April 10, 2014 Mastering the Fundamentals: Data Governance to Unify MDM ...dama-phoenix.org/wp-content/uploads/2014/04/Aaron-Zornes-MDM... · Mastering the Fundamentals: Data Governance
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Mastering the Fundamentals: Data Governance to Unify MDM,
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MDM & Data Governance Summit™Conference Series
“More MDM programs get their successful start at MDM & Data Governance Summits than anywhere else”
MDM & Data Governance Summit Europe 2014
Radisson Portman BLU - London ▪ May 19-21, 2014
MDM & Data Governance Summit Tokyo 2014
Belle Salle Iidabashi First – Tokyo ▪ June 12-13, 2014
MDM & Data Governance Summit San Francisco
Hyatt Fisherman’s Wharf– San Francisco ▪ June 17-18, 2014
MDM & Data Governance Summit Toronto
The Carlu ▪ July 8-9, 2014
MDM & Data Governance Summit Asia-Pacific 2014
Doltone House, Darling Island Wharf – Sydney ▪ July 29-31, 2014
MDM & Data Governance Summit New York
Sheraton Times Square ▪ October 5-7, 2014
MDM & Data Governance Summit Shanghai 2014
Shanghai International Convention Center ▪ Fall 2014
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1.Market-leading enterprises are embarking on near-term gap analysis for next-gen MDM requirements to address Social Networks, Mobile, Cloud integration, & Big Data
2.Large enterprises have moved beyond CDI & PIM to focus on relationships & hierarchies btw different entities … & believe “legacy MDM” platforms lack this modeling capability
3.Large enterprises understand Big Data requires both MDM & Data Governance to be effective & sustainable
4.Despite reticence to host CUSTOMER & other master data in Cloud, economics & politics are mandating this & over-riding IT architectural/standards objections
Pervasive MDM (MDM as a Service)Strategic Planning Assumption
During 2014, enterprise application providers will continue to deploy en masse, the next generation of MDM-innate (as opposed to MDM-aware) applications
Concurrently SaaS vendors will struggle to provide integrated/native MDM; select SaaS providers will finesse this issue via strategic partnerships & investments in MDM
Through 2014-15, mega vendors Microsoft & Oracle will effectively give away departmental MDM– via Microsoft MDS & Oracle DRM respectively
By 2016, the market for MDM-innate applications will exceed that for MDM platform software
MDM MILESTONE
MDM-innate (e.g. Fusion MDM) will overwhelm MDM-enabled applications
Through 2014, most enterprises will struggle with enterprise DG while they initially focus on customer, vendor, or product; integrated DG that includes E2E data lifecycle will increasingly be mandated as a phase 1 deliverable
During 2014-15, major SIs & MDM boutiques will focus on productizing DG frameworks while mega MDM software providers struggle to link governance process with process hub technologies
By 2015-16, vendor MDM solutions will finally move from “passive-aggressive" mode to “proactive" Data Governance mode
MDG *must* evolve from point products (i.e., to address customer or product MDG only) to enterprise data governance (supporting multiple domains such as customer, product, supplier, location, price, etc.)
During 2014-15, MDM evaluation teams will assume (& insist) that all MDM software platforms targeted for enterprise-level deployment or major role in mission-critical systems fully support both PARTY & THING entity types
Through 2015, mega vendors will continue to deploy separate CDI & PIM stacks while nouveau MDM vendors attempt to position this as "legacy MDM" failing
By 2015-16, all operational CDI hub vendors will add "PIM light" capabilities, & all PIM vendors will add B2C PARTY entity
MDM MILESTONE
Most PIM are multi-domain, not just PIM … always include SUPPLIER; CDI always has entitlements
Reference Data ManagementStrategic Planning Assumption
Through 2014, reference data will emerge as a key entry point for enterprises & in turn unduly influence choice of MDM for Customer, Product & other domains; large enterprises will continue to mandate that REFERENCE data be part of MDM platform's native entity types
During 2014-15, MDM vendors will begin to market RDM to apply an MDM approach for centralized governance, stewardship & control; Sis will move into this market via OEMing of Informatica & IBM MDM into "securities master" mkt under pricing umbrella of GoldenSource
By 2016, pervasive, low cost RDM will be commoditized via the efforts of Ataccama, Microsoft & Oracle
MDM MILESTONE
Managing “simple” reference data will prove to be a key sales entry point for MDM vendors
During 2014, single- & multi-tenant Cloud MDM will continue to attract SMBs to achieve MDM benefits without long-term project & major expense; while offering enticing entry point for large enterprises (opex vs. capex, federated architecture for geo-distributed organizations, POCs)
Through 2014-15, integration of on-premise MDM w/ SaaS apps will arrive via SFDC, SAP BBD, et al, however, enterprises will wrestle w/ DI issues btw on-premise & cloud w/ majority of orgs unwilling to house master data about CUSTOMERS/PRODUCTS/SUPPLIERS in public cloud
By 2015-16, Cloud-innate services for DQ & DG will be more prevalent; however, enterprise MDM will remain “on premise” w/ increasing integration to Cloud applications
MDM MILESTONE
MDM-enabled apps will migrate to public Cloud, especially for decentralized/geographically distributed organizations
During 2014, 360° view of “X” will take on new meaning due to “data blind spots” of traditional MDM; enterprises will realize need to reconcile social identity with corporate/ household identity to provide authoritative master data to drive e-mktg & commerce within social networks
Through 2014-15, next-gen MDM will address “sphere of influence” to incorporate both extended & non-obvious relationships to grow share of wallet from individual to exo-ego network as disruptive sales strategy (vs. ego-centric mktg)
By 2015-16, mobile location-based services enhanced with location-specific customer info will raise ante for e-commerce within & outside major social networks
MDM MILESTONE
Data-related processes need to align with real world intricacies – especially complex relationships & hierarchies of
During 2014, MDM requirements will increasingly evolve from myriad of batch match/merge processes for evergreening master data into near real-time best of breed data consolidation architectures; mega vendor MDM platforms with RDBMS underpinnings will compete to outperform each other, while next-gen MDM solutions will lag due to overhead of semantic models
Through 2014-15, compliance & other corporate functions will increasingly mandate temporal MDM to view & manage entities & hierarchical relationships at a specific point in time (past, present or future)
By 2016, temporal MDM will be standard feature of majority of MDM platforms
Big Data (& In Memory)
Strategic Planning Assumption
During 2014, performance of all major aspects of base MDM functionality will benefit from performance-enhancing capabilities of big memory configurations —from batch loading of MDM hubs to identity resolution to operational updates
Through 2014-15, Big Data will repatriate itself into MDM fabric via registry overlays as yet another source; mining of Big Data to populate Social MDM & perform entity matching on Big Data stores will help provision 360° view of entity from public, subscription &enterprise data.
By 2015-16, very large enterprises (e.g., fin svcs, large gov’t agencies) will look to r/t MDM flows & scaling of MDM solutions via elasticity of Cloud-based solutions, in-memory DBs, & next-generation ETL/MDM
MDM MILESTONE
Big Data innately requires both MDM & Data Governance to be effective & sustainable
During 2014, the number of IT professionals trained in a specific MDM solution will increase 100% Y2Y, however, IT organisations & consultancies will struggle to recruit and retain MDM veterans who have had a major role in a successful MDM deployment
Through 2014-15, enterprises will continue to spend 3X to 4X in “plan” & “build” services vs. MDM software
By 2015-16, supply of MDM-experienced consultants will catch up w/ demand & SIs will scramble to find new opportunities for their expensively recruited & trained talent
MDM MILESTONE
Given substantial investment businesses undertake with SI partners, this area must be given scrutiny – not only to
contain costs, but to insure success of this vital infrastructure investment
Market for MDM & Data Governance services reached US$2.5B during 2012 & will exceed US$4 billion by 2015
Systems integrators are essential to success of majority of MDM projects, yet previously incumbent SIs usually are no longer so
Data Governance assistance from SIs will remain especially critical to success of MDM programs during 2014-15 as organizations deal w/ shortage of tools, experience, & tool expertise