not common in most coffee areas of Colombia and thus irrigation is not needed However increases in average temperature cause high evaporation soil water losses and higher rates of perspiration thus increasing water requirements If this were the case many farmers would have to introduce some sort of infrastructure for irriga-tion inevitable increasing their production costsrdquo

ldquoThere is no doubt that in the likelihood of sig-nificant global warming chances are that in some regions coffee plantations would have to be trans-ferred to higher altitudes seeking more suitable environmental conditions for production There is great interest in acquiring as much knowledge on the methodologies and use of impact scenarios to allow the assessment of the implications of climate change on the growth and development of the coffee sectorrdquo

Possible effects of climate change on coffee productionQuality As temperature rises coffee ripens more quickly leading to a fall in inherent quality This statement is supported by the fact that low grown Arabica from tropical areas with higher tempera-tures mostly shows less lsquoqualityrsquo in the cup com-pared to the same coffee grown at higher altitudes The beans are softer and may well be larger but lack that lsquoqualityrsquo In this regard Dr Peter Baker

Climate Change in South Americaby Miles Small

24

April 2011

EVERY PURCHASE MATTERSQuality Products Improving Lives Protecting the Environment

Your support of Fair Trade Certified coffee helps farming families keep their kids in school and protect fragile ecosystems

wwwFairTradeUSAorg

Photos by Linus Hallgren

You can make every purchase matter Buy support and promote Fair Trade Certified coffee and know that your efforts support the long-term economic and environmental sustainability of coffee-growing communities around the world

12MillionFarmers and

workers benefit from Fair

Trade

$56MillionCommunity

development funds (since 1998)$220Million

Additional income from US Fair Trade

(since 1998)

$12Bill ionUS retail sales 34

Consumer awareness of the

Fair Trade Certified label

87Consumers who

trust the Fair Trade Certified

label

9500Fair Trade Certified products

60000US retail locations

47Imported goods

also certified organic

Look for the label Buy Fair Trade Do more good


Coffee and Climate Changecontinued from page 22

against Mexico Brazil against Columbia and so on Some of these countries and some of these regions will be better equipped to adapt to climate change than others In East Africa where coffee accounts for more than half of the GDP of many countries the funding and infrastructure to adapt to climate change is limited

But in the wealthier Central American coun-tries as well as Columbia and particularly Brazil (the worldrsquos fifth largest economy) with proper funding government officials can launch sub-stantial public information campaigns to apprise coffee farmers of the adaptation options available to them and to figure out how to reconfigure the industry in response to a warmer atmosphere It will be a monumental undertaking for every country and every region and many growers will be incapable of making the transition

The four primary options for adaptation are har-dier seeds selective harvesting changing milling practices and at the most dire end of the spec-trum moving Unfortunately as drastic as the last option is in many cases the question may not be whether itrsquos necessary but simply how soon

To some extent the coffee world can mitigate climate change by reducing its carbon footprint Or perhaps a more accurate way to put it is that consumers can mitigate climate change by buying higher quality coffee which is often organic and shade-grown The use of fertilizers and pesticides produced using petrochemicals account for the largest source of carbon emissions in global agri-culture and the finer coffees are far less likely to have a petrochemical base than their commercial

brethren But virtually all climate policy experts agree that for global warming to be effectively mitigated world governments will have to make laws and sign treaties limiting carbon emis-sions The coffee industry may be able to play at least some part in hastening the kind of political backing such action would require Coffee is the second most popular beverage in the world after soda Itrsquos an integral part of daily life for millions of people across the globe If the world coffee industry can somehow unite to warn the world of the threat climate change poses to its product it may help bring global warming home in a way that photographs of collapsing Arctic glaciers do not

For while climate change may seem like a distant abstract problem in fact it is rapidly becoming the most serious threat to global stability and pros-perity in the world

Climate scientists agree with remarkable una-nimity that without far-reaching action to reduce heat-trapping greenhouse gas emissions we will see catastrophic climate consequences occur within our lifetimes Still for many people global warming is hard to see in daily lifemdashit hasnrsquot yet become visually so apparent that it cannot be ignored But the same elusiveness does not exist for people in the agriculture industry and certainly for people in the coffee business In the past climate disasters were a normal part of doing business but they only occurred occasionally

Take a moment to consider what happened during the night of July 17 1975 when temperatures across southern Brazil dropped below freezing

Chilly weather isnrsquot unusual in Southern Brazil but this frost was different For one thing it was enormous it stretched across the entire state of Parana parts of which saw for the first time in recorded history snowfall And it lasted for two days and two nights

Brazil was then and remains today the worldrsquos largest coffee producer The effect of the ldquoBlack Frostrdquo as it came to be known was to drive inter-national coffee prices dramatically highermdashup to a high of $3 per pound of green coffee a 300 percent increase A scandal ensued with congres-sional hearings market panic and editorials in the New York Times In Mark Pendergrast history of coffee Uncommon Grounds he writes that the Black Frost got its moniker from the visual devas-tation it left on the groundmdashlow-flying airplanes passed over vast tracts of blackened flora From the perspective of just about anyone in the coffee industry however the name was appropriate for its metaphorical poignancymdashit took three years for international coffee prices to stabilize

The Black Frost provided a glimpse of how quickly an unusual metrological event can reconfigure the coffee industry Because of climate change it must now be viewed as nothing less than emblem of the future How will the coffee industry respond to the threat the greenhouse effect poses to its existence And how will the world respond to the threat climate change poses to civilization These are questions that everyonemdashwithin the coffee industry and withoutmdashmust begin contemplating

of CAB International (wwwcabiorg) estimates that if by the end of this century temperatures rise by 3 degC (some experts believe an increase of up to 5 degC is possible) then the lower altitude limit for growing good quality Arabica may rise by some 15 ft per annum meaning that over time areas that are currently too cold for coffee could become suitable But it is uncertain whether land at higher altitudes would in fact become available (or be rendered suitable) for coffee production

Yield If climatic events such as overly high tem-peratures occur during sensitive periods of the life of the crop for example during flowering or fruit setting then yields will be adversely affected particularly if accompanied by reduced rainfall

Pests and diseases Higher temperatures will not only favor the proliferation of certain pests and diseases but will also result in these spreading

to regions where they were not normally present Research suggest that the incidence of pests and diseases such as coffee berry borer leaf miner nematodes coffee rust and others will increase as future temperatures rise The consequent need for more control will make coffee production both more complicated and more expensive

Irrigation Areas currently not requiring this may do so in the future due to increased evaporation that reduces the soilrsquos moisture content Other areas may experience increases in both rainfall and the variability thereof

Adaptation is the only optionThere is no doubt that the production of coffee is under extreme threat from global warming and the prospect of developed nations engaging solutions that mitigate these changes is becoming increasingly remote If coffee is to survive the next 20 years in the robust fashion to which we have become accustomed the industry must rapidly adapt and implement systemic methods to address climate change directly

Some of these may be

bull Modelingandmonitoringclimateandproduc-tion changes across all coffee growing regions

bull Identifyareasofvulnerabilitytoclimatechange and areas of opportunity for alternative development

bull Developsystemsoftraceabilitytogenerateempirical data on climate and quality

bull Pursueintensiveprogramstodevelopgeneti-cally improved plants that are resistant to drought and disease

bull AstheyarenowdoinginBrazilmorefrequentcupping of coffee while maturing to better schedule harvesting and reduce vulnerability to dramatic climatic events

Climate change whether a ldquoshort-termrdquo circum-stance or one lasting for millennia is none-the-less real The impact on a generation of coffee growers is measured in years not centuries and not recognizing our changing climatic conditions is not sensible It is no longer possible to seek stopping and reversing climate change it is now necessary to adapt to the often-terrible conse-quences in the best way possible Freakish events of weather such as the hailstorm in Brazil are becoming increasingly common in the turbulent meteorological equatorial belt as warming global temperatures conflict with colder northern atmos-pheres We are facing long periods of short supply and variable quality as the industry struggles to adapt to the changing weather

As Peter Baker Global Director of Commodities CABI Europe-UK said as the SCAA 2007 confer-ence ldquoThe changes that climate change will wreak on coffee may have seemed to be in the distant future but we can now see that this is a miscon-ception ndash changes are already under way and their consequences must start to be tackled now and in a concerted fashionrdquo

Climate Change in South Americacontinued from page 24

26

April 2011

Uncommon Grounds The history of coffee and how it transformed the world

by Mark Pendergrast

Editors note Mark Pendergrast first wrote his seminal work Uncommon Grounds in 2000 Now Pendergrast is publishing the Second Edition CoffeeTalk is priviledged to bring you excerpts from the new edition

Fair Trade and Starbucks Fortunately the issues raised by the Coffee Crisis are being addressed in many ways Fair Trade coffee sales (and awareness) have grown phenomenally from 37 million pounds in 2001 to 200 million pounds worldwide in 2009 Much of that growth occurred in the United States thanks in large part to TransFair USA President and CEO Paul Rice a relentless promoter and effective speaker went to great pains not to make enemies and to work with anyone including large corporations Global Exchange served as an uneasy partner in promoting Fair Trade beans through boycotts and intimidation It was a good cop-bad cop approach in which Global Exchange encouraged consumers to pressure larger roasters

In 1999 when the World Trade Organization met in Seattle protestors sin-gled out major corporations including Starbucks The company was made out to be a corporate villain for its failure to sell any Fair Trade Certified coffee The company provided the perfect target ndash a high-profile seemingly ubiquitous presence with its Starbucks outlets and readily-identifiable mer-maid logo Extremely image-conscious Starbucks executives bragged about the companyrsquos commitment to its employees about its high-quality coffee and about its social values as expressed through major donations to charities such as CARE

On national television in late 1999 viewers witnessed protestors throwing rocks through a Starbucks store window in Seattle then trashing the espresso machines A few months later the company signed a licensing agreement with TransFair USA to sell some Fair Trade beans though the activists were convinced that the companyrsquos action represented a token effort to stave off criticism

They were probably right Starbucks already prided itself on paying well for the best beans it could find and the farmers from whom it bought generally made a decent living and treated their workers relatively well In 2001 the company introduced coffee-sourcing guidelines developed in partnership with Conservation International Why should the company jump through all the Fair Trade hoops and pay ten cents a pound on top of that for certified beans Besides at that time Fair Trade beans frequently didnrsquot measure up to Starbucksrsquo quality demands

Ten years later Starbucks had changed its attitude In 2009 it doubled its pur-chases of Fair Trade beans to 40 million pounds making it the worldrsquos largest buyer of Fair Trade coffee The company announced with TransFair USA and the Fair Trade Labeling Organization the beginning of a three-year pilot project to expand a small-scale farmer loan program to at least $20 million by 2015

The three institutions would also explore the creation of a single audit system to certify farms qualifying for Fair Trade status as well as the Starbucks CAFE Practices verification According to Paul Rice ldquoCAFE Practices is a serious legitimate sustainability standardrdquo Yet few socially conscious coffee drinkers believed that Many were sure that any private verification scheme must be a form of greenwashing an attempt to look good while lacking in meaningful criteria

There was considerable overlap between CAFE Practices and Fair Trade criteria (between the two of them there were some 400 different indicators)

Small farmers who qualified for both labels complained that it was a waste of their time and money to do audits twice each year Now by combining both into one somewhat longer audit farmers could save about 30 percent in time and money

It appeared to be a win-win-win situation for all concerned beginning with the farmers For Starbucks it provided the independent Fair Trade stamp of approval recognized widely by the general public as a trusted label that meant that 100 percent of the beans were grown and traded ethically For TransFair it provided a potentially huge market

Starbucks examined its sources in 2009 and discovered that 85 percent of the farmers supplying their beans owned family farms with less than 12 hectares of land (about 30 acres) I had always thought that Fair Trade was limited to smallholders that grow their coffee on five hectares or less but Rice told me that there was some flexibility ldquoFair Trade standards donrsquot impose a hard and fast ceiling on land holdings In our model it is more about poverty and the relation to hired labor If you farm 12 hectares with your family and five sons thatrsquos OKrdquo

If a group of small farmers who sold to Starbucks didnrsquot belong to a demo-cratically run cooperative might the company help them to form one This was perhaps the most attractive opportunity for the Fair Traders the chance to extend their movement to millions of unorganized smallholders

Starbucks also agreed to have its agronomists help launch the Small Farmer Sustainability Initiative to help Fair Trade cooperatives gain better access to working capital technical assistance and training The technical assistance component grew out of Starbucks Farmer Support Centers first opened in San Jose Costa Rica in 2004 The company realized that it needed to teach farmers to cup their own roasted beans and to figure out how to modify their growing and processing practices to produce higher quality coffee

Yet Starbucks still had a long way to go in communicating the importance of Fair Trade By 2009 Starbucks stores in the U S featured only one blend Cafeacute Estima with the Fair Trade logo In the fall of 2009 Starbucks in the United Kingdom switched all of its espresso beverages to Fair Trade beans and made the commitment to do so in Europe by March 2010 (The U K had over 90 percent consumer awareness of the Fair Trade label while only 35 percent of US consumers recognized the label)

Too many certifications and labels were confusing ndash Rainforest Alliance Organic Utz Kapeh Good Inside Bird-Friendly Shade-Grown and more mdash and the different certifications had different objectives and standards Rainforest Alliance allowed its logo to appear on packages containing only 30 percent of its beans for instance Utz Kapeh specialized in larger farms requiring transparency along with environmental quality and social improvements but without promising any greater price for the beans Some critics dismissed Utz which was originally sponsored by Ahold a large Dutch coffee firm as an ineffective corporate fig-leaf Yet it really did make a dif-ference in the lives of coffee workers who would never be covered by the Fair Trade certification

Excerpted from Uncommon Grounds The History of Coffee and How It Transformed Our World by Mark Pendergrast Available from Basic Books a member of the Perseus Books Group Copyright copy 2010

Photo courtesy of Judy Mammorella28

April 2011

29

by rocky rhodes

Many that know me will tell you that while I am a reasonably good lsquocoffee personrsquo I would never make it in the category of business economics genius On the contrary I pride myself on knowing just

one simple economic principle

If you make a high quality product that people want and let people know you have it for sale you will have created a sustainable program

Are there other programs that will be profitable for your business Of course there are Is there another principle more certain in the growth of your busi-ness Not really You see this sustainability program relies on truth pride in product faith in others to appreciate quality when they see it and a desire to share your product with others

Some will say lsquoIf economics were this easy everyone would be richrsquo They are both right and wrong They are wrong for assuming that this type of a program is easy and without risk They are right when they assume that those who truly understand it and live it become rich

With a product like coffee which starts its journey far from where it ends up the quality program plays out several times The farmer who understands the principle will care for his trees in the off-season and only harvest the red ripe cherries He knows that doing things this way will increase costs and in certain cases lower overall production He also knows there are customers out there willing to sign long term contracts at above market value for his coffee These contracts will cover the extra expenses and provide certainty that he can continue to produce coffee for seasons to come

If the farmer does not have her own mill she can sell her cherries to the local mill or exporter utilizing the same quality system A buyer knows that if they care for the cherries properly they will create a beautiful lot of coffee that will rate higher than others They will take the extra time to patio dry rest the parchment segment the lot by size and density and then hand sort for defects They do this because they know the coffee will score higher on the cupping table and therefore increase the differential they get for the coffee This increase covers the cost and rewards the effort

The importer that has contracted for the higher quality coffee also will realize they need to care for the coffee to maintain its quality They will ship it with reliable carriers and store it in a reliable warehouse Roasters they do busi-ness with understand the need for the quality premium and will sign their purchase contracts to reflect the extra expense for special handling

The roaster will now spend extra time in sample roasting the coffee to find the best way to present it to their customers This can slow production and increase packaging costs The roaster knows that his customers will reward the high quality coffee with a premium that will cover the additional costs

Does this mean that anyone in the chain gets to charge whatever he or she wants Of course not But it does two extremely important things that were mentioned above Covers increased costs plus an additional profit premium and provides longer term agreements between parties which stabilizes the marketplace

So where is the risk in a system that rewards quality To me the most obvious answer is in the dilution of the word lsquoqualityrsquo or lsquospecialtyrsquo with products that are neither Some roasters and retailers will utilize the words but forego any real quality controls In essence they try to realize short term gains on the cynical belief that the customer does not know or appreciate quality When you fool people in this way they eventually catch on and stop trusting those that claim a quality product To minimize this risk many are turning to objec-tive third party groups to rate the coffee Some of these groups such as the Coffee Quality Institute have formal evaluations that can be used in coffee contracts that will ensure that what you buy is what you get by defining the quality for a particular lot of coffee

The rewards in the system are numerable Higher customer loyalty larger profit margins consistent supplies and knowledge that your system improved lives of others along the chain But HOW do you execute on this plan Letrsquos break down the initial premise in order to discover an action plan to start the quality program

1) lsquoMake a high quality product that people wantrsquo We make coffee and people want that Now all that is needed is a dedication to quality so when you produce your piece of the coffee chain you can with honesty and pride call it lsquospecialtyrsquo

2) lsquoLet people know you have it for salersquo One of the hardest lessons to learn is that the starving artist sometimes starves because he refuses to lsquocommer-cializersquo what he does You have to have confidence and pride in what you do and you must not be embarrassed to have your marketing department spread the word An organized and driven word-of-mouth campaign often works the best Tell your story and let people take pleasure in it They will appreciate the coffee even more

I think like a roaster because that is the part of the chain with which I am most familiar But the business premise holds true regardless of your position in it Higher quality will be worth more to your customer If it is not then find a new customer because they are not committed to quality even if they say they are

Being committed to a quality program can be hard especially when money is tight But remember this to ease your mind any idiot can race to the bottom by cutting price The only way to differentiate yourself is to cut your price further because that customer does not care Only a handful of your competi-tors and customers are committed to quality These customers are the loyal understanding and long term thinking clients that you want If you donrsquot cut corners you will have a truly sustainable business model in place

Think of Quality as the Most Sustainable Program

for Your Business

30

April 2011

by Maxim Vershinin

Retailer Profile Kicking It in Peru Cafeacute Verde Style

KC OrsquoKeefesalescafeverdeperucomAv Santa Cruz 1305 Miraflores - Lima 18 Perut (511) 652-7682

It used to be that you couldnrsquot get a nice cup of coffee in Peru Your only choices were limited to an instant Nescafe or a badly burnt ground

coffee ndash yak Itrsquos a shame but almost all of the finest coffee produced in Peru went for export Years passed and a rapidly growing economy in Lima the capital stimulated some folks to open up shops with really good stuff and today one of them is on my list Cafeacute Verde is both a successful roasterie and a retailing spot

Letrsquos meet Cafeacute Verdersquos owner KC OrsquoKeefe He started exporting green coffee from Peru a while ago The idea of the coffee shop came later when he and his wife decided to permanently move to Peru

V So how did you get involved doing coffee business here

O I came to Peru in 1997 to volunteer right out of college I spent all my weekends and holidays hiking up the foot trails and visiting coffee vil-lages I knew nothing about the coffee but in the end of that year one group of farmers asked me if I would be willing to help them export their coffee which they felt was better than their neighborsrsquo without mixing it And it sounded like a logical idea so I went back to Seattle worked for a few years saved some money and in 2000 we exported our first container to Seattle

V Could you please tell us about coffee con-sumption in Peru

O First noticeable difference we have between North America and here for example is 85 of coffee consumed in Peru is instant coffee so thatrsquos a huge distinction The other 15 is all pre-ground coffee The whole bean coffee sellers donrsquot even figure on the statistics list so we are less than maybe 01 of the entire industry as a group The other noticeable figure is the average amount of coffee consumption per person As a country we consume about 500 grams per year per person pretty low For North America for example itrsquos about 4 to 5 kilos You know wersquore pushing 500 hundred grams and of those 500 grams 85 of it is instant coffee

V What do you think Peru has such low rates of consumption

O Well first of all Peruvian coffee histori-cally has been an export product and whatever coffee remained in the country has been defec-tive and that is what local roasters are used to sell to people So that just doesnrsquot taste good In fact I would agree that Nescafe tastes better than most pre-ground roasted coffee here in Peru and that automatically just doesnrsquot make it an enjoy-able drink and therefore not attractive to people Secondly there is a historical cultural relevance of people from the mountain regions specifically tea drinkers and that culture has been pretty strong Actual coffee consumption came as a result of an Italian family moving here about 30 years ago and setting up a chain of coffee shops

V Please tell us about opening up a shop here

O When we started our shop in 2005 it took two years to get our operational licenses so that was kind of a drawback In those two years though it was really great - Starbucks started up here Currently there are like 30 Starbucks licensed stores in Peru and that is really a pop culture phenomenon Movie theaters and cable have really transformed in the last ten years in Peru and Starbucks was able to hit kind of an upper-middle class society at the right time But that actually has been really positive for us because it created this idea of coffee and the cul-ture of consuming coffee in general

Now most of the coffee shops in Peru have strong differentiation points Our strongest one is fresh coffee since we roast it all here In fact we are one of only three roasterretailers in all Lima

V I have noticed a nice little roaster in the corner did you start roasting coffee from the very beginning

O Yes all of our coffee has always been roasted here In the beginning we only used our sample roaster It is just 300 grams in each barrel at a time and that worked great for us - wersquove put a lot of hours on that little roaster Then I located this vintage Austrian Otto Swadlo from around 1958 I pulled it apart and rebuilt it So for right now itrsquos considered kind of like a small shop roaster 3 to 5 kilos at a time For our shop that is just fine

V As far as doing business in Latin America what are some difficulties that you have to face

O Follow up always reminding always checking in You cannot really do any business in Latin America just by signing the contract and walking away It has been a challenge to find trustworthy people and keep them that way but the rewarding side is the family feel of the relationships There is also lots of bureaucracy You usually have to have a lawyer and a special contact on the inside to get things done fast here

However things are where we would like them to be Peru is skyrocketing economically and that has created this middle class that finally has a dispos-able income to spend They are all buying apart-ments and cars and drink more and more coffee

32

April 2011

33

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Sav-on Bags 13089098699158 wwwsav-onbagscomSav-on Bags specializes in coffee related packaging products with 400 items in stock ranging from bags to packaging equipment Sav-on Bags since 1994 See our ad on page 45

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SmartCup Inc 4525308891754 wwwmysmartcupcomYour single-use French Press for 12oz 16oz amp 20oz hot paper cups Delivering a fresh pressed amp custom cup of coffee or tea to goSee our ad on page 33

SONOCO 10418433837000 wwwsonococomSonoco is a global manufacturer of consumer and industrial packaging From its worldwide opera-tions the company produces packaging for many of the worlds most recognized brandsSee our ad on page 2

Spiroflow Systems Inc 4577042919595 wwwspiroflowsystemscomSpiroflow a global leader in coffee handling offers solutions for green beans through finished products Specifically Flexible Screw Tubular Drag Aero-Mechanical amp Pneumatic ConveyorsSee our ad on page 13

Stalkmarket Products (Asean Corporation) 7345032954977 wwwstalkmarketproductscomStalkmarket is the leading supplier of 100 compostable plant-based coffee cups lids tableware cutlery and food packaging ldquo100 Compostable - Itrsquos All We DordquoSee our ad on page 5 46

The Metal Ware Corporation 12408006242949 wwwnescocomThe Metal Ware Corporation manufacturer of quality coffee appliances since 1920 proudly offers an assortment of products for home coffee roasters Visit Nescocom for details See our ad on page 41

Tightpac America inc 10068884284448 wwwtightvaccomBrands include - Coffeevac Teavac - Patented Vacuum sealed system protects your Coffee amp Tea every time you open and close the con-tainer Simplicity that worksSee our ad on page 46

Umpqua Oats 10398773038107 wwwumpquaoatscomUmpqua Oats uses the highest quality all natural ingredients This delicious breakfast alternative is so good you may want to slow down sit down and savor itSee our ad on page 43

Unishippers of Montana J4062614224 wwwunishipperscomUnishippers provides small and medium sized business with shipping solutions for LTL motor freight full truckload (intermodal amp highway) and UPS small parcel shipping See our ad on page 45

Vita-Mix Corporation 11318004374654 wwwvitamixcomthequietoneAs the leader in the commercial blending industry Vitamix brings value through quality and consistency improving speed of service reliability and developing customized programsSee our ad on page 6 7 46

White Coffee Corp 12037182047900 wwwwhitecoffeecomExclusive roaster KahluaRocky Mountain cof-fees Colombian Primaveral Estate Fair TradeOrganicNSF certified Customized blends and packaging 70+ years experience Foodservice and retail optionsSee our ad on page 46

Wilbur Curtis 7138004216150 wwwwilburcurtiscomCurtis is a leader in the design and manu-facture of premium commercial coffee and tea brewing systems and specialty drink machines featuring exclusive Generation Three (G3) digital control See our ad on page 3

Inbru 17443149911700 wwwinbrucomInbru brews the flavor you desire in the coffee you select Flavor any coffee - dark roast light roast decaf No sugar fat or calories See our ad on page 43

Java Jacket 19248002084128 wwwjavajacketcomldquoJava JacketThe Original Green Coffee Sleeve Comes in 100 Recycled Natural Kraft or White Can be Custom Printed with your designrdquoSee our ad on page 23 46

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Mocon 4407634936370 wwwmoconcomMOCON is the global market leader in high-quality permeation systems leak detectors and headspace analyzers These analytical instruments can be used with a variety of structures and products to determine shelf life and permeation of oxygen water vapor and other moleculesSee our ad on page 11

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Novus Tea 19008882443569 wwwnovusteacomSingle estate loose leaf tea in a biodegradable pyramid tea bag 14 flavors that include 6 black teas 4 green teas and four herbal flavors Organic and Fair Trade varieties available Exceptional merchan-dising providedSee our ad on page 43

OptiPure 8538003332556 wwwoptipurewatercomThe OptiPure division of Procam Controls Inc offers OptiPure filtration systems and membrane systems for food-service and other commercial and light industrial applicationsSee our ad on page 37

Pacific Bag Inc 13248005622247 wwwpacificbagcomPBi prides ourselves on knowing our customer needs the markets we service and offering a product line that leads the industry in quality Celebrating 25 yearsSee our ad on page 41 46

Pack Plus Converting 17019099029929 wwwpackpluscomPack Plus offers true value by combining quality service and the widest selection of packaging products for coffee tea and other specialty food itemsSee our ad on page 45

Pod Pack International 10012257521160 wwwpodpackcomWe will be featuring our OCS Generic Private Label pod program with the added enhance-ment of the ldquoOne Stop Shoprdquo which includes pod brewers racks etcSee our ad on page 35

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ANACAFEGuatemalan Coffees 13318007591365 wwwguatemalancoffeescomThe Guatemalan National Coffee Association (Anacafeacute) represents the interest of 90000 coffee producers In order to promote their quality product Anacafeacute has established the brand of Guatemalan Coffees which represents the exceptional and complex quality of Guatemalarsquos Cup Profilehellip renowned and valued by the most demanding markets around the world See our ad on page 17

BriteVision 17158774797777 wwwbritevisioncomBriteVision the leader in custom cup sleeve production offers cafersquos fast and affordable 4-color printing on eco-friendly materials Learn more at wwwbritevisioncomSee our ad on page 25

Cablevey Conveyors 4196416738451 wwwcableveycomCablevey Conveyors produces dust-tight tubular conveyors that move your roasted whole bean coffee gently using cables amp discs Think Cablevey The Gentle Way to ConveySee our ad on page 47

Cirqua Customized Water 16288059877372 wwwcirquacomCirqua Customized Water developer of formulation water for coffee and tea the premier water treatment provider to the specialty beverage industry now 30 years strong The Formula used in homes commer-cial applications by SCAA US Barista Competitions World Tea Expo Coffee Fest and top Coffee Chains in the World See our ad on page 43

Coffee Fest 17128002320083 wwwcoffeefestcomCoffee Fest is dedicated to the growth and prolifera-tion of the specialty coffee gourmet tea and alterna-tive beverage industriesSee our ad on page 39

Coffee holding Company 8258004582233 wwwcoffeeholdingcomFrom one bag to a full truck Coffee Holding Company provides green coffee solutions to specialty roasters including exclusive Daterra Estate and Organic Certified coffeesSee our ad on page 15

Ditting USA Inc 13138103677125 wwwdittingcomDitting is the manufacturer of high-quality Swiss-precision coffee grinders with a product range that brings the best of retail light-industrial and on-demand espresso grinders to coffee professionals around the globe See our ad on page 43

Eco-Products 4283034491876 wwwecoproductscomEco-Products is the nations leading brand of single use foodservice products made from renewable resources and recycled content Learn more at wwwecoproductscomSee our ad on page 17

Everpure 13006307901092 wwweverpurecomEverpure mdash the ideal OCS water treatment partner to help you turn beverage programs into a profit center Well help you deliver premium water to increase profits and great ingredient water to sell more coffeeSee our ad on page 46

Fair Trade USA 10095106635260 wwwtransfairusaorgFair Trade USA (previously TransFair USA) a nonprofit organization is the leading third-party certifier of Fair Trade products in the United States wwwFairTradeUSAorgSee our ad on page 25

Favorite Cup Coffee 7074017248666 myfavoritecoffeecupcomSaving Planet Earth-- one cup at a time See our ad on page 43

Gavintildea Gourmet Coffee 5008004284627 wwwgavinacomWhen it comes to superb coffee and exceptional service Gavintildea is the preferred coffee partner for retailers and entrepreneurs everywhere Gavintildea Coffee Grounds for Great PartnershipSee our ad on page 35

Grounds for health 17108022414146 wwwgroundsforhealthorgGrounds for Health with support from 250 coffee companies has brought sustainable cervical cancer prevention programs to origin since 1996 empowering communi-ties and saving livesSee our ad on page 33 37

Please visit these CoffeeTalk Advertisers at the SCAA

reg

by

34

April 2011

35

18004284627 | gavinacomcoffeehouse gavinacomcoffeehouse

Grounds for a Great Partners

hip

Gavintildea Coffee our trusted partner in successAt Priscillarsquos our customers are some of

the most famous names in Hollywood and

demand great coffee with expert service

Gavintildea Coffeersquos commitment to our business

allows us to provide them both day after

day Thatrsquos why Gavintildea Coffee has been our

trusted partner in success for over 20 years

Priscillarsquos Coffee House ndash Burbank CA

411 Priscillarsquos CT w ldquocome visit us at SCAA show booth 500rdquo

copy 2

011

F G

avintilde

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Son

s In

c

Come visit us at SCAA Show booth 500

Stick Packs

CONVERTPRINTPREPRESS

TMTM

INNO-LOKreg PRE ZIPROLL FILM

TM

(630) 876-6763Batavia Illinois ~ wwwEagleFlexiblecom

Experience the lsquoEaglersquo experienceexceeding expectations

Frac Packs

Loose Tea

Ground Coffee

Where would your product be without packaging

11800 Industriplex Boulevard Ste 9Baton Rouge Louisiana 70809 225-752-1160 fax 225-752-1163

salespodpackcom bull Specialists in Private Label and National Branding bull wwwpodpackcom

26 Tower Hill LaneKinnelon New Jersey 07405973-492-3244 fax 973-283-1316

Pod Pack International can grind and pack

your whole beans as pods and more

We offer a variety of ways to convert

your coffees (and teas) packed to your

specifications depending on How YOU

plan to be Brewinrsquo

Using the most modern technology

your customized products will be

overwrapped in barrier film nitrogen

flushed date and color coded and can

be packed in custom printed pouches

and boxes Take advantage of Pod Packrsquos

extensive knowledge and experience

superb quality quick turnarounds and

exemplary customer service

For samples please contact PodPack at 225-752-1160 or at salespodpackcom

See us

at SCAA Booth 1001

and NAMA Booth 254

Found on the Social WebNine Things To Do

by Jeffrey Kingman

There is a lot of news these days on how small companies are using social media to drive their business Some of the most outstanding success stories are all the talk such as food trucks that attribute 80

of their growth to Twitter

How does a small company begin to use the social web in ways that will incrementally build sales

The first area a small business should build out is the online presence How friendly is your online front door Potential customers are relying on two web areas to discover new businesses and products friend recommendations and ease of smart phone search Let us look at how a small business in one hour can build out these opportunities

Yelp ndash By far the largest peer recommended review site small businesses should put their basic business information here business hours location a few pictures menu and phone number Donrsquot be afraid to positively respond to any negative reviews ndash 98 of small businesses never respond to reviews and this will be seen in a very positive light by the Yelp community (you will have to ldquoclaimrdquo your business to do so)

Google Places ndash Google is still the webrsquos dominant search engine and Google Places is free Like Yelp all the basic information can be put here hours location pictures phone and other infor-mation For nominal fees you can add videos and other content to make your business stand out

Wikipedia ndash Not often thought of but with a huge impact creating a Wikipedia entry for a business only takes a few minutes A business can pro-vide deeper information in Wikipedia than in other sites and cross-link it to other entries (deepening the search engine rankings for the business)Urbanspoon ndash Urbanspoon is graphically more user-intuitive than Yelp and specifically focused on the hospitality industry Again free for the most part it only takes a few minutes to get all the necessary business information entered location hours contact info menu and pictures

Facebook Fanpage ndash A bit more time is required to create a Fanpage but with Fanpages new ability to ldquoactrdquo in Facebook as a user ndash meaning a business can comment on other pages and interact with people Fanpages have become a necessary tool in not only driving new business but also connecting with current customers Creating a basic Fanpage should take about fifteen to twenty minutes Make sure to put your hours phone location and brief busi-ness description in the information section Linking to a Twitter account

Wikipedia entry and other sites like Yelp and Urbanspoon will only increase the ability to place high in search engine rankings

Facebook Places ndash Similar to Google Places Facebook Places offers small businesses additional search engine exposure Facebook Places like Foursquare and Gowalla are geo-location web tools meaning people ldquocheck inrdquo to your business through their smart phone sharing tips and pictures of your business with their friends ndash that is classic and powerful peer recommendation

Foursquare ndash Another geo-location tool Foursquare allows consumers to check in to a business sharing tips pictures and their recommendations on the businessrsquos products and services Creating a business venue is easy and if

the business ldquoclaimsrdquo itself it can offer special deals to people who check-in

Twitter ndash A great way to describe Twitter is that it is much like CB Radio Creating

a Twitter profile doesnrsquot take that long and itrsquos free Herersquos the advantage ndash every time a business tweets either responding to someone or producing a

new message it creates another piece of data for search engines to consider when

people search for say ldquocoffeerdquo Another advantage to Twitter is a business can use

search out potential customers through various tools Twitter search Twellowcom (the Twitter Yellow pages) or other

applications

Youtube ndash Youtube has become the second most used search engine interna-tionally A business that produces a short video a week will quickly generate considerable content that is discovered by potential and existing customers ndash either searching in Youtube or through search engines Another free service that only takes a little bit of time a business can also create a Youtube channel further exploiting the discoverability in web searches Make sure you ldquotagrdquo the videos with appropriate keywords and descriptions

Spending an hour a week developing these nine web-based touch-points are certain to help you build business Do not expect instant results ndash it will take a couple months or more before you really begin to see results Just remember that you are creating opportunities for new and existing customers to be in relationship with you when they are not physically in your store Pay atten-tion to the communication and the return on your time and investment will reward your business

Got questions You can find me on Twitter every day at JeffreyJKingman or via my companyrsquos web presence front door at wwwchalkboardercom36

April 2011

3715

When Excellence Is Your Goal

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beverages you serve your customers

OptiPure offers complete integrated systems that utilize reverse osmosis blended with specially treated water to acheive a user determined water quality Produces up to 400 gallonsday of optimized water for your espresso coffee tea amp ice

Call or Email Today for Your FREE Espresso amp Coffee

Water Filtration Application Guide

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See us at SCAA Booth 853

Take Control

911 Hero Robert Gayerby Maxim Vershinin

As the second tower collapsed and a thick wall of white ash filled the disaster site Robert Gayer just got there He immediately started to distribute water

bottles among the rescue workers Once the water ran out he asked a cop if he could do something The policeman replied ldquoIf you are not prepared to die you better get the hell out of hererdquo Robert insisted ldquoWhat do you need me to dordquo and he said ldquoGo ask that fireman by the pit over thererdquo The fireman was crying you could hear the beeping noise coming from all his dead colleagues underneath the pile Robert took a water tank and they proceeded to go into the burning pit trying to find people he would spray the water while the fireman searched for the dead and alive

Robert volunteered on the site for four days and stopped only when he started to feel sick and didnrsquot need to be there anymore Shortness of breath cough severe post stress disorder and insomnia were the result of a tragic combina-tion of long term exposure to toxic dust and terrifying images of body parts Ten years later Robert went from being a rescue worker to being classified as a victim due to a series of diseases such as COPD (Chronic Obstructive Pulmonary Disease) RAD (Reactive Airway Disease) severe sinus attacks nose bleeds and others that he developed as a result of his recovery work at ground zero Nevertheless he tries to keep a positive attitude

V How did 911 change you

G I have become much more aware what life is all about I try to tell to all of my friends and family how much I appre-ciate having them in my life When I speak at schools I tell kids to be the best they can be I tell them that family and friends are the most important parts of your life especially family it is so important to stay in touch and tell them you love them because you never know what is going to happen

V What is your relationship with the coffee industry

G I love the coffee industry and all the friends I have in it I have done a lot of promoting with a company called European Roasteries They are one great bunch of people Wersquove developed some brand names under the name of National Coffee Roasters (Cafeacute Classic amp Donut Shop) We specialize in doing high quality coffee also the new craze the single serve coffee amp tea pods

In addition to coffee my big passion is cooking I love to cook for my friends and family I try to be creative and put on a show for them I found that using coffee as a rub for cooking is just phenomenal Take some ground coffee and sprinkle it on any of your favorite meat before grilling it makes the meat tender and delicious

V How do you feel at ground zero now and what message would you like to send people

G When I go down there (ground zero) I have mixed emo-tions I feel very territorial over that area knowing in my heart what it means to so many people and how many people died there As far as the message ndash never forget 911

One of the things that really bothered me after 911 was how patriotic everyone got everybody had flags hung on their cars and homes but as time moved forward you started seeing the flags on the side of the road Their patriotism seemed to start fading It will soon be ten years and people tend to forget the incomprehensible destruction and the shattered lives from that day but they shouldnrsquot This country needs to slow down everybody is going 50 miles an hour in too many different directions My wish that they would take the time to smell the roses and look at the world and say ldquohow lucky we arerdquo Try to appreciate every day that you wake up and see the sun shining What a great country we live in

After I got off the phone with Robert I have not been able to stop thinking about his incredible story It made me think about how valuable it is to help others and to appreciate every second of this life and family and friends around us It is rare that you meet someone so compassionate about people no matter what country religion and education they are from Robert risked his life for his wife two daughters and others on the morning of 911 while most of us were glued to the TV screens I hope many will learn something from his story Heroes are to be remembered

Robert has received numerous recognition awards from President George W Bush and New York Senator Charles Schumer He made appearances on The Sopranos Law and Order The Whoopee Show and on an independent movie with Danny Aiello Robertrsquos story was also part of a bestselling book called Never Forget an Oral History of September 11 2001 by Mitchell Fink

Robert has developed a very serious emotional respect for our military and those who served He has a true passion for his country and gets very sentimental over his patriotism

Our editorial office sends him warm wishes for the future and a major ldquothank yourdquo for his heroism at ground zero

38

April 2011

39

Americas 1 Coffee Trade Show

200 Booths

48 Free Classes

30 Workshops

Coffee Fest Latte Art Championship

Source Product Suppliers

Network with Your Peers and Other Industry Experts

wwwcoffeefestcom ~ 800-232-0083

CoffeeTalkFullBleed2indd 1 22611 306 PM

NewsBitesCoffee Fest Chicago pours big numbersThe specialty coffee industry is thriving once again if attendance at Coffee Fest Chicago is any indication Held February 18 19 amp 20 at the Navy Pier 3800 coffee shop retailers restaurateurs and other specialty coffee professionals sampled the latest in specialty coffee tea and related products Attendance was up 18 percent over the Chicago 2009 show figures Coffee Fest Chicago attendees and exhibitors alike reported nearly 100 satisfaction with the event 91 of the attendees surveyed upon exiting the show could come up with no suggestions on how the event could be imporved in the future 93 report that they are likely to return for Coffee Fest Chicago June 8-10 2012 Coffee Fest is a trade show catering to the specialty coffee and gourmet tea industries Coffee Festrsquos next show is slated for the San Diego Convention Center June 3-5 2011

Martha Stewartrsquos ldquoMust-haverdquo Organic Coffee Antica Tostatura Triestina (or simply Antica) is an outstanding wood-roasted Italian espresso and coffee from Trieste Italy which is currently served in 26 countries worldwide Martha Stewart has used our coffee exclusively on her show since itrsquos inception five years ago and it is endorsed as one of her ldquomust haverdquo products Antica now carries a certified Organic line of whole bean and pre-ground coffees In addition to the Organic line they offer a complete range of wholesale and retail products suitable for preparation in retail environments using specialized commercial equipment and at home using domestic espresso machines 12-cup drip brewers and classic Italian stove-top Moka or French press pots All products are Kosher certified For more information contact Antica Tostatura Triestina at (972) 325-6559 or visit wwwanticaespressocom

Sonoco recognized by Newsweek for Sustainable PackagingSonoco (NYSE SON) one of the largest diversified global packaging companies has been recognized for the second consecutive year in Newsweekrsquos Green Rankings for the development of ldquogreenerrdquo packaging and services Highlighted in Newsweekrsquos findings is Sonocorsquos work helping Kraft Foods convert select coffee brands from metal cans to more environmentally responsible rigid paperboard containers that contain more than 50 percent recycled materials The Company also is converting many of the worldrsquos leading powdered infant formula brands from metal to composite cansThrough its Sonoco Sustainability Solutions (S3) waste-reduction consulting service Sonoco continues to help customers reduce and ultimately eliminate landfill waste In 2009 the Company helped Unileverrsquos Lipton Tea plant become a zero landfill facility Newsweekrsquos assessment also recognized Sonoco Recycling

which processes more than 2 million tons of materials each year through 21 recycling centers as well as Sonocorsquos efforts to reduce energy consumption in facilities around the world For more information on the Company visit our Web site at httpwwwsonococom

Monin offers real fruit purees to increase summer salesMonin Gourmet Flavorings the worldrsquos leading provider of premium syrups and flavoring products is offering a variety of real fruit pureacutees to add summer fresh flavor to coffeehouse specialty beverages The fruit pureacutees were developed as an extension to Moninrsquos syrup product line in response to increasing consumer demand for drinks infused with real fruit Available flavors are raspberry mango wildberry peach strawberry banana and superfruit The fruit pureacutees are highly concentrated and require no thawing or refrigeration making them a good choice for coffeehouse operators with limited storage and cooler space Made with high quality fruit that is flash pasteurized to preserve its fragrance flavor color and texture the pureacutees work well in smoothies flavored iced teas and lemonades mochas and frozen beveragesMonin offers over 200 specialty syrup sauce and pureacutee products designed to add flavor and profit to specialty beverages For more information on any Monin product call 800-966-5225 or visit wwwmonincom

New Kahluacuteareg Gift Packs Feature White Coffee Kahluacuteareg - the worldrsquos number one selling coffee liqueur and White Coffee Corporation - its exclusive roaster have created two new Kahluacuteareg Coffee and Chocolate Gift Sets The new Kahluacutea gift packs feature a combination of White Coffeersquos renowned Kahluacuteareg liqueur flavored coffees accompanied by delicious Kahluacuteareg flavored chocolate White Coffeersquos long reputation for specialty coffee and its leading food service in the fine hotel marketplace are very complimentary to Kahluacutearsquos famous coffee and cane spirit brand White Coffee is the exclusive roaster for regular roasted and ground Kahluacutea and offers these products in 12 oz 15 oz and 25 lbs sizes White Coffee introduced the line of Kahluacuteareg gourmet coffees in 2009 featuring Original French Vanilla Mocha and Hazelnut varieties White Coffee products are available on-line at wwwwhitecoffeecom or call 800-221-0140 for more information

Biodegradable Food Service announces the new EarthFiber Lid for its Earth Cups Biodegradable Food Service (BDFS) introduced today a new line of hot cup lid for its Earth Cups The new EarthFiber Lid is 100 compostable in properly maintained facilities (per ASTM 6400D requirements) where available The lid is GMO- and petroleum-free and pairs with the Earth Cup to provide a 100 compostable coffee cup combo It fits BDFSrsquos premium double-board

single-wall Kraft Earth Cup in the 10 12 16 and 20-ounce sizes and the 12 and 16 ounce size of the Insulated double-wall Earth Cup Furthermore itrsquos suitable for either hot or cold beverages Biodegradable Food Service LLC is based in Sunriver in the high desert region of Central Oregon The company was founded in 2003 and has specialized in the manufacture of responsible environmentally preferable packaging and single-use tableware for the foodservice industry sector They can be reached at 541-593-2191 or via PO Box 1930 Sunriver OR 97707

repurposereg Compostables launches greenest coffee cup in the world Repurposereg Compostables announced the debut of their One Cuptrade the exciting new insulated hot cup that is 100 compostable No more double cupping No more sleeves The insulated technology keeps hot beverages warmer for longer and prevents heat from escaping the cup protecting the user and creating a more comfortable feel with only one product The One Cup took first prize at Coffee Fest Chicago for most innovative new product The new One Cuptrade requires no sleeve uses 65 less CO2 than a traditional cup to produce and can be composted in 90 days The One Cuptrade uses FSC-Certified paper the highest standard for sustainable forestry and is certified compostable This high quality food service product finally offers the greenest possible alternative to Styrofoam and non-compostable insulated cups Repurpose products are made from plants not petroleum using Ingeotrade resin and meet ASTM 6400 compostability standards Repurpose works with businesses municipalities and individuals to retrofit any traditionally plastic based product with a bioplastic alternative at competitive prices Find out more at wwwrepurposecompostablescom

Mix Freeze Bake with EaseVictorian House Sconesrsquo award winning scone mixes allow you to be in control Create your own signature scone by using either the Original Recipe or Original Oatmeal scone as your base then freeze the dough (as individual ready-to-bake scones) so you can quickly bake fresh scones each morning The commercial size single-batch single bowl packaging means no more measuring guess-timates and lets you produce perfect scones each time The company offers tremendous customer support in the form of suggestions for various scone flavor creations (and has several listed on their website) as well as individual trouble shooting should a problem arise Named ldquoBest New Product (baking)rdquo at the 2009 World Tea Expo they continue as they beganmdashas hand crafted artisan scone (and biscuit and cookie) mixes For a complete listing of all flavors available please visit their website at wwwvictorianhousesconescom or call (877) 749-1943

40

April 2011

41

New Scooterrsquos Coffeehouse Location Boundless Enterprises the franchisor of Scooterrsquos Coffeehouse has announced a new location which opened Wednesday January 26th in Olathe KS There are now eighteen Scooterrsquos coffeehouse locations in Kansas alone and 85 locations in a seven-state region Several other locations are currently in development The new store is located at 2027 E Santa Fe at 135th Street just west of Mur-len Road It is owned by Boundless Enterprises which owns 25 stores in the Scooterrsquos system The store is managed locally

Jettrade Non-fat Yogurt Smoothies ndash Good for You Great for Business Capitalize on the explosive growth of yogurt and healthy drink sales by menuing new non-fat yogurt smoothies from Jet Healthy drink sales are expected to surpass indulgent drink sales within five years with 58 of consumers planning to consume more yogurt based drinks within the next two years Available in 5 popular flavors (strawberry peach mixed berry mango and strawberry banana) and packed in shelf stable aseptic packaging All are made from all-natural fruit puree and yogurt with only 100 calories per serving Best of all they are high in Vitamin C and prebiotics and contain zero fat preservatives and cholesterol With

NewsBites

Weldon Flavorings at the Mid-American Truck ShowOnce again at the Mid-American Truck Show in March the Weldon Coffee Cafe was contracted by the Peterbilt Motors Company and SAF-Holland Truck Lines to serve cappuccino lattes and flavored coffee from their Coffee Bar Flavored drinks were made with the Weldon Gourmet Unsweetened Coffee Flavorings These flavorings are sugar free as well as free of any artificial sweeteners creamers powders and syrups Because these pure liquid flavorings are not pre-sweetened each coffee beverage can be made unsweetened or sweetened to each individualrsquos taste With 0 calories per serving and allergen free its the healthy way to enjoy your coffee cappuccino and lattes flavored Each comes in a pre-measured pump bottle which allows for quick and accurate flavoring For more information please contact Weldon Flavorings at 502-797-2937 or email them at infoWeldonFlavoringscom

CDN 2-Event Timer amp Clock Pulls Double DutyThe new 2-Event Timer amp Clock (TM9) from CDN pulls double duty in a busy foodservice environment giving the user the ability to keep track of two events at once ndash while also functioning as a clockThe 2-Event Timer amp Clock can be used for both short and long timeframes Each channel has the ability to count up or down in hours minutes and seconds for up to 10 hours The large digital readout displays both channels at the same time allowing the user to quickly and easily check the status of the hours minutes and seconds With a large display (3 by 2frac12 inches) it is easy to read from across a large foodservice kitchen When time is reached one of two distinctive alarms sounds loud enough to be in a hectic environment CDN the Time amp Temperature Companyreg has the broadest assortment of thermometers and timers on the market For more information contact CDN at 800-338-5594 or visit wwwcdn-timeandtempcom

Sonoco Coffee Packaging ndash Flexibles In addition to rigid paperboard containers for coffee Sonoco also offers coffee packaging in 4-ply and 3-ply flexible bags brick packs fractional packs pod packs and stick packs The innovative 3-ply bag is composed of polyester foil and a polyethylene sealant This structure yields a bag that requires 10 percent less material uses 15 percent less energy to produce and has 10 percent less carbon emissions when compared to a traditional 4-ply structure Sonocorsquos flexographic and rotogravure printing technologies bring coffee bag graphics to life and help companies enhance their brands with vivid illustrations and graphics A softer matte finish is also available to create a distinctive old world look For more information visit wwwsonococom

Eagle Flexible Packaging develops new facilityWith the addition of two new production lines Eagle Flexible Packaging makes a strategic investment in a new state-of-the-art manufacturing facility in Batavia Illinois Eagle sets its sight on Operational Excellence

initiatives through new workflow optimization made possible by the new facility ldquoInvesting in state-of-the-art technologies in prepress and manufacturing equipment has enabled us to improve our quality and turnaround times There arenrsquot many opportunities to start with a clean canvas in manufacturing we look forward to taking advantage of this opportunity to design the workflow and plant layout with maximum efficiencies in mindrdquo says Frank Vacca President This new facility will house Eaglersquos entire team ndash sales marketing operations finance prepress and most importantly manufacturing To learn more about Eagle Flexible Packagingrsquos capabilities and products visit us online at wwweagleflexiblecom

Spiroflow Systemsrsquo New Range of Tubular Cable Drag Conveyors Ideal for Coffee Industry CABLEflowrdquo Tubular Cable Drag Conveyors from Spiroflow Systems transfer coffee beans granulated coffee and coffee powder from single or multiple inlets to single or multiple discharge points with little or no damage Benefits include totally enclosed dust and contamination free handling operation in three planes to allow complex circuits and elimination of transfer points using only a single drive capability to be metered or flood fed handling hot cold wet dry hygroscopic or temperature sensitive materials minimum product attrition due to gentle conveying action minimum material residence and build-up due to round construction and operation under pressure differential or insert purge Optional DART Automatic Tensioning offers maintenance free operation and a significant increase to cable life Other mechanical conveyors offered by Spiroflow to the coffee industry include flexible screw and aero-mechanical conveyors Call 704-291-9595 or email infospiroflowsystemscom for more information or to arrange a conveying trial on your coffee product

hALOtrade Wins VegNews Best of Show Award at Expo WestPROBAR once again took home top honors with its new HALO Bar product launch at the 2011 Expo West the worldrsquos largest natural foods and products convention HALO a new organicVegan dessert-themed snack bar line was awarded Best New Vegan Product after hundreds of new product submissions were carefully vetted by the industryrsquos premier vegetarian lifestyle magazine VegNews HALO Bars follow in the tradition of all PROBAR products as certified organic a good source of Omega 3 amp 6 low-in-sugar and dairy-freeVegan but break new ground with four decadent dessert-themed flavors Srsquomores Nutty Marshmallow Rocky Road and Honey Graham By delivering exceptional taste in a healthy 150-calorie bar HALO creates a distinctive snack food category that bridges the gap between nutritionenergy bars and candy bars

The ldquoOne Stop Shoprdquo Solution for OCS PodsIn its latest introduction into the office coffee service segment Pod Packrsquos Generic Private Label Program (GPL) is the solution for operators to offer a private label pod program with no investment and no minimum order sizes To further enhance the program Pod Pack is introducing its ldquoOne Stop Shoprdquo where OCS operators can source all of their pod program needs including brewers racks condiment trays pumps filters mini trash cans etc 2011 marks Pod Pack Internationalrsquos 15th year in business The company specializes in national branding and private labeling ldquoPodsrdquo for roasters and distributors in North and South America Originally making espresso pods in 1996 Pod Pack has developed the highest quality one-cup pods for hotel retail and office coffee service For more details contact salespodpackcom or call 225-752-1160 Also visit wwwpodpackcom

The SCAE announces the Coffee DiplomaThe SCAE (Speciality Coffee Association of Europe) is launching a new comprehensive and integrated training system believed to be the most advanced in Europe The Coffee Diploma System will cover a range of subjects with certification at two different levels Introductory and Advanced covering basic coffee knowledge green coffee roasting grinding and brewing sensory cup tasting espresso filter and barista skills Each certificate will also carry points that will contribute to the award of the Coffee DiplomaThe Coffee Diploma System will be launched officially at the SCAErsquos World of Coffee event in Maastricht the Netherlands June 22 ndash 24 where the first classes will take place For more information email infoscaecom or visit wwwscaecom

Value of Becoming a Certified Tea MasterThe American Tea Masters Association surveyed several of the Certified Tea Masters who completed its Tea Mastery Certification Coursetrade The course is required for obtaining the prestigious Certified Tea Mastertrade designation The purpose of the survey was to determine the value of the training program offered by the association The complete report containing all of the respondentsrsquo answers is on the associationrsquos web site at wwwTeaMastersorgsurvey-1011-1 Information on the Tea Mastery Certification Course is available at wwwTeaMastersorg For additional information contact Chas Kroll ATMA Executive Director at (619) 330-9017 or ChasKrollTeaMastersorg

42

April 2011

43

BIODEGRADABLE FOOD SERVICE

5415932191 Earth-To-Gocom

COMPOSTABLE CUPPETROLEUM-FREENATURAL FIBER LID Wersquore the Solution not the Pollutiontrade

Company Phone Web Page SCAA BoothAgtron Inc 7758504600 wwwagtronnet 27 1032Americarsquos Food Technologies IncAMFOTEK 7085321222 wwwamfotekcom 41ANACAFEGuatemalan Coffees 8007591365 wwwguatemalancoffeescom 17 1331Antica Tostatura Triestina SpA 2018517805 wwwanticaespressocom 31Biodegradable Food Service 5415932191 wwwearth-to-gocom 43Bridge Brand Chocolates 4156779194 wwwbridgebrandschocolatecom 46BriteVision 8774797777 wwwbritevisioncom 25 1715Cablevey Conveyors 6416738451 wwwcableveycom 47 419ChefTecCulinary Software Services Inc 3034473334 wwwculinarysoftwarecom 45Cirqua Customized Water 8059877372 wwwcirquacom 43 1628Coffee Enterprises 8003753398 wwwcoffee-entcom 43 Coffee Fest 8002320083 wwwcoffeefestcom 39 1712Coffee Holding Company 8004582233 wwwcoffeeholdingcom 15 825Costellinirsquos 8778891866 wwwcostelliniscom 41Del Monte Foodservice 4122228341 wwwdelmontechilledfruitcom 9Display Cafe Ltd 9057998197 wwwinnovatedproductsmfgcom 45Ditting USA Inc 8103677125 wwwdittingcom 43 1313Eagle Flexible Packaging 6308766763 wwweagleflexiblecom 35Eagle Web Press 8008007980 wwweaglewebpresscom 33Eco-Products 3034491876 wwwecoproductscom 17 428Espresso Americano-Honduras 50422310711 wwwespresso-americanocom 46Everpure 6307901092 wwweverpurecom 46 1300Fair Trade USA 5106635260 wwwtransfairusaorg 25 1009Favorite Cup Coffee 4017248666 myfavoritecoffeecupcom 43 707Fres-co System USA Inc 2157214600 wwwfrescocom 19Gavina Gourmet Coffee 8004284627 wwwgavinacom 35 46 500Grounds for Health 8022414146 wwwgroundsforhealthorg 33 37 1710Inbru 3149911700 wwwinbrucom 43 1744Insight Beverages Inc 8478473109 wwwinsightbeveragescom 45Java Jacket 8002084128 wwwjavajacketcom 23 46 1924Kaffe Magnum Opus Inc 8006525282 wwwkmocoffeecom 37Knutsen Coffees Ltd 8002317764 wwwknutsencoffeescom 46KoffeeLink 7037745436 wwwkoffeelinkcom 45LBP Manufacturing 8005456200 wwwlbpmfgcom 21 900Makahiki Farms 8008960350 wwwmakahikifarmscom 45Mocon 7634936370 wwwmoconcom 11 440Monin Gourmet Flavorings 8009665225 wwwmonincom 46 1617Novus Tea 8882443569 wwwnovusteacom 43 1900OptiPure 8003332556 wwwoptipurewatercom 37 853Orleans Coffee Exchange 8003447922 wwworleanscoffeecom 33Pacific Bag Inc 8005622247 wwwpacificbagcom 41 46 1324Pack Plus Converting 9099029929 wwwpackpluscom 45 1701Pod Pack International 2257521160 wwwpodpackcom 35 1001Probat Burns Inc 9013635331 wwwprobatburnscom 29 1439Repurpose Compostables 8006156476 wwwrepurposecompostablescom 33 760Rocket Man Inc 8009210199 wwwrocketmancom 27Sav-on Bags 9098699158 wwwsav-onbagscom 45 1308Scolari Engineering SpA 8569885533 wwwscolariengcom 48Service Ideas Inc 8003284493 wwwserviceideascom 46 540SmartCup Inc 5308891754 wwwmysmartcupcom 33 452SONOCO 8433837000 wwwsonococom 2 1041Spiroflow Systems Inc 7042919595 wwwspiroflowsystemscom 13 457Stalkmarket Products (Asean Corporation) 5032954977 wwwstalkmarketproductscom 5 46 734TekPakSolutions 4165053839 wwwtekpaksolutionscom 27The Barista Box 8777668348 wwwbaristaboxcom 23The Evelyn Bay Coffee Company 5175924774 wwwevelynbaycoffeecom 43The Metal Ware Corporation 8006242949 wwwnescocom 41 1240The Tea Smith LLC 4023307070 wwwwholesaletheteasmithcom 35Tightpac America inc 8884284448 wwwtightvaccom 46 1006Tomlinson Industries 8662691303 wwwtomlinsonindcom 46Umpqua Oats 8773038107 wwwumpquaoatscom 43 1039Unishippers of Montana 4062614224 wwwunishipperscom 45 JVessel Drinkware 8668768282 wwwvesseldrinkwarecom 21Victorian House Scones 8777491943 wwwvictorianhousesconescom 43Vita-Mix Corporation 8004374654 wwwvitamixcomthequietone 6 7 46 1131Weldon Flavorings 5027972937 wwwWeldonFlavoringscom 45White Coffee Corp 7182047900 wwwwhitecoffeecom 46 1203Wilbur Curtis 8004216150 wwwwilburcurtiscom 3 713World Tea Expo 7022531893 wwwworldteaexpocom 45

Advertisers Index

44

April 2011

45

wwwPACKPLUScomHome of the widest selection of

packaging products for coffee tea food and other specialty items

Call us today for a FREE quote on

customized packagingToll Free 18777225888

T 19099029929E infopackpluscom

Show off your special tea

Wersquoll show you howJUNE 24-26 2011 bull LAS VEGAS CONVENTION CENTER Free admission for qualified buyers through 422

WWWWORLDTEAEXPOCOM bull (702) 253 1893

Our combined buying power helps small and medium-sized

business save on freight shipments every day

MORE THAN 30 DIFFERENT CARRIERS TO CHOOSE FROM

Oak Harbor Freight Lines Inc

AllStar Tools

Java Jacket8002084128javajacketcom

Java Jacket provides the best insulation of all sleeves

on the market Protects customers from hot or

cold to-go beverages and provides a more grippable surface than other coffee

sleeves

SLEEVES

F Gavintildea amp Sons Inc8004284627gavinacom

Gavintildea the preferred coffee partner for retailers and

entrepreneurs everywhere is a founding member of the SCAA Gavintildearsquos expertise provides a

consistently high-quality coffee experience for your

customers Gavintildea Coffee

Grounds for Great Partnership

rOASTED COFFEE

StalkMarket Products5032954977

stalkmarketproductscom

StalkMarket Products a leading provider of

compostable products offers the worldrsquos first certified compostable

Ingeotrade hot cup and lid system from Planet+

that meets the rigorous composting requirements of Biodegradable Products

Institute (BPI)

CUPS amp LIDS

Vita-Mix Corporation8008482649

vitamixcomfoodservice

With 34 blender programs the Blending Station Advance

has been programmed for perfection ndash each program combines the right speed and timing to eliminate guesswork and to create

quality drinks A streamlined cover saves counter space

while minimizing sound for an improved customer experience

BLENDEr

Tightvac88842TIGhTtightvaccom

Tightvacs are the ultimate Coffee amp Tea container

Our unique patented Tightvac closure system

allows the gasses from the beans to escape ndash

without letting oxygen back into the container

Tightvacs guarantee the smooth flavor your

customers pay for

VACUUM CONTAINEr

Bridge Brands Chocolates8887324626

bridgebrandscom

Coffee Loverrsquos Chocolate pairs irresistible quality

chocolate with coffee and irrefutably drives up

retail salesPrivate label options make a

good concept even better

ChOCOLATE

Knutsen Coffees Ltd8002317764

knutsencoffeescom

Award winning purveyors of the finest green coffees in the world Call us about our

exclusive 100 Estate Grown Jamaican Blue Mountain grown at over 4000 feet

on a farm established over 200 years ago Supplies

EXTrEMELY limited

Erna Knutsen President amp Founder

GrEEN COFFEE IMPOrTErS

Everpure LLC8003237873everpurecom

The leading manufacturer of water treatment equipment

for foodservice applications Everpure offers filtration

reverse osmosis softening and scale control systems plus complete customer support programs and

services

WATEr TrEATMENT

Service Ideas Incorporated8003284493

serviceideascom

Providing products thatincrease profitability ensuresafety and minimize labor

costs Service Ideas stocks avariety of airpots with

features and benefits that others donrsquot include

AIr POTS

Pacificbag Inc4254551128

pacificbagcom

bull Stock pre-made bagsbull Custom printingbull One-way valvesbull Labeling servicesbull Packaging equipmentbull Rollstock laminations

Give us a call we will simplify your packaging

decisions

PACKAGING

White Coffee Corp8002210140718 204 7900

wwwwhitecoffeecom

White Coffee creates customized blends and packaging for industry leaders Wide variety

of varietals and flavors available Exclusive licensee

of Kahlua flavored coffee Fair Trade Organic Kosher

NSF certified

PrIVATE LABEL

Tomlinson IndustriesModularreg Dispensing

Systems Division866-269-1303

wwwtomlinsonindcom

Air Pot Stations are designed to accommodate

air pots (not included) of virtually any size

and are available in a single or double Station Each features a divided organizer stainless steel drip tray and air pot riser

AIr POT STATIONS

Monin 8008665225

wwwmonincom

With 200 of the finest flavored syrups sauces and purees available to the coffee industry

Monin ensures ultimate taste and creativity for

successful beverage solutions

GOUrMET FLAVOrINGS

wwwamazoncomSearch for

ldquoJust Cause Calendarrdquo

Support Grounds for health in their efforts to establish cervical cancer prevention

programs in coffee growing communities by purchasing this fun calendar featuring

your favorite coffee professionals New Price

$1295

ChArITY CALENDAr

Espresso Americanoreg

011-504-2231-0711franquiciasespresso-

americanocom

PASSION FOr COFFEE FrOM BEAN TO CUP

Franchise opportunities available worldwide for Espresso Americanoreg a

honduran specialty coffee growerroasterretailer

guided with a true passion for coffee Interested

investors are welcome to contact email above

INTErNATIONAL FrANChISE

46

April 2011

Choosing the right conveyor for coffee by Tim Larsen

Cablevey Conveyors

The coffee ldquoindustryrdquo is large and in con-

stant flux One ldquoState of the Industryrdquo

article regarding coffee processing each

year cannot possibly capture all the current

best practices within a roasting facility Also

describing a particular roasting process doesnrsquot

necessarily tell you the story of how well the

coffee is processed

This short article has been written to

introduce you to some ideas about pro-

cessing specialty coffee as your company

begins to grow and needs conveying

equipment

Choosing the right conveyor for

coffee As roasters

progress from

small to larger

scale opera-

tions they need

to consider many

different technolo-

gies to meet both

their immediate

and future needs

Many people also

find that the require-

ments of today have

become more stringent

than they were before

The higher standards resulting from roasting

and packaging Specialty Coffee and forthcoming

traceability requirements are making factors such

as the level of bean breakage cross contamina-

tion product loss product segregation and

foreign material contamination more and more

important If you buy the best coffee wouldnrsquot

you want to treat it the best way you can

Conveyors within the coffee roasting industry fall

into two basic categories

1 Pneumatics (using air to convey the coffee)

which include

a Vacuum dilute phase conveyors

b Pressure dilute phase conveyors

c Vacuum dense phase conveyors

d Pressure dense phase conveyors

2 Mechanical (using a mechanical device to

convey the coffee) which include

a Bucket elevators

b Drag chain conveyors

c Augers

d Flat belt conveyors

e Aero-mechanical

f Tubular drag conveyors with a cable and disc

g Tubular drag conveyors with a chain and disc

There are many reasons why a roasterie would

choose a particular conveyor Certain demands

including the type of coffee they are using the

physical constraints of the facility and even an

individualrsquos personal experience can mean one

roasterie will choose a different conveyor from

another This article is an attempt to review

the conveyors on the market and help roasters

to make informed decisions At the end of the

article there is a score rating on a number of

categories based on the authorrsquos perception The

reader can weight these scores to their preference

and determine the best conveyor for them

Categories considered were

1 Coffee protection ndash level of how gently the

coffee is transported This affects bean breakage

level and ground coffee segregation The higher

the number the higher the level of protection

2 Protection from foreign materials - the higher


3 Protection from cross contamination ndash this

is important not only when running organic

coffee and decaf in the same lines as regular

coffee but when running one batch after

another and ensuring traceability is sound

4 Level of internal cleanlinessability to clean ndash

the higher the number the cleaner the system is

or the easier it is to clean

5 Layout configuration flexibility ndash the higher

the number the better the system is at meeting

different layout configurations

6 Cost to purchase ndash the higher the number the

lower the cost to purchase the system is

ldquoBest in Class adjective

Highest current performance level in an industry used as a standard or benchmark to be equaled or exceededrdquo

Cableveyrsquos expert in coffee is Tim Larsen He is a mechanical engineer with over 15 years in the coffee industry working for some of the largest specialty roasters in the world (and some of the smallest) He knows coffee technology well and coffee conveyors in particular

With over 250 million lbs per year in added capacity under his belt he has personal experi-ence in many different technologies However believes in most coffee applications Cablevey conveyors are ldquobest in classrdquo

Continue reading this article at

wwwcableveycomarticlesCoffee-Talk-Compare

gt

6416738451

wwwcableveycom





scaa booth 713







by Miles Small


40 NewsBites


Feature

Cont

ents







WhO WE ArE

44 Advertiser Index









by Maxim Vershinin




4

April 2011

regreg


ITrsquoS TIME FOR

PEACE




by Miles Small

7


reg





AND CONSISTENCY



by Miles Small































Cheers

The View

8

April 2011







Extended shelf life





copy D

el M

onte

Foo

ds

All

Righ

ts Re

serv

ed


M E C H A N I C A L


PROGRAMELEMENT

TRIM SIZEBLEED

SAFETYDOC SIZE


REVISED BY


CDACDAD

SrPMPM

TRSMPPM

PR

OKAS IS


NEWPROOF

Notes


PR

OC

ES

SM

AT

CH

PA

NT

ON

EC

OL

OR

S

DO

CU

ME

NTF

ON

TS



DM_8885_56


1217101217101RP

40100100

C100 M100 Y100 K100 PMS 0000 Futura


























































































by Claire Vallin



10

April 2011





















































To-Go packaging

















































247365 reliability




12

April 2011




247365 reliability





by Dan Bolton





















14

April 2011

























16

April 2011

17


guatemalacoffee



















April 2011
















































20

April 2011

21


trade

VESSELDRINKWARE

double-wall acrylic

BPA-FREE









GLASSGLASS





d bl ll t i l

d bl ll l i
























April 2011


23


















24

April 2011



wwwFairTradeUSAorg





Trade

$56MillionCommunity



(since 1998)




87Consumers who


label



47Imported goods































26

April 2011


by Mark Pendergrast


















April 2011

29

by rocky rhodes


















for Your Business

30

April 2011

by Maxim Vershinin




















32

April 2011

33

reg



thE ONE CUP

reg

iNtrOdUCiNgtrade



Test of Time


Since 1970







proceeds benefit






Erna Knutsen



1-800-737-3464




ORLEANSCOFFEECOM

COFFEE FOR EVERYONE











































reg

by

34

April 2011

35



hip










copy 2

011

F G

avintilde

a amp

Son

s In

c


Stick Packs


TMTM


TM



Frac Packs

Loose Tea

Ground Coffee





















See us

at SCAA Booth 1001

and NAMA Booth 254


by Jeffrey Kingman


















applications




April 2011

3715









Take Control

















38

April 2011

39


200 Booths

48 Free Classes

30 Workshops
















40

April 2011

41



NewsBites











42

April 2011

43





Advertisers Index

44

April 2011

45













AllStar Tools





sleeves

SLEEVES







rOASTED COFFEE







Institute (BPI)

CUPS amp LIDS







BLENDEr







customers pay for

VACUUM CONTAINEr


bridgebrandscom





ChOCOLATE


knutsencoffeescom




EXTrEMELY limited







services

WATEr TrEATMENT


serviceideascom




AIr POTS


pacificbagcom



decisions

PACKAGING


wwwwhitecoffeecom




NSF certified

PrIVATE LABEL



wwwtomlinsonindcom




AIr POT STATIONS

Monin 8008665225

wwwmonincom




GOUrMET FLAVOrINGS






$1295

ChArITY CALENDAr



americanocom







46

April 2011


Cablevey Conveyors








coffee is processed





equipment


coffee As roasters

progress from

small to larger

scale opera-

tions they need

to consider many

different technolo-

gies to meet both

their immediate

and future needs

Many people also


ments of today have














which include







a Bucket elevators


c Augers


e Aero-mechanical










































gt

6416738451

wwwcableveycom




scaa booth 713







by Miles Small


40 NewsBites


Feature

Cont

ents







WhO WE ArE

44 Advertiser Index









by Maxim Vershinin




4

April 2011

regreg


ITrsquoS TIME FOR

PEACE




by Miles Small

7


reg





AND CONSISTENCY



by Miles Small































Cheers

The View

8

April 2011







Extended shelf life





copy D

el M

onte

Foo

ds

All

Righ

ts Re

serv

ed


M E C H A N I C A L


PROGRAMELEMENT

TRIM SIZEBLEED

SAFETYDOC SIZE


REVISED BY


CDACDAD

SrPMPM

TRSMPPM

PR

OKAS IS


NEWPROOF

Notes


PR

OC

ES

SM

AT

CH

PA

NT

ON

EC

OL

OR

S

DO

CU

ME

NTF

ON

TS



DM_8885_56


1217101217101RP

40100100

C100 M100 Y100 K100 PMS 0000 Futura


























































































by Claire Vallin



10

April 2011





















































To-Go packaging

















































247365 reliability




12

April 2011




247365 reliability





by Dan Bolton





















14

April 2011

























16

April 2011

17


guatemalacoffee



















April 2011
















































20

April 2011

21


trade

VESSELDRINKWARE

double-wall acrylic

BPA-FREE









GLASSGLASS





d bl ll t i l

d bl ll l i
























April 2011


23


















24

April 2011



wwwFairTradeUSAorg





Trade

$56MillionCommunity



(since 1998)




87Consumers who


label



47Imported goods































26

April 2011


by Mark Pendergrast


















April 2011

29

by rocky rhodes


















for Your Business

30

April 2011

by Maxim Vershinin




















32

April 2011

33

reg



thE ONE CUP

reg

iNtrOdUCiNgtrade



Test of Time


Since 1970







proceeds benefit






Erna Knutsen



1-800-737-3464




ORLEANSCOFFEECOM

COFFEE FOR EVERYONE











































reg

by

34

April 2011

35



hip










copy 2

011

F G

avintilde

a amp

Son

s In

c


Stick Packs


TMTM


TM



Frac Packs

Loose Tea

Ground Coffee





















See us

at SCAA Booth 1001

and NAMA Booth 254


by Jeffrey Kingman


















applications




April 2011

3715









Take Control

















38

April 2011

39


200 Booths

48 Free Classes

30 Workshops
















40

April 2011

41



NewsBites











42

April 2011

43





Advertisers Index

44

April 2011

45













AllStar Tools





sleeves

SLEEVES







rOASTED COFFEE







Institute (BPI)

CUPS amp LIDS







BLENDEr







customers pay for

VACUUM CONTAINEr


bridgebrandscom





ChOCOLATE


knutsencoffeescom




EXTrEMELY limited







services

WATEr TrEATMENT


serviceideascom




AIr POTS


pacificbagcom



decisions

PACKAGING


wwwwhitecoffeecom




NSF certified

PrIVATE LABEL



wwwtomlinsonindcom




AIr POT STATIONS

Monin 8008665225

wwwmonincom




GOUrMET FLAVOrINGS






$1295

ChArITY CALENDAr



americanocom







46

April 2011


Cablevey Conveyors








coffee is processed





equipment


coffee As roasters

progress from

small to larger

scale opera-

tions they need

to consider many

different technolo-

gies to meet both

their immediate

and future needs

Many people also


ments of today have














which include







a Bucket elevators


c Augers


e Aero-mechanical










































gt

6416738451

wwwcableveycom






by Miles Small


40 NewsBites


Feature

Cont

ents







WhO WE ArE

44 Advertiser Index









by Maxim Vershinin




4

April 2011

regreg


ITrsquoS TIME FOR

PEACE




by Miles Small

7


reg





AND CONSISTENCY



by Miles Small































Cheers

The View

8

April 2011







Extended shelf life





copy D

el M

onte

Foo

ds

All

Righ

ts Re

serv

ed


M E C H A N I C A L


PROGRAMELEMENT

TRIM SIZEBLEED

SAFETYDOC SIZE


REVISED BY


CDACDAD

SrPMPM

TRSMPPM

PR

OKAS IS


NEWPROOF

Notes


PR

OC

ES

SM

AT

CH

PA

NT

ON

EC

OL

OR

S

DO

CU

ME

NTF

ON

TS



DM_8885_56


1217101217101RP

40100100

C100 M100 Y100 K100 PMS 0000 Futura


























































































by Claire Vallin



10

April 2011





















































To-Go packaging

















































247365 reliability




12

April 2011




247365 reliability





by Dan Bolton





















14

April 2011

























16

April 2011

17


guatemalacoffee



















April 2011
















































20

April 2011

21


trade

VESSELDRINKWARE

double-wall acrylic

BPA-FREE









GLASSGLASS





d bl ll t i l

d bl ll l i
























April 2011


23


















24

April 2011



wwwFairTradeUSAorg





Trade

$56MillionCommunity



(since 1998)




87Consumers who


label



47Imported goods































26

April 2011


by Mark Pendergrast


















April 2011

29

by rocky rhodes


















for Your Business

30

April 2011

by Maxim Vershinin




















32

April 2011

33

reg



thE ONE CUP

reg

iNtrOdUCiNgtrade



Test of Time


Since 1970







proceeds benefit






Erna Knutsen



1-800-737-3464




ORLEANSCOFFEECOM

COFFEE FOR EVERYONE











































reg

by

34

April 2011

35



hip










copy 2

011

F G

avintilde

a amp

Son

s In

c


Stick Packs


TMTM


TM



Frac Packs

Loose Tea

Ground Coffee





















See us

at SCAA Booth 1001

and NAMA Booth 254


by Jeffrey Kingman


















applications




April 2011

3715









Take Control

















38

April 2011

39


200 Booths

48 Free Classes

30 Workshops
















40

April 2011

41



NewsBites











42

April 2011

43





Advertisers Index

44

April 2011

45













AllStar Tools





sleeves

SLEEVES







rOASTED COFFEE







Institute (BPI)

CUPS amp LIDS







BLENDEr







customers pay for

VACUUM CONTAINEr


bridgebrandscom





ChOCOLATE


knutsencoffeescom




EXTrEMELY limited







services

WATEr TrEATMENT


serviceideascom




AIr POTS


pacificbagcom



decisions

PACKAGING


wwwwhitecoffeecom




NSF certified

PrIVATE LABEL



wwwtomlinsonindcom




AIr POT STATIONS

Monin 8008665225

wwwmonincom




GOUrMET FLAVOrINGS






$1295

ChArITY CALENDAr



americanocom







46

April 2011


Cablevey Conveyors








coffee is processed





equipment


coffee As roasters

progress from

small to larger

scale opera-

tions they need

to consider many

different technolo-

gies to meet both

their immediate

and future needs

Many people also


ments of today have














which include







a Bucket elevators


c Augers


e Aero-mechanical










































gt

6416738451

wwwcableveycom

regreg


ITrsquoS TIME FOR

PEACE




by Miles Small

7


reg





AND CONSISTENCY



by Miles Small































Cheers

The View

8

April 2011







Extended shelf life





copy D

el M

onte

Foo

ds

All

Righ

ts Re

serv

ed


M E C H A N I C A L


PROGRAMELEMENT

TRIM SIZEBLEED

SAFETYDOC SIZE


REVISED BY


CDACDAD

SrPMPM

TRSMPPM

PR

OKAS IS


NEWPROOF

Notes


PR

OC

ES

SM

AT

CH

PA

NT

ON

EC

OL

OR

S

DO

CU

ME

NTF

ON

TS



DM_8885_56


1217101217101RP

40100100

C100 M100 Y100 K100 PMS 0000 Futura


























































































by Claire Vallin



10

April 2011





















































To-Go packaging

















































247365 reliability




12

April 2011




247365 reliability





by Dan Bolton





















14

April 2011

























16

April 2011

17


guatemalacoffee



















April 2011
















































20

April 2011

21


trade

VESSELDRINKWARE

double-wall acrylic

BPA-FREE









GLASSGLASS





d bl ll t i l

d bl ll l i
























April 2011


23


















24

April 2011



wwwFairTradeUSAorg





Trade

$56MillionCommunity



(since 1998)




87Consumers who


label



47Imported goods































26

April 2011


by Mark Pendergrast


















April 2011

29

by rocky rhodes


















for Your Business

30

April 2011

by Maxim Vershinin




















32

April 2011

33

reg



thE ONE CUP

reg

iNtrOdUCiNgtrade



Test of Time


Since 1970







proceeds benefit






Erna Knutsen



1-800-737-3464




ORLEANSCOFFEECOM

COFFEE FOR EVERYONE











































reg

by

34

April 2011

35



hip










copy 2

011

F G

avintilde

a amp

Son

s In

c


Stick Packs


TMTM


TM



Frac Packs

Loose Tea

Ground Coffee





















See us

at SCAA Booth 1001

and NAMA Booth 254


by Jeffrey Kingman


















applications




April 2011

3715









Take Control

















38

April 2011

39


200 Booths

48 Free Classes

30 Workshops
















40

April 2011

41



NewsBites











42

April 2011

43





Advertisers Index

44

April 2011

45













AllStar Tools





sleeves

SLEEVES







rOASTED COFFEE







Institute (BPI)

CUPS amp LIDS







BLENDEr







customers pay for

VACUUM CONTAINEr


bridgebrandscom





ChOCOLATE


knutsencoffeescom




EXTrEMELY limited







services

WATEr TrEATMENT


serviceideascom




AIr POTS


pacificbagcom



decisions

PACKAGING


wwwwhitecoffeecom




NSF certified

PrIVATE LABEL



wwwtomlinsonindcom




AIr POT STATIONS

Monin 8008665225

wwwmonincom




GOUrMET FLAVOrINGS






$1295

ChArITY CALENDAr



americanocom







46

April 2011


Cablevey Conveyors








coffee is processed





equipment


coffee As roasters

progress from

small to larger

scale opera-

tions they need

to consider many

different technolo-

gies to meet both

their immediate

and future needs

Many people also


ments of today have














which include







a Bucket elevators


c Augers


e Aero-mechanical










































gt

6416738451

wwwcableveycom


ITrsquoS TIME FOR

PEACE




by Miles Small

7


reg





AND CONSISTENCY



by Miles Small































Cheers

The View

8

April 2011







Extended shelf life





copy D

el M

onte

Foo

ds

All

Righ

ts Re

serv

ed


M E C H A N I C A L


PROGRAMELEMENT

TRIM SIZEBLEED

SAFETYDOC SIZE


REVISED BY


CDACDAD

SrPMPM

TRSMPPM

PR

OKAS IS


NEWPROOF

Notes


PR

OC

ES

SM

AT

CH

PA

NT

ON

EC

OL

OR

S

DO

CU

ME

NTF

ON

TS



DM_8885_56


1217101217101RP

40100100

C100 M100 Y100 K100 PMS 0000 Futura


























































































by Claire Vallin



10

April 2011





















































To-Go packaging

















































247365 reliability




12

April 2011




247365 reliability





by Dan Bolton





















14

April 2011

























16

April 2011

17


guatemalacoffee



















April 2011
















































20

April 2011

21


trade

VESSELDRINKWARE

double-wall acrylic

BPA-FREE









GLASSGLASS





d bl ll t i l

d bl ll l i
























April 2011


23


















24

April 2011



wwwFairTradeUSAorg





Trade

$56MillionCommunity



(since 1998)




87Consumers who


label



47Imported goods































26

April 2011


by Mark Pendergrast


















April 2011

29

by rocky rhodes


















for Your Business

30

April 2011

by Maxim Vershinin




















32

April 2011

33

reg



thE ONE CUP

reg

iNtrOdUCiNgtrade



Test of Time


Since 1970







proceeds benefit






Erna Knutsen



1-800-737-3464




ORLEANSCOFFEECOM

COFFEE FOR EVERYONE











































reg

by

34

April 2011

35



hip










copy 2

011

F G

avintilde

a amp

Son

s In

c


Stick Packs


TMTM


TM



Frac Packs

Loose Tea

Ground Coffee





















See us

at SCAA Booth 1001

and NAMA Booth 254


by Jeffrey Kingman


















applications




April 2011

3715









Take Control

















38

April 2011

39


200 Booths

48 Free Classes

30 Workshops
















40

April 2011

41



NewsBites











42

April 2011

43





Advertisers Index

44

April 2011

45













AllStar Tools





sleeves

SLEEVES







rOASTED COFFEE







Institute (BPI)

CUPS amp LIDS







BLENDEr







customers pay for

VACUUM CONTAINEr


bridgebrandscom





ChOCOLATE


knutsencoffeescom




EXTrEMELY limited







services

WATEr TrEATMENT


serviceideascom




AIr POTS


pacificbagcom



decisions

PACKAGING


wwwwhitecoffeecom




NSF certified

PrIVATE LABEL



wwwtomlinsonindcom




AIr POT STATIONS

Monin 8008665225

wwwmonincom




GOUrMET FLAVOrINGS






$1295

ChArITY CALENDAr



americanocom







46

April 2011


Cablevey Conveyors








coffee is processed





equipment


coffee As roasters

progress from

small to larger

scale opera-

tions they need

to consider many

different technolo-

gies to meet both

their immediate

and future needs

Many people also


ments of today have














which include







a Bucket elevators


c Augers


e Aero-mechanical










































gt

6416738451

wwwcableveycom

7


reg





AND CONSISTENCY



by Miles Small































Cheers

The View

8

April 2011







Extended shelf life





copy D

el M

onte

Foo

ds

All

Righ

ts Re

serv

ed


M E C H A N I C A L


PROGRAMELEMENT

TRIM SIZEBLEED

SAFETYDOC SIZE


REVISED BY


CDACDAD

SrPMPM

TRSMPPM

PR

OKAS IS


NEWPROOF

Notes


PR

OC

ES

SM

AT

CH

PA

NT

ON

EC

OL

OR

S

DO

CU

ME

NTF

ON

TS



DM_8885_56


1217101217101RP

40100100

C100 M100 Y100 K100 PMS 0000 Futura


























































































by Claire Vallin



10

April 2011





















































To-Go packaging

















































247365 reliability




12

April 2011




247365 reliability





by Dan Bolton





















14

April 2011

























16

April 2011

17


guatemalacoffee



















April 2011
















































20

April 2011

21


trade

VESSELDRINKWARE

double-wall acrylic

BPA-FREE









GLASSGLASS





d bl ll t i l

d bl ll l i
























April 2011


23


















24

April 2011



wwwFairTradeUSAorg





Trade

$56MillionCommunity



(since 1998)




87Consumers who


label



47Imported goods































26

April 2011


by Mark Pendergrast


















April 2011

29

by rocky rhodes


















for Your Business

30

April 2011

by Maxim Vershinin




















32

April 2011

33

reg



thE ONE CUP

reg

iNtrOdUCiNgtrade



Test of Time


Since 1970







proceeds benefit






Erna Knutsen



1-800-737-3464




ORLEANSCOFFEECOM

COFFEE FOR EVERYONE











































reg

by

34

April 2011

35



hip










copy 2

011

F G

avintilde

a amp

Son

s In

c


Stick Packs


TMTM


TM



Frac Packs

Loose Tea

Ground Coffee





















See us

at SCAA Booth 1001

and NAMA Booth 254


by Jeffrey Kingman


















applications




April 2011

3715









Take Control

















38

April 2011

39


200 Booths

48 Free Classes

30 Workshops
















40

April 2011

41



NewsBites











42

April 2011

43





Advertisers Index

44

April 2011

45













AllStar Tools





sleeves

SLEEVES







rOASTED COFFEE







Institute (BPI)

CUPS amp LIDS







BLENDEr







customers pay for

VACUUM CONTAINEr


bridgebrandscom





ChOCOLATE


knutsencoffeescom




EXTrEMELY limited







services

WATEr TrEATMENT


serviceideascom




AIr POTS


pacificbagcom



decisions

PACKAGING


wwwwhitecoffeecom




NSF certified

PrIVATE LABEL



wwwtomlinsonindcom




AIr POT STATIONS

Monin 8008665225

wwwmonincom




GOUrMET FLAVOrINGS






$1295

ChArITY CALENDAr



americanocom







46

April 2011


Cablevey Conveyors








coffee is processed





equipment


coffee As roasters

progress from

small to larger

scale opera-

tions they need

to consider many

different technolo-

gies to meet both

their immediate

and future needs

Many people also


ments of today have














which include







a Bucket elevators


c Augers


e Aero-mechanical










































gt

6416738451

wwwcableveycom






















Cheers

The View

8

April 2011







Extended shelf life





copy D

el M

onte

Foo

ds

All

Righ

ts Re

serv

ed


M E C H A N I C A L


PROGRAMELEMENT

TRIM SIZEBLEED

SAFETYDOC SIZE


REVISED BY


CDACDAD

SrPMPM

TRSMPPM

PR

OKAS IS


NEWPROOF

Notes


PR

OC

ES

SM

AT

CH

PA

NT

ON

EC

OL

OR

S

DO

CU

ME

NTF

ON

TS



DM_8885_56


1217101217101RP

40100100

C100 M100 Y100 K100 PMS 0000 Futura


























































































by Claire Vallin



10

April 2011





















































To-Go packaging

















































247365 reliability




12

April 2011




247365 reliability





by Dan Bolton





















14

April 2011

























16

April 2011

17


guatemalacoffee



















April 2011
















































20

April 2011

21


trade

VESSELDRINKWARE

double-wall acrylic

BPA-FREE









GLASSGLASS





d bl ll t i l

d bl ll l i
























April 2011


23


















24

April 2011



wwwFairTradeUSAorg





Trade

$56MillionCommunity



(since 1998)




87Consumers who


label



47Imported goods































26

April 2011


by Mark Pendergrast


















April 2011

29

by rocky rhodes


















for Your Business

30

April 2011

by Maxim Vershinin




















32

April 2011

33

reg



thE ONE CUP

reg

iNtrOdUCiNgtrade



Test of Time


Since 1970







proceeds benefit






Erna Knutsen



1-800-737-3464




ORLEANSCOFFEECOM

COFFEE FOR EVERYONE











































reg

by

34

April 2011

35



hip










copy 2

011

F G

avintilde

a amp

Son

s In

c


Stick Packs


TMTM


TM



Frac Packs

Loose Tea

Ground Coffee





















See us

at SCAA Booth 1001

and NAMA Booth 254


by Jeffrey Kingman


















applications




April 2011

3715









Take Control

















38

April 2011

39


200 Booths

48 Free Classes

30 Workshops
















40

April 2011

41



NewsBites











42

April 2011

43





Advertisers Index

44

April 2011

45













AllStar Tools





sleeves

SLEEVES







rOASTED COFFEE







Institute (BPI)

CUPS amp LIDS







BLENDEr







customers pay for

VACUUM CONTAINEr


bridgebrandscom





ChOCOLATE


knutsencoffeescom




EXTrEMELY limited







services

WATEr TrEATMENT


serviceideascom




AIr POTS


pacificbagcom



decisions

PACKAGING


wwwwhitecoffeecom




NSF certified

PrIVATE LABEL



wwwtomlinsonindcom




AIr POT STATIONS

Monin 8008665225

wwwmonincom




GOUrMET FLAVOrINGS






$1295

ChArITY CALENDAr



americanocom







46

April 2011


Cablevey Conveyors








coffee is processed





equipment


coffee As roasters

progress from

small to larger

scale opera-

tions they need

to consider many

different technolo-

gies to meet both

their immediate

and future needs

Many people also


ments of today have














which include







a Bucket elevators


c Augers


e Aero-mechanical










































gt

6416738451

wwwcableveycom







Extended shelf life





copy D

el M

onte

Foo

ds

All

Righ

ts Re

serv

ed


M E C H A N I C A L


PROGRAMELEMENT

TRIM SIZEBLEED

SAFETYDOC SIZE


REVISED BY


CDACDAD

SrPMPM

TRSMPPM

PR

OKAS IS


NEWPROOF

Notes


PR

OC

ES

SM

AT

CH

PA

NT

ON

EC

OL

OR

S

DO

CU

ME

NTF

ON

TS



DM_8885_56


1217101217101RP

40100100

C100 M100 Y100 K100 PMS 0000 Futura


























































































by Claire Vallin



10

April 2011





















































To-Go packaging

















































247365 reliability




12

April 2011




247365 reliability





by Dan Bolton





















14

April 2011

























16

April 2011

17


guatemalacoffee



















April 2011
















































20

April 2011

21


trade

VESSELDRINKWARE

double-wall acrylic

BPA-FREE









GLASSGLASS





d bl ll t i l

d bl ll l i
























April 2011


23


















24

April 2011



wwwFairTradeUSAorg





Trade

$56MillionCommunity



(since 1998)




87Consumers who


label



47Imported goods































26

April 2011


by Mark Pendergrast


















April 2011

29

by rocky rhodes


















for Your Business

30

April 2011

by Maxim Vershinin




















32

April 2011

33

reg



thE ONE CUP

reg

iNtrOdUCiNgtrade



Test of Time


Since 1970







proceeds benefit






Erna Knutsen



1-800-737-3464




ORLEANSCOFFEECOM

COFFEE FOR EVERYONE











































reg

by

34

April 2011

35



hip










copy 2

011

F G

avintilde

a amp

Son

s In

c


Stick Packs


TMTM


TM



Frac Packs

Loose Tea

Ground Coffee





















See us

at SCAA Booth 1001

and NAMA Booth 254


by Jeffrey Kingman


















applications




April 2011

3715









Take Control

















38

April 2011

39


200 Booths

48 Free Classes

30 Workshops
















40

April 2011

41



NewsBites











42

April 2011

43





Advertisers Index

44

April 2011

45













AllStar Tools





sleeves

SLEEVES







rOASTED COFFEE







Institute (BPI)

CUPS amp LIDS







BLENDEr







customers pay for

VACUUM CONTAINEr


bridgebrandscom





ChOCOLATE


knutsencoffeescom




EXTrEMELY limited







services

WATEr TrEATMENT


serviceideascom




AIr POTS


pacificbagcom



decisions

PACKAGING


wwwwhitecoffeecom




NSF certified

PrIVATE LABEL



wwwtomlinsonindcom




AIr POT STATIONS

Monin 8008665225

wwwmonincom




GOUrMET FLAVOrINGS






$1295

ChArITY CALENDAr



americanocom







46

April 2011


Cablevey Conveyors








coffee is processed





equipment


coffee As roasters

progress from

small to larger

scale opera-

tions they need

to consider many

different technolo-

gies to meet both

their immediate

and future needs

Many people also


ments of today have














which include







a Bucket elevators


c Augers


e Aero-mechanical










































gt

6416738451

wwwcableveycom

























































































by Claire Vallin



10

April 2011





















































To-Go packaging

















































247365 reliability




12

April 2011




247365 reliability





by Dan Bolton





















14

April 2011

























16

April 2011

17


guatemalacoffee



















April 2011
















































20

April 2011

21


trade

VESSELDRINKWARE

double-wall acrylic

BPA-FREE









GLASSGLASS





d bl ll t i l

d bl ll l i
























April 2011


23


















24

April 2011



wwwFairTradeUSAorg





Trade

$56MillionCommunity



(since 1998)




87Consumers who


label



47Imported goods































26

April 2011


by Mark Pendergrast


















April 2011

29

by rocky rhodes


















for Your Business

30

April 2011

by Maxim Vershinin




















32

April 2011

33

reg



thE ONE CUP

reg

iNtrOdUCiNgtrade



Test of Time


Since 1970







proceeds benefit






Erna Knutsen



1-800-737-3464




ORLEANSCOFFEECOM

COFFEE FOR EVERYONE











































reg

by

34

April 2011

35



hip










copy 2

011

F G

avintilde

a amp

Son

s In

c


Stick Packs


TMTM


TM



Frac Packs

Loose Tea

Ground Coffee





















See us

at SCAA Booth 1001

and NAMA Booth 254


by Jeffrey Kingman


















applications




April 2011

3715









Take Control

















38

April 2011

39


200 Booths

48 Free Classes

30 Workshops
















40

April 2011

41



NewsBites











42

April 2011

43





Advertisers Index

44

April 2011

45













AllStar Tools





sleeves

SLEEVES







rOASTED COFFEE







Institute (BPI)

CUPS amp LIDS







BLENDEr







customers pay for

VACUUM CONTAINEr


bridgebrandscom





ChOCOLATE


knutsencoffeescom




EXTrEMELY limited







services

WATEr TrEATMENT


serviceideascom




AIr POTS


pacificbagcom



decisions

PACKAGING


wwwwhitecoffeecom




NSF certified

PrIVATE LABEL



wwwtomlinsonindcom




AIr POT STATIONS

Monin 8008665225

wwwmonincom




GOUrMET FLAVOrINGS






$1295

ChArITY CALENDAr



americanocom







46

April 2011


Cablevey Conveyors








coffee is processed





equipment


coffee As roasters

progress from

small to larger

scale opera-

tions they need

to consider many

different technolo-

gies to meet both

their immediate

and future needs

Many people also


ments of today have














which include







a Bucket elevators


c Augers


e Aero-mechanical










































gt

6416738451

wwwcableveycom





















































To-Go packaging

















































247365 reliability




12

April 2011




247365 reliability





by Dan Bolton





















14

April 2011

























16

April 2011

17


guatemalacoffee



















April 2011
















































20

April 2011

21


trade

VESSELDRINKWARE

double-wall acrylic

BPA-FREE









GLASSGLASS





d bl ll t i l

d bl ll l i
























April 2011


23


















24

April 2011



wwwFairTradeUSAorg





Trade

$56MillionCommunity



(since 1998)




87Consumers who


label



47Imported goods































26

April 2011


by Mark Pendergrast


















April 2011

29

by rocky rhodes


















for Your Business

30

April 2011

by Maxim Vershinin




















32

April 2011

33

reg



thE ONE CUP

reg

iNtrOdUCiNgtrade



Test of Time


Since 1970







proceeds benefit






Erna Knutsen



1-800-737-3464




ORLEANSCOFFEECOM

COFFEE FOR EVERYONE











































reg

by

34

April 2011

35



hip










copy 2

011

F G

avintilde

a amp

Son

s In

c


Stick Packs


TMTM


TM



Frac Packs

Loose Tea

Ground Coffee





















See us

at SCAA Booth 1001

and NAMA Booth 254


by Jeffrey Kingman


















applications




April 2011

3715









Take Control

















38

April 2011

39


200 Booths

48 Free Classes

30 Workshops
















40

April 2011

41



NewsBites











42

April 2011

43





Advertisers Index

44

April 2011

45













AllStar Tools





sleeves

SLEEVES







rOASTED COFFEE







Institute (BPI)

CUPS amp LIDS







BLENDEr







customers pay for

VACUUM CONTAINEr


bridgebrandscom





ChOCOLATE


knutsencoffeescom




EXTrEMELY limited







services

WATEr TrEATMENT


serviceideascom




AIr POTS


pacificbagcom



decisions

PACKAGING


wwwwhitecoffeecom




NSF certified

PrIVATE LABEL



wwwtomlinsonindcom




AIr POT STATIONS

Monin 8008665225

wwwmonincom




GOUrMET FLAVOrINGS






$1295

ChArITY CALENDAr



americanocom







46

April 2011


Cablevey Conveyors








coffee is processed





equipment


coffee As roasters

progress from

small to larger

scale opera-

tions they need

to consider many

different technolo-

gies to meet both

their immediate

and future needs

Many people also


ments of today have














which include







a Bucket elevators


c Augers


e Aero-mechanical










































gt

6416738451

wwwcableveycom




















































To-Go packaging

















































247365 reliability




12

April 2011




247365 reliability





by Dan Bolton





















14

April 2011

























16

April 2011

17


guatemalacoffee



















April 2011
















































20

April 2011

21


trade

VESSELDRINKWARE

double-wall acrylic

BPA-FREE









GLASSGLASS





d bl ll t i l

d bl ll l i
























April 2011


23


















24

April 2011



wwwFairTradeUSAorg





Trade

$56MillionCommunity



(since 1998)




87Consumers who


label



47Imported goods































26

April 2011


by Mark Pendergrast


















April 2011

29

by rocky rhodes


















for Your Business

30

April 2011

by Maxim Vershinin




















32

April 2011

33

reg



thE ONE CUP

reg

iNtrOdUCiNgtrade



Test of Time


Since 1970







proceeds benefit






Erna Knutsen



1-800-737-3464




ORLEANSCOFFEECOM

COFFEE FOR EVERYONE











































reg

by

34

April 2011

35



hip










copy 2

011

F G

avintilde

a amp

Son

s In

c


Stick Packs


TMTM


TM



Frac Packs

Loose Tea

Ground Coffee





















See us

at SCAA Booth 1001

and NAMA Booth 254


by Jeffrey Kingman


















applications




April 2011

3715









Take Control

















38

April 2011

39


200 Booths

48 Free Classes

30 Workshops
















40

April 2011

41



NewsBites











42

April 2011

43





Advertisers Index

44

April 2011

45













AllStar Tools





sleeves

SLEEVES







rOASTED COFFEE







Institute (BPI)

CUPS amp LIDS







BLENDEr







customers pay for

VACUUM CONTAINEr


bridgebrandscom





ChOCOLATE


knutsencoffeescom




EXTrEMELY limited







services

WATEr TrEATMENT


serviceideascom




AIr POTS


pacificbagcom



decisions

PACKAGING


wwwwhitecoffeecom




NSF certified

PrIVATE LABEL



wwwtomlinsonindcom




AIr POT STATIONS

Monin 8008665225

wwwmonincom




GOUrMET FLAVOrINGS






$1295

ChArITY CALENDAr



americanocom







46

April 2011


Cablevey Conveyors








coffee is processed





equipment


coffee As roasters

progress from

small to larger

scale opera-

tions they need

to consider many

different technolo-

gies to meet both

their immediate

and future needs

Many people also


ments of today have














which include







a Bucket elevators


c Augers


e Aero-mechanical










































gt

6416738451

wwwcableveycom




247365 reliability





by Dan Bolton





















14

April 2011

























16

April 2011

17


guatemalacoffee



















April 2011
















































20

April 2011

21


trade

VESSELDRINKWARE

double-wall acrylic

BPA-FREE









GLASSGLASS





d bl ll t i l

d bl ll l i
























April 2011


23


















24

April 2011



wwwFairTradeUSAorg





Trade

$56MillionCommunity



(since 1998)




87Consumers who


label



47Imported goods































26

April 2011


by Mark Pendergrast


















April 2011

29

by rocky rhodes


















for Your Business

30

April 2011

by Maxim Vershinin




















32

April 2011

33

reg



thE ONE CUP

reg

iNtrOdUCiNgtrade



Test of Time


Since 1970







proceeds benefit






Erna Knutsen



1-800-737-3464




ORLEANSCOFFEECOM

COFFEE FOR EVERYONE











































reg

by

34

April 2011

35



hip










copy 2

011

F G

avintilde

a amp

Son

s In

c


Stick Packs


TMTM


TM



Frac Packs

Loose Tea

Ground Coffee





















See us

at SCAA Booth 1001

and NAMA Booth 254


by Jeffrey Kingman


















applications




April 2011

3715









Take Control

















38

April 2011

39


200 Booths

48 Free Classes

30 Workshops
















40

April 2011

41



NewsBites











42

April 2011

43





Advertisers Index

44

April 2011

45













AllStar Tools





sleeves

SLEEVES







rOASTED COFFEE







Institute (BPI)

CUPS amp LIDS







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customers pay for

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April 2011


Cablevey Conveyors








coffee is processed





equipment


coffee As roasters

progress from

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scale opera-

tions they need

to consider many

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gies to meet both

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Many people also


ments of today have














which include







a Bucket elevators


c Augers


e Aero-mechanical










































gt

6416738451

wwwcableveycom


by Dan Bolton





















14

April 2011

























16

April 2011

17


guatemalacoffee



















April 2011
















































20

April 2011

21


trade

VESSELDRINKWARE

double-wall acrylic

BPA-FREE









GLASSGLASS





d bl ll t i l

d bl ll l i
























April 2011


23


















24

April 2011



wwwFairTradeUSAorg





Trade

$56MillionCommunity



(since 1998)




87Consumers who


label



47Imported goods































26

April 2011


by Mark Pendergrast


















April 2011

29

by rocky rhodes


















for Your Business

30

April 2011

by Maxim Vershinin




















32

April 2011

33

reg



thE ONE CUP

reg

iNtrOdUCiNgtrade



Test of Time


Since 1970







proceeds benefit






Erna Knutsen



1-800-737-3464




ORLEANSCOFFEECOM

COFFEE FOR EVERYONE











































reg

by

34

April 2011

35



hip










copy 2

011

F G

avintilde

a amp

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s In

c


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39


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43





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44

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45













AllStar Tools





sleeves

SLEEVES







rOASTED COFFEE







Institute (BPI)

CUPS amp LIDS







BLENDEr







customers pay for

VACUUM CONTAINEr


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ChOCOLATE


knutsencoffeescom




EXTrEMELY limited







services

WATEr TrEATMENT


serviceideascom




AIr POTS


pacificbagcom



decisions

PACKAGING


wwwwhitecoffeecom




NSF certified

PrIVATE LABEL



wwwtomlinsonindcom




AIr POT STATIONS

Monin 8008665225

wwwmonincom




GOUrMET FLAVOrINGS






$1295

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46

April 2011


Cablevey Conveyors








coffee is processed





equipment


coffee As roasters

progress from

small to larger

scale opera-

tions they need

to consider many

different technolo-

gies to meet both

their immediate

and future needs

Many people also


ments of today have














which include







a Bucket elevators


c Augers


e Aero-mechanical










































gt

6416738451

wwwcableveycom

























16

April 2011

17


guatemalacoffee



















April 2011
















































20

April 2011

21


trade

VESSELDRINKWARE

double-wall acrylic

BPA-FREE









GLASSGLASS





d bl ll t i l

d bl ll l i
























April 2011


23


















24

April 2011



wwwFairTradeUSAorg





Trade

$56MillionCommunity



(since 1998)




87Consumers who


label



47Imported goods































26

April 2011


by Mark Pendergrast


















April 2011

29

by rocky rhodes


















for Your Business

30

April 2011

by Maxim Vershinin




















32

April 2011

33

reg



thE ONE CUP

reg

iNtrOdUCiNgtrade



Test of Time


Since 1970







proceeds benefit






Erna Knutsen



1-800-737-3464




ORLEANSCOFFEECOM

COFFEE FOR EVERYONE











































reg

by

34

April 2011

35



hip










copy 2

011

F G

avintilde

a amp

Son

s In

c


Stick Packs


TMTM


TM



Frac Packs

Loose Tea

Ground Coffee





















See us

at SCAA Booth 1001

and NAMA Booth 254


by Jeffrey Kingman


















applications




April 2011

3715









Take Control

















38

April 2011

39


200 Booths

48 Free Classes

30 Workshops
















40

April 2011

41



NewsBites











42

April 2011

43





Advertisers Index

44

April 2011

45













AllStar Tools





sleeves

SLEEVES







rOASTED COFFEE







Institute (BPI)

CUPS amp LIDS







BLENDEr







customers pay for

VACUUM CONTAINEr


bridgebrandscom





ChOCOLATE


knutsencoffeescom




EXTrEMELY limited







services

WATEr TrEATMENT


serviceideascom




AIr POTS


pacificbagcom



decisions

PACKAGING


wwwwhitecoffeecom




NSF certified

PrIVATE LABEL



wwwtomlinsonindcom




AIr POT STATIONS

Monin 8008665225

wwwmonincom




GOUrMET FLAVOrINGS






$1295

ChArITY CALENDAr



americanocom







46

April 2011


Cablevey Conveyors








coffee is processed





equipment


coffee As roasters

progress from

small to larger

scale opera-

tions they need

to consider many

different technolo-

gies to meet both

their immediate

and future needs

Many people also


ments of today have














which include







a Bucket elevators


c Augers


e Aero-mechanical










































gt

6416738451

wwwcableveycom
























16

April 2011

17


guatemalacoffee



















April 2011
















































20

April 2011

21


trade

VESSELDRINKWARE

double-wall acrylic

BPA-FREE









GLASSGLASS





d bl ll t i l

d bl ll l i
























April 2011


23


















24

April 2011



wwwFairTradeUSAorg





Trade

$56MillionCommunity



(since 1998)




87Consumers who


label



47Imported goods































26

April 2011


by Mark Pendergrast


















April 2011

29

by rocky rhodes


















for Your Business

30

April 2011

by Maxim Vershinin




















32

April 2011

33

reg



thE ONE CUP

reg

iNtrOdUCiNgtrade



Test of Time


Since 1970







proceeds benefit






Erna Knutsen



1-800-737-3464




ORLEANSCOFFEECOM

COFFEE FOR EVERYONE











































reg

by

34

April 2011

35



hip










copy 2

011

F G

avintilde

a amp

Son

s In

c


Stick Packs


TMTM


TM



Frac Packs

Loose Tea

Ground Coffee





















See us

at SCAA Booth 1001

and NAMA Booth 254


by Jeffrey Kingman


















applications




April 2011

3715









Take Control

















38

April 2011

39


200 Booths

48 Free Classes

30 Workshops
















40

April 2011

41



NewsBites











42

April 2011

43





Advertisers Index

44

April 2011

45













AllStar Tools





sleeves

SLEEVES







rOASTED COFFEE







Institute (BPI)

CUPS amp LIDS







BLENDEr







customers pay for

VACUUM CONTAINEr


bridgebrandscom





ChOCOLATE


knutsencoffeescom




EXTrEMELY limited







services

WATEr TrEATMENT


serviceideascom




AIr POTS


pacificbagcom



decisions

PACKAGING


wwwwhitecoffeecom




NSF certified

PrIVATE LABEL



wwwtomlinsonindcom




AIr POT STATIONS

Monin 8008665225

wwwmonincom




GOUrMET FLAVOrINGS






$1295

ChArITY CALENDAr



americanocom







46

April 2011


Cablevey Conveyors








coffee is processed





equipment


coffee As roasters

progress from

small to larger

scale opera-

tions they need

to consider many

different technolo-

gies to meet both

their immediate

and future needs

Many people also


ments of today have














which include







a Bucket elevators


c Augers


e Aero-mechanical










































gt

6416738451

wwwcableveycom

17


guatemalacoffee



















April 2011
















































20

April 2011

21


trade

VESSELDRINKWARE

double-wall acrylic

BPA-FREE









GLASSGLASS





d bl ll t i l

d bl ll l i
























April 2011


23


















24

April 2011



wwwFairTradeUSAorg





Trade

$56MillionCommunity



(since 1998)




87Consumers who


label



47Imported goods































26

April 2011


by Mark Pendergrast


















April 2011

29

by rocky rhodes


















for Your Business

30

April 2011

by Maxim Vershinin




















32

April 2011

33

reg



thE ONE CUP

reg

iNtrOdUCiNgtrade



Test of Time


Since 1970







proceeds benefit






Erna Knutsen



1-800-737-3464




ORLEANSCOFFEECOM

COFFEE FOR EVERYONE











































reg

by

34

April 2011

35



hip










copy 2

011

F G

avintilde

a amp

Son

s In

c


Stick Packs


TMTM


TM



Frac Packs

Loose Tea

Ground Coffee





















See us

at SCAA Booth 1001

and NAMA Booth 254


by Jeffrey Kingman


















applications




April 2011

3715









Take Control

















38

April 2011

39


200 Booths

48 Free Classes

30 Workshops
















40

April 2011

41



NewsBites











42

April 2011

43





Advertisers Index

44

April 2011

45













AllStar Tools





sleeves

SLEEVES







rOASTED COFFEE







Institute (BPI)

CUPS amp LIDS







BLENDEr







customers pay for

VACUUM CONTAINEr


bridgebrandscom





ChOCOLATE


knutsencoffeescom




EXTrEMELY limited







services

WATEr TrEATMENT


serviceideascom




AIr POTS


pacificbagcom



decisions

PACKAGING


wwwwhitecoffeecom




NSF certified

PrIVATE LABEL



wwwtomlinsonindcom




AIr POT STATIONS

Monin 8008665225

wwwmonincom




GOUrMET FLAVOrINGS






$1295

ChArITY CALENDAr



americanocom







46

April 2011


Cablevey Conveyors








coffee is processed





equipment


coffee As roasters

progress from

small to larger

scale opera-

tions they need

to consider many

different technolo-

gies to meet both

their immediate

and future needs

Many people also


ments of today have














which include







a Bucket elevators


c Augers


e Aero-mechanical










































gt

6416738451

wwwcableveycom

















April 2011
















































20

April 2011

21


trade

VESSELDRINKWARE

double-wall acrylic

BPA-FREE









GLASSGLASS





d bl ll t i l

d bl ll l i
























April 2011


23


















24

April 2011



wwwFairTradeUSAorg





Trade

$56MillionCommunity



(since 1998)




87Consumers who


label



47Imported goods































26

April 2011


by Mark Pendergrast


















April 2011

29

by rocky rhodes


















for Your Business

30

April 2011

by Maxim Vershinin




















32

April 2011

33

reg



thE ONE CUP

reg

iNtrOdUCiNgtrade



Test of Time


Since 1970







proceeds benefit






Erna Knutsen



1-800-737-3464




ORLEANSCOFFEECOM

COFFEE FOR EVERYONE











































reg

by

34

April 2011

35



hip










copy 2

011

F G

avintilde

a amp

Son

s In

c


Stick Packs


TMTM


TM



Frac Packs

Loose Tea

Ground Coffee





















See us

at SCAA Booth 1001

and NAMA Booth 254


by Jeffrey Kingman


















applications




April 2011

3715









Take Control

















38

April 2011

39


200 Booths

48 Free Classes

30 Workshops
















40

April 2011

41



NewsBites











42

April 2011

43





Advertisers Index

44

April 2011

45













AllStar Tools





sleeves

SLEEVES







rOASTED COFFEE







Institute (BPI)

CUPS amp LIDS







BLENDEr







customers pay for

VACUUM CONTAINEr


bridgebrandscom





ChOCOLATE


knutsencoffeescom




EXTrEMELY limited







services

WATEr TrEATMENT


serviceideascom




AIr POTS


pacificbagcom



decisions

PACKAGING


wwwwhitecoffeecom




NSF certified

PrIVATE LABEL



wwwtomlinsonindcom




AIr POT STATIONS

Monin 8008665225

wwwmonincom




GOUrMET FLAVOrINGS






$1295

ChArITY CALENDAr



americanocom







46

April 2011


Cablevey Conveyors








coffee is processed





equipment


coffee As roasters

progress from

small to larger

scale opera-

tions they need

to consider many

different technolo-

gies to meet both

their immediate

and future needs

Many people also


ments of today have














which include







a Bucket elevators


c Augers


e Aero-mechanical










































gt

6416738451

wwwcableveycom
















































20

April 2011

21


trade

VESSELDRINKWARE

double-wall acrylic

BPA-FREE









GLASSGLASS





d bl ll t i l

d bl ll l i
























April 2011


23


















24

April 2011



wwwFairTradeUSAorg





Trade

$56MillionCommunity



(since 1998)




87Consumers who


label



47Imported goods































26

April 2011


by Mark Pendergrast


















April 2011

29

by rocky rhodes


















for Your Business

30

April 2011

by Maxim Vershinin




















32

April 2011

33

reg



thE ONE CUP

reg

iNtrOdUCiNgtrade



Test of Time


Since 1970







proceeds benefit






Erna Knutsen



1-800-737-3464




ORLEANSCOFFEECOM

COFFEE FOR EVERYONE











































reg

by

34

April 2011

35



hip










copy 2

011

F G

avintilde

a amp

Son

s In

c


Stick Packs


TMTM


TM



Frac Packs

Loose Tea

Ground Coffee





















See us

at SCAA Booth 1001

and NAMA Booth 254


by Jeffrey Kingman


















applications




April 2011

3715









Take Control

















38

April 2011

39


200 Booths

48 Free Classes

30 Workshops
















40

April 2011

41



NewsBites











42

April 2011

43





Advertisers Index

44

April 2011

45













AllStar Tools





sleeves

SLEEVES







rOASTED COFFEE







Institute (BPI)

CUPS amp LIDS







BLENDEr







customers pay for

VACUUM CONTAINEr


bridgebrandscom





ChOCOLATE


knutsencoffeescom




EXTrEMELY limited







services

WATEr TrEATMENT


serviceideascom




AIr POTS


pacificbagcom



decisions

PACKAGING


wwwwhitecoffeecom




NSF certified

PrIVATE LABEL



wwwtomlinsonindcom




AIr POT STATIONS

Monin 8008665225

wwwmonincom




GOUrMET FLAVOrINGS






$1295

ChArITY CALENDAr



americanocom







46

April 2011


Cablevey Conveyors








coffee is processed





equipment


coffee As roasters

progress from

small to larger

scale opera-

tions they need

to consider many

different technolo-

gies to meet both

their immediate

and future needs

Many people also


ments of today have














which include







a Bucket elevators


c Augers


e Aero-mechanical










































gt

6416738451

wwwcableveycom




































20

April 2011

21


trade

VESSELDRINKWARE

double-wall acrylic

BPA-FREE









GLASSGLASS





d bl ll t i l

d bl ll l i
























April 2011


23


















24

April 2011



wwwFairTradeUSAorg





Trade

$56MillionCommunity



(since 1998)




87Consumers who


label



47Imported goods































26

April 2011


by Mark Pendergrast


















April 2011

29

by rocky rhodes


















for Your Business

30

April 2011

by Maxim Vershinin




















32

April 2011

33

reg



thE ONE CUP

reg

iNtrOdUCiNgtrade



Test of Time


Since 1970







proceeds benefit






Erna Knutsen



1-800-737-3464




ORLEANSCOFFEECOM

COFFEE FOR EVERYONE











































reg

by

34

April 2011

35



hip










copy 2

011

F G

avintilde

a amp

Son

s In

c


Stick Packs


TMTM


TM



Frac Packs

Loose Tea

Ground Coffee





















See us

at SCAA Booth 1001

and NAMA Booth 254


by Jeffrey Kingman


















applications




April 2011

3715









Take Control

















38

April 2011

39


200 Booths

48 Free Classes

30 Workshops
















40

April 2011

41



NewsBites











42

April 2011

43





Advertisers Index

44

April 2011

45













AllStar Tools





sleeves

SLEEVES







rOASTED COFFEE







Institute (BPI)

CUPS amp LIDS







BLENDEr







customers pay for

VACUUM CONTAINEr


bridgebrandscom





ChOCOLATE


knutsencoffeescom




EXTrEMELY limited







services

WATEr TrEATMENT


serviceideascom




AIr POTS


pacificbagcom



decisions

PACKAGING


wwwwhitecoffeecom




NSF certified

PrIVATE LABEL



wwwtomlinsonindcom




AIr POT STATIONS

Monin 8008665225

wwwmonincom




GOUrMET FLAVOrINGS






$1295

ChArITY CALENDAr



americanocom







46

April 2011


Cablevey Conveyors








coffee is processed





equipment


coffee As roasters

progress from

small to larger

scale opera-

tions they need

to consider many

different technolo-

gies to meet both

their immediate

and future needs

Many people also


ments of today have














which include







a Bucket elevators


c Augers


e Aero-mechanical










































gt

6416738451

wwwcableveycom

21


trade

VESSELDRINKWARE

double-wall acrylic

BPA-FREE









GLASSGLASS





d bl ll t i l

d bl ll l i
























April 2011


23


















24

April 2011



wwwFairTradeUSAorg





Trade

$56MillionCommunity



(since 1998)




87Consumers who


label



47Imported goods































26

April 2011


by Mark Pendergrast


















April 2011

29

by rocky rhodes


















for Your Business

30

April 2011

by Maxim Vershinin




















32

April 2011

33

reg



thE ONE CUP

reg

iNtrOdUCiNgtrade



Test of Time


Since 1970







proceeds benefit






Erna Knutsen



1-800-737-3464




ORLEANSCOFFEECOM

COFFEE FOR EVERYONE











































reg

by

34

April 2011

35



hip










copy 2

011

F G

avintilde

a amp

Son

s In

c


Stick Packs


TMTM


TM



Frac Packs

Loose Tea

Ground Coffee





















See us

at SCAA Booth 1001

and NAMA Booth 254


by Jeffrey Kingman


















applications




April 2011

3715









Take Control

















38

April 2011

39


200 Booths

48 Free Classes

30 Workshops
















40

April 2011

41



NewsBites











42

April 2011

43





Advertisers Index

44

April 2011

45













AllStar Tools





sleeves

SLEEVES







rOASTED COFFEE







Institute (BPI)

CUPS amp LIDS







BLENDEr







customers pay for

VACUUM CONTAINEr


bridgebrandscom





ChOCOLATE


knutsencoffeescom




EXTrEMELY limited







services

WATEr TrEATMENT


serviceideascom




AIr POTS


pacificbagcom



decisions

PACKAGING


wwwwhitecoffeecom




NSF certified

PrIVATE LABEL



wwwtomlinsonindcom




AIr POT STATIONS

Monin 8008665225

wwwmonincom




GOUrMET FLAVOrINGS






$1295

ChArITY CALENDAr



americanocom







46

April 2011


Cablevey Conveyors








coffee is processed





equipment


coffee As roasters

progress from

small to larger

scale opera-

tions they need

to consider many

different technolo-

gies to meet both

their immediate

and future needs

Many people also


ments of today have














which include







a Bucket elevators


c Augers


e Aero-mechanical










































gt

6416738451

wwwcableveycom
























April 2011


23


















24

April 2011



wwwFairTradeUSAorg





Trade

$56MillionCommunity



(since 1998)




87Consumers who


label



47Imported goods































26

April 2011


by Mark Pendergrast


















April 2011

29

by rocky rhodes


















for Your Business

30

April 2011

by Maxim Vershinin




















32

April 2011

33

reg



thE ONE CUP

reg

iNtrOdUCiNgtrade



Test of Time


Since 1970







proceeds benefit






Erna Knutsen



1-800-737-3464




ORLEANSCOFFEECOM

COFFEE FOR EVERYONE











































reg

by

34

April 2011

35



hip










copy 2

011

F G

avintilde

a amp

Son

s In

c


Stick Packs


TMTM


TM



Frac Packs

Loose Tea

Ground Coffee





















See us

at SCAA Booth 1001

and NAMA Booth 254


by Jeffrey Kingman


















applications




April 2011

3715









Take Control

















38

April 2011

39


200 Booths

48 Free Classes

30 Workshops
















40

April 2011

41



NewsBites











42

April 2011

43





Advertisers Index

44

April 2011

45













AllStar Tools





sleeves

SLEEVES







rOASTED COFFEE







Institute (BPI)

CUPS amp LIDS







BLENDEr







customers pay for

VACUUM CONTAINEr


bridgebrandscom





ChOCOLATE


knutsencoffeescom




EXTrEMELY limited







services

WATEr TrEATMENT


serviceideascom




AIr POTS


pacificbagcom



decisions

PACKAGING


wwwwhitecoffeecom




NSF certified

PrIVATE LABEL



wwwtomlinsonindcom




AIr POT STATIONS

Monin 8008665225

wwwmonincom




GOUrMET FLAVOrINGS






$1295

ChArITY CALENDAr



americanocom







46

April 2011


Cablevey Conveyors








coffee is processed





equipment


coffee As roasters

progress from

small to larger

scale opera-

tions they need

to consider many

different technolo-

gies to meet both

their immediate

and future needs

Many people also


ments of today have














which include







a Bucket elevators


c Augers


e Aero-mechanical










































gt

6416738451

wwwcableveycom


23


















24

April 2011



wwwFairTradeUSAorg





Trade

$56MillionCommunity



(since 1998)




87Consumers who


label



47Imported goods































26

April 2011


by Mark Pendergrast


















April 2011

29

by rocky rhodes


















for Your Business

30

April 2011

by Maxim Vershinin




















32

April 2011

33

reg



thE ONE CUP

reg

iNtrOdUCiNgtrade



Test of Time


Since 1970







proceeds benefit






Erna Knutsen



1-800-737-3464




ORLEANSCOFFEECOM

COFFEE FOR EVERYONE











































reg

by

34

April 2011

35



hip










copy 2

011

F G

avintilde

a amp

Son

s In

c


Stick Packs


TMTM


TM



Frac Packs

Loose Tea

Ground Coffee





















See us

at SCAA Booth 1001

and NAMA Booth 254


by Jeffrey Kingman


















applications




April 2011

3715









Take Control

















38

April 2011

39


200 Booths

48 Free Classes

30 Workshops
















40

April 2011

41



NewsBites











42

April 2011

43





Advertisers Index

44

April 2011

45













AllStar Tools





sleeves

SLEEVES







rOASTED COFFEE







Institute (BPI)

CUPS amp LIDS







BLENDEr







customers pay for

VACUUM CONTAINEr


bridgebrandscom





ChOCOLATE


knutsencoffeescom




EXTrEMELY limited







services

WATEr TrEATMENT


serviceideascom




AIr POTS


pacificbagcom



decisions

PACKAGING


wwwwhitecoffeecom




NSF certified

PrIVATE LABEL



wwwtomlinsonindcom




AIr POT STATIONS

Monin 8008665225

wwwmonincom




GOUrMET FLAVOrINGS






$1295

ChArITY CALENDAr



americanocom







46

April 2011


Cablevey Conveyors








coffee is processed





equipment


coffee As roasters

progress from

small to larger

scale opera-

tions they need

to consider many

different technolo-

gies to meet both

their immediate

and future needs

Many people also


ments of today have














which include







a Bucket elevators


c Augers


e Aero-mechanical










































gt

6416738451

wwwcableveycom


















24

April 2011



wwwFairTradeUSAorg





Trade

$56MillionCommunity



(since 1998)




87Consumers who


label



47Imported goods































26

April 2011


by Mark Pendergrast


















April 2011

29

by rocky rhodes


















for Your Business

30

April 2011

by Maxim Vershinin




















32

April 2011

33

reg



thE ONE CUP

reg

iNtrOdUCiNgtrade



Test of Time


Since 1970







proceeds benefit






Erna Knutsen



1-800-737-3464




ORLEANSCOFFEECOM

COFFEE FOR EVERYONE











































reg

by

34

April 2011

35



hip










copy 2

011

F G

avintilde

a amp

Son

s In

c


Stick Packs


TMTM


TM



Frac Packs

Loose Tea

Ground Coffee





















See us

at SCAA Booth 1001

and NAMA Booth 254


by Jeffrey Kingman


















applications




April 2011

3715









Take Control

















38

April 2011

39


200 Booths

48 Free Classes

30 Workshops
















40

April 2011

41



NewsBites











42

April 2011

43





Advertisers Index

44

April 2011

45













AllStar Tools





sleeves

SLEEVES







rOASTED COFFEE







Institute (BPI)

CUPS amp LIDS







BLENDEr







customers pay for

VACUUM CONTAINEr


bridgebrandscom





ChOCOLATE


knutsencoffeescom




EXTrEMELY limited







services

WATEr TrEATMENT


serviceideascom




AIr POTS


pacificbagcom



decisions

PACKAGING


wwwwhitecoffeecom




NSF certified

PrIVATE LABEL



wwwtomlinsonindcom




AIr POT STATIONS

Monin 8008665225

wwwmonincom




GOUrMET FLAVOrINGS






$1295

ChArITY CALENDAr



americanocom







46

April 2011


Cablevey Conveyors








coffee is processed





equipment


coffee As roasters

progress from

small to larger

scale opera-

tions they need

to consider many

different technolo-

gies to meet both

their immediate

and future needs

Many people also


ments of today have














which include







a Bucket elevators


c Augers


e Aero-mechanical










































gt

6416738451

wwwcableveycom



wwwFairTradeUSAorg





Trade

$56MillionCommunity



(since 1998)




87Consumers who


label



47Imported goods































26

April 2011


by Mark Pendergrast


















April 2011

29

by rocky rhodes


















for Your Business

30

April 2011

by Maxim Vershinin




















32

April 2011

33

reg



thE ONE CUP

reg

iNtrOdUCiNgtrade



Test of Time


Since 1970







proceeds benefit






Erna Knutsen



1-800-737-3464




ORLEANSCOFFEECOM

COFFEE FOR EVERYONE











































reg

by

34

April 2011

35



hip










copy 2

011

F G

avintilde

a amp

Son

s In

c


Stick Packs


TMTM


TM



Frac Packs

Loose Tea

Ground Coffee





















See us

at SCAA Booth 1001

and NAMA Booth 254


by Jeffrey Kingman


















applications




April 2011

3715









Take Control

















38

April 2011

39


200 Booths

48 Free Classes

30 Workshops
















40

April 2011

41



NewsBites











42

April 2011

43





Advertisers Index

44

April 2011

45













AllStar Tools





sleeves

SLEEVES







rOASTED COFFEE







Institute (BPI)

CUPS amp LIDS







BLENDEr







customers pay for

VACUUM CONTAINEr


bridgebrandscom





ChOCOLATE


knutsencoffeescom




EXTrEMELY limited







services

WATEr TrEATMENT


serviceideascom




AIr POTS


pacificbagcom



decisions

PACKAGING


wwwwhitecoffeecom




NSF certified

PrIVATE LABEL



wwwtomlinsonindcom




AIr POT STATIONS

Monin 8008665225

wwwmonincom




GOUrMET FLAVOrINGS






$1295

ChArITY CALENDAr



americanocom







46

April 2011


Cablevey Conveyors








coffee is processed





equipment


coffee As roasters

progress from

small to larger

scale opera-

tions they need

to consider many

different technolo-

gies to meet both

their immediate

and future needs

Many people also


ments of today have














which include







a Bucket elevators


c Augers


e Aero-mechanical










































gt

6416738451

wwwcableveycom




























26

April 2011


by Mark Pendergrast


















April 2011

29

by rocky rhodes


















for Your Business

30

April 2011

by Maxim Vershinin




















32

April 2011

33

reg



thE ONE CUP

reg

iNtrOdUCiNgtrade



Test of Time


Since 1970







proceeds benefit






Erna Knutsen



1-800-737-3464




ORLEANSCOFFEECOM

COFFEE FOR EVERYONE











































reg

by

34

April 2011

35



hip










copy 2

011

F G

avintilde

a amp

Son

s In

c


Stick Packs


TMTM


TM



Frac Packs

Loose Tea

Ground Coffee





















See us

at SCAA Booth 1001

and NAMA Booth 254


by Jeffrey Kingman


















applications




April 2011

3715









Take Control

















38

April 2011

39


200 Booths

48 Free Classes

30 Workshops
















40

April 2011

41



NewsBites











42

April 2011

43





Advertisers Index

44

April 2011

45













AllStar Tools





sleeves

SLEEVES







rOASTED COFFEE







Institute (BPI)

CUPS amp LIDS







BLENDEr







customers pay for

VACUUM CONTAINEr


bridgebrandscom





ChOCOLATE


knutsencoffeescom




EXTrEMELY limited







services

WATEr TrEATMENT


serviceideascom




AIr POTS


pacificbagcom



decisions

PACKAGING


wwwwhitecoffeecom




NSF certified

PrIVATE LABEL



wwwtomlinsonindcom




AIr POT STATIONS

Monin 8008665225

wwwmonincom




GOUrMET FLAVOrINGS






$1295

ChArITY CALENDAr



americanocom







46

April 2011


Cablevey Conveyors








coffee is processed





equipment


coffee As roasters

progress from

small to larger

scale opera-

tions they need

to consider many

different technolo-

gies to meet both

their immediate

and future needs

Many people also


ments of today have














which include







a Bucket elevators


c Augers


e Aero-mechanical










































gt

6416738451

wwwcableveycom


by Mark Pendergrast


















April 2011

29

by rocky rhodes


















for Your Business

30

April 2011

by Maxim Vershinin




















32

April 2011

33

reg



thE ONE CUP

reg

iNtrOdUCiNgtrade



Test of Time


Since 1970







proceeds benefit






Erna Knutsen



1-800-737-3464




ORLEANSCOFFEECOM

COFFEE FOR EVERYONE











































reg

by

34

April 2011

35



hip










copy 2

011

F G

avintilde

a amp

Son

s In

c


Stick Packs


TMTM


TM



Frac Packs

Loose Tea

Ground Coffee





















See us

at SCAA Booth 1001

and NAMA Booth 254


by Jeffrey Kingman


















applications




April 2011

3715









Take Control

















38

April 2011

39


200 Booths

48 Free Classes

30 Workshops
















40

April 2011

41



NewsBites











42

April 2011

43





Advertisers Index

44

April 2011

45













AllStar Tools





sleeves

SLEEVES







rOASTED COFFEE







Institute (BPI)

CUPS amp LIDS







BLENDEr







customers pay for

VACUUM CONTAINEr


bridgebrandscom





ChOCOLATE


knutsencoffeescom




EXTrEMELY limited







services

WATEr TrEATMENT


serviceideascom




AIr POTS


pacificbagcom



decisions

PACKAGING


wwwwhitecoffeecom




NSF certified

PrIVATE LABEL



wwwtomlinsonindcom




AIr POT STATIONS

Monin 8008665225

wwwmonincom




GOUrMET FLAVOrINGS






$1295

ChArITY CALENDAr



americanocom







46

April 2011


Cablevey Conveyors








coffee is processed





equipment


coffee As roasters

progress from

small to larger

scale opera-

tions they need

to consider many

different technolo-

gies to meet both

their immediate

and future needs

Many people also


ments of today have














which include







a Bucket elevators


c Augers


e Aero-mechanical










































gt

6416738451

wwwcableveycom

29

by rocky rhodes


















for Your Business

30

April 2011

by Maxim Vershinin




















32

April 2011

33

reg



thE ONE CUP

reg

iNtrOdUCiNgtrade



Test of Time


Since 1970







proceeds benefit






Erna Knutsen



1-800-737-3464




ORLEANSCOFFEECOM

COFFEE FOR EVERYONE











































reg

by

34

April 2011

35



hip










copy 2

011

F G

avintilde

a amp

Son

s In

c


Stick Packs


TMTM


TM



Frac Packs

Loose Tea

Ground Coffee





















See us

at SCAA Booth 1001

and NAMA Booth 254


by Jeffrey Kingman


















applications




April 2011

3715









Take Control

















38

April 2011

39


200 Booths

48 Free Classes

30 Workshops
















40

April 2011

41



NewsBites











42

April 2011

43





Advertisers Index

44

April 2011

45













AllStar Tools





sleeves

SLEEVES







rOASTED COFFEE







Institute (BPI)

CUPS amp LIDS







BLENDEr







customers pay for

VACUUM CONTAINEr


bridgebrandscom





ChOCOLATE


knutsencoffeescom




EXTrEMELY limited







services

WATEr TrEATMENT


serviceideascom




AIr POTS


pacificbagcom



decisions

PACKAGING


wwwwhitecoffeecom




NSF certified

PrIVATE LABEL



wwwtomlinsonindcom




AIr POT STATIONS

Monin 8008665225

wwwmonincom




GOUrMET FLAVOrINGS






$1295

ChArITY CALENDAr



americanocom







46

April 2011


Cablevey Conveyors








coffee is processed





equipment


coffee As roasters

progress from

small to larger

scale opera-

tions they need

to consider many

different technolo-

gies to meet both

their immediate

and future needs

Many people also


ments of today have














which include







a Bucket elevators


c Augers


e Aero-mechanical










































gt

6416738451

wwwcableveycom

by rocky rhodes


















for Your Business

30

April 2011

by Maxim Vershinin




















32

April 2011

33

reg



thE ONE CUP

reg

iNtrOdUCiNgtrade



Test of Time


Since 1970







proceeds benefit






Erna Knutsen



1-800-737-3464




ORLEANSCOFFEECOM

COFFEE FOR EVERYONE











































reg

by

34

April 2011

35



hip










copy 2

011

F G

avintilde

a amp

Son

s In

c


Stick Packs


TMTM


TM



Frac Packs

Loose Tea

Ground Coffee





















See us

at SCAA Booth 1001

and NAMA Booth 254


by Jeffrey Kingman


















applications




April 2011

3715









Take Control

















38

April 2011

39


200 Booths

48 Free Classes

30 Workshops
















40

April 2011

41



NewsBites











42

April 2011

43





Advertisers Index

44

April 2011

45













AllStar Tools





sleeves

SLEEVES







rOASTED COFFEE







Institute (BPI)

CUPS amp LIDS







BLENDEr







customers pay for

VACUUM CONTAINEr


bridgebrandscom





ChOCOLATE


knutsencoffeescom




EXTrEMELY limited







services

WATEr TrEATMENT


serviceideascom




AIr POTS


pacificbagcom



decisions

PACKAGING


wwwwhitecoffeecom




NSF certified

PrIVATE LABEL



wwwtomlinsonindcom




AIr POT STATIONS

Monin 8008665225

wwwmonincom




GOUrMET FLAVOrINGS






$1295

ChArITY CALENDAr



americanocom







46

April 2011


Cablevey Conveyors








coffee is processed





equipment


coffee As roasters

progress from

small to larger

scale opera-

tions they need

to consider many

different technolo-

gies to meet both

their immediate

and future needs

Many people also


ments of today have














which include







a Bucket elevators


c Augers


e Aero-mechanical










































gt

6416738451

wwwcableveycom

by Maxim Vershinin




















32

April 2011

33

reg



thE ONE CUP

reg

iNtrOdUCiNgtrade



Test of Time


Since 1970







proceeds benefit






Erna Knutsen



1-800-737-3464




ORLEANSCOFFEECOM

COFFEE FOR EVERYONE











































reg

by

34

April 2011

35



hip










copy 2

011

F G

avintilde

a amp

Son

s In

c


Stick Packs


TMTM


TM



Frac Packs

Loose Tea

Ground Coffee





















See us

at SCAA Booth 1001

and NAMA Booth 254


by Jeffrey Kingman


















applications




April 2011

3715









Take Control

















38

April 2011

39


200 Booths

48 Free Classes

30 Workshops
















40

April 2011

41



NewsBites











42

April 2011

43





Advertisers Index

44

April 2011

45













AllStar Tools





sleeves

SLEEVES







rOASTED COFFEE







Institute (BPI)

CUPS amp LIDS







BLENDEr







customers pay for

VACUUM CONTAINEr


bridgebrandscom





ChOCOLATE


knutsencoffeescom




EXTrEMELY limited







services

WATEr TrEATMENT


serviceideascom




AIr POTS


pacificbagcom



decisions

PACKAGING


wwwwhitecoffeecom




NSF certified

PrIVATE LABEL



wwwtomlinsonindcom




AIr POT STATIONS

Monin 8008665225

wwwmonincom




GOUrMET FLAVOrINGS






$1295

ChArITY CALENDAr



americanocom







46

April 2011


Cablevey Conveyors








coffee is processed





equipment


coffee As roasters

progress from

small to larger

scale opera-

tions they need

to consider many

different technolo-

gies to meet both

their immediate

and future needs

Many people also


ments of today have














which include







a Bucket elevators


c Augers


e Aero-mechanical










































gt

6416738451

wwwcableveycom

33

reg



thE ONE CUP

reg

iNtrOdUCiNgtrade



Test of Time


Since 1970







proceeds benefit






Erna Knutsen



1-800-737-3464




ORLEANSCOFFEECOM

COFFEE FOR EVERYONE











































reg

by

34

April 2011

35



hip










copy 2

011

F G

avintilde

a amp

Son

s In

c


Stick Packs


TMTM


TM



Frac Packs

Loose Tea

Ground Coffee





















See us

at SCAA Booth 1001

and NAMA Booth 254


by Jeffrey Kingman


















applications




April 2011

3715









Take Control

















38

April 2011

39


200 Booths

48 Free Classes

30 Workshops
















40

April 2011

41



NewsBites











42

April 2011

43





Advertisers Index

44

April 2011

45













AllStar Tools





sleeves

SLEEVES







rOASTED COFFEE







Institute (BPI)

CUPS amp LIDS







BLENDEr







customers pay for

VACUUM CONTAINEr


bridgebrandscom





ChOCOLATE


knutsencoffeescom




EXTrEMELY limited







services

WATEr TrEATMENT


serviceideascom




AIr POTS


pacificbagcom



decisions

PACKAGING


wwwwhitecoffeecom




NSF certified

PrIVATE LABEL



wwwtomlinsonindcom




AIr POT STATIONS

Monin 8008665225

wwwmonincom




GOUrMET FLAVOrINGS






$1295

ChArITY CALENDAr



americanocom







46

April 2011


Cablevey Conveyors








coffee is processed





equipment


coffee As roasters

progress from

small to larger

scale opera-

tions they need

to consider many

different technolo-

gies to meet both

their immediate

and future needs

Many people also


ments of today have














which include







a Bucket elevators


c Augers


e Aero-mechanical










































gt

6416738451

wwwcableveycom









































reg

by

34

April 2011

35



hip










copy 2

011

F G

avintilde

a amp

Son

s In

c


Stick Packs


TMTM


TM



Frac Packs

Loose Tea

Ground Coffee





















See us

at SCAA Booth 1001

and NAMA Booth 254


by Jeffrey Kingman


















applications




April 2011

3715









Take Control

















38

April 2011

39


200 Booths

48 Free Classes

30 Workshops
















40

April 2011

41



NewsBites











42

April 2011

43





Advertisers Index

44

April 2011

45













AllStar Tools





sleeves

SLEEVES







rOASTED COFFEE







Institute (BPI)

CUPS amp LIDS







BLENDEr







customers pay for

VACUUM CONTAINEr


bridgebrandscom





ChOCOLATE


knutsencoffeescom




EXTrEMELY limited







services

WATEr TrEATMENT


serviceideascom




AIr POTS


pacificbagcom



decisions

PACKAGING


wwwwhitecoffeecom




NSF certified

PrIVATE LABEL



wwwtomlinsonindcom




AIr POT STATIONS

Monin 8008665225

wwwmonincom




GOUrMET FLAVOrINGS






$1295

ChArITY CALENDAr



americanocom







46

April 2011


Cablevey Conveyors








coffee is processed





equipment


coffee As roasters

progress from

small to larger

scale opera-

tions they need

to consider many

different technolo-

gies to meet both

their immediate

and future needs

Many people also


ments of today have














which include







a Bucket elevators


c Augers


e Aero-mechanical










































gt

6416738451

wwwcableveycom

35



hip










copy 2

011

F G

avintilde

a amp

Son

s In

c


Stick Packs


TMTM


TM



Frac Packs

Loose Tea

Ground Coffee





















See us

at SCAA Booth 1001

and NAMA Booth 254


by Jeffrey Kingman


















applications




April 2011

3715









Take Control

















38

April 2011

39


200 Booths

48 Free Classes

30 Workshops
















40

April 2011

41



NewsBites











42

April 2011

43





Advertisers Index

44

April 2011

45













AllStar Tools





sleeves

SLEEVES







rOASTED COFFEE







Institute (BPI)

CUPS amp LIDS







BLENDEr







customers pay for

VACUUM CONTAINEr


bridgebrandscom





ChOCOLATE


knutsencoffeescom




EXTrEMELY limited







services

WATEr TrEATMENT


serviceideascom




AIr POTS


pacificbagcom



decisions

PACKAGING


wwwwhitecoffeecom




NSF certified

PrIVATE LABEL



wwwtomlinsonindcom




AIr POT STATIONS

Monin 8008665225

wwwmonincom




GOUrMET FLAVOrINGS






$1295

ChArITY CALENDAr



americanocom







46

April 2011


Cablevey Conveyors








coffee is processed





equipment


coffee As roasters

progress from

small to larger

scale opera-

tions they need

to consider many

different technolo-

gies to meet both

their immediate

and future needs

Many people also


ments of today have














which include







a Bucket elevators


c Augers


e Aero-mechanical










































gt

6416738451

wwwcableveycom


by Jeffrey Kingman


















applications




April 2011

3715









Take Control

















38

April 2011

39


200 Booths

48 Free Classes

30 Workshops
















40

April 2011

41



NewsBites











42

April 2011

43





Advertisers Index

44

April 2011

45













AllStar Tools





sleeves

SLEEVES







rOASTED COFFEE







Institute (BPI)

CUPS amp LIDS







BLENDEr







customers pay for

VACUUM CONTAINEr


bridgebrandscom





ChOCOLATE


knutsencoffeescom




EXTrEMELY limited







services

WATEr TrEATMENT


serviceideascom




AIr POTS


pacificbagcom



decisions

PACKAGING


wwwwhitecoffeecom




NSF certified

PrIVATE LABEL



wwwtomlinsonindcom




AIr POT STATIONS

Monin 8008665225

wwwmonincom




GOUrMET FLAVOrINGS






$1295

ChArITY CALENDAr



americanocom







46

April 2011


Cablevey Conveyors








coffee is processed





equipment


coffee As roasters

progress from

small to larger

scale opera-

tions they need

to consider many

different technolo-

gies to meet both

their immediate

and future needs

Many people also


ments of today have














which include







a Bucket elevators


c Augers


e Aero-mechanical










































gt

6416738451

wwwcableveycom

3715









Take Control

















38

April 2011

39


200 Booths

48 Free Classes

30 Workshops
















40

April 2011

41



NewsBites











42

April 2011

43





Advertisers Index

44

April 2011

45













AllStar Tools





sleeves

SLEEVES







rOASTED COFFEE







Institute (BPI)

CUPS amp LIDS







BLENDEr







customers pay for

VACUUM CONTAINEr


bridgebrandscom





ChOCOLATE


knutsencoffeescom




EXTrEMELY limited







services

WATEr TrEATMENT


serviceideascom




AIr POTS


pacificbagcom



decisions

PACKAGING


wwwwhitecoffeecom




NSF certified

PrIVATE LABEL



wwwtomlinsonindcom




AIr POT STATIONS

Monin 8008665225

wwwmonincom




GOUrMET FLAVOrINGS






$1295

ChArITY CALENDAr



americanocom







46

April 2011


Cablevey Conveyors








coffee is processed





equipment


coffee As roasters

progress from

small to larger

scale opera-

tions they need

to consider many

different technolo-

gies to meet both

their immediate

and future needs

Many people also


ments of today have














which include







a Bucket elevators


c Augers


e Aero-mechanical










































gt

6416738451

wwwcableveycom

















38

April 2011

39


200 Booths

48 Free Classes

30 Workshops
















40

April 2011

41



NewsBites











42

April 2011

43





Advertisers Index

44

April 2011

45













AllStar Tools





sleeves

SLEEVES







rOASTED COFFEE







Institute (BPI)

CUPS amp LIDS







BLENDEr







customers pay for

VACUUM CONTAINEr


bridgebrandscom





ChOCOLATE


knutsencoffeescom




EXTrEMELY limited







services

WATEr TrEATMENT


serviceideascom




AIr POTS


pacificbagcom



decisions

PACKAGING


wwwwhitecoffeecom




NSF certified

PrIVATE LABEL



wwwtomlinsonindcom




AIr POT STATIONS

Monin 8008665225

wwwmonincom




GOUrMET FLAVOrINGS






$1295

ChArITY CALENDAr



americanocom







46

April 2011


Cablevey Conveyors








coffee is processed





equipment


coffee As roasters

progress from

small to larger

scale opera-

tions they need

to consider many

different technolo-

gies to meet both

their immediate

and future needs

Many people also


ments of today have














which include







a Bucket elevators


c Augers


e Aero-mechanical










































gt

6416738451

wwwcableveycom

39


200 Booths

48 Free Classes

30 Workshops
















40

April 2011

41



NewsBites











42

April 2011

43





Advertisers Index

44

April 2011

45













AllStar Tools





sleeves

SLEEVES







rOASTED COFFEE







Institute (BPI)

CUPS amp LIDS







BLENDEr







customers pay for

VACUUM CONTAINEr


bridgebrandscom





ChOCOLATE


knutsencoffeescom




EXTrEMELY limited







services

WATEr TrEATMENT


serviceideascom




AIr POTS


pacificbagcom



decisions

PACKAGING


wwwwhitecoffeecom




NSF certified

PrIVATE LABEL



wwwtomlinsonindcom




AIr POT STATIONS

Monin 8008665225

wwwmonincom




GOUrMET FLAVOrINGS






$1295

ChArITY CALENDAr



americanocom







46

April 2011


Cablevey Conveyors








coffee is processed





equipment


coffee As roasters

progress from

small to larger

scale opera-

tions they need

to consider many

different technolo-

gies to meet both

their immediate

and future needs

Many people also


ments of today have














which include







a Bucket elevators


c Augers


e Aero-mechanical










































gt

6416738451

wwwcableveycom











40

April 2011

41



NewsBites











42

April 2011

43





Advertisers Index

44

April 2011

45













AllStar Tools





sleeves

SLEEVES







rOASTED COFFEE







Institute (BPI)

CUPS amp LIDS







BLENDEr







customers pay for

VACUUM CONTAINEr


bridgebrandscom





ChOCOLATE


knutsencoffeescom




EXTrEMELY limited







services

WATEr TrEATMENT


serviceideascom




AIr POTS


pacificbagcom



decisions

PACKAGING


wwwwhitecoffeecom




NSF certified

PrIVATE LABEL



wwwtomlinsonindcom




AIr POT STATIONS

Monin 8008665225

wwwmonincom




GOUrMET FLAVOrINGS






$1295

ChArITY CALENDAr



americanocom







46

April 2011


Cablevey Conveyors








coffee is processed





equipment


coffee As roasters

progress from

small to larger

scale opera-

tions they need

to consider many

different technolo-

gies to meet both

their immediate

and future needs

Many people also


ments of today have














which include







a Bucket elevators


c Augers


e Aero-mechanical










































gt

6416738451

wwwcableveycom

41



NewsBites











42

April 2011

43





Advertisers Index

44

April 2011

45













AllStar Tools





sleeves

SLEEVES







rOASTED COFFEE







Institute (BPI)

CUPS amp LIDS







BLENDEr







customers pay for

VACUUM CONTAINEr


bridgebrandscom





ChOCOLATE


knutsencoffeescom




EXTrEMELY limited







services

WATEr TrEATMENT


serviceideascom




AIr POTS


pacificbagcom



decisions

PACKAGING


wwwwhitecoffeecom




NSF certified

PrIVATE LABEL



wwwtomlinsonindcom




AIr POT STATIONS

Monin 8008665225

wwwmonincom




GOUrMET FLAVOrINGS






$1295

ChArITY CALENDAr



americanocom







46

April 2011


Cablevey Conveyors








coffee is processed





equipment


coffee As roasters

progress from

small to larger

scale opera-

tions they need

to consider many

different technolo-

gies to meet both

their immediate

and future needs

Many people also


ments of today have














which include







a Bucket elevators


c Augers


e Aero-mechanical










































gt

6416738451

wwwcableveycom

NewsBites











42

April 2011

43





Advertisers Index

44

April 2011

45













AllStar Tools





sleeves

SLEEVES







rOASTED COFFEE







Institute (BPI)

CUPS amp LIDS







BLENDEr







customers pay for

VACUUM CONTAINEr


bridgebrandscom





ChOCOLATE


knutsencoffeescom




EXTrEMELY limited







services

WATEr TrEATMENT


serviceideascom




AIr POTS


pacificbagcom



decisions

PACKAGING


wwwwhitecoffeecom




NSF certified

PrIVATE LABEL



wwwtomlinsonindcom




AIr POT STATIONS

Monin 8008665225

wwwmonincom




GOUrMET FLAVOrINGS






$1295

ChArITY CALENDAr



americanocom







46

April 2011


Cablevey Conveyors








coffee is processed





equipment


coffee As roasters

progress from

small to larger

scale opera-

tions they need

to consider many

different technolo-

gies to meet both

their immediate

and future needs

Many people also


ments of today have














which include







a Bucket elevators


c Augers


e Aero-mechanical










































gt

6416738451

wwwcableveycom

43





Advertisers Index

44

April 2011

45













AllStar Tools





sleeves

SLEEVES







rOASTED COFFEE







Institute (BPI)

CUPS amp LIDS







BLENDEr







customers pay for

VACUUM CONTAINEr


bridgebrandscom





ChOCOLATE


knutsencoffeescom




EXTrEMELY limited







services

WATEr TrEATMENT


serviceideascom




AIr POTS


pacificbagcom



decisions

PACKAGING


wwwwhitecoffeecom




NSF certified

PrIVATE LABEL



wwwtomlinsonindcom




AIr POT STATIONS

Monin 8008665225

wwwmonincom




GOUrMET FLAVOrINGS






$1295

ChArITY CALENDAr



americanocom







46

April 2011


Cablevey Conveyors








coffee is processed





equipment


coffee As roasters

progress from

small to larger

scale opera-

tions they need

to consider many

different technolo-

gies to meet both

their immediate

and future needs

Many people also


ments of today have














which include







a Bucket elevators


c Augers


e Aero-mechanical










































gt

6416738451

wwwcableveycom


Advertisers Index

44

April 2011

45













AllStar Tools





sleeves

SLEEVES







rOASTED COFFEE







Institute (BPI)

CUPS amp LIDS







BLENDEr







customers pay for

VACUUM CONTAINEr


bridgebrandscom





ChOCOLATE


knutsencoffeescom




EXTrEMELY limited







services

WATEr TrEATMENT


serviceideascom




AIr POTS


pacificbagcom



decisions

PACKAGING


wwwwhitecoffeecom




NSF certified

PrIVATE LABEL



wwwtomlinsonindcom




AIr POT STATIONS

Monin 8008665225

wwwmonincom




GOUrMET FLAVOrINGS






$1295

ChArITY CALENDAr



americanocom







46

April 2011


Cablevey Conveyors








coffee is processed





equipment


coffee As roasters

progress from

small to larger

scale opera-

tions they need

to consider many

different technolo-

gies to meet both

their immediate

and future needs

Many people also


ments of today have














which include







a Bucket elevators


c Augers


e Aero-mechanical










































gt

6416738451

wwwcableveycom

45













AllStar Tools





sleeves

SLEEVES







rOASTED COFFEE







Institute (BPI)

CUPS amp LIDS







BLENDEr







customers pay for

VACUUM CONTAINEr


bridgebrandscom





ChOCOLATE


knutsencoffeescom




EXTrEMELY limited







services

WATEr TrEATMENT


serviceideascom




AIr POTS


pacificbagcom



decisions

PACKAGING


wwwwhitecoffeecom




NSF certified

PrIVATE LABEL



wwwtomlinsonindcom




AIr POT STATIONS

Monin 8008665225

wwwmonincom




GOUrMET FLAVOrINGS






$1295

ChArITY CALENDAr



americanocom







46

April 2011


Cablevey Conveyors








coffee is processed





equipment


coffee As roasters

progress from

small to larger

scale opera-

tions they need

to consider many

different technolo-

gies to meet both

their immediate

and future needs

Many people also


ments of today have














which include







a Bucket elevators


c Augers


e Aero-mechanical










































gt

6416738451

wwwcableveycom

AllStar Tools





sleeves

SLEEVES







rOASTED COFFEE







Institute (BPI)

CUPS amp LIDS







BLENDEr







customers pay for

VACUUM CONTAINEr


bridgebrandscom





ChOCOLATE


knutsencoffeescom




EXTrEMELY limited







services

WATEr TrEATMENT


serviceideascom




AIr POTS


pacificbagcom



decisions

PACKAGING


wwwwhitecoffeecom




NSF certified

PrIVATE LABEL



wwwtomlinsonindcom




AIr POT STATIONS

Monin 8008665225

wwwmonincom




GOUrMET FLAVOrINGS






$1295

ChArITY CALENDAr



americanocom







46

April 2011


Cablevey Conveyors








coffee is processed





equipment


coffee As roasters

progress from

small to larger

scale opera-

tions they need

to consider many

different technolo-

gies to meet both

their immediate

and future needs

Many people also


ments of today have














which include







a Bucket elevators


c Augers


e Aero-mechanical










































gt

6416738451

wwwcableveycom


Cablevey Conveyors








coffee is processed





equipment


coffee As roasters

progress from

small to larger

scale opera-

tions they need

to consider many

different technolo-

gies to meet both

their immediate

and future needs

Many people also


ments of today have














which include







a Bucket elevators


c Augers


e Aero-mechanical










































gt

6416738451

wwwcableveycom

April 2011

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