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Mobile Advertising Measurement Platform
17

Apps flyer

Jan 23, 2015

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Technology

Michael Kim

이스라엘의 떠오르는 벤처 20중 하나인 AppsFlyer 서비스에 대한 자료. AppsFlyer는 app사용자가 어떤 ad network를 통해서 접속하고, 얼마나 click을 했는지, 얼마나 다운로드 받았는지, 얼마나 설치를 했는지 tracking할 수 있다. App store운영하는 사업자나 app개발자에게 매우 유용한 서비스이다.
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Page 1: Apps flyer

Mobile Advertising Measurement Platform

Page 2: Apps flyer

How Loyal Users Discover

Your Mobile App

All-In-One Universal Independent Unbiased

Advertise Anywhere

Track with AppsFlyer

Page 3: Apps flyer

What We Do

AppsFlyer is a mobile app measurement platform that allows

app developers, brands, and agencies to measure and

optimize their entire mobile customer acquisition funnel from

one real-time dashboard

Page 4: Apps flyer

Mobile App Discovery Fragmentation

Social Media Search Direct

Ad Networks & Agencies Cross Sale & Publishers Organic, Viral & Burst Effect

Page 5: Apps flyer

AppsFlyer’s Integrated Partners (200+)

Page 6: Apps flyer

Supported platforms

Page 7: Apps flyer

ADVERTISE ANYWHERE TRACK WITH

As a technology, independent, VC backed company,

AppsFlyer offers unparalleled access to the mobile market

Page 8: Apps flyer

The Dashboard

Everything you need to know about your apps promotional campaigns

• Clicks

• Paid (non- organic) installs

• Organic install

• Any media source

• Conversion rate

• User funnel

• In app events and sales

• ROI per media source

• CSV reports

• Complete set of API’s

Page 9: Apps flyer

Example: Ad Tracking & Post-Download Conversion Tracking

Ad Click

App Download

App Store Page

Post- Download

conversion Attribution

• Any traffic source

• Banner

• In-app

• Email/QR code

• Ad network

• App Store

• Google Play

Page 10: Apps flyer

How It Works?

The Result

Page 11: Apps flyer

The FlowAppsFlyer

Servers

App Store/

Play

User

Device

Media

Sources

Enables:

• Cost Per Install (CPI)

• Cost Per In-app Action (CPA)

• Revenue Share

• Network Optimization

• Retargeting

Page 12: Apps flyer

Testimonials

“AppsFlyer tracking enabled us to evaluate the performance of our existing marketing tools and discover new ones. Furthermore with only one SDK we now have direct access to a growing number of traffic sources.”

Evgeny K., Marketing Manager, Alawar Entertainment

“AppsFlyer has made a big difference to my understanding of our marketing instantly - and is by a long way the best looking UI on an analytics package I've ever used”

Chris M. Marketing Director, Mindshapes

“AppsFlyer real-time dashboard had armed us with the tools to turn our promotional campaigns into a great success while still remaining on budget. ”

Yaron Avisar - International Marketing at Tabtale

Other clients

Page 13: Apps flyer

Need & Solution

Before

Spray and pray Highly targeted/measured campaigns

Highly fragmented app discovery One dashboard for all channels

Multiple SDKs per channel Single SDK fits all

Poor campaign visibility Clear visibility and insights

Very long setup time per channel Zero setup time

Limited mobile marketing budgets due to poor ROI

measurement capabilitiesMarketing budget increase as ROI is measured

Page 14: Apps flyer

AppsFlyer for Agencies

Page 15: Apps flyer

Ad Agencies Media

Buying, Tracking

And Optimization

Platform

• Buy media from any source, track and optimize

• AppsFlyer allows you to focus on your core business

• Let us deal with technology, SDK’s, integrations and support

• Advertisers can access the campaign results in real time

Page 16: Apps flyer

Key Statistics

500+

Advertisers

Accounts

$100M

Mobile Traffic

Measured

500M+

Installed

Devices

2000+

Apps

200+

Integrated

Partners

50M+

Apps Installs

Per Month

Page 17: Apps flyer

The Company

Why?

Change the way

mobile app marketers

reach their loyal users

What? How?

We are mobile apps

marketers best friend.

As an unbiased,

platform we don’t own

media or affiliated

with.

Deliver the best

platform to help app

developers & brands to

reach their users

easily & efficiently

Investors

Venture Capital

Backed

Team

We are passionate

about building the

technology to enable

marketers to do their

magic!

US +1-800-660-2818

UK +44-20-3318-8649

IL +972-9-768-1949

[email protected]

Contact

Us