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ThermoShield Protecting hair against thermal damage
19

Apresentação do PowerPoint - Active Box...Apresentação do PowerPoint Author: Angelica Maria Bittar Antunes Created Date: 9/14/2018 10:31:27 AM ...

Jul 13, 2020

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Page 1: Apresentação do PowerPoint - Active Box...Apresentação do PowerPoint Author: Angelica Maria Bittar Antunes Created Date: 9/14/2018 10:31:27 AM ...

ThermoShieldProtecting hair against

thermal damage

Page 2: Apresentação do PowerPoint - Active Box...Apresentação do PowerPoint Author: Angelica Maria Bittar Antunes Created Date: 9/14/2018 10:31:27 AM ...

Thermal treatments

Extreme temperatures cause moisture inside the hair fibers to

rapidly evaporate, leading to bubbling and cracking of the

cuticles.

Page 3: Apresentação do PowerPoint - Active Box...Apresentação do PowerPoint Author: Angelica Maria Bittar Antunes Created Date: 9/14/2018 10:31:27 AM ...

Thermal damage

- Loss of water content

- Alteration in cuticular structure

- Changes in mechanical properties

Page 4: Apresentação do PowerPoint - Active Box...Apresentação do PowerPoint Author: Angelica Maria Bittar Antunes Created Date: 9/14/2018 10:31:27 AM ...

ThermoShield

Through an exclusive mechanism of action, ThermoShield

protects hair against thermal damage without compromising

styling.

Page 5: Apresentação do PowerPoint - Active Box...Apresentação do PowerPoint Author: Angelica Maria Bittar Antunes Created Date: 9/14/2018 10:31:27 AM ...

How it worksinside hair fiber

ThermoShield traps water inside hair fibers.

Page 6: Apresentação do PowerPoint - Active Box...Apresentação do PowerPoint Author: Angelica Maria Bittar Antunes Created Date: 9/14/2018 10:31:27 AM ...

How it worksoutside hair fiber

ThermoShield forms a thermal barrier.

Page 7: Apresentação do PowerPoint - Active Box...Apresentação do PowerPoint Author: Angelica Maria Bittar Antunes Created Date: 9/14/2018 10:31:27 AM ...

Heat-protecting effect

ThermoShield prevents thermal damage.

Page 8: Apresentação do PowerPoint - Active Box...Apresentação do PowerPoint Author: Angelica Maria Bittar Antunes Created Date: 9/14/2018 10:31:27 AM ...

Evaluation

200-220ºC

Control

Placebo

Leave on

2% ThermoShield

Page 9: Apresentação do PowerPoint - Active Box...Apresentação do PowerPoint Author: Angelica Maria Bittar Antunes Created Date: 9/14/2018 10:31:27 AM ...

Evaluation of water content

Control Placebo ThermoShield

7,10% 7,38% 9,19%*

Hair tresses were flat ironed 10 times at 220ºC. The process was repeated 3 times.

* Different from control and placebo (P<0.01).

Page 10: Apresentação do PowerPoint - Active Box...Apresentação do PowerPoint Author: Angelica Maria Bittar Antunes Created Date: 9/14/2018 10:31:27 AM ...

Evaluation of water content

ThermoShield

9,19%*

Hair tresses were flat ironed 10 times at 220ºC. The process was repeated 3 times.

* Different from control and placebo (P<0.01).

Maintains hair 24% more

hydrated

Page 11: Apresentação do PowerPoint - Active Box...Apresentação do PowerPoint Author: Angelica Maria Bittar Antunes Created Date: 9/14/2018 10:31:27 AM ...

Maintenance of hair temperature

109ºC 114ºC 96ºC*

Control Placebo ThermoShield

Hair tresses were flat ironed 10 times at 200ºC.

* Different from control and placebo (P<0.01).

Page 12: Apresentação do PowerPoint - Active Box...Apresentação do PowerPoint Author: Angelica Maria Bittar Antunes Created Date: 9/14/2018 10:31:27 AM ...

Maintenance of hair temperature

109ºC 114ºC96ºC*

ThermoShield

Hair tresses were flat ironed 10 times at 200ºC.

* Different from control and placebo (P<0.01).

Keeps hair 18ºC colder.

Page 13: Apresentação do PowerPoint - Active Box...Apresentação do PowerPoint Author: Angelica Maria Bittar Antunes Created Date: 9/14/2018 10:31:27 AM ...

Maintenance of hair temperature

101ºC 90ºC* 87ºC*

Control Bench ThermoShield

Hair tresses were flat ironed 10 times at 200ºC.

* Different from control (P<0.01).

Page 14: Apresentação do PowerPoint - Active Box...Apresentação do PowerPoint Author: Angelica Maria Bittar Antunes Created Date: 9/14/2018 10:31:27 AM ...

Maintenance of hair temperature

87ºC*

ThermoShield

Hair tresses were flat ironed 10 times at 200ºC.

* Different from control (P<0.01).

Keeps hair 14ºC colder.

Page 15: Apresentação do PowerPoint - Active Box...Apresentação do PowerPoint Author: Angelica Maria Bittar Antunes Created Date: 9/14/2018 10:31:27 AM ...

Evaluation of hair surface

Placebo

ThermoShield

Hair tresses were flat ironed 10 times at 220ºC. The process was repeated 3 times.

Page 16: Apresentação do PowerPoint - Active Box...Apresentação do PowerPoint Author: Angelica Maria Bittar Antunes Created Date: 9/14/2018 10:31:27 AM ...

Evaluation of hair straightening

0

2

4

6

8

10

12

14

16

18

After 24h

Str

aigh

t effect

(Diff

ere

nce

in r

ela

tion t

o initia

l

valu

es)

Placebo ThermoShield

Hair 23% straightener*

Hair tresses were flat ironed 10 times at 200ºC.

* Different from placebo (P<0.01).

(60% RH, 25ºC)

Page 17: Apresentação do PowerPoint - Active Box...Apresentação do PowerPoint Author: Angelica Maria Bittar Antunes Created Date: 9/14/2018 10:31:27 AM ...

Benefits

• Forms a thermal barrier

• Entraps 24% more water inside hair

• Coats and protects hair from thermal damage

• Maintains hair temperature 16% lower, preventing overheating

• Preserves cuticle integrity

• Improves straight effect by 23% after 24h

Page 18: Apresentação do PowerPoint - Active Box...Apresentação do PowerPoint Author: Angelica Maria Bittar Antunes Created Date: 9/14/2018 10:31:27 AM ...

ThermoShield

Application

• Leave on and finishing products

• 2%

Stability and compatibility

ThermoShield is water dispersible and must be incorporated at the end of

the formulation, below 40ºC.

INCI

Water (and) Polyquaternium-7 (and) Panthenol (and) Fibroin (and) Sericin

(and) Hydroxypropyl Starch Phosphate.

Page 19: Apresentação do PowerPoint - Active Box...Apresentação do PowerPoint Author: Angelica Maria Bittar Antunes Created Date: 9/14/2018 10:31:27 AM ...