Appwardly mobile

How to get appwardly mobile and take customer communication offlineLester WagmanGKF, Watford17 September 2013

Today’s AgendaWhat we will coverApps for Business• What are apps?• Who uses them?• What could they do for

my business?

2

Context of Apps?

3

Operating Systems

4

Anatomy of Mobile Device

5

Know your Mobile Web: Responsive Good, Optimised Better, Bespoke app BEST

6

What are Apps?

• Application software• User-friendly interface• Simplify and link ‘operations’- Internet- Databases- Native device functions• Full or part-downloaded

7

Apps & Operating Systems

8

Types of Apps?App Types

CommunicationStore/retrieveLook-upEntertainmentNavigationeCommerce

Native Functions

InternetPhone

GPSMusic Player

Sound recorderVideo

Camera9

Top 10 AppsJan 2013

10

Who Uses Apps?Jan 2013

11

Productivity Apps for business?Familiar names

12

What about Apps for businesses?Familiar names

13

…and apps for local businesses?

Leisure• Sports clubs• Hair salons• Health & beauty• Entertainment venues• Pubs/bars• Restaurants/takeaways

Consumer• Schools & education• Garages & automotive• Professionals• Trades• Serviced offices• Associations

14

…and apps for local businesses?

Features• GPS mapping & vouchers• Bookings/reservations• Calendar• Upload photos to gallery• Online mCommerce• Coupons & loyalty schemes• Fan wall• Social media integration• Push messaging

Benefits• Two-way communication• Customers feel engaged• Create awareness of new services• Put promotions in customer’s pockets• Measure communication effectiveness• Build testimonials• Drive repeat business/customer loyalty• Fill-down time• Improve bottom-line performance

15

Examples

16

Questions & Answers

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