Apresentacaoo padrao en

Reach more customers?

High investmentsin new products/

services?

Investing millionsin marketing?

The irony to make the

company more profitable,

most of the times, depends

on the capability to have

KEEN EYESon business

The “TREASURE” may

be much closer than

you can imagine

Invisible to theteam eyes

Hidden onworking routine

Between loads ofnumbers reports

Improve sales and margin’s

performances

Professional development

Reduceexpenses/costs

It is the lens to identify

“hidden treasures” and ensurethe sustainable profitability

Develop strategies and methodologies

to support concret actions and

results optimization

ESTRATEGIC

PLANNING

Company’s

Merchandising Guide

CATHEGORYMANAGEMENT

Assortment Optimization TechnicalOperations Manual

Layout and Planogram

SALES DEVELOPMENT

Cathegory’s

Product’s

GO TO MARKET

Financial viability study for new market entrants

Diagnosis of defict shops.

Analysis of results, recommendation, of action plan and implementation

Strategic PlanningResult’s analysis and formalization of vision in the medium and long term strategic guidelines

Present picture

Enables to establish goals looking to the future

Anticipatestrends

Internal andexternal

benchmarking

Strategic PlanningDefinition of categories that will be developed in accordance with the company's vision

Portfolio Analysis

Product’s Launch

Coordinates between the client and specialized partners in branding and design

Communication Planning

Methodology for the Development of Marketing Plan of your products / brands

Facilitates knowledge of the country for new businesses or new markets for domestic companies

Market analysis

Analysis of potential – Financial viability

Brazilian Retail picture

Technical visits to the desired channels

CMS (Category Management Solution), it is a software that helps industry and retail optimize their time. Make the analyses from Category Management in fast and simple way by an WEB system

MRS (Mobile Research Solution) it is a new reserach tool that allows the questioneryelaboration, its application by mobile or tablet , analyses and shopper or consumer results via web,in a real time

Methodology focusingon optimizing optimizing the performance category, by rationalization of inventory and analysis of internal and external data and shopper

Provides company leaders with the necessary safety for decision making regarding: assortment, promotion, replenishment, pricing, display and introduction of new products

RetailMethodology that aims to examine the assortment

of the store with its competitors and the market,

identifying key partners, assortment by price range /

brands, pricing, display, to better meet the

expectations of the shopper

Marketing/ IndustryGather information about the portfolio,

appeals (claims), product composition,

packaging and point of sales materials

Methodology that takes into account the strategy category, the theplacement of products on the market, the clustering of stores per channel for the definition of "ideal" for cluster assortment, as well as its retail exposure

Provides an indispensable tool for consulting and implementation of POS category by promoters

Develops and formalizes the

concepts of categories

Empowers your team through

the Technical Manual

Helps the team acquires knowledge and needed

skills to become experts in business

Allows achieve operational excellence

Methodology to adapt the layout

of the store in accordance with

the strategic vision of the

categories profitably

Objective:

Improve outcomes

Increase sales and

profitability per m²

Improving the flow

inside the store

Allow the shopper to

have a pleasure

shopping experience

Complete diagnosis of a

store or area based on the

current economic

information and analysis

of competitors

Preparation of a detailed

action plan allowing correct

the deviations observed in

sections of poor

performance detected

Objective: Formalizing action plan

Reverse the current

economic situation

Implement

concrete actions

Definition of key performance indicators to assess the performance of the obtained results

Training on the jobTrains professionals so that they have the

ability to perpetuate the work

OutsourcingMarketing: assume the role of Product Manager in

the preparation of the Marketing Plan

Category Management: allocate a professional

who will implement the methodology in your client

or your business

Operations: We prepare the action plan,

implement and follow up

Since 2000

Expertise in

Retail and Industry

Food Retail (grocery and

fresh food) and non-food

(Health and beauty care,

cleaning, chemicals,

home, pet, garden,

hardware, stationery,

electro and textiles)

Professionals who join

technical knowledge with

experience in the market

which allows us to speak

the same language, and

ensure that solutions are

aligned with the client's

vision

Over 10 yearsin consultingAuthor of a book on Category Management launched in Francein 2011 and in Brazil in 2012

15 years experience in retail

3 years experience in Industry

CEO of CarrefourFrance (1992 to 1994)

President of CarrefourMexico and Brazil (1994-2000)

Statutory and Executive DirectorGrupo Pão de Açúcar (2001-2006)

Diretor Geral e Conselheiroda PresidênciaGrupo Casino (2007-2010)

Member of Board of Directors

Customers

Be more competitive

Earn more money

Grow

know that your company has different needs and works to develop solutions that contribute to the achievement of your goals

Improve your salesImprove processesIncrease team performance

Ensures the most appropriate solution for:

And ensure profitability of your business!