April 13 iPad and Beyond Dwillis

8/3/2019 April 13 iPad and Beyond Dwillis

1/27

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2/27

The Media Tablet in Business

David Willis

This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its aff iliates and is for the sole use of the intended Gartner audience or otherauthorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied,distributed or publicly displayed without the express written permission of Gartner, Inc. or its af filiates. 2011 Gartner, Inc. and/or its affiliates. All rights reserved.


3/27

It Starts With the iPad

Media tablets join

common tools in business.

Over 200 new tablets will be

announced globally in 2011.

Many new devices and hybrids

will emerge.


4/27

Key Issues

1. What are the most impactful and interesting

2. How should you deliver applications for tablets

3. How do you manage and secure tablets in


5/27

New Devices and New Business Uses"Ready at Hand"

Instant-on

Top Uses

Documents and video

Verticals

Health care

Day-long battery life Lightweight

Connected

Sales Field service

Business anal tics

Public safety Insurance

Manufacturin

Simple Legal

Retail

Challenges

Fragmentation of applications, Not better laptops, ,

features, support

Functional limitations (e.g.,removable storage, PC

Weaker security

and manageability

epen ency, rowser p ug- ns


6/27

The Dawn of Business Apps for Tablets

Vertical Apps

Business Intelligence

Sales Support

Impact

CollaborationCollaboration

Personal Productivityes top xtens on

Cost


7/27

The First Wave of Tablet Business Apps

Type Description Examples

Personal OfficeAutomation Documents,Spreadsheet iWork, iAnnotate, Evernote,Bento, FMTouch, OneNote

Presentation Keynote, QuickOffice Connect

Note Taking Many

Task Management Personal tasks,ro ect mana ement Things, OmniFocus,Time Master

File Management Airsharing, GoodReader

Dictation Dragon, Quickvoice Recorder

, , ,FTP, etc. , ,iSSH, Wyse PocketCloud


8/27

Top Business Apps for TabletsType Description Examples

Corporate/GovernmentEnterprise Applications

CRM, ERP, SCM, Messaging Salesforce Mobile, SAP BusinessOne, Mobile Edge

Business Intelligence Analytical and PerformanceManagement dashboards

MicroStrategy Mobile, Roambi,QlikView, Tibco Spotfire, ActuateBIRT Mobile, ActiveStrategyiRound

Collaboration Meeting applications GoToMeeting, WebEx, SyncPad,Huddle

File Utilities Systems for sharing and docdistribution

box.net, Dropbox, Vablet

Utilities to Extend CorporateEnvironments

User-friendly viewers, HVD clients Citrix Receiver, LogMeIn

Sandboxed Environments Separation of corporate Good for iPad

Social Networking Social network apps withbusiness insight

Yammer

Board Books Secure document and Aprio, BOARDVantage, Diligentreport str ut on

IT Management Systems Mobile device management AirWatch, Good, MobileIron,

SAP Sybase


9/27

Balancing Security vs. FlexibilitySecure

Less More

Online viewingandDownload to secure

Allow downloading todevice.

Flexible

container/store usingdata protection APIs

apps

Email to local device.

Open In 3rd partyapps

n ne v ew ng on y

8

Less

From Secure Low-Cost Data Sharing and Collaboration With iPad (G00211286)


10/27

Key Issues1. What are the most impactful and interesting

2. How should you deliver applications for



11/27

End Users and Business Leaders Drive

Rapid Tablet AdoptionStrategic Planning Assumption: By 2013, 80% of businesses willsupport a workforce using tablets.

Reasons why SPA willbe true:

Reasons why SPA willbe false:

user demand

Interest among

C-level executives

,and application infrastructure

Tablets not a replacement

for existing smartphones Explosion of new business apps

Compelling for B2C

Similarities to

an no e oo s

IT may be slow to revise policies

Many MDM tools are available

Development and delivery tools


12/27

Common Target Devices

Pocketable Portable Shared AreasAt Hand Desk

320 x 480 1280 x 1024 HD and be ond

2-4"

1024 x 768

7-10" 11-15"

1920 x 1080

15-27" 30-60"

Keyboardand touch

Mouse andKeyboard

Naturalinterfaces

Touch

Mouse andKeyboard


13/27

Tablets in the Larger Scheme900

600

700Web- and App-Capable Mobile Phones

300

400

500Mobile PCs

0

100

200Tablets

But Numbers Only Tell Part of the Story

2010 2011 2012 2013 2014 2015


14/27

How Computing Behavior ChangesAn example:

3.5 4.2hrs./.

day day

Device Sessions Duration

La to 7 24.0 mins.

Device Sessions Duration

La to 4 36.0 mins.

Smartphone 26 1.5 mins. Tablet 12 7.0 mins.

Smartphone 19 1.2 mins.

As reported by mobile salesforce workers


15/27

Tablets and Smartphones Will Be

Elements of Other Products and Systems


16/27

Tablet Operating Systemsios The Benchmark Momentum

Surpasses Apple in overall features Fragmentation is major threat

,

Third Party Management Tools Weak in integrated collaboration, social

application support, cloud services

Consider with enterprise-aware supplierConsider to meet user demand andfor near-term projects

WebOS

Behind Focus on sync across

platforms

QNX

QNX stable OS but withnew UI

Win 7 egacyFocus

"Heavy" OS in cost andresource requirements

Potential as strongenterprise player

Major work required to buildapps store and ecosystem

Catch-up on apps andecosystem

Consider if already aBlackberry shop; Watch

Tablet OS on ARM notdue until 2012

Consider for traditionaltablet PC hardware

Watch ecosystem and appsapp availability, Androidsupport

refresh, hardenedlegacy apps and

meeting endpointsecurity demands


17/27

HTML 5 Gets Strong Support APIs include:

- ne e app ca ons

- Canvas tag for 2D drawing

- Offline stora e database

- Document editing

- Drag and drop Will the OS be relevant in the future?

- Backing from Apple, Google, RIM, Nokia and others

Expect HTML extension and browser

Platforms can help


18/27

Key Issues1. What are the most impactful and interesting

2. How should you deliver applications for tablets



19/27

Multi-platform Development and Delivery

Technology Architecture

Native Develo ment

Sample Vendors

pp cat on

Development

Web DevelopmentMobile Enterprise Application Platforms*

Syclo

Antenna Software

Sybase (SAP)

Application

Delivery

o e onsumer pp cat on at orms

Enterprise Application Stores

Kony

ApplicationManagement

and SecuritSybase (SAP)

DeviceManagement

Mobile Device Management*

MobileIron

AirWatch

and Security

*Gartner Magic Quadrants are available in May 2011


20/27

New Delivery Model: App StoresThe most important approach

80 billion

at scaleBillions are at stake:

ommerc a p ayers w nvestheavily (e.g., Amazon)

40 billion

Store curation is critical

Enterprise app stores0

acce era e -Predicted downloads from

commercial a stores


21/27

Will Apple Retain Its App Store Lead?By 2015, Apple will not be the largest app store.

Supporting the SPA:

Android will have a much largerinstalled base and will be more

Alternate position to the SPA:

Although Apple will be #3 indevice shipments, the average

Google, Amazon and RIM willact aggressively to increase appusa e amon their user bases

for developers

Apple will retain developermind share

Mobile OS platforms will mature,reducing Apple's advantages

Apple's control will alienate

Apple will continue to introducenew devices and services tocreate profitable opportunities for

some eve opers Multiplatform development tools

will erode Apple's uniqueosition and a ortfolio


22/27

Mobile Application Development

Tools Will Proliferate Through 2012Consumer

Cross-platform toole.g., Flash, Qt, Kony,

On-device portalse.g., modomodo

,Rhomobile, M2Active, ... Template generators

e.g., AppBreeder

End-user tools

Consumer

or Mobile Web toolsPlatform SDK

Mobile

Consumer

e.g., App Inventor

EnterpriseTarget

. ., ,. ., ,

- -

Platform

n erpr seTarget

e.g., BlueDot, Cognito

e.g., Antenna, Syclo

Mobile Ent App Platform Packaged Mobile Applications

Typical cross-platform capability: strong some weak/none

Typically lower productivity Typically higher productivity


23/27

Where Policy Meets ImplementationInnovation-

orientedChoice-oriented

Control-oriented

Hands-off

Low corporate involvement High corporate involvementManagement Styles

Virtual hosteddesktop

Telco usagemonitoring

Sandboxed

nnerarchitectures

Paper policyu p a ormMDM-Lite

HeavyweightNetwork access

Management Tools and Techniques

e-mail MDM

Less intrusive More intrusive

control

Enterprise need not own device Enterprise owns devices


24/27

Recommendations

Develop an explicit strategy with tablets for information" ", .

settings. Look for quick wins: sales documents, board books,

per ormance as oar s.

Adapt mobile device management policies and tools.

se remo e os ng as a s op gap, u move owarnative or web apps for tablets.

Decide a lication strate : Web Native MEAP/MCAP.

Decide an enterprise app store strategy.


25/27

Related Gartner Research

CEO Advisory: Seize the iPad Opportunity Now

New Approaches to Managing Mobile Users andSmartphones (G00200750)

Four Architectural Approaches to Limit BusinessRisk on Consumer Smartphones and Tablets

Guide for Mobile Application Development,Sourcing, and Support (G00169449)

Magic Quadrant for Mobile Device Management (May2011)

Platforms (May 2011)


26/27

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