Appsworld

By Emilie AlbaFeb 7 & 8, 2013

FutureMakers in San Francisco for…

…#appsworld 2013Moscone Center

- Our Mission –

Sharing the Latest Trends in Mobile Marketing &

Developmentto Hoteliers

What Professionals Think, Recommend or Disadvise

- 5 Facts -

1- Effective customer engagement through mobile apps enables to increase value driver

2- Users expect entertaining apps because of all the “amusing” apps that are being developed

3- Don’t bring too much into apps !

4- It’s hard to surprise users with apps because of diversification… HUMANIZE your strategies instead !

5- Get followers and active users on social networks by TELLING STORIES !

TOP 10 8 Mobile Techs to…

Try

Discover

Download

Ignore

Install

Play with

Invest in

!!

?

!?

Share

…

Attach your company info to a logo, and allow users to:

- Visit your website- Benefit from offers,

coupons, etc.- Follow you on Social media

Watch the video: http://goo.gl/ZWc8y

Get known through LOGO SCANNING, forget

about QRcodes !

- Create publications - text, movie, sound, etc. - for touchscreen devices- Build your App (no coding)- Publish your App on Google play, Appstores, etc.

Users can download your App and read your magazine !

Watch the video: http://www.magplus.com/video/

- Develop your AG “Augmented Reality” App for touchscreen devices- Create your content – bring movies, interactive experiences, photo galleries, etc.- Connect your content to print media, real-world objects & images- Publish your content

Give users an AG experience like “browsing” the world… as they browse the web

Watch a video: http://goo.gl/tTzfr

- Reach consumers on any touchscreen devices- Deliver an optimized user experience while providing travel & hospitality information

- Configure your personalized, branded mobile app

Watch a demo here: http://goo.gl/35Edo

Mobile Hospitality

Get your own social network – available on any touchscreen devices Control how fans view your content

Monetize social networks

http://www.handmademobile.com/

Watch the video: http://goo.gl/6DNgZ

Sellers can upload content and distribute products on social networks

Buyers can make secure mobile payments (via PayPal) in-store and online by scanning a QR Code

Fetch strategists have a deep knowledge of mobile consumer behavior

They create innovative and responsive campaigns for any market sectors

They provide your customers with an engaging user experience

Fetch delivers reports from mobile tracking, measurements and analyses

http://www.wearefetch.com/

Watch the video: http://www.appannie.com/intelligence/

Tracks your apps metrics - sales, ranking, reviews, downloads, etc

Analytics reports are sent by email Free app

Mobile Marketing & Advertising

The 10 Right Questions Hoteliers should Ask

Themselves when Turning Mobile

How can brands get visibility in the app store ?

What is the purpose of apps within your mobile marketing strategy ?

What are the 10 key factors and new technologies that will get (and keep) your brand on consumers’ smartphone ?

Why do you need a mobile content strategy?

How does your mobile strategy fit with your wider content strategy?

How is mobile redefining consumer buying experiences ?

What benefits do apps provide over mobile web in terms of loyalty and engagement?

Innovation with location based marketing strategies and mobile – what is it?

Why should the travel industry be embracing apps as part of the communication strategy?

Should the travel industry be utilizing the iOS6 Passbook – is it going to revolutionize ticketing?

Do you know FutureMakers ?

Follow us @futuremkrsFollow me @emilie_alba

Take a look at FutureMakers Blog to get an overview…