Mobile Advertising Measurement Platform
Jan 23, 2015
Mobile Advertising Measurement Platform
How Loyal Users Discover
Your Mobile App
All-In-One Universal Independent Unbiased
Advertise Anywhere
Track with AppsFlyer
What We Do
AppsFlyer is a mobile app measurement platform that allows
app developers, brands, and agencies to measure and
optimize their entire mobile customer acquisition funnel from
one real-time dashboard
Mobile App Discovery Fragmentation
Social Media Search Direct
Ad Networks & Agencies Cross Sale & Publishers Organic, Viral & Burst Effect
AppsFlyer’s Integrated Partners (200+)
Supported platforms
ADVERTISE ANYWHERE TRACK WITH
As a technology, independent, VC backed company,
AppsFlyer offers unparalleled access to the mobile market
The Dashboard
Everything you need to know about your apps promotional campaigns
• Clicks
• Paid (non- organic) installs
• Organic install
• Any media source
• Conversion rate
• User funnel
• In app events and sales
• ROI per media source
• CSV reports
• Complete set of API’s
Example: Ad Tracking & Post-Download Conversion Tracking
Ad Click
App Download
App Store Page
Post- Download
conversion Attribution
• Any traffic source
• Banner
• In-app
• Email/QR code
• Ad network
• App Store
• Google Play
How It Works?
The Result
The FlowAppsFlyer
Servers
App Store/
Play
User
Device
Media
Sources
Enables:
• Cost Per Install (CPI)
• Cost Per In-app Action (CPA)
• Revenue Share
• Network Optimization
• Retargeting
Testimonials
“AppsFlyer tracking enabled us to evaluate the performance of our existing marketing tools and discover new ones. Furthermore with only one SDK we now have direct access to a growing number of traffic sources.”
Evgeny K., Marketing Manager, Alawar Entertainment
“AppsFlyer has made a big difference to my understanding of our marketing instantly - and is by a long way the best looking UI on an analytics package I've ever used”
Chris M. Marketing Director, Mindshapes
“AppsFlyer real-time dashboard had armed us with the tools to turn our promotional campaigns into a great success while still remaining on budget. ”
Yaron Avisar - International Marketing at Tabtale
Other clients
Need & Solution
Before
Spray and pray Highly targeted/measured campaigns
Highly fragmented app discovery One dashboard for all channels
Multiple SDKs per channel Single SDK fits all
Poor campaign visibility Clear visibility and insights
Very long setup time per channel Zero setup time
Limited mobile marketing budgets due to poor ROI
measurement capabilitiesMarketing budget increase as ROI is measured
AppsFlyer for Agencies
Ad Agencies Media
Buying, Tracking
And Optimization
Platform
• Buy media from any source, track and optimize
• AppsFlyer allows you to focus on your core business
• Let us deal with technology, SDK’s, integrations and support
• Advertisers can access the campaign results in real time
Key Statistics
500+
Advertisers
Accounts
$100M
Mobile Traffic
Measured
500M+
Installed
Devices
2000+
Apps
200+
Integrated
Partners
50M+
Apps Installs
Per Month
The Company
Why?
Change the way
mobile app marketers
reach their loyal users
What? How?
We are mobile apps
marketers best friend.
As an unbiased,
platform we don’t own
media or affiliated
with.
Deliver the best
platform to help app
developers & brands to
reach their users
easily & efficiently
Investors
Venture Capital
Backed
Team
We are passionate
about building the
technology to enable
marketers to do their
magic!
US +1-800-660-2818
UK +44-20-3318-8649
IL +972-9-768-1949
Contact
Us